1. General information
Course:
MEDIA GLOBAL STRUCTURE
Code:
16524
Type:
CORE COURSE
ECTS credits:
6
Degree:
401 - UNDERGRADUATE DEGREE PROGRAMME IN AUDIOVISUAL COMMUNICATION
Academic year:
2021-22
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30
Year:
3
Duration:
C2
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
AZAHARA CAÑEDO RAMOS
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Despacho FCOM 2.06
DPTO. EN CONSTITUCIÓN
Azahara.Canedo@uclm.es
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| CE03 | Understand the communication and audiovisual structure and its impact on public policies at the different territorial levels. |
| CE04 | Know and decode the industrial and business phenomena of the audiovisual sector. |
| CG01 | Know the essential characteristics of communication, its elements and results, with the aim of understanding the communicative phenomena that occur in today's society. |
| CG04 | Expose the results of academic work in writing, orally or by other means, in accordance with the canons of the communication disciplines. |
| CG05 | Know the constitutional values, ethical principles and deontological rules applying to audiovisual communication. |
| CG06 | Know the state of the world and its recent historical evolution as well as acquiring the concepts necessary for understanding its political, economic, technological and sociocultural dimensions in such a way that they serve as an instrument in the resolution of professional problems and challenges. |
| CG07 | Acquire the ability to work in a team, face collective challenges and cooperatively solve problems, respecting the diversity of the participants and of their contributions. |
| CT01 | Learn a second foreign language. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Know and experiment with the processes of creation and innovation of projects using the methodologies of ideation and conceptualisation. | |
| Handle the basic techniques of audiovisual production, both for conventional (television, cinema, radio) and contemporary (web, social networks) formats. | |
| Pitch script proposals for commercial exploitation. | |
| Examine the fundamental elements of the language of audiovisual communication in the process of composing information for transmission. | |
| Become familiar with the processes of creation, design and production of audiovisual formats and programmes. | |
| Identify the most significant aspects of audiovisual transmission and production and apply them in practical contexts. | |
| Recognise the dimensions of the audiovisual company's organisation and identify the different markets and marketing strategies in the audiovisual communication system. | |
| Recognise and understand the main conceptual approaches related to digital cultures and contemporary technology. | |
| Apply the principles of professional ethics and the ethical principles set out in the codes of ethics. | |
| Acquire a global and diachronic vision of the dominant models and strategies in the social history of communication. | |
| Additional outcomes | |
| Not established. |
6. Units / Contents
-
Unit 1: The Political Economy of Communication
-
Unit 2: The Cultural Industries
-
Unit 3: Media Conglomerates: Characterization, Actors and Trends
-
Unit 4: Sector Analysis I: Film Industry
-
Unit 5: Sector Analysis II: Radio & TV Industry
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Final test [ON-SITE] | Assessment tests | 0.08 | 2 | Y | Y | |||
| Class Attendance (practical) [ON-SITE] | Lectures | 2.32 | 58 | N | N | |||
| Writing of reports or projects [OFF-SITE] | Self-study | 2.4 | 60 | Y | N | |||
| Analysis of articles and reviews [OFF-SITE] | Self-study | 1.2 | 30 | N | N | |||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Theoretical papers assessment | 40.00% | 40.00% | |
| Final test | 60.00% | 60.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:Evaluation criteria not defined
-
Non-continuous evaluation:Evaluation criteria not defined
Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Final test [PRESENCIAL][Assessment tests] | 2 |
| Unit 1 (de 5): The Political Economy of Communication | |
|---|---|
| Activities | Hours |
| Class Attendance (practical) [PRESENCIAL][Lectures] | 11.6 |
| Writing of reports or projects [AUTÓNOMA][Self-study] | 12 |
| Analysis of articles and reviews [AUTÓNOMA][Self-study] | 6 |
| Group 30: | |
| Initial date: 31-01-2022 | End date: 21-02-2022 |
| Unit 2 (de 5): The Cultural Industries | |
|---|---|
| Activities | Hours |
| Class Attendance (practical) [PRESENCIAL][Lectures] | 11.6 |
| Writing of reports or projects [AUTÓNOMA][Self-study] | 12 |
| Analysis of articles and reviews [AUTÓNOMA][Self-study] | 6 |
| Group 30: | |
| Initial date: 22-02-2022 | End date: 14-03-2022 |
| Unit 3 (de 5): Media Conglomerates: Characterization, Actors and Trends | |
|---|---|
| Activities | Hours |
| Class Attendance (practical) [PRESENCIAL][Lectures] | 11.6 |
| Writing of reports or projects [AUTÓNOMA][Self-study] | 12 |
| Analysis of articles and reviews [AUTÓNOMA][Self-study] | 6 |
| Group 30: | |
| Initial date: 15-03-2022 | End date: 20-04-2022 |
| Unit 4 (de 5): Sector Analysis I: Film Industry | |
|---|---|
| Activities | Hours |
| Class Attendance (practical) [PRESENCIAL][Lectures] | 11.6 |
| Writing of reports or projects [AUTÓNOMA][Self-study] | 12 |
| Analysis of articles and reviews [AUTÓNOMA][Self-study] | 6 |
| Group 30: | |
| Initial date: 21-04-2022 | End date: 05-05-2022 |
| Unit 5 (de 5): Sector Analysis II: Radio & TV Industry | |
|---|---|
| Activities | Hours |
| Class Attendance (practical) [PRESENCIAL][Lectures] | 11.6 |
| Writing of reports or projects [AUTÓNOMA][Self-study] | 12 |
| Analysis of articles and reviews [AUTÓNOMA][Self-study] | 6 |
| Group 30: | |
| Initial date: 06-05-2022 | End date: 20-05-2022 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources