1. General information
Course:
GLOBAL MEDIA SYSTEMS
Code:
16311
Type:
BASIC
ECTS credits:
6
Degree:
377 - UNDERGRADUATE DEGREE PROGRAMME IN JOURNALISM
Academic year:
2023-24
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30
Year:
2
Duration:
First semester
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
AZAHARA CAÑEDO RAMOS
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Despacho FCOM 2.06
DPTO. EN CONSTITUCIÓN
Azahara.Canedo@uclm.es
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Working as a communication professional requires a comprehensive training in the discipline. It is for this reason that the curriculum requires a subject such as 'Global Structure of the Media', which provides students with the ability to develop a critical view of the media structure. Likewise, this subject allows students to deepen the knowledge previously acquired on the regulation of the media and the actions of public and private powers that influence them. In the same line, this course expands the contents worked in subjects such as 'Economic Structure' or 'Audiovisual Production' in relation to the characterization and functioning of the audiovisual business environment.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E04 | Capacity to read and analyse specialised texts and documents on any relevant topic, and to summarise or adapt them using language or vocabulary understandable to the general public. |
| E05 | Basic capacity to understand informative or communicative production, either written or audiovisual, in standard English. |
| E14 | Capacity to experiment and innovate by learning and using techniques and methods applied to improvement of quality and self-assessment processes. Develop capacity for autonomous learning, adaptation to change and creativity-driven innovation. |
| E15 | Knowledge of the new trends and behaviours related to consumption of information and entertainment content, as well as of the incidence of NICT on audience behaviour. |
| E16 | Critical knowledge of media influence on Education and of the relation of the media with schools, as well as of the potential of the new Information and Communication Technologies and multimedia systems for development of off-site learning and knowledge. |
| E18 | Egalitarian awareness with regards to individuals and peoples, respect for international human rights, and knowledge of the great cultural or civilising trends related to individual and collective fundamental values. |
| G01 | B1 level of a second foreign language, as per the Common European Framework of Reference for Languages |
| G04 | Ethical commitment and professional ethics. |
| G05 | Gain knowledge and understanding of Journalism by acquiring rational and critical knowledge of world current affairs in order to understand social phenomena that occur in society today. |
| G07 | Interpret relevant data, such as key events and processes that take place in today's societies, from a synchronic perspective. The scope of this kind of knowledge should be as wide as possible, since it contributes to developing the ability to understand diversity and to fostering civic awareness and respect for alien value systems. |
| G09 | Develop the abilities required for Journalism and Communications in general, in order to pursue further postgraduate and professional retraining studies. |
| G11 | Gain insight into the most relevant concepts, categories, theories and topics of the different subfields of Information & Communications research. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Not established. | |
| Additional outcomes | |
| Description | |
| Acquire a global and diachronic vision of the dominant models and strategies in the social history of communication. | |
| Identify the relevant actors in the media structure and the audiovisual industry, both at the international and national sphere. | |
| Understand the ethical task both as a dialogic construction of principles, norms and moral values and as a standard of quality in professional performance. | |
| Expose and critically analyze the structure of the media and the audiovisual industries. | |
| Recognize the dimensions of the organization of the audiovisual company and identify the different markets and marketing strategies in the audiovisual communication market. | |
| Recognize and understand the main conceptual approaches to the approach of digital cultures and contemporary technology. | |
| Know how to apply the principles of professional ethics and the ethical principles of ethical codes. | |
| Know and apply the phases of the business plan to the audiovisual communication environment through the development of a project. | |
| Debate in conditions of symmetry the ethical problems of audiovisual communication in order to dialogically find rules, principles and ethical values. | |
| Argue and debate on the emerging socio-political forms and mechanisms of discourse production in their relationship with technology. | |
| Develop a critical thinking perspective. | |
6. Units / Contents
-
Unit 1: The Political Economy of Communication
-
Unit 2: The Cultural Industries
-
Unit 3: Media Conglomerates: Characterization, Actors and Trends
-
Unit 4: Sector Analysis I: Information Industry
-
Unit 5: Sector Analysis II: Audiovisual Industry
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Final test [ON-SITE] | Assessment tests | 0.08 | 2 | Y | N | |||
| Class Attendance (theory) [ON-SITE] | Lectures | 1.6 | 40 | N | N | |||
| Writing of reports or projects [OFF-SITE] | Group Work | 2.4 | 60 | Y | N | |||
| Project or Topic Presentations [ON-SITE] | Group Work | 0.4 | 10 | Y | N | |||
| Group tutoring sessions [ON-SITE] | Guided or supervised work | 0.24 | 6 | Y | N | |||
| Self-study [OFF-SITE] | Case Studies | 1.2 | 30 | Y | N | |||
| Problem solving and/or case studies [ON-SITE] | 0.08 | 2 | Y | N | ||||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Oral presentations assessment | 30.00% | 0.00% | |
| Progress Tests | 30.00% | 0.00% | |
| Assessment of problem solving and/or case studies | 10.00% | 40.00% | |
| Final test | 30.00% | 60.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:To pass the course it is required to achieve a minimum grade of at least 50% of the total value in all the evaluation tests. In the case of those students who must take the final exam, the grade in this must reach at least 30% of its total value in order to average with the rest of the continuous evaluation activities. In addition, the evaluation of the activities carried out in previous courses will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
-
Non-continuous evaluation:Students who have taken the course through the non-continuous evaluation option must compulsorily take a final theoretical exam. Likewise, these students must submit on the day of the exam a set of practical reports that demonstrate that they have acquired the basic practical skills that apply to the subject. The course will only be considered as passed if in all the evaluation tests at least 50% of the maximum possible grade has been obtained (typically, at least a 5 out of 10) and the grade of the theoretical exam reaches at least 40% of the total value of the same. In addition, the evaluation of the activities carried out in previous years will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
Specifications for the resit/retake exam:
In the extraordinary call, students must take a theoretical exam whose value will be 100% of the grade, whether they have followed the continuous or non-continuous evaluation model. In addition, the evaluation of the activities carried out in previous years will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
Specifications for the second resit / retake exam:
In order to pass the subject, it is mandatory to pass a test that will be worth 100% of the grade. In addition, the evaluation of the activities carried out in previous years will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Final test [PRESENCIAL][Assessment tests] | 2 |
| Self-study [AUTÓNOMA][Case Studies] | 10 |
| Problem solving and/or case studies [PRESENCIAL][] | 2 |
| Unit 1 (de 5): The Political Economy of Communication | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 12 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Project or Topic Presentations [PRESENCIAL][Group Work] | 4 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 2 |
| Self-study [AUTÓNOMA][Case Studies] | 10 |
| Unit 2 (de 5): The Cultural Industries | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 8 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Project or Topic Presentations [PRESENCIAL][Group Work] | 2 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Self-study [AUTÓNOMA][Case Studies] | 5 |
| Unit 3 (de 5): Media Conglomerates: Characterization, Actors and Trends | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 16 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Project or Topic Presentations [PRESENCIAL][Group Work] | 4 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Self-study [AUTÓNOMA][Case Studies] | 5 |
| Unit 4 (de 5): Sector Analysis I: Information Industry | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 2 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Unit 5 (de 5): Sector Analysis II: Audiovisual Industry | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 2 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
| Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
|---|---|---|---|---|---|---|---|---|---|
| Adorno, Theodor; Horkheimer, Max. | Dialéctica de la Ilustración. Fragmentos filosóficos | Madrid | Trotta | 84-87699-97-9 | 1998 | ||||
| Albornoz, Luis Alfonso; Segovia, Ana I.; Almirón, Núria | Grupo PRISA. Media Power in Contemporary Spain - Series: Global Media Giants | New York | Routledge | 978-0-367-27753-6 | 2020 | ||||
| Birkinbine, Benjamin J.; Gómez, Rodrigo; Wasko, Janet | Global Media Giants | Nw York | Routledge | 978-1-138-92771-1 | 2017 | ||||
| Bolaño, César; Mastrini, Guillermo; Sierra, Francisco | Political Economy, Communication and Knowledge: a Latin American Perspective | New York | Hampton Press | 9781-61289-027-2 | 2012 | ||||
| Brevini, Benedetta; Swiatek, Lukasz | Amazon. Understanding a Global Communication Giant | New York | Routledge | 978-0-367-36433-55 | 2021 | ||||
| Bustamante, Enrique | La televisión económica: financiación, estrategias y mercado | Barcelona | Gedisa | 9788474327458 | 1999 | ||||
| Bustamante, Enrique | Radio y televisión en España: historia de una asignatura pendiente de la democracia | Barcelona | Gedisa | 9788497841634 | 2009 | ||||
| Cañedo, Azahara | El estudio de la estructura mediática. Análisis de las percepciones del alumnado de comunicación | Ámbitos | 2023 | https://revistascientificas.us.es/index.php/Ambitos/article/view/22289 | |||||
| Cañedo, Azahara; Galletero-Campos, Belén; Centellas, David y López-Cepeda, Ana | New Strategies for Old Dilemmas: Unraveling how Spanish Regional Public Service Media Face the Platformization Process | Estudios sobre el Mensaje Periodístico | 2023 | https://revistas.ucm.es/index.php/ESMP/article/view/84534 | |||||
| Cañedo, Azahara; Rodríguez-Castro, Marta; López-Cepeda, Ana M. | Distilling the value of public service media: Towards a tenable conceptualisation in the European framework | European Journal of Communication | SAGE | 2022 | https://journals.sagepub.com/doi/abs/10.1177/02673231221090777?journalCode=ejca | ||||
| Cañedo, Azahara; Segovia, Ana I. | La plataformización de los medios de comunicación de servicio público. Una reflexión desde la economía política de la comunicación | Goyanes, Manuel; Campos-Rueda, Marcela (eds.) Gestión de medios públicos en el entorno digital. Nuevos valores, estrategias multiplataforma e internet de servicio público | Valencia | Tirant Humanidades | 978-84-19286-26-0 | 2022 | |||
| Dorfman, Ariel; Mattelart, Armand. | Para leer al Pato Donald: comunicación de masas y colonialismo | Madrid | Siglo XXI | 978-6070302336 | 2013 | ||||
| García Santamaría, José Vicente | Los grupos multimedia españoles: análisis y estrategias | Barcelona | UOC | 978-8490644911 | 2016 | ||||
| Goyanes, Manuel y Campos-Rueda, Marcela | Gestión de medios públicos en el entorno digital Nuevos valores, estrategias multiplataforma e internet de servicio público | Tirant Humanidades | 9788419286277 | 2022 | |||||
| Herman, E.S.; McChesney, R.W. | Los medios globales | Madrid | Cátedra | 84-376-1746-4 | 1997 | ||||
| Herman, Edward S.; Chomsky, Noam | Manufacturing Consent: The Political Economy of the Mass Media | Nueva York | Pantheon Books | 0-375-71449-9 | 1988 | ||||
| Hesmondhalgh, David | The Cultural Industries | London | Sage | 978-1446209264 | 2012 | ||||
| Lee, Micky | Alphabet. The Becoming of Google | New York | Routledge | 978-0-367-19734-6 | 2019 | ||||
| Marzal Felici, Javier (ed) | Las televisiones públicas autonómicas del siglo XXI. Nuevos escenarios tras el cierre de RTVV | Varias | UAB - UJI - UPF - UV | 9788437096506 | 2015 | ||||
| Maxwell, Richard; Miller, Toby | Greening the media | Oxford | Oxford University Press | 978-0-19-532530-1 | 2012 | ||||
| Miguel de Bustos, Juan Carlos e Izquierdo-Castillo, Jessica | ¿Quién controlará la Comunicación? El impacto de los GAFAM sobre las industrias mediáticas en el entorno de la economía digital | Revista Latina de Comunicación Social | 2019 | https://nuevaepoca.revistalatinacs.org/index.php/revista/article/view/356 | |||||
| Mosco, Vincent | La economía política de la comunicación. Reformulación y renovación | Barcelona | Bosch | 9788497904810 | 2009 | ||||
| Mosco, Vincent; McKercher, Catherine | The Laboring of Communication: Will Knowledge Workers of the World Reunite? | Maryland | Lexington Books | 978-0-7391-1814-6 | 2008 | ||||
| Reig, Ramón; Labio, Aurora | El laberinto mundial de la información. Estructura mediática y poder | Barcelona | Anthropos | 97884-16421-67-1 | 2017 | ||||
| Srnicek, Nick | Capitalismo de plataformas | Buenos Aires | Caja Negra | 978-9871622689 | 2018 | ||||
| Tang, Min | Tencent: The Political Economy of China's Surging Internet Giant | New York | Routledge | 978-0-367-19508-3 | 2020 | ||||
| Varela Monterroso, Lucía | Estructura mediática china: una aproximación al caso de China Central Television (CCTV) | Ámbitos | 2021 | https://revistascientificas.us.es/index.php/Ambitos/article/view/12951 | |||||
| Wasko, Janet | Understanding Disney | Cambridge | Polity | 9780745695648 | 2020 | ||||
| Wasko, Janet; Murdock, Graham y Sousa, Helena | The Handbook of Political Economy of Communications | Blackwell | 9781405188807 | 2011 | |||||
| Zallo, Ramón | Economía de la comunicación y la cultura | Madrid | Akal | 84-7600-340-4 | 1988 | ||||
| Zallo, Ramón | Estructuras de la comunicación y de la cultura. Políticas para la era digital | Barcelona | Gedisa | 978-84-9784-665-3 | 2011 | ||||
| van Dijck, José; Poell, Thomas; De Waa, Martijn | The Platform Society: Public Values in a Connective World | Oxford | Oxford University Press | 978-0190889777 | 2018 |