1. General information
Course:
GLOBAL MEDIA SYSTEMS
Code:
16311
Type:
BASIC
ECTS credits:
6
Degree:
377 - UNDERGRADUATE DEGREE PROGRAMME IN JOURNALISM
Academic year:
2022-23
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30
Year:
2
Duration:
First semester
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
AZAHARA CAÑEDO RAMOS
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Despacho FCOM 2.06
DPTO. EN CONSTITUCIÓN
Azahara.Canedo@uclm.es
2. Pre-Requisites
In the case of foreign students who wish to take the course, it is necessary for them to have a minimum knowledge of the Spanish media system. Otherwise, the course will be highly complex and it will be difficult for them to achieve the minimum objectives.
3. Justification in the curriculum, relation to other subjects and to the profession
Working as a communication professional requires a comprehensive training in the discipline. It is for this reason that the curriculum requires a subject such as 'Media Structure and System', which includes this course. This subject provides students with the ability to develop a critical view of the structural situation of the media, while allowing them to analyze not only the contexts in which they operate but also the dominant trends affecting them. Likewise, this subject allows them to complement the knowledge acquired in other subjects such as 'Communication Law' or 'Communication Policies' on the regulation of the media and the actions of public and private powers that influence them. In this same line, this course expands the contents worked on subjects such as 'Economic Structure' or 'Audiovisual Production' in relation to the characterization and the functioning of the business environment of the media.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E02 | Capacity and ability to fluently and effectively express and communicate both orally and in writing, by adequately using the most appropriate linguistic and literary resources to each communication medium. |
| E04 | Capacity to read and analyse specialised texts and documents on any relevant topic, and to summarise or adapt them using language or vocabulary understandable to the general public. |
| E05 | Basic capacity to understand informative or communicative production, either written or audiovisual, in standard English. |
| E07 | Capacity and ability to express reasoned ideas by using rhetoric and contributions from new argumentation theories, as well as communicative techniques applied to persuasion. |
| E14 | Capacity to experiment and innovate by learning and using techniques and methods applied to improvement of quality and self-assessment processes. Develop capacity for autonomous learning, adaptation to change and creativity-driven innovation. |
| E15 | Knowledge of the new trends and behaviours related to consumption of information and entertainment content, as well as of the incidence of NICT on audience behaviour. |
| E16 | Critical knowledge of media influence on Education and of the relation of the media with schools, as well as of the potential of the new Information and Communication Technologies and multimedia systems for development of off-site learning and knowledge. |
| E18 | Egalitarian awareness with regards to individuals and peoples, respect for international human rights, and knowledge of the great cultural or civilising trends related to individual and collective fundamental values. |
| G01 | B1 level of a second foreign language, as per the Common European Framework of Reference for Languages |
| G04 | Ethical commitment and professional ethics. |
| G05 | Gain knowledge and understanding of Journalism by acquiring rational and critical knowledge of world current affairs in order to understand social phenomena that occur in society today. |
| G07 | Interpret relevant data, such as key events and processes that take place in today's societies, from a synchronic perspective. The scope of this kind of knowledge should be as wide as possible, since it contributes to developing the ability to understand diversity and to fostering civic awareness and respect for alien value systems. |
| G09 | Develop the abilities required for Journalism and Communications in general, in order to pursue further postgraduate and professional retraining studies. |
| G11 | Gain insight into the most relevant concepts, categories, theories and topics of the different subfields of Information & Communications research. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Not established. | |
| Additional outcomes | |
| Description | |
| Recognise the dimensions of the audiovisual company's organisation and identify the different markets and marketing strategies in the audiovisual communication system. | |
| Apply the principles of professional ethics and the ethical principles set out in the codes of ethics. | |
| Become familiar with the processes of creation, design and production of audiovisual formats and programmes. | |
| Recognise and understand the main conceptual approaches related to digital cultures and contemporary technology. | |
| Handle the basic techniques of audiovisual production, both for conventional (television, cinema, radio) and contemporary (web, social networks) formats. | |
| Pitch script proposals for commercial exploitation. | |
| Acquire a global and diachronic vision of the dominant models and strategies in the social history of communication. | |
| Examine the fundamental elements of the language of audiovisual communication in the process of composing information for transmission. | |
6. Units / Contents
-
Unit 1: The Political Economy of Communication
-
Unit 2: The Cultural Industries
-
Unit 3: Media Conglomerates: Characterization, Actors and Trends
-
Unit 4: Sector Analysis I: Press Industry
-
Unit 5: Sector Analysis II: Radio & TV Industry
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Final test [ON-SITE] | Assessment tests | 0.08 | 2 | Y | N | |||
| Class Attendance (theory) [ON-SITE] | Lectures | 1.32 | 33 | N | N | |||
| Writing of reports or projects [OFF-SITE] | Group Work | 2.4 | 60 | Y | N | |||
| Project or Topic Presentations [ON-SITE] | Group Work | 0.8 | 20 | N | N | |||
| Writing of reports or projects [OFF-SITE] | Self-study | 0.2 | 5 | Y | N | |||
| Group tutoring sessions [ON-SITE] | Guided or supervised work | 0.2 | 5 | Y | N | |||
| Self-study [OFF-SITE] | Case Studies | 1 | 25 | Y | N | |||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Theoretical exam | 30.00% | 60.00% | |
| Theoretical papers assessment | 10.00% | 40.00% | |
| Progress Tests | 40.00% | 0.00% | |
| Final test | 20.00% | 0.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:In order to pass the course, it is required to achieve a minimum grade of at least 50% of the total value in all the evaluation tests. In addition, the evaluation of the activities carried out in previous years will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
-
Non-continuous evaluation:Students who have taken the course through the non-continuous evaluation option must compulsorily take a final theoretical exam. Likewise, these students must submit on the day of the exam a set of practical reports that demonstrate that they have acquired the basic practical skills that apply to the subject. The course will only be considered as passed if in all the evaluation tests at least 50% of the maximum possible grade has been obtained (typically, at least a 5 out of 10) and the grade of the theoretical exam reaches at least 40% of the total value of the same. In addition, the evaluation of the activities carried out in previous years will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
Specifications for the resit/retake exam:
In the extraordinary call, students who have followed the continuous evaluation model but have not reached the minimum grade of 5 out of 10 in the continuous evaluation activities, must take a theoretical exam whose value will be 100% of the grade. This same model applies to students who have not followed the continuous evaluation. In addition, the evaluation of the activities carried out in previous courses will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
Specifications for the second resit / retake exam:
In order to pass the subject, it is mandatory to pass a test that will be worth 100% of the grade. In addition, the evaluation of the activities carried out in previous years will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Final test [PRESENCIAL][Assessment tests] | 2 |
| Unit 1 (de 5): The Political Economy of Communication | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 9 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Project or Topic Presentations [PRESENCIAL][Group Work] | 4 |
| Writing of reports or projects [AUTÓNOMA][Self-study] | 1 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Self-study [AUTÓNOMA][Case Studies] | 5 |
| Group 30: | |
| Initial date: 12-09-2022 | End date: 30-09-2022 |
| Unit 2 (de 5): The Cultural Industries | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 9 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Project or Topic Presentations [PRESENCIAL][Group Work] | 4 |
| Writing of reports or projects [AUTÓNOMA][Self-study] | 1 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Self-study [AUTÓNOMA][Case Studies] | 5 |
| Group 30: | |
| Initial date: 01-10-2022 | End date: 17-10-2022 |
| Unit 3 (de 5): Media Conglomerates: Characterization, Actors and Trends | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 11 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Project or Topic Presentations [PRESENCIAL][Group Work] | 4 |
| Writing of reports or projects [AUTÓNOMA][Self-study] | 1 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Self-study [AUTÓNOMA][Case Studies] | 5 |
| Group 30: | |
| Initial date: 18-10-2022 | End date: 21-11-2022 |
| Unit 4 (de 5): Sector Analysis I: Press Industry | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 2 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Project or Topic Presentations [PRESENCIAL][Group Work] | 4 |
| Writing of reports or projects [AUTÓNOMA][Self-study] | 1 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Self-study [AUTÓNOMA][Case Studies] | 5 |
| Group 30: | |
| Initial date: 22-11-2022 | End date: 05-12-2022 |
| Unit 5 (de 5): Sector Analysis II: Radio & TV Industry | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 2 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 12 |
| Project or Topic Presentations [PRESENCIAL][Group Work] | 4 |
| Writing of reports or projects [AUTÓNOMA][Self-study] | 1 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Self-study [AUTÓNOMA][Case Studies] | 5 |
| Group 30: | |
| Initial date: 06-12-2022 | End date: 17-12-2022 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
| Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
|---|---|---|---|---|---|---|---|---|---|
| Adorno, Theodor; Horkheimer, Max | Dialéctica de la Ilustración. Fragmentos filosóficos | Madrid | Trotta | 84-87699-97-9 | 1998 | ||||
| Albornoz, Luis A.; Segovia, Ana I.; Almirón, Nùria | Grupo PRISA. Media Power in Contemporary Spain - Series: Global Media Giants | New York | Routledge | 978-0-367-27753-6 | 2020 | ||||
| Becerra, Martín; Mastrini, Guillermo | Los dueños de la palabra. Acceso, estructura y concentración de los medios en la América del Siglo XXI | Buenos Aires | Prometeo Libros | 978-987-574-346-5 | 2009 | ||||
| Birkinbine, Benjamin J.; Gómez, Rodrigo; Wasko, Janet | Global Media Giants | Nw York | Routledge | 978-1-138-92771-1 | 2017 | ||||
| Bolaño, César; Mastrini, Guillermo; Sierra, Francisco | Political Economy, Communication and Knowledge: a Latin American Perspective | New York | Hampton Press | 9781-61289-027-2 | 2012 | ||||
| Brevini, Benedetta; Swiatek, Lukasz | Amazon. Understanding a Global Communication Giant | New York | Routledge | 978-0-367-36433-55 | 2021 | ||||
| Bustamante, Enrique | La televisión económica: financiación, estrategias y mercado | Barcelona | Gedisa | 9788474327458 | 1999 | ||||
| Bustamante, Enrique | Radio y televisión en España: historia de una asignatura pendiente de la democracia | Barcelona | Gedisa | 9788497841634 | 2009 | ||||
| Cañedo, Azahara; Rodríguez-Castro, Marta; López- Cepeda, Ana M. | Distilling the value of public service media: Towards a tenable SAGE conceptualisation in the European framework | SAGE | 2022 | https://journals.sagepub.com/doi/abs/10.1177/02673231221090777? 2022 journalCode=ejca | |||||
| Cañedo, Azahara; Segovia, Ana I. | La plataformización de los medios de comunicación de servicio público. Una reflexión desde la economía política de la comunicación | Valencia | Tirant Humanidades | 978-84-19286-26-0 | 2022 | ||||
| Dorfman, Ariel; Mattelart, Armand | Para leer al Pato Donald: comunicación de masas y colonialismo | Madrid | Siglo XXI | 978-6070302336 | 2013 | ||||
| García Santamaría, José Vicente | Los grupos multimedia españoles: análisis y estrategias | Barcelona | UOC | 978-8490644911 | 2016 | ||||
| Herman, E.S.; McChesney, R.W. | Los medios globales | Madrid | Cátedra | 84-376-1746-4 | 1997 | ||||
| Herman, Edward S.; Chomsky, Noam | Manufacturing Consent: The Political Economy of the Mass Media | Nueva York | Pantheon Books | 0-375-71449-9 | 1988 | ||||
| Hesmondhalgh, David | The Cultural Industries | London | Sage | 978-1446209264 | 2012 | ||||
| Lee, Micky | Alphabet. The Becoming of Google | New York | Routledge | 978-0-367-19734-6 | 2019 | ||||
| Marzal Felici, Javier (ed) | Las televisiones públicas autonómicas del siglo XXI. Nuevos escenarios tras el cierre de RTVV | Varias | UAB - UJI - UPF - UV | 9788437096506 | 2015 | ||||
| Maxwell, Richard; Miller, Toby | Greening the media | Oxford | Oxford University Press | 978-0-19-532530-1 | 2012 | ||||
| Mosco, V.; McKercher, K. | The Laboring of Communication: Will Knowledge Workers of the World Reunite? | Maryland | Lexington Books | 978-0-7391-1814-6 | 2008 | ||||
| Mosco, Vincent | La economía política de la comunicación. Reformulación y renovación | Barcelona | Bosch | 9788497904810 | 2009 | ||||
| Reig, Ramón | Los dueños del periodismo. Claves de la estructura mediática mundial y de España | Barcelona | Gedisa | 978-84-9784-618-9 | 2011 | ||||
| Reig, Ramón; Labio, Aurora | El laberinto mundial de la información. Estructura mediática y poder | Barcelona | Anthropos | 97884-16421-67-1 | 2017 | ||||
| Srnicek, Nick | Capitalismo de plataformas | Buenos Aires | Caja Negra | 978-9871622689 | 2018 | ||||
| Tang, Min | Tencent: The Political Economy of China's Surging Internet Giant | New York | Routledge | 978-0-367-19508-3 | 2020 | ||||
| Wasko, Janet | Understanding Disney | Cambridge | Polity | 9780745695648 | 2020 | ||||
| Zallo, Ramón | Estructuras de la comunicación y de la cultura. Políticas para la era digital | Barcelona | Gedisa | 978-84-9784-665-3 | 2011 | ||||
| Zallo, Ramón | Economía de la comunicación y la cultura | Madrid | Akal | 84-7600-340-4 | 1988 | ||||
| van Dijck, José; Poell, Thomas; De Waa, Martijn | The Platform Society: Public Values in a Connective World | Oxford | Oxford University Press | 978-0190889777 | 2018 |