1. General information
Course:
POLITICAL AND INSTITUTIONAL COMMUNICATION
Code:
16534
Type:
CORE COURSE
ECTS credits:
6
Degree:
401 - UNDERGRADUATE DEGREE PROGRAMME IN AUDIOVISUAL COMMUNICATION
Academic year:
2023-24
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30
Year:
4
Duration:
C2
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
JOSE MARIA HERRANZ DE LA CASA
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Facultad de Comunicación / 2.04
DPTO. EN CONSTITUCIÓN
4776
josemaria.herranz@uclm.es
Lecturer:
MARÍA ESTHER PALENCIANO TORRECILLA
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
DPTO. EN CONSTITUCIÓN
MEsther.Palenciano@uclm.es
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Part of the basic training of Audiovisual Communication students is research and media analysis. Whether the future professional wants to focus on research or opt for a more practical itinerary, the future professional must know and handle the tools that allow him/her to investigate everything related to communication, as well as to analyze all aspects of it. For this reason, knowing how to critically evaluate contents as well as designing, planning and executing analysis and research methodologies are basic elements in the training of this degree. This will lead to professionals capable of understanding and analyzing the functions of the media and information, to critically evaluate content and to make informed decisions as users and producers of information and media content. This course delves into aspects related to the management of communication in the political, institutional, and business spheres.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| CB03 | Gather and interpret relevant data (usually within the area of study) in order to make value judgements that include a reflection on relevant social, scientific or ethical issues. |
| CE07 | Understand the relationships between the agents that influence audiovisual communication. |
| CG01 | Know the essential characteristics of communication, its elements and results, with the aim of understanding the communicative phenomena that occur in today's society. |
| CG02 | Develop creativity to take risks in the definition of research or creative topics from an innovative perspective that contributes to the knowledge, interpretation or development of audiovisual languages and/or formats. |
| CG06 | Know the state of the world and its recent historical evolution as well as acquiring the concepts necessary for understanding its political, economic, technological and sociocultural dimensions in such a way that they serve as an instrument in the resolution of professional problems and challenges. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Analyse the processes of public opinion formation. | |
| Critically analyse and evaluate audiovisual, graphic and written texts, and recognise the aesthetic and political criteria in which they are inscribed. | |
| Understand the common Anglicisms used in social media and new digital platforms such as 'hashtag' or 'community manager'. | |
| Know and use the systems for capturing, processing, encoding, storing, transporting and presenting audiovisual content and multimedia information. | |
| Deliberate about emerging socio-political forms and mechanisms of discourse production in relation to technology. | |
| Distinguish between the different technologies available for the transmission and dissemination of audiovisual data. | |
| Additional outcomes | |
| Not established. |
6. Units / Contents
-
Unit 1: Fundamentals of political and institutional communication.
-
Unit 2: Communication management in the institutions. The Integral Communication Plan.
-
Unit 3: Areas and tools of political and institutional communication.
-
Unit 4: Political and electoral marketing.
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (practical) [ON-SITE] | Combination of methods | CB03 CE07 CG01 CG02 CG06 | 1.2 | 30 | N | N | ||
| Computer room practice [ON-SITE] | Problem solving and exercises | CG01 CG02 CG06 | 0.32 | 8 | Y | N | ||
| Field work [ON-SITE] | project-based learning | CE07 CG01 CG02 | 0.4 | 10 | Y | N | ||
| Study and Exam Preparation [OFF-SITE] | Self-study | CB03 CG01 CG02 | 2.4 | 60 | N | N | ||
| Project or Topic Presentations [ON-SITE] | project-based learning | CG01 CG06 | 0.4 | 10 | Y | Y | ||
| Final test [ON-SITE] | Assessment tests | CE07 CG01 CG06 | 0.08 | 2 | Y | Y | ||
| Writing of reports or projects [OFF-SITE] | Practical or hands-on activities | CB03 CG01 CG02 | 1.2 | 30 | Y | N | ||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Final test | 35.00% | 0.00% | Theoretical concepts |
| Portfolio assessment | 50.00% | 20.00% | Where all the practices carried out during the course and the group work are collected. |
| Test | 5.00% | 5.00% | Current Events Quiz |
| Test | 10.00% | 10.00% | Required reading |
| Assessment of problem solving and/or case studies | 0.00% | 35.00% | |
| Theoretical exam | 0.00% | 30.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:The evaluation assumes that the final grade of the course is composed of three written tests with a validity of 35% (final test), 5% (actual test) and 10% (compulsory readings). On the other hand, there will be a 50% of the global participation of the students in the different practical parts of the course (portfolio). This part will be evaluated taking into account the oral participation, the completion and presentation of the practicals within the established deadlines. Work 24 hours after the deadline proposed in class, readings, presentations and practices proposed in class will not be accepted.
Students must obtain a minimum of 4 points in each of the following parts: in the final test and in the portfolio in order to pass the course, otherwise they will have to perform or submit the corresponding work in the extraordinary call for evaluation.
The course consists of two ordinary and extraordinary exams. In the ordinary call, the method of continuous evaluation is used and involves adding up all the percentages of the grade (class practices, current events test, reading test, group work, written tests) until the final test in May. Students who do not get at least a 4 in the portfolio and/or in the final test will not pass the course and will have to take the extraordinary exam in June. In the case of not achieving a 4 in any of these two parts, the final grade will be the average of both and in the case that it is higher than 5, the student will have a grade of 4.9.
Any part of the students may change to the non-continuous evaluation modality as long as they have not participated during the period of classes in evaluable activities that represent at least 50% of the total evaluation of the subject. If the student has reached this 50% of evaluable activities or if, in any case, the class period has ended, he/she will be considered in continuous evaluation without the possibility of changing the evaluation modality.
Written tests and practicals may be suspended for spelling mistakes according to the criteria of the Faculty of Communication. Plagiarized exercises, papers and practicals will be failed. In the written tests and practicals, students will be evaluated on:
1. All the theoretical material exposed and proposed by the professor in class.
2. The topics that appear in the program of the subject.
3. The basic and complementary bibliography.
4. The recommended and compulsory reading books and articles.
Likewise, the works and exercises presented in class by the teacher and the students will be evaluable material of the written tests with the objective of demonstrating the students' knowledge, competences, learning results, readings, degree of assimilation, the rigor of their reasoning and their capacity of personal contribution. Any part of the students may change to the non-continuous evaluation modality as long as they have not participated during the period of classes in evaluable activities that represent at least 50% of the total evaluation of the subject. If the student has reached this 50% of evaluable activities or if, in any case, the class period has ended, he/she will be considered in continuous evaluation without the possibility of changing the evaluation modality.
This planning could be adapted and slightly modified in case of any extraordinary measure related to the COVID-19 health pandemic. However, even in an unforeseen scenario, we will try to maintain the evaluation percentages with the maximum fidelity to what is indicated in this guide. -
Non-continuous evaluation:The non-continuous evaluation will be through a final test where there will be a current affairs test (5%), a part of compulsory readings (10%), a part of theoretical aspects (30%) and finally a practical part (35%). In addition, students will have to submit all the compulsory assignments within the deadlines set by the teacher, which will be worth 20% of the final grade.
Specifications for the resit/retake exam:
In the extraordinary call the students will be examined in a final test of everything seen in class and in the subject. The same criteria will be applied as in the ordinary exam. The students of the non-continuous evaluation will have a test composed of a current events test, readings, theory and practice. The students will have to present all the compulsory works not delivered or failed within the term established by the teaching staff. The same criteria are applied as in the ordinary call.
Specifications for the second resit / retake exam:
All students who opt for the special final exam must contact their professors before September 30 in order to make arrangements before the final exam.
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 5 |
| Project or Topic Presentations [PRESENCIAL][project-based learning] | 4.5 |
| Unit 1 (de 4): Fundamentals of political and institutional communication. | |
|---|---|
| Activities | Hours |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 6 |
| Computer room practice [PRESENCIAL][Problem solving and exercises] | 2 |
| Field work [PRESENCIAL][project-based learning] | 2 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 12 |
| Project or Topic Presentations [PRESENCIAL][project-based learning] | 1.5 |
| Writing of reports or projects [AUTÓNOMA][Practical or hands-on activities] | 6 |
| Unit 2 (de 4): Communication management in the institutions. The Integral Communication Plan. | |
|---|---|
| Activities | Hours |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 6 |
| Computer room practice [PRESENCIAL][Problem solving and exercises] | 1.5 |
| Field work [PRESENCIAL][project-based learning] | 2 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 12 |
| Project or Topic Presentations [PRESENCIAL][project-based learning] | 2 |
| Writing of reports or projects [AUTÓNOMA][Practical or hands-on activities] | 6 |
| Unit 3 (de 4): Areas and tools of political and institutional communication. | |
|---|---|
| Activities | Hours |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 12 |
| Computer room practice [PRESENCIAL][Problem solving and exercises] | 2 |
| Field work [PRESENCIAL][project-based learning] | 4 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 15 |
| Writing of reports or projects [AUTÓNOMA][Practical or hands-on activities] | 12 |
| Unit 4 (de 4): Political and electoral marketing. | |
|---|---|
| Activities | Hours |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 6 |
| Computer room practice [PRESENCIAL][Problem solving and exercises] | 2.5 |
| Field work [PRESENCIAL][project-based learning] | 2 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 16 |
| Project or Topic Presentations [PRESENCIAL][project-based learning] | 2 |
| Final test [PRESENCIAL][Assessment tests] | 2 |
| Writing of reports or projects [AUTÓNOMA][Practical or hands-on activities] | 6 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
