1. General information
Course:
MEDIA GLOBAL STRUCTURE
Code:
16524
Type:
CORE COURSE
ECTS credits:
6
Degree:
401 - UNDERGRADUATE DEGREE PROGRAMME IN AUDIOVISUAL COMMUNICATION
Academic year:
2023-24
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30
Year:
3
Duration:
C2
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
AZAHARA CAÑEDO RAMOS
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Despacho FCOM 2.06
DPTO. EN CONSTITUCIÓN
Azahara.Canedo@uclm.es
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Working as a communication professional requires a comprehensive training in the discipline. It is for this reason that the curriculum requires a subject such as 'Global Structure of the Media', which provides students with the ability to develop a critical view of the media structure. Likewise, this subject allows students to deepen the knowledge previously acquired on the regulation of the media and the actions of public and private powers that influence them. In the same line, this course expands the contents worked in subjects such as 'Economic Structure' or 'Audiovisual Production' in relation to the characterization and functioning of the audiovisual business environment.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| CE03 | Understand the communication and audiovisual structure and its impact on public policies at the different territorial levels. |
| CE04 | Know and decode the industrial and business phenomena of the audiovisual sector. |
| CG01 | Know the essential characteristics of communication, its elements and results, with the aim of understanding the communicative phenomena that occur in today's society. |
| CG04 | Expose the results of academic work in writing, orally or by other means, in accordance with the canons of the communication disciplines. |
| CG05 | Know the constitutional values, ethical principles and deontological rules applying to audiovisual communication. |
| CG06 | Know the state of the world and its recent historical evolution as well as acquiring the concepts necessary for understanding its political, economic, technological and sociocultural dimensions in such a way that they serve as an instrument in the resolution of professional problems and challenges. |
| CG07 | Acquire the ability to work in a team, face collective challenges and cooperatively solve problems, respecting the diversity of the participants and of their contributions. |
| CT01 | Learn a second foreign language. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Acquire a global and diachronic vision of the dominant models and strategies in the social history of communication. | |
| Identify the most significant aspects of audiovisual transmission and production and apply them in practical contexts. | |
| Examine the fundamental elements of the language of audiovisual communication in the process of composing information for transmission. | |
| Become familiar with the processes of creation, design and production of audiovisual formats and programmes. | |
| Recognise the dimensions of the audiovisual company's organisation and identify the different markets and marketing strategies in the audiovisual communication system. | |
| Recognise and understand the main conceptual approaches related to digital cultures and contemporary technology. | |
| Apply the principles of professional ethics and the ethical principles set out in the codes of ethics. | |
| Know and experiment with the processes of creation and innovation of projects using the methodologies of ideation and conceptualisation. | |
| Handle the basic techniques of audiovisual production, both for conventional (television, cinema, radio) and contemporary (web, social networks) formats. | |
| Pitch script proposals for commercial exploitation. | |
| Additional outcomes | |
| Not established. |
6. Units / Contents
-
Unit 1: The Political Economy of Communication
-
Unit 2: The Cultural Industries
-
Unit 3: Media Conglomerates: Characterization, Actors and Trends
-
Unit 4: Sector Analysis I: Film Industry
-
Unit 5: Sector Analysis II: Radio & TV Industry
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Final test [ON-SITE] | Assessment tests | 0.08 | 2 | Y | N | |||
| Class Attendance (theory) [ON-SITE] | Lectures | 1.6 | 40 | N | N | |||
| Writing of reports or projects [OFF-SITE] | Group Work | 2.4 | 60 | Y | N | |||
| Project or Topic Presentations [ON-SITE] | Group Work | 0.4 | 10 | Y | N | |||
| Group tutoring sessions [ON-SITE] | Guided or supervised work | 0.24 | 6 | Y | N | |||
| Self-study [OFF-SITE] | Case Studies | 1.2 | 30 | Y | N | |||
| Problem solving and/or case studies [ON-SITE] | 0.08 | 2 | Y | N | ||||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Oral presentations assessment | 30.00% | 0.00% | |
| Progress Tests | 30.00% | 0.00% | |
| Assessment of problem solving and/or case studies | 10.00% | 40.00% | |
| Final test | 30.00% | 60.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:To pass the course it is required to achieve a minimum grade of at least 50% of the total value in all the evaluation tests. In the case of those students who must take the final exam, the grade in this must reach at least 30% of its total value in order to average with the rest of the continuous evaluation activities. In addition, the evaluation of the activities carried out in previous courses will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
-
Non-continuous evaluation:Students who have taken the course through the non-continuous evaluation option must compulsorily take a final theoretical exam. Likewise, these students must submit on the day of the exam a set of practical reports that demonstrate that they have acquired the basic practical skills that apply to the subject. The course will only be considered as passed if in all the evaluation tests at least 50% of the maximum possible grade has been obtained (typically, at least a 5 out of 10) and the grade of the theoretical exam reaches at least 40% of the total value of the same. In addition, the evaluation of the activities carried out in previous years will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
Specifications for the resit/retake exam:
In the extraordinary call, students must take a theoretical exam whose value will be 100% of the grade, whether they have followed the continuous or non-continuous evaluation model. In addition, the evaluation of the activities carried out in previous years will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
Specifications for the second resit / retake exam:
In order to pass the subject, it is mandatory to pass a test that will be worth 100% of the grade. In addition, the evaluation of the activities carried out in previous years will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Final test [PRESENCIAL][Assessment tests] | 2 |
| Self-study [AUTÓNOMA][Case Studies] | 10 |
| Problem solving and/or case studies [PRESENCIAL][] | 2 |
| Unit 1 (de 5): The Political Economy of Communication | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 12 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Project or Topic Presentations [PRESENCIAL][Group Work] | 4 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 2 |
| Self-study [AUTÓNOMA][Case Studies] | 10 |
| Unit 2 (de 5): The Cultural Industries | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 8 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Project or Topic Presentations [PRESENCIAL][Group Work] | 2 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Self-study [AUTÓNOMA][Case Studies] | 5 |
| Unit 3 (de 5): Media Conglomerates: Characterization, Actors and Trends | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 16 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Project or Topic Presentations [PRESENCIAL][Group Work] | 4 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Self-study [AUTÓNOMA][Case Studies] | 5 |
| Unit 4 (de 5): Sector Analysis I: Film Industry | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 2 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Unit 5 (de 5): Sector Analysis II: Radio & TV Industry | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 2 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
| Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
|---|---|---|---|---|---|---|---|---|---|
| Adorno, Theodor; Horkheimer, Max. | Dialéctica de la Ilustración. Fragmentos filosóficos | Madrid | Trotta | 84-87699-97-9 | 1998 | ||||
| Albornoz, Luis Alfonso; Segovia, Ana I.; Almirón, Núria | Grupo PRISA. Media Power in Contemporary Spain - Series: Global Media Giants | New York | Routledge | 978-0-367-27753-6 | 2020 | ||||
| Birkinbine, Benjamin J.; Gómez, Rodrigo; Wasko, Janet | Global Media Giants | Nw York | Routledge | 978-1-138-92771-1 | 2017 | ||||
| Bolaño, César; Mastrini, Guillermo; Sierra, Francisco | Political Economy, Communication and Knowledge: a Latin American Perspective | New York | Hampton Press | 9781-61289-027-2 | 2012 | ||||
| Brevini, Benedetta; Swiatek, Lukasz | Amazon. Understanding a Global Communication Giant | New York | Routledge | 978-0-367-36433-55 | 2021 | ||||
| Bustamante, Enrique | La televisión económica: financiación, estrategias y mercado | Barcelona | Gedisa | 9788474327458 | 1999 | ||||
| Bustamante, Enrique | Radio y televisión en España: historia de una asignatura pendiente de la democracia | Barcelona | Gedisa | 9788497841634 | 2009 | ||||
| Cañedo, Azahara | El estudio de la estructura mediática. Análisis de las percepciones del alumnado de comunicación | Ámbitos | 2023 | https://revistascientificas.us.es/index.php/Ambitos/article/view/22289 | |||||
| Cañedo, Azahara; Galletero-Campos, Belén; Centellas, David y López-Cepeda, Ana | New Strategies for Old Dilemmas Unraveling how Spanish Regional Public Service Media Face the Platformization Process | Estudios sobre el Mensaje Periodístico | 2023 | https://revistas.ucm.es/index.php/ESMP/article/view/84534 | |||||
| Cañedo, Azahara; Rodríguez-Castro, Marta; López-Cepeda, Ana M. | Distilling the value of public service media: Towards a tenable conceptualisation in the European framework | European Journal of Communication | SAGE | 2022 | https://journals.sagepub.com/doi/abs/10.1177/02673231221090777?journalCode=ejca | ||||
| Cañedo, Azahara; Segovia, Ana I. | La plataformización de los medios de comunicación de servicio público. Una reflexión desde la economía política de la comunicación | Goyanes, Manuel; Campos-Rueda, Marcela (eds.) Gestión de medios públicos en el entorno digital. Nuevos valores, estrategias multiplataforma e internet de servicio público | Valencia | Tirant Humanidades | 978-84-19286-26-0 | 2022 | |||
| Dorfman, Ariel; Mattelart, Armand. | Para leer al Pato Donald: comunicación de masas y colonialismo | Madrid | Siglo XXI | 978-6070302336 | 2013 | ||||
| García Santamaría, José Vicente | Los grupos multimedia españoles: análisis y estrategias | Barcelona | UOC | 978-8490644911 | 2016 | ||||
| Goyanes, Manuel y Campos-Rueda, Marcela | Gestión de medios públicos en el entorno digital Nuevos valores, estrategias multiplataforma e internet de servicio público | Tirant Humanidades | 978-84-19286-26-0 | 2022 | |||||
| Herman, E.S.; McChesney, R.W. | Los medios globales | Madrid | Cátedra | 84-376-1746-4 | 1997 | ||||
| Herman, Edward S.; Chomsky, Noam | Manufacturing Consent: The Political Economy of the Mass Media | Nueva York | Pantheon Books | 0-375-71449-9 | 1988 | ||||
| Hesmondhalgh, David | The Cultural Industries | London | Sage | 978-1446209264 | 2012 | ||||
| Lee, Micky | Alphabet. The Becoming of Google | New York | Routledge | 978-0-367-19734-6 | 2019 | ||||
| Marzal Felici, Javier (ed) | Las televisiones públicas autonómicas del siglo XXI. Nuevos escenarios tras el cierre de RTVV | Varias | UAB - UJI - UPF - UV | 9788437096506 | 2015 | ||||
| Maxwell, Richard; Miller, Toby | Greening the media | Oxford | Oxford University Press | 978-0-19-532530-1 | 2012 | ||||
| Miguel de Bustos, Juan Carlos e Izquierdo-Castillo, Jessica | ¿Quién controlará la Comunicación? El impacto de los GAFAM sobre las industrias mediáticas en el entorno de la economía digital | Revista Latina de Comunicación Social | 2019 | https://nuevaepoca.revistalatinacs.org/index.php/revista/article/view/356 | |||||
| Mosco, Vincent | La economía política de la comunicación. Reformulación y renovación | Barcelona | Bosch | 9788497904810 | 2009 | ||||
| Mosco, Vincent; McKercher, Catherine | The Laboring of Communication: Will Knowledge Workers of the World Reunite? | Maryland | Lexington Books | 978-0-7391-1814-6 | 2008 | ||||
| Reig, Ramón; Labio, Aurora | El laberinto mundial de la información. Estructura mediática y poder | Barcelona | Anthropos | 97884-16421-67-1 | 2017 | ||||
| Srnicek, Nick | Capitalismo de plataformas | Buenos Aires | Caja Negra | 978-9871622689 | 2018 | ||||
| Tang, Min | Tencent: The Political Economy of China's Surging Internet Giant | New York | Routledge | 978-0-367-19508-3 | 2020 | ||||
| Varela Monterroso, Lucía | Estructura mediática china: una aproximación al caso de China Central Television (CCTV) | Ámbitos | 2021 | https://revistascientificas.us.es/index.php/Ambitos/article/view/12951 | |||||
| Wasko, Janet | Understanding Disney | Cambridge | Polity | 9780745695648 | 2020 | ||||
| Wasko, Janet, Murdock, Graham y Sousa, Helena | The handbook of political economy of communications | Blackwell | 9781405188807 | 2011 | |||||
| Zallo, Ramón | Estructuras de la comunicación y de la cultura. Políticas para la era digital | Barcelona | Gedisa | 978-84-9784-665-3 | 2011 | ||||
| Zallo, Ramón | Economía de la comunicación y la cultura | Madrid | Akal | 84-7600-340-4 | 1988 | ||||
| van Dijck, José; Poell, Thomas; De Waa, Martijn | The Platform Society: Public Values in a Connective World | Oxford | Oxford University Press | 978-0190889777 | 2018 |