1. General information
Course:
COMMUNICATION POLICIES
Code:
16511
Type:
BASIC
ECTS credits:
6
Degree:
401 - UNDERGRADUATE DEGREE PROGRAMME IN AUDIOVISUAL COMMUNICATION
Academic year:
2023-24
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30
Year:
2
Duration:
First semester
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
ANA MARIA LOPEZ CEPEDA
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Facultad de Comunicación / 2.09
DPTO. EN CONSTITUCIÓN
4777
ana.lopezcepeda@uclm.es
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Communication policies is part of the subject Political and Sociocultural Environment. It addresses public communication policies and audiovisual policies at the international, national and regional levels. Students in Audiovisual Communication must know public communication policies both at the state and international level.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| CB03 | Gather and interpret relevant data (usually within the area of study) in order to make value judgements that include a reflection on relevant social, scientific or ethical issues. |
| CE01 | Critically perceive the audiovisual system as a result of historical, sociopolitical and cultural conditions. |
| CE02 | Know and understand the legislative mechanisms that affect the audiovisual system, as well as the legal regime of their application in audiovisual production. |
| CG01 | Know the essential characteristics of communication, its elements and results, with the aim of understanding the communicative phenomena that occur in today's society. |
| CG04 | Expose the results of academic work in writing, orally or by other means, in accordance with the canons of the communication disciplines. |
| CG05 | Know the constitutional values, ethical principles and deontological rules applying to audiovisual communication. |
| CG06 | Know the state of the world and its recent historical evolution as well as acquiring the concepts necessary for understanding its political, economic, technological and sociocultural dimensions in such a way that they serve as an instrument in the resolution of professional problems and challenges. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Identify, recognise trends and analyse current communication policies and audiovisual policies at the European and Spanish level | |
| Discern between the different political systems and its implications, especially the Spanish one, as well as to know the political culture in Spain and its actors. | |
| Additional outcomes | |
| Description | |
| Upon successful completion of this course, students will be able to: Compare communication policies throughout history. Identify current communication policies. Analyze new trends in communication policies and audiovisual policies. Analyze communication policies and audiovisual policies in the European Union and argue what their impact has been in our country. Analyze communication policies and audiovisual policies in Spain and their influence on social communication. Assess the role that public, private and social powers play in public communication policies. | |
6. Units / Contents
-
Unit 1: Concept of audiovisual policies.
-
Unit 2: The cultural and creative industries. Cultural policies and their relationship with audiovisual policies.
-
Unit 3: Origin of audiovisual policies.
-
Unit 4: The context of audiovisual policies.
-
Unit 4.1: The agents of audiovisual policies.
-
Unit 4.2: Globalization vs localization. Liberalization trend.
-
-
Unit 5: Audiovisual policies in the European Union.
-
Unit 5.1: The Audiovisual Media Services Directive and its background.
-
Unit 5.2: European action in favor of the audiovisual.
-
-
Unit 6: Public Service Media.
-
Unit 6.1: Public Service Media crisis.
-
Unit 6.2: Public Service Media policies.
-
-
Unit 7: Public policies on financing the media.
-
Unit 7.1: Aid to the media.
-
Unit 7.2: Support to the audiovisual sector.
-
-
Unit 8: Policies on digitization and media concentration.
-
Unit 9: Copyright in the network society.
-
Unit 10: New policies: Internet governance and other policies.
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Lectures | CB03 CE01 CE02 CG01 CG05 CG06 | 1.6 | 40 | N | N | ||
| Group tutoring sessions [ON-SITE] | Problem solving and exercises | CB03 CE01 CE02 CG01 CG04 CG05 CG06 | 0.32 | 8 | Y | N | ||
| Writing of reports or projects [OFF-SITE] | Reading and Analysis of Reviews and Articles | CB03 CE01 CE02 CG01 CG06 | 1.52 | 38 | N | N | ||
| Writing of reports or projects [OFF-SITE] | Problem solving and exercises | CG04 CG05 | 1.08 | 27 | Y | N | ||
| Study and Exam Preparation [OFF-SITE] | Combination of methods | CB03 CE01 CE02 CG01 CG04 CG05 CG06 | 1 | 25 | N | N | ||
| Final test [ON-SITE] | Assessment tests | CB03 CE01 CE02 CG01 CG04 CG05 CG06 | 0.08 | 2 | Y | Y | ||
| Other on-site activities [ON-SITE] | Debates | 0.4 | 10 | Y | N | |||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Final test | 50.00% | 60.00% | Final test. |
| Assessment of problem solving and/or case studies | 20.00% | 30.00% | Evaluation of memories, reports or practical work. |
| Assessment of problem solving and/or case studies | 30.00% | 0.00% | Another evaluation system. |
| Other methods of assessment | 0.00% | 10.00% | Another evaluation system on the day of the final test. |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:In the continuous evaluation, in the final test, students will be able to obtain a maximum of 50% of the final grade, to which 20% will be added for solving problems or cases and 30% for another evaluation system. The note from previous courses will not be kept.
It is necessary to obtain at least a 4 in the final test in order to pass the subject. If a 4 is not passed in the final test, the final mark will be the average and if it is higher than 5, the student will fail with a 4.9. The evaluation of the activities carried out in previous courses will not be kept. To pass the subject it will be necessary to get a score of 5.
Any student may change to the non-continuous assessment modality as long as they have not participated during the class period in assessable activities that together account for at least 50% of the total assessment of the subject. If a student has reached that 50% of evaluable activities or if, in any case, the class period has ended, it will be considered in continuous evaluation without the possibility of changing the evaluation modality.
The rules of plagiarism and common spelling correction for the Degree will be applied. This subject will apply the evaluation criteria agreed in the UCLM Evaluation Regulations, as well as the specific evaluation norms approved by the Faculty Board of the center. -
Non-continuous evaluation:The non-continuous evaluation will be through a final test (60%). To this mark will be added 30% of preparation of practicals and/or practical work that must be delivered by the students one week before the final exam and 10% of another evaluation system. The note from previous courses will not be kept.
It is necessary to obtain at least a 4 in the final test in order to pass the subject. If a 4 is not passed in the final test, the final grade will be the average and if it is higher than 5, the students will fail with a 4.9. The evaluation of the activities carried out in previous courses will not be kept. To pass the subject it will be necessary to get a score of 5.
The rules of plagiarism and common spelling correction for the Degree will be applied. This subject will apply the evaluation criteria agreed in the UCLM Evaluation Regulations, as well as the specific evaluation norms approved by the Faculty Board of the center.
Specifications for the resit/retake exam:
In the extraordinary call, there will be a final test (which may consist of several parts) in which students will obtain 100% of the final grade. The note from previous courses will not be kept.
To pass the subject it will be necessary to get a score of 5.
The rules of plagiarism and common spelling correction for the Degree will be applied. This subject will apply the evaluation criteria agreed in the UCLM Evaluation Regulations, as well as the specific evaluation norms approved by the Faculty Board of the center.
To pass the subject it will be necessary to get a score of 5.
The rules of plagiarism and common spelling correction for the Degree will be applied. This subject will apply the evaluation criteria agreed in the UCLM Evaluation Regulations, as well as the specific evaluation norms approved by the Faculty Board of the center.
Specifications for the second resit / retake exam:
Any student who opts for the special call for completion will have to contact the teaching staff before September 30 to make the deliveries before the final test.
The rules of plagiarism and common spelling correction for the Degree will be applied. This subject will apply the evaluation criteria agreed in the UCLM Evaluation Regulations, as well as the specific evaluation norms approved by the Faculty Board of the center.
The rules of plagiarism and common spelling correction for the Degree will be applied. This subject will apply the evaluation criteria agreed in the UCLM Evaluation Regulations, as well as the specific evaluation norms approved by the Faculty Board of the center.
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
| Writing of reports or projects [AUTÓNOMA][Reading and Analysis of Reviews and Articles] | 38 |
| Writing of reports or projects [AUTÓNOMA][Problem solving and exercises] | 27 |
| Study and Exam Preparation [AUTÓNOMA][Combination of methods] | 25 |
| Final test [PRESENCIAL][Assessment tests] | 2 |
| Other on-site activities [PRESENCIAL][Debates] | 10 |
| Unit 1 (de 10): Concept of audiovisual policies. | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 2 |
| Unit 2 (de 10): The cultural and creative industries. Cultural policies and their relationship with audiovisual policies. | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Unit 3 (de 10): Origin of audiovisual policies. | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 1 |
| Unit 4 (de 10): The context of audiovisual policies. | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 1 |
| Unit 5 (de 10): Audiovisual policies in the European Union. | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 1 |
| Unit 6 (de 10): Public Service Media. | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 1 |
| Unit 7 (de 10): Public policies on financing the media. | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 1 |
| Unit 8 (de 10): Policies on digitization and media concentration. | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 1 |
| Unit 9 (de 10): Copyright in the network society. | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 1 |
| Unit 10 (de 10): New policies: Internet governance and other policies. | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
| Group tutoring sessions [PRESENCIAL][Problem solving and exercises] | 1 |
| Global activity | |
|---|---|
| Activities | hours |
| General comments about the planning: | This planning may be adapted and undergo slight modifications in the event that any extraordinary measure related to any event is undertaken or an unforeseen event arises. |
10. Bibliography and Sources
| Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
|---|---|---|---|---|---|---|---|---|---|
| ADDA, Jacques | La Globalización de la economía: orígenes y desafíos | Madrid | Seguitur | 1999 | |||||
| BUSTAMANTE, Enrique | Comunicación y cultura en la era digital: Industrias, mercados y diversidad en España | Barcelona | Gedisa | 2004 | |||||
| CALIFANO, Bernadette | Políticas públicas de comunicación: abordaje conceptual para el estudio de las interacciones entre el Estado y las empresas de medios. | VI Jornadas de Jóvenes Investigadores. Instituto de Investigaciones Gino Germani | 2011 | https://www.aacademica.org/000-093/328.pdf | |||||
| CAMPOS, Francisco | El nuevo escenario mediático | Sevilla | Comunicación Social | 2011 | |||||
| CASADO CASADO, Lucía | La configuración de la televisión de titularidad del Estado como servicio público en la Ley 17/2006, de 5 de junio, de la radio y la televisión de titularidad estatal | Revista Vasca de Administración Pública | 2008 | https://dialnet.unirioja.es/servlet/articulo?codigo=2700970 | |||||
| DE MORAGAS, Miquel, DÍEZ, Mercé, BECERRA, Martín y FERNÁNDEZ ALONSO, Isabel | El Informe Mac Bride, 25 años después. Contexto y contenido de un debate inacabado | Quaderns del CAC | 2005 | https://dialnet.unirioja.es/servlet/articulo?codigo=1214130 | |||||
| FERNÁNDEZ ALONSO, Isabel | Austeridad y clientelismo. Política audiovisual en España en el contexto mediterráneo y de la crisis financiera | Barcelona | Gedisa | 2017 | |||||
| GALLETERO CAMPOS, Belén y LÓPEZ CEPEDA, Ana María | Ayudas directas y publicidad institucional a medios de comunicación en el escenario autonómico: indicadores y pautas de mejora | El profesional de la información | 2018 | ||||||
| GIORDANO, Eduardo y ZELLER, Carlos | Políticas de televisión. La configuración del mercado audiovisual | Barcelona | Icaria | 1999 | |||||
| LÓPEZ CEPEDA, Ana María | Nuevos y viejos paradigmas de la televisión pública. Alternativas a su gobierno y (des) control | Salamanca | Comunicación Social | 2015 | |||||
| LÓPEZ GARCÍA, Antía | Políticas de comunicación e identidad cultural | Santiago de Compostela | Universidad de Santiago de Compostela | 2007 | |||||
| MARTÍNEZ OTERO, Juan María | Un nuevo marco regulador para el sector audiovisual en Europa: la Directiva 2018/1808 en el contexto de la convergencia mediática y el Mercado Único Digital. | Revista de Derecho Comunitario Europeo | 2019 | https://recyt.fecyt.es/index.php/RDCE/article/view/73762 | |||||
| MONTERO, María Dolores, DÍAZ, María Jesús y QUINTAS, Natalia | El pluralismo en la televisión digital terrestre en España | Estudios sobre el mensaje periodístico | 2015 | http://revistas.ucm.es/index.php/ESMP/article/view/50676 | |||||
| MUÑOZ SALDAÑA, Mercedes y GÓMEZ IGLESIAS, Victorino | El protagonismo de la autorregulación y de la corregulación en el nuevo mercado audiovisual digital | Trípodos, 32 | 2013 | http://www.tripodos.com/index.php/Facultat_Comunicacio_Blanquerna/article/viewFile/80/303 | |||||
| NAVARRO, Fernando | Responsabilidad social corporativa: Teoría y práctica | Madrid | Esic Editorial | 2012 | |||||
| PÉREZ RUFÍ, José Patricio | elevisión en España y grupos mediáticos internacionales: políticas de comunicación europeas y alianzas frente a las plataformas VOD Globales. | Olhares sobre a imagen em movimento. | 2020 | ||||||
| PÉREZ, Jorge | Neutralidad de red: aportaciones al debate | Barcelona | Ariel | 2011 | |||||
| SEGOVIA ALONSO, Ana Isabel | Comunicación, cultura y diversidad | CIC. Cuadernos de Información y Comunicación | 2016 | ||||||
| TORURIÑO, Alejandro | El derecho al olvido y a la intimidad en Internet | Madrid | Catarata | 2014 | |||||
| ZALLO, Ramón | Estructuras de la comunicación y de la cultura. Políticas para la era digital | Barcelona | Gedisa | 2011 | |||||
| ZALLO, Ramón | La política de Comunicación Audiovisual del gobierno socialista (2004-2009): un giro neoliberal | Revista Latina de Comunicación Social | 2010 | http://www.revistalatinacs.org/10/art/880_UPV/02_Zallo.html |