Guías Docentes Electrónicas
1. General information
Course:
PROFESSIONAL ETHICS
Code:
16530
Type:
CORE COURSE
ECTS credits:
6
Degree:
401 - UNDERGRADUATE DEGREE PROGRAMME IN AUDIOVISUAL COMMUNICATION
Academic year:
2023-24
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30 
Year:
4
Duration:
First semester
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer: SANTIAGO ARROYO SERRANO - Group(s): 30 
Building/Office
Department
Phone number
Email
Office hours
FILOSOFÍA, ANTROPOL, SOCIOL Y ESTÉTICA
Santiago.ArroyoSerra@uclm.es

Lecturer: IGNACIO ESCUTIA DOMÍNGUEZ - Group(s): 30 
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencias de la Educación y Humanidades 5.02; Facultad de Comunicación 1.06
FILOSOFÍA, ANTROPOL, SOCIOL Y ESTÉTICA
Ignacio.Escutia@uclm.es
Se determinará al inicio del Curso

2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession

In the face of growing concerning about Professional Ethics on Media and Professionals’ performance (who should never take only ‘technical’ decisions) an Ethics Training is considered essential for the sake of solve the many troubles which can be found in the practice of Journalism. Most of social criticism on the performances of Media and Communication World doesn’t refer to a lack of technical skills, but the lack of ethics. Just because of this, the future professionals of this field must learn how to take right ethical decisions through the reflection of ethical criteria in order to get the quality that journalism performance deserves.


4. Degree competences achieved in this course
Course competences
Code Description
CB03 Gather and interpret relevant data (usually within the area of study) in order to make value judgements that include a reflection on relevant social, scientific or ethical issues.
CE04 Know and decode the industrial and business phenomena of the audiovisual sector.
CG01 Know the essential characteristics of communication, its elements and results, with the aim of understanding the communicative phenomena that occur in today's society.
CG04 Expose the results of academic work in writing, orally or by other means, in accordance with the canons of the communication disciplines.
CG05 Know the constitutional values, ethical principles and deontological rules applying to audiovisual communication.
CG06 Know the state of the world and its recent historical evolution as well as acquiring the concepts necessary for understanding its political, economic, technological and sociocultural dimensions in such a way that they serve as an instrument in the resolution of professional problems and challenges.
CG07 Acquire the ability to work in a team, face collective challenges and cooperatively solve problems, respecting the diversity of the participants and of their contributions.
5. Objectives or Learning Outcomes
Course learning outcomes
Description
Acquire a global and diachronic vision of the dominant models and strategies in the social history of communication.
Examine the fundamental elements of the language of audiovisual communication in the process of composing information for transmission.
Become familiar with the processes of creation, design and production of audiovisual formats and programmes. 
Recognise and understand the main conceptual approaches related to digital cultures and contemporary technology.
Apply the principles of professional ethics and the ethical principles set out in the codes of ethics.
Handle the basic techniques of audiovisual production, both for conventional (television, cinema, radio) and contemporary (web, social networks) formats.
Pitch script proposals for commercial exploitation.
Additional outcomes
Not established.
6. Units / Contents
  • Unit 1: Audiovisual Communication in the Transnational Public Sphere
    • Unit 1.1: Public Sphere, Democracy and Misinformation
    • Unit 1.2: Problems and Challenges of Communication in Digital Society
  • Unit 2: Objectivity, Subjectivity and Intersubjectivity in the Communication Construction
    • Unit 2.1: Truth, objectivity and power
    • Unit 2.2: Subjectivity, anthropocentrism and science
    • Unit 2.3: The Theory of Communicative Action of Habermas: Philosophical 'Linguistic Turn' and Postmodernity
    • Unit 2.4: Infosphere Crossroads I: Communication in the context of Competitive Market Society (Communication and Neoliberalism)
    • Unit 2.5: Infosphere Crossroads I: Communication in the face of Developing and Effect of AI
  • Unit 3: Ethics and Law Distinction
  • Unit 4: Ethics in Globalization and Multicultural World: the Human Rights
    • Unit 4.1: Multiculturality, Globalization, Rights and Difference
    • Unit 4.2: Genealogy of the Human Rights
    • Unit 4.3: Human Rights I: Globalization, Right to Difference and Current Debates About
    • Unit 4.4: Human Rights II: Universalism, Truth and Power
    • Unit 4.5: The problem of Universalism from the Philosophy of Gianni Vattimo
    • Unit 4.6: Ontology of the Present, Hermeneutics of Indignation
  • Unit 5: Professional Ethics
    • Unit 5.1: Professions and Profesional Ethics Principles
    • Unit 5.2: Deontological Codes and Self-Regulation
    • Unit 5.3: Habits, Values and Ethical Conducts in Audiovisual Communication
  • Unit 6: Case Studies in Information, Fiction and Publicity Areas
    • Unit 6.1: Treatment of World's Poor People
    • Unit 6.2: Treatment of Women
    • Unit 6.3: Personal Privacy
    • Unit 6.4: Narrativity: Rorty and Nussbaum
    • Unit 6.5: Banality of Evil
    • Unit 6.6: Ethical Problems of AI
    • Unit 6.7: Consumerism, Publicity and Consumer Autonomy
    • Unit 6.8: Ethical Problems of Intelectual Property
    • Unit 6.9: Moral Identity in Social Media
    • Unit 6.10: Other issues
  • Unit 7: Ethical Assessment of Audiovisual Communication Works
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences (only degrees before RD 822/2021) ECTS Hours As Com Description
Class Attendance (theory) [ON-SITE] Lectures CB03 CG04 CG05 CG06 0.88 22 N N Lessons on the main contents of the subject
Workshops or seminars [ON-SITE] Workshops and Seminars CB03 CG04 CG05 CG06 CG07 0.92 23 Y N Analysis of most relevant problematic cases on Audiovisual Communication
Writing of reports or projects [OFF-SITE] Combination of methods CB03 CG04 CG05 CG06 CG07 1.52 38 Y N Development of a Audiovisual Communication Work. Processing of Analysing Cases Dossiers
Group tutoring sessions [ON-SITE] Guided or supervised work CB03 CG04 CG05 CG06 CG07 0.6 15 N N Guidance of Case Studies
Study and Exam Preparation [OFF-SITE] Self-study CB03 CG04 CG05 CG06 CG07 2.08 52 Y Y Works Development and Participation in the Seminar on Ethical Problems in the Audiovisual Communication Performance
Total: 6 150
Total credits of in-class work: 2.4 Total class time hours: 60
Total credits of out of class work: 3.6 Total hours of out of class work: 90

As: Assessable training activity
Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).

8. Evaluation criteria and Grading System
Evaluation System Continuous assessment Non-continuous evaluation * Description
Portfolio assessment 0.00% 0.00% Collecting top important 10 Ethical Principles addressing the main ethical problems of Audiovisual Communication
Theoretical papers assessment 0.00% 15.00% Development a Learning Guide and Summarizes of the Fundamental Theorical Issues of the Subject
Assessment of active participation 10.00% 0.00% Participation in the discussions on the current ethical problems in Audiovisual Communication
Projects 0.00% 30.00% Substitute Work for replacing the Participation in the Seminar on Ethical Problems on Audiovisual Communication
Theoretical papers assessment 0.00% 10.00% Summary of some book chapters. Alternative task to the evaluation of `participation in the discussions on the current ethical problems in Audiovisual Communication¿ to the students who cannot attend presential sessions or prefer to be evaluated by this activity
Projects 30.00% 30.00% Practical Work: Evaluation on the Assessment and Analysis of an Audiovisual Communication Work from Ethics Approach
Other methods of assessment 30.00% 0.00% Seminar on Ethical Problems of Audiovisual Communication
Fieldwork assessment 15.00% 15.00% Development of an Audiovisual Communication Work using Ethical Criteria
Final test 15.00% 0.00% Final test on the contents of the Subject.
Total: 100.00% 100.00%  
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).

Evaluation criteria for the final exam:
  • Continuous assessment:
    This plan could be readapted and changed in some points on the basis of the application of any extraordinary measures related to the pandemic of COVID-19. Nevertheless, even in this circumstance, percentages will be tried to be remain unchanged as much as possible.
    It is NOT necessary to get a minimum grade on each activity of the evaluation plan to pass the course.
    Plagiarism and standard spell checking rules will be applied to all the degree.
    Passing grades will be kept for the extraordinary call as well as for next year calls.
    It is not necessary to get a minimum grade on each activity of the evaluation plan neither in the final assessment test to pass the course.
    Students who take part in ¿Ethics observatory¿ activity are able to get until 20% of increase in their final grade as long as their attendance to the Seminar about ethics matters is more than 80%.
  • Non-continuous evaluation:
    - There is not required minimum grade on each exercise, nor in the final test, to pass the subject.
    - Approved qualifications will be kept for extraordinary calling and next year callings.
    - Plagiarism and ordinary spell-check regulations of the Degree will be applied.
    - Once the Professor has some doubt about authorship of a work, he can determine the necessity of requiring the student to make an oral presentation and interview test on his or her work in order to ascertain its authenticity and accuracy.

Specifications for the resit/retake exam:
- There is not required minimum grade on each exercise, nor in the final test, to pass the subject.
- Approved qualifications will be kept for next year callings.
- Plagiarism and ordinary spell-check regulations of the Degree will be applied.
- Once the Professor has some doubt about authorship of a work, he can determine the necessity of requiring the student to make an oral presentation and interview test on his or her work in order to ascertain its authenticity and accuracy.
Specifications for the second resit / retake exam:
- There is not required minimum grade on each exercise, nor in the final test, to pass the subject.
- Approved qualifications from previous callings will have been kept for this calling.
- Plagiarism and ordinary spell-check regulations of the Degree will be applied.
- Once the Professor has some doubt about authorship of a work, he can determine the necessity of requiring the student to make an oral presentation and interview test on his or her work in order to ascertain its authenticity and accuracy.
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours

Unit 1 (de 7): Audiovisual Communication in the Transnational Public Sphere
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 3
Group tutoring sessions [PRESENCIAL][Guided or supervised work] 2
Study and Exam Preparation [AUTÓNOMA][Self-study] 6

Unit 2 (de 7): Objectivity, Subjectivity and Intersubjectivity in the Communication Construction
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 3
Group tutoring sessions [PRESENCIAL][Guided or supervised work] 1
Study and Exam Preparation [AUTÓNOMA][Self-study] 6

Unit 3 (de 7): Ethics and Law Distinction
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 3
Group tutoring sessions [PRESENCIAL][Guided or supervised work] 1
Study and Exam Preparation [AUTÓNOMA][Self-study] 6

Unit 4 (de 7): Ethics in Globalization and Multicultural World: the Human Rights
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 6
Group tutoring sessions [PRESENCIAL][Guided or supervised work] 2
Study and Exam Preparation [AUTÓNOMA][Self-study] 12

Unit 5 (de 7): Professional Ethics
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 6
Group tutoring sessions [PRESENCIAL][Guided or supervised work] 2
Study and Exam Preparation [AUTÓNOMA][Self-study] 10

Unit 6 (de 7): Case Studies in Information, Fiction and Publicity Areas
Activities Hours
Workshops or seminars [PRESENCIAL][Workshops and Seminars] 21
Writing of reports or projects [AUTÓNOMA][Combination of methods] 28
Group tutoring sessions [PRESENCIAL][Guided or supervised work] 7
Study and Exam Preparation [AUTÓNOMA][Self-study] 10

Unit 7 (de 7): Ethical Assessment of Audiovisual Communication Works
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 1
Workshops or seminars [PRESENCIAL][Workshops and Seminars] 2
Writing of reports or projects [AUTÓNOMA][Combination of methods] 10
Study and Exam Preparation [AUTÓNOMA][Self-study] 2

Global activity
Activities hours
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
AZNAR, HUGO Ética de la Comunicación y nuevos retos sociales Barcelona Paidós 2005  
BALIBAR, ÉTIENNE Violencias, identidades y civilidad. Para una cultura política global Barcelona Gedisa 978-84-9784-063-7 2005 https://gedisa.com/ficha.aspx?idcol=1000&cod=310010&titulo=Violencias%2c-identidades-y-civilidad&aut=Balibar,%20%C3%89tienne#.Yrg43nZBzIU  
BENHABIB, SEYLA Otro universalismo: Sobre la unidad y diversidad de los derechos humanos Isegoría. Revista de Filosofía Moral y Política, nº39, julio-diciembre (2008) pp. 175-203 1130-2097 2008 https://isegoria.revistas.csic.es/index.php/isegoria/article/view/627/628  
CHOI, M., GLASSMAN, M y CRISTOL, D. What it means to be a citizen in the internet age: Development of a reliable and valid digital citizenship scale Computers & Education 107 2017  
CODINA, MÓNICA Apuntes para una deontología de la comunicación Pamplona Eunsa 2008  
COLLSTE, GÖRAN Ethics and Communication: Global Perspectives London/New York Rowman & Littlefield International 2016  
CONILL, JESÚS MARCIAL y GOZÁLVEZ, VICENT (coords.) Ética de la Comunicación y nuevos retos sociales Barcelona Gedisa 2004  
DI CESARE, DONATELLA Extranjeros residentes. Una filosofía de la migración Buenos Aires Amorrortu 978-95-0518-300-5 2020 https://www.amorrortueditores.com/papel/9789505183005/Extranjeros+residentes  
ESPINOSA ANTÓN, FRANCISCO JAVIER Inventores de la paz, soñadores de Europa. Siglo de la Ilustración Madrid Biblioteca Nueva 978-84-9940-570-4 2012 https://malpasoycia.es/libreria/inventores-de-la-paz/  
ESPOSITO, ROBERTO Comunidad, inmunidad y biopolítica Barcelona Herder 978-84-254-2600-1 2009 https://www.herdereditorial.com/comunidad-inmunidad-biopolitica_1  
ESS, CHARLES Digital Media Ethics Cambridge Polity 2020  
FABRIS, ADRIANO Ehics of information and communication technologies Cham, Switzerland Springer 978-3-319-75511-3 2018 https://link.springer.com/book/10.1007/978-3-319-75511-3  
FABRIS, ADRIANO El giro lingüístico: hermenéutica y análisis del lenguaje Tres Cantos (Madrid) Akal 84-460-1519-6 2001 https://www.akal.com/libro/el-giro-linguistico-hermeneutica-y-analisis-del-lenguaje_32275/  
FISHER, Mark Realismo capitalista. ¿No hay alternativa? Buenos Aires Caja Negra Editora 978-987-1622-45-0 2018 https://cajanegraeditora.com.ar/libros/realismo-capitalista/  
FLORIDI, Luciano The Philosophy of Information Oxford Oxford University Press 978-0-19-923238-3 2011 https://academic.oup.com/book/32518  
FLORIDI, Luciano What is Philosophy of Information? Metaphilosophy, Vol. 33, No. 1/2 (January 2002), pp. 123-145 2002 https://papers.ssrn.com/sol3/papers.cfm?abstract_id=3862333  
FRAZER, NANCY Escalas de justicia Barcelona Herder 2008  
GADAMER, HANS-GEORG El giro hermenéutico Madrid Cátedra 978-84-376-1626-1 2007 https://www.catedra.com/libro/teorema-serie-mayor/el-giro-hermeneutico-hans-george-gadamer-9788437616261/  
GADAMER, HANS-GEORG Verdad y método (I) Salamanca Ediciones Sígueme 978-84-301-0463-5 2017 http://www.sigueme.es/libros/verdad-y-metodo-i.html  
GADAMER, HANS-GEORG Verdad y método (II) Salamanca Ediciones Sígueme 978-84-301-1180-8 2015 http://www.sigueme.es/libros/verdad-y-metodo-ii.html  
GARCÍA, FRANCISCO Ética y narración audiovisual En F. García García & M. Rajas, (Ed.), Narraciones audiovisuales: el relato Madrid Icono 14 Editorial 2011  
GÓMEZ, CARLOS & MUGUERZA, JAVIER [Eds.] La aventura de la moralidad (Paradigmas, fronteras y problemas de la ética) Madrid Alianza 978-84-206-4872-9 2012 https://www.alianzaeditorial.es/libro/alianza-ensayo/la-aventura-de-la-moralidad-carlos-gomez-ed-9788420648729/  
HABERMAS, JÜRGEN Teoría de la acción comunicativa Madrid Trotta 978-84-9879-072-6 2018 https://www.trotta.es/libros/teoria-de-la-accion-comunicativa/9788498790726/  
HAN, Byung-Chul Infocracia. La digitalización y la crisis de la democracia Barcelona Taurus 978-84-306-2489-8 2022 https://traficantes.net/libros/infocracia  
HERNÁNDEZ, ANTONIO & ESPINOSA, FRANCISCO JAVIER [Coords.] Razón, persona y política. Algunas perspectivas filosóficas Cuenca Ediciones de la Universidad de Castilla-La Mancha 84-89492-37-9 1996  
LAVAL, CHRISTIAN & DARDOT, PIERRE La nueva razón del mundo Barcelona Gedisa 978-84-9784-744-5 2015 https://www.gedisa.com/ficha.aspx?idcol=1019&cod=891021&titulo=La-nueva-raz%c3%b3n-del-mundo&aut=Laval,%20Christian%20/%20Dardot,%20Pierre#.Yrgt8HZBzIU  
LINGREN, SIMON Data Theory Cambridge Polity, 2020  
LÓPEZ, BILY [Coord.] Hermenéutica, lenguaje y violencia: perspectivas en el Siglo XXI Sevilla - Ciudad de México Fénix Filosofía Ed. - Ed. UNAM 978-84-120078-9-3 2020 https://publicacionesfenixeditora.wordpress.com/2020/12/20/hermeneutica-lenguaje-y-violencia-perspectivas-en-el-siglo-xxi/  
MALDONADO, REBECA [Coord.] Dimensiones del habitar. Ontología política poética Ciudad de México - Madrid UNAM - Akal 2023  
MUÑOZ, JUAN JOSÉ De Casablanca a Solas. La creatividad ética en cine y televisión Madrid Eunsa 2005  
MÉNDIZ, ALFONSO Una ética olvidada: publicidad, valores y estilos de vida Revista información para la paz 2005 https://dialnet.unirioja.es/servlet/articulo?codigo=2538172  
NICOLÁS, Juan Antonio & GARCÍA, Félix El reto de las posverdad Sindéresis 978-84-19199-78-2 2023  
NICOLÁS, Juan Antonio; BALLESTEROS-AGUAYO, Lucía & LINARES-PERALTA, Raúl Diccionario posverdad Granada Comares 978-84-1369-576-1 2023 https://www.comares.com/libro/diccionario-posverdad_147784/  
ORTIZ GALA, IRENE La desigualdad de la ciudadanía Cuadernos Salmantinos de Filosofía, Vol. 47 (2020), pp. 283-302 0210-4857 2020 https://revistas.upsa.es/index.php/cuadernossalmantinos/article/view/172/122  
PAGOLA, JUAN & ECHÁNIZ, ARANTZA Ética del profesional de la comunicación Bilbao Desclée de Brouwer 2004  
PAPACHARISSI, ZIZI Affective publics. Sentiment. Technology and Politics New York Oxford 2011  
PAPACHARISSI, ZIZI A private sphere. Democracy in a digital age Cambridge Polity 2011  
PAPACHARISSI, ZIZI After Democracy New Haven / Londres Yale University Press 2021  
SERRANO MARÍN, VICENTE (Coord.) Ética y globalización: cosmopolitismo, responsabilidad y diferencia en un mundo global Madrid Biblioteca Nueva 2004 https://www.marcialpons.es/libros/etica-y-globalizacion/9788497422581/  
SONTAG, SUSAN Ante el dolor de los demás Barcelona Debolsillo 978-84-9908-237-0 2010 https://www.penguinlibros.com/es/literatura-contemporanea/35737-libro-ante-el-dolor-de-los-demas-9788499082370  
SUÁREZ, JUAN CARLOS Los límites éticos del espectáculo televisivo Sevilla MAD 2006  
TAIBO, CARLOS Colapso. Capitalismo terminal, transición ecosocial, ecofascismo Madrid Catarata 978-84-9097-891-7 2020 https://www.catarata.org/libro/colapso-5a-edicion_105834/  
VATTIMO, GIANNI Alrededores del ser Barcelona Galaxia Gutenberg 978-84-17971-57-1 2020 http://www.galaxiagutenberg.com/libros/alrededores-del-ser/  
VATTIMO, GIANNI Adiós a la verdad Barcelona Gedisa 978-84-9784-167-2 2010 https://gedisa.com/ficha.aspx?idcol=300&cod=302591&titulo=Adi%c3%b3s-a-la-verdad&aut=Vattimo,%20Gianni#.Yrg6FXZBzIU  
YOUNG, IRIS MARION Responsabilidad por la justicia Madrid Morata 2011  



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