1. General information
Course:
THE MEDIA IN SPAIN
Code:
16321
Type:
CORE COURSE
ECTS credits:
6
Degree:
377 - UNDERGRADUATE DEGREE PROGRAMME IN JOURNALISM
Academic year:
2023-24
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30
Year:
3
Duration:
First semester
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
ANA MARIA LOPEZ CEPEDA
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Facultad de Comunicación / 2.09
DPTO. EN CONSTITUCIÓN
4777
ana.lopezcepeda@uclm.es
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
The subject is related to Global Structure of the Media (2nd) and Communication Policies (3rd). The objective is for students to obtain a vision of the structures that govern the information system, with special attention to the Spanish model. For more details, see the subject "Media structure and system" which includes the subjects.
In particular, this subject develops the content necessary to understand the current business environment and is committed to new journalistic projects.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E04 | Capacity to read and analyse specialised texts and documents on any relevant topic, and to summarise or adapt them using language or vocabulary understandable to the general public. |
| E05 | Basic capacity to understand informative or communicative production, either written or audiovisual, in standard English. |
| E14 | Capacity to experiment and innovate by learning and using techniques and methods applied to improvement of quality and self-assessment processes. Develop capacity for autonomous learning, adaptation to change and creativity-driven innovation. |
| E16 | Critical knowledge of media influence on Education and of the relation of the media with schools, as well as of the potential of the new Information and Communication Technologies and multimedia systems for development of off-site learning and knowledge. |
| G01 | B1 level of a second foreign language, as per the Common European Framework of Reference for Languages |
| G04 | Ethical commitment and professional ethics. |
| G09 | Develop the abilities required for Journalism and Communications in general, in order to pursue further postgraduate and professional retraining studies. |
| G11 | Gain insight into the most relevant concepts, categories, theories and topics of the different subfields of Information & Communications research. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Additional outcomes | |
| Description | |
| Identify the main organizational problems and apply the solutions. Use basic tools for business decision making Distinguish between different markets, marketing and audiences in the communication market Create a journalistic project from a business point of view |
|
6. Units / Contents
-
Unit 1: Introduction. The communication industry
-
Unit 2: Planning (I). Nature, concept and types of company
-
Unit 3: Organization of companies. Concept and design of the organizational structure
-
Unit 4: Planning (II). Situation, objective and strategies
-
Unit 5: The information market
-
Unit 6: Exploitation of the information company
-
Unit 7: Marketing, production and distribution
-
Unit 8: Project and entrepreneurial jobs
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Lectures | E04 E05 E14 G01 G04 | 1.84 | 46 | N | N | ||
| Group tutoring sessions [ON-SITE] | Problem solving and exercises | 0.48 | 12 | Y | N | |||
| Writing of reports or projects [OFF-SITE] | Self-study | E04 | 1.52 | 38 | Y | N | ||
| Analysis of articles and reviews [OFF-SITE] | Self-study | E16 G01 G04 G09 | 1.08 | 27 | N | N | ||
| Final test [ON-SITE] | Assessment tests | E04 E05 E14 E16 G01 G04 G09 G11 | 0.08 | 2 | Y | Y | ||
| Study and Exam Preparation [OFF-SITE] | Combination of methods | 1 | 25 | N | N | |||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Final test | 60.00% | 60.00% | Final test. |
| Practicum and practical activities reports assessment | 30.00% | 30.00% | Evaluation of memories, reports or practical work. |
| Other methods of assessment | 0.00% | 10.00% | Another evaluation system on the day of the final test. |
| Assessment of problem solving and/or case studies | 10.00% | 0.00% | Troubleshooting or cases. |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:In the final test, students will only be able to obtain 60% of the final grade, to which 30% will be added for the preparation of practical work, carried out throughout the course and 10% for solving problems or cases.
It is necessary to obtain at least a 4 in the final test in order to pass the subject. If a 4 is not passed in the final test, the final mark will be the average and if it is higher than 5, the student will fail with a 4.9. The evaluation of the activities carried out in previous courses will not be kept. To pass the subject it will be necessary to get a score of 5.
Any student may change to the non-continuous assessment modality as long as they have not participated during the class period in assessable activities that together account for at least 50% of the total assessment of the subject. If a student has reached that 50% of evaluable activities or if, in any case, the class period has ended, it will be considered in continuous evaluation without the possibility of changing the evaluation modality.
The rules of plagiarism and common spelling correction for the Degree will be applied. This subject will apply the evaluation criteria agreed in the UCLM Evaluation Regulations, as well as the specific evaluation norms approved by the Faculty Board of the center. -
Non-continuous evaluation:In the final test, students will only be able to obtain 60% of the final grade. To this mark will be added 10% of another evaluation system on the same day of the final test and 30% of the resolution of problems or cases that will be delivered before the exam.
It is necessary to obtain at least a 4 in the final test in order to pass the subject. If a 4 is not passed in the final test, the final grade will be the average and if it is higher than 5, the students will fail with a 4.9. The evaluation of the activities carried out in previous courses will not be kept. To pass the subject it will be necessary to get a score of 5.
The rules of plagiarism and common spelling correction for the Degree will be applied. This subject will apply the evaluation criteria agreed in the UCLM Evaluation Regulations, as well as the specific evaluation norms approved by the Faculty Board of the center.
Specifications for the resit/retake exam:
In the extraordinary call, there will be a final test in which the students will obtain 100% of the final grade. The assessment of the activities carried out in the ordinary call or in previous courses will not be kept.
The rules of plagiarism and common spelling correction for the Degree will be applied. This subject will apply the evaluation criteria agreed in the UCLM Evaluation Regulations, as well as the specific evaluation norms approved by the Faculty Board of the center.
The rules of plagiarism and common spelling correction for the Degree will be applied. This subject will apply the evaluation criteria agreed in the UCLM Evaluation Regulations, as well as the specific evaluation norms approved by the Faculty Board of the center.
Specifications for the second resit / retake exam:
In the special call for completion, there will be a final test in which students will obtain 100% of the final grade. The evaluation of the activities carried out in other calls or in previous courses will not be kept.
The rules of plagiarism and common spelling correction for the Degree will be applied. This subject will apply the evaluation criteria agreed in the UCLM Evaluation Regulations, as well as the specific evaluation norms approved by the Faculty Board of the center.
The rules of plagiarism and common spelling correction for the Degree will be applied. This subject will apply the evaluation criteria agreed in the UCLM Evaluation Regulations, as well as the specific evaluation norms approved by the Faculty Board of the center.
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 10 |
| Writing of reports or projects [AUTÓNOMA][Self-study] | 38 |
| Analysis of articles and reviews [AUTÓNOMA][Self-study] | 27 |
| Final test [PRESENCIAL][Assessment tests] | 2 |
| Study and Exam Preparation [AUTÓNOMA][Combination of methods] | 25 |
| Unit 1 (de 8): Introduction. The communication industry | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 1 |
| Unit 2 (de 8): Planning (I). Nature, concept and types of company | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 1 |
| Unit 3 (de 8): Organization of companies. Concept and design of the organizational structure | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 1 |
| Unit 4 (de 8): Planning (II). Situation, objective and strategies | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 1 |
| Unit 5 (de 8): The information market | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 2 |
| Unit 6 (de 8): Exploitation of the information company | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 2 |
| Unit 7 (de 8): Marketing, production and distribution | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 2 |
| Unit 8 (de 8): Project and entrepreneurial jobs | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 2 |
| Global activity | |
|---|---|
| Activities | hours |
| General comments about the planning: | This planning may be adapted and undergo slight modifications in the event that any extraordinary measure related to the COVID-19 health pandemic or other event is undertaken. However, even in an unforeseen scenario, an attempt will be made to maintain the evaluation percentages with the maximum fidelity to what is indicated in this guide. |
10. Bibliography and Sources
| Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
|---|---|---|---|---|---|---|---|---|---|
| Aguado, Guadalupe | Organizacion y gestion de la empresa informativa | Síntesis | 8497566025 | 2008 | |||||
| Cagé, Julia | Salvar los medios de comunicación. Capitalismo, financiación participativa y democracia | Anagrama | 2016 | ||||||
| Caro, Francisco José | Gestión de empresas informativas | McGrawHill | 9788448156046 | 2007 | |||||
| De Lara González, Alicia; Arias Robles, Félix | Mediamorfosis: Perspectivas sobre la innovación en periodismo | Universitas Miguel Hernández | 9788416024513 | 2017 | |||||
| Galán Gamero, Javier (coordinador) · Aguado, Guadalupe · Caro González, Francisco Javier · Manfredi Sánchez, Juan Luis | Empresa informativa XXI | Síntesis | 9788490779873 | 2017 | https://www.sintesis.com/manuales-244/empresa-informativa-xxi-ebook-2280.html | ||||
| López, Guillermo | Periodismo digital: redes, audiencias y modelos de negocio | Comunicación social | 2015 | ||||||
| Manfredi Sánchez, Juan Luis | Innovación y periodismo: emprender en la Universidad | Cuadernos Latina | 2015 | http://www.cuadernosartesanos.org/2015/cac76.pdf | |||||
| Manfredi Sánchez, Juan Luis | Emprendimiento e innovación en periodismo | Universidad de Castilla-La Mancha | 2015 | http://publicaciones.uclm.es/2015/01/28/emprendimiento-e-innovacion-en-periodismo/ | |||||
| Nafría, Ismael | La reinvención de The New York Times | CreateSpace Independent Publishing Platform | 9781544822792 | 2017 | |||||
| Nieto, Alfonso e Iglesias, Francisco | Empresa Informativa | Ariel Comunicación | 2002 | ||||||
| Pérez Serrano, María José | La empresa informativa en la era digital | Centro de estudios Financieros | 8445429248 | 2015 | |||||
| Robert G. Picard | Journalists' Perceptions of the Future of Journalistic Work | 2015 | http://www.robertpicard.net/files/RISJ_Journalists_Perceptions_of_the_Future_of_Journalistic_Work.pdf | ||||||
| Robert G. Picard and Steven S. Wildman, Eds. | Handbook of the Economics of the Media | Edward Elgar Publishing | 2015 | ||||||
| Robert M Grant | Dirección estratégica | Civitas | 9788447026586 | 2006 | http://www.contemporarystrategyanalysis.com/ | ||||
| Rodrigo Illera, Carlos | Dirección de empresas | Editorial Sanz y Torres | 2015 | ||||||
| Shirky, Bell y Anderson | Post Industrial Journalism: Adapting to the Present | http://towcenter.org/research/post-industrial-journalism-adapting-to-the-present-2/ | |||||||
| Sánchez Tabernero, Alfonso | Dirección estratégica de empresas de comunicación | Ediciones Cátedra | 2000 | ||||||
| Ávila Rodríguez de Mier, Belén | El fenómeno mediático de la prensa gratuita en el marco de la Sociedad de la Información | ESIC | 2015 | Tesis Doctoral |