1. General information
Course:
BASIC AND APPLIED RESEARCH IN COMMUNICATION
Code:
16531
Type:
CORE COURSE
ECTS credits:
6
Degree:
401 - UNDERGRADUATE DEGREE PROGRAMME IN AUDIOVISUAL COMMUNICATION
Academic year:
2023-24
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30
Year:
4
Duration:
First semester
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
AZAHARA CAÑEDO RAMOS
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Despacho FCOM 2.06
DPTO. EN CONSTITUCIÓN
Azahara.Canedo@uclm.es
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Knowing and interpreting the media and communication environment of today is part of the basic training of a student of Audiovisual Communication. Whether they want to focus their professional future on research or opt for a more practical itinerary, they must know and handle the tools that allow them to investigate the communication environment from an analytical-critical perspective. This will result in professionals capable of understanding and analysing the functions of the media, critically evaluating content, and making informed decisions as users and producers of media content.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| CB01 | Possess and understand knowledge in an area of study that builds on the foundation of general secondary education and is at a level that relies on advanced textbooks and also includes knowledge from the cutting edge of their field of study. |
| CB03 | Gather and interpret relevant data (usually within the area of study) in order to make value judgements that include a reflection on relevant social, scientific or ethical issues. |
| CB04 | Convey information, ideas, problems and solutions for both specialist and non-specialist audiences. |
| CE05 | Know and apply audiovisual documentation techniques. |
| CE06 | Know the history of audiovisual genres through their aesthetic and industrial proposals. |
| CE07 | Understand the relationships between the agents that influence audiovisual communication. |
| CE09 | Differentiate the main contemporary cultural and artistic theories and currents of thought. |
| CE10 | Analyse audiovisual formats in the context of the structure and markets of audiovisual communication. |
| CG01 | Know the essential characteristics of communication, its elements and results, with the aim of understanding the communicative phenomena that occur in today's society. |
| CG02 | Develop creativity to take risks in the definition of research or creative topics from an innovative perspective that contributes to the knowledge, interpretation or development of audiovisual languages and/or formats. |
| CG04 | Expose the results of academic work in writing, orally or by other means, in accordance with the canons of the communication disciplines. |
| CG05 | Know the constitutional values, ethical principles and deontological rules applying to audiovisual communication. |
| CG06 | Know the state of the world and its recent historical evolution as well as acquiring the concepts necessary for understanding its political, economic, technological and sociocultural dimensions in such a way that they serve as an instrument in the resolution of professional problems and challenges. |
| CG07 | Acquire the ability to work in a team, face collective challenges and cooperatively solve problems, respecting the diversity of the participants and of their contributions. |
| CT01 | Learn a second foreign language. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Not established. | |
| Additional outcomes | |
| Description | |
6. Units / Contents
-
Unit 1: Introduction to communication research
-
Unit 2: Research design and phases
-
Unit 3: Theoretical framework and state of the art
-
Unit 4: Quantitative research
-
Unit 5: Qualitative research
-
Unit 6: Research results
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Lectures | 1.2 | 30 | N | N | |||
| Workshops or seminars [ON-SITE] | Workshops and Seminars | 0.08 | 2 | N | N | |||
| Final test [ON-SITE] | Assessment tests | 0.08 | 2 | Y | Y | |||
| Writing of reports or projects [OFF-SITE] | Assessment tests | 2.4 | 60 | Y | N | |||
| Study and Exam Preparation [OFF-SITE] | Self-study | 1.2 | 30 | N | N | |||
| Project or Topic Presentations [ON-SITE] | Individual presentation of projects and reports | 0.48 | 12 | Y | Y | |||
| Group tutoring sessions [ON-SITE] | Group tutoring sessions | 0.56 | 14 | Y | N | |||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Final test | 40.00% | 60.00% | |
| Oral presentations assessment | 30.00% | 0.00% | |
| Practicum and practical activities reports assessment | 30.00% | 40.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:The final exam, in the case of students who have taken the course through the continuous assessment option, will consist of the delivery of a research project proposal poster, the result of the continuous work done in class, and an oral presentation of the same. In addition, the evaluation of the activities carried out in previous courses will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
-
Non-continuous evaluation:The final exam, in the case of students who have taken the course through the non-continuous evaluation option, will consist of a theoretical exam. Likewise, these students must submit on the day of the exam an internship report that demonstrates that they have acquired the basic practical skills that apply to the subject. In addition, the evaluation of the activities carried out in previous courses will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
Specifications for the resit/retake exam:
In all cases, whether the course has been taken in continuous or non-continuous evaluation mode, students must take a final exam whose value will be 100% of the final grade of the course. In addition, the evaluation of the activities carried out in previous courses will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
Specifications for the second resit / retake exam:
To pass the subject, it is mandatory to pass a exam that will be worth 100% of the grade. In addition, the evaluation of the activities carried out in previous courses and previous calls will not be retained and the rules of plagiarism and spelling correction common to the Degree will be applied.
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Workshops or seminars [PRESENCIAL][Workshops and Seminars] | 2 |
| Final test [PRESENCIAL][Assessment tests] | 2 |
| Writing of reports or projects [AUTÓNOMA][Assessment tests] | 60 |
| Unit 1 (de 6): Introduction to communication research | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 6 |
| Group tutoring sessions [PRESENCIAL][Group tutoring sessions] | 2 |
| Unit 2 (de 6): Research design and phases | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 6 |
| Project or Topic Presentations [PRESENCIAL][Individual presentation of projects and reports] | 4 |
| Group tutoring sessions [PRESENCIAL][Group tutoring sessions] | 3 |
| Unit 3 (de 6): Theoretical framework and state of the art | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 4 |
| Project or Topic Presentations [PRESENCIAL][Individual presentation of projects and reports] | 4 |
| Group tutoring sessions [PRESENCIAL][Group tutoring sessions] | 2 |
| Unit 4 (de 6): Quantitative research | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 4 |
| Project or Topic Presentations [PRESENCIAL][Individual presentation of projects and reports] | 2 |
| Unit 5 (de 6): Qualitative research | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 4 |
| Project or Topic Presentations [PRESENCIAL][Individual presentation of projects and reports] | 2 |
| Group tutoring sessions [PRESENCIAL][Group tutoring sessions] | 3 |
| Unit 6 (de 6): Research results | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 2 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 6 |
| Group tutoring sessions [PRESENCIAL][Group tutoring sessions] | 4 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
| Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
|---|---|---|---|---|---|---|---|---|---|
| Berganza, María Rosa; Ruiz San Román, José A. (coord.) | Investigar en Comunicación: guía práctica de métodos y técnicas de investigación social en comunicación | New York | MacGraw-Hill | 978-8448198251 | 2005 | ||||
| Braun, Virginia y Clarke, Victoria | Thematic Analysis: A Practical Guide | Sagte | 978-1473953246 | 2021 | https://study.sagepub.com/thematicanalysis?_gl=1*r8tb1u*_ga*MTE5MDYzNDA0OS4xNjg0MjUyNzQ3*_ga_60R758KFDG*MTY4NzUzODI0MS4xMy4xLjE2ODc1MzgyOTMuOC4wLjA.*_ga_RK7MQ5ZZVZ*MTY4NzUzODI0MS45LjEuMTY4NzUzODI5My4wLjAuMA.. | ||||
| Demeter, Márton | Academic Knowledge Production and the Global South: Questioning Inequality and Under-representation | Palgrave Macmillan | 978-3030527006 | 2020 | |||||
| Eiroa, Matilde; Barranquero, Alejandro | Metodologías de investigación en Comunicación y sus medios | Madrid | Síntesis | 978-84-9077-472-4 | 2017 | ||||
| García-Jimenéz, Leonarda; Torrado-Morales, Susana; Sánchez-Sorianao, Juan José | Pensar la comunicación desde las periferias | Comunicación Social | 978-84-17600-38-9 | 2021 | |||||
| Goyanes, Manuel | Desafío a la investigación estándar en comunicación: crítica y alternativas | Barcelona | UOC | 978-84-9116-676-4 | 2017 | ||||
| Goyanes, Manuel | Against dullness: on what it means to be interesting in communication research | Information, Communication & Society | 2018 | Artículo de revista: Manuel Goyanes (2018): Against dullness: on what it means to be interesting in communication research, Information, Communication & Society, DOI: 10.1080/1369118X.2018.1495248 | |||||
| Hernández Sampieri, Roberto; Fernández, Carlos; Baptista, Pilar | Metodología de la investigación | México DF | Mac Graw Hil | 978-1-4562-2396-0 | 2003 | ||||
| Igartua, Juan José | Métodos cuantitativos de investigación en comunicación | Barcelona | Bosch | 9788497902717 | 2006 | ||||
| Igartua, Juan José y Humanes, María Luisa | Teoría e investigación en comunicación social | Síntesis | 9788497562263 | 2004 | |||||
| Jensen, Klaus Bruhn | La comunicación y los medios. Metodologías de investigación cualitativa y cuantitativa. | Fondo de Cultura Económica | 2014 | ||||||
| Martínez Nicolás, Manuel (coord.) | Para investigar la comunicación. Propuestas teórico-metodológicas | Madrid | Tecnos | 9788430948215 | 2008 | ||||
| Neilson, Thai; Rheams, David | Research Methods for the Digital Humanities | London | Palgrave Macmillan | 978-3-319-96712-7 | 2018 | ||||
| Pulido, Marta (coord.) | Tendencias de investigación en comunicación | Egregius | 978-8494697876 | 2017 | |||||
| Rogers, Richard | Digital Methods | Cambridge (US) | The MIT Press | 978-0262018838 | 2013 | ||||
| Vilches, Lorenzo (coord.) | La investigación en comunicación. Métodos y técnicas en la era digital | Barcelona | Gedisa | 978-84-9784-669-1 | 2011 | ||||
| White, Patrick | Developing Research Questions: A Guide For Social Scientists | London | Palgrave Macmillan | 978-1403998156 | 2008 | ||||
| Wimmer Roger D.; Dominick, Joseph R. | La investigación científica de los medios de comunicación. Una introducción a sus métodos | Barcelona | Bosch | 978-84-7676-359-X | 1996 |