Guías Docentes Electrónicas
1. General information
ECTS credits:
Academic year:
Main language:
Second language:
Use of additional languages:
English Friendly:
Web site:
Lecturer: AZAHARA CAÑEDO RAMOS - Group(s): 30 
Phone number
Office hours
FCOM 2.06

2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
Course competences
Code Description
CE03 Understand the communication and audiovisual structure and its impact on public policies at the different territorial levels.
CE04 Know and decode the industrial and business phenomena of the audiovisual sector.
CG01 Know the essential characteristics of communication, its elements and results, with the aim of understanding the communicative phenomena that occur in today's society.
CG04 Expose the results of academic work in writing, orally or by other means, in accordance with the canons of the communication disciplines.
CG05 Know the constitutional values, ethical principles and deontological rules applying to audiovisual communication.
CG06 Know the state of the world and its recent historical evolution as well as acquiring the concepts necessary for understanding its political, economic, technological and sociocultural dimensions in such a way that they serve as an instrument in the resolution of professional problems and challenges.
CG07 Acquire the ability to work in a team, face collective challenges and cooperatively solve problems, respecting the diversity of the participants and of their contributions.
CT01 Learn a second foreign language.
5. Objectives or Learning Outcomes
Course learning outcomes
Know and experiment with the processes of creation and innovation of projects using the methodologies of ideation and conceptualisation.
Handle the basic techniques of audiovisual production, both for conventional (television, cinema, radio) and contemporary (web, social networks) formats.
Pitch script proposals for commercial exploitation.
Examine the fundamental elements of the language of audiovisual communication in the process of composing information for transmission.
Become familiar with the processes of creation, design and production of audiovisual formats and programmes. 
Identify the most significant aspects of audiovisual transmission and production and apply them in practical contexts.
Recognise the dimensions of the audiovisual company's organisation and identify the different markets and marketing strategies in the audiovisual communication system.
Recognise and understand the main conceptual approaches related to digital cultures and contemporary technology.
Apply the principles of professional ethics and the ethical principles set out in the codes of ethics.
Acquire a global and diachronic vision of the dominant models and strategies in the social history of communication.
Additional outcomes
Not established.
6. Units / Contents
  • Unit 1: The Political Economy of Communication
  • Unit 2: The Cultural Industries
  • Unit 3: Media Conglomerates: Characterization, Actors and Trends
  • Unit 4: Sector Analysis I: Film Industry
  • Unit 5: Sector Analysis II: Radio & TV Industry
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences ECTS Hours As Com Description
Final test [ON-SITE] Assessment tests 0.08 2 Y Y
Class Attendance (practical) [ON-SITE] Lectures 2.32 58 N N
Writing of reports or projects [OFF-SITE] Self-study 2.4 60 Y N
Scientific paper reading and review [OFF-SITE] Self-study 1.2 30 N N
Total: 6 150
Total credits of in-class work: 2.4 Total class time hours: 60
Total credits of out of class work: 3.6 Total hours of out of class work: 90

As: Assessable training activity
Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).

8. Evaluation criteria and Grading System
Evaluation System Continuous assessment Non-continuous evaluation * Description
Theoretical papers assessment 40.00% 40.00%
Final test 60.00% 60.00%
Total: 100.00% 100.00%  
According to art. 6 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 13.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).

Evaluation criteria for the final exam:
  • Continuous assessment:
    Evaluation criteria not defined
  • Non-continuous evaluation:
    Evaluation criteria not defined

Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours
Final test [PRESENCIAL][Assessment tests] 2

Unit 1 (de 5): The Political Economy of Communication
Activities Hours
Class Attendance (practical) [PRESENCIAL][Lectures] 11.6
Writing of reports or projects [AUTÓNOMA][Self-study] 12
Scientific paper reading and review [AUTÓNOMA][Self-study] 6
Group 30:
Initial date: 31-01-2022 End date: 21-02-2022

Unit 2 (de 5): The Cultural Industries
Activities Hours
Class Attendance (practical) [PRESENCIAL][Lectures] 11.6
Writing of reports or projects [AUTÓNOMA][Self-study] 12
Scientific paper reading and review [AUTÓNOMA][Self-study] 6
Group 30:
Initial date: 22-02-2022 End date: 14-03-2022

Unit 3 (de 5): Media Conglomerates: Characterization, Actors and Trends
Activities Hours
Class Attendance (practical) [PRESENCIAL][Lectures] 11.6
Writing of reports or projects [AUTÓNOMA][Self-study] 12
Scientific paper reading and review [AUTÓNOMA][Self-study] 6
Group 30:
Initial date: 15-03-2022 End date: 20-04-2022

Unit 4 (de 5): Sector Analysis I: Film Industry
Activities Hours
Class Attendance (practical) [PRESENCIAL][Lectures] 11.6
Writing of reports or projects [AUTÓNOMA][Self-study] 12
Scientific paper reading and review [AUTÓNOMA][Self-study] 6
Group 30:
Initial date: 21-04-2022 End date: 05-05-2022

Unit 5 (de 5): Sector Analysis II: Radio & TV Industry
Activities Hours
Class Attendance (practical) [PRESENCIAL][Lectures] 11.6
Writing of reports or projects [AUTÓNOMA][Self-study] 12
Scientific paper reading and review [AUTÓNOMA][Self-study] 6
Group 30:
Initial date: 06-05-2022 End date: 20-05-2022

Global activity
Activities hours
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
Adorno, T.; Horkheimer, M. Dialéctica de la Ilustración. Fragmentos filosóficos Madrid Trotta 84-87699-97-9 1998  
Albornoz, L.A.; Segovia, A.I.; Almirón, N. Grupo PRISA. Media Power in Contemporary Spain - Series: Global Media Giants New York Routledge 978-0-367-27753-6 2020  
Birkinbine, B.J.; Gómez, R.; Wasko, J. Global Media Giants Nw York Routledge 978-1-138-92771-1 2017  
Bolaño, C.; Mastrini, G.; Sierra, F. Political Economy, Communication and Knowledge: a Latin American Perspective New York Hampton Press 9781-61289-027-2 2012  
Boyd-Barrett, O.; Mirrlees, T. Media Imperialism: continuity and change Maryland Rowman & Littlefield 978-1-5381-2155-9 2020  
Brevini, B.; Swiatek, L. Amazon. Understanding a Global Communication Giant New York Routledge 978-0-367-36433-55 2021  
Bustamante, E. La televisión económica: financiación, estrategias y mercado Barcelona Gedisa 9788474327458 1999  
Bustamante, E. Radio y televisión en España: historia de una asignatura pendiente de la democracia Barcelona Gedisa 9788497841634 2009  
Dorfman, A.; Mattelart, A. Para leer al Pato Donald: comunicación de masas y colonialismo Madrid Siglo XXI 978-6070302336 2013  
García Santamaría, J.V. Los grupos multimedia españoles: análisis y estrategias Barcelona UOC 978-8490644911 2016  
Herman, E.S.; Chomsky, N. Manufacturing Consent: The Political Economy of the Mass Media Nueva York Pantheon Books 0-375-71449-9 1988  
Herman, E.S.; McChesney, R.W. Los medios globales Madrid Cátedra 84-376-1746-4 1997  
Hesmondhalgh, D. The Cultural Industries London Sage 978-1446209264 2012  
Lee, M. Alphabet. The Becoming of Google New York Routledge 978-0-367-19734-6 2019  
Lobato, R. Netflix Nations: The Geography of Digital Distribution: 28 New York NYU Press 978-1479804948 2019  
Marzal Felici, J. (ed) Las televisiones públicas autonómicas del siglo XXI. Nuevos escenarios tras el cierre de RTVV Varias UAB - UJI - UPF - UV 9788437096506 2015  
Maxwell, R.; Miller, T. Greening the media Oxford Oxford University Press 978-0-19-532530-1 2012  
Miguel de Bustos, J.C.; Casado Del Río, M.A. Televisiones autonómicas. Evolución y crisis del modelo público de proximidad Barcelona Gedisa 978-84-9784-724-7 2012  
Mosco, V. La economía política de la comunicación. Reformulación y renovación Barcelona Bosch 9788497904810 2009  
Mosco, V.; McKercher, K. The Laboring of Communication: Will Knowledge Workers of the World Reunite? Maryland Lexington Books 978-0-7391-1814-6 2008  
Reig, R.; Labio, A. El laberinto mundial de la información. Estructura mediática y poder Barcelona Anthropos 97884-16421-67-1 2017  
Srnicek, N. Capitalismo de plataformas Buenos Aires Caja Negra 978-9871622689 2018  
Tang, M. Tencent: The Political Economy of China's Surging Internet Giant New York Routledge 978-0-367-19508-3 2020  
Wasko, J. Understanding Disney Cambridge Polity 9780745695648 2020  
Zallo, R. Estructuras de la comunicación y de la cultura. Políticas para la era digital Barcelona Gedisa 978-84-9784-665-3 2011  
Zallo, R. Economía de la comunicación y la cultura Madrid Akal 84-7600-340-4 1988  
van Dijck, J.; Poell, T.; De Waa, M. The Platform Society: Public Values in a Connective World Oxford Oxford University Press 978-0190889777 2018  

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