Guías Docentes Electrónicas
1. General information
ECTS credits:
Academic year:
First semester
Main language:
Second language:
Use of additional languages:
English Friendly:
Web site:
Lecturer: Mª DIONISIA ELCHE HORTELANO - Group(s): 30 
Phone number
Office hours
Facultad de CC. Sociales
Monday: 10-14 hs Tuesday: 12-14 hs

2. Pre-Requisites

It is recommended to have passed the courses of Business Organization department in the Degree in Business Administration and Management. It is suggested having passed the subjects related to the functional areas of the organization.

Regarding the practical work, it is advisable that the students can search for information on the proposed topics, that they can interpret it correctly, that they can interpret it correctly and make a critical analysis of it, formulating a reasoned value judgment, and can synthesize this judgment in a written and oral presentation.Not established

3. Justification in the curriculum, relation to other subjects and to the profession

This course is part of module 5 Business Organization, within the subject "Strategic Management". This course deals with the management from a global perspective and a strategic approach. Starting from the relationship between a company and its environment, this approach of management makes it possible to identify the external opportunities and threats faced by companies, as well as their internal strengths and weaknesses.
Moreover, this course studies the potential of companies due to their resources and capabilities and how they should be included in the formulation of strategies in order to create sustainable competitive advantages over time.


Not established

4. Degree competences achieved in this course
Course competences
Code Description
E01 Develop the ability to manage and run a company or organization, understand their competitive and institutional position, and identify their strengths and weaknesses.
E02 Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization.
E04 Incorporate the ability to integrate into any functional area of ¿¿a business or organization to perform and be able to lead any given task.
E05 Develop the ability to analyze any information on the situation and possible development of a company and transform it into a business opportunity.
E06 Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization.
E10 Understand how people behave within organizations to manage individuals and workgroups from a human resources perspective.
G01 Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence.
G03 Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions.
G05 Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations.
5. Objectives or Learning Outcomes
Course learning outcomes
Search for information, analysis, interpretation, synthesis and transmission.
Listen, negotiate, persuade and defend arguments orally or in writing.
Additional outcomes
To understand the concepts of Strategic Management and apply them in practical business cases.
Understand the interrelationships between the company and the environment, identifying the threats and opportunities of the environment, as well as the company's strengths and weaknesses.
6. Units / Contents
  • Unit 1: Introduction to strategic management
  • Unit 2: Mission, objectives and values of the company
  • Unit 3: Analysis of the environment
    • Unit 3.1: General environment
    • Unit 3.2: Competitive environment
  • Unit 4: Internal company analysis
  • Unit 5: Strategies and competitive advantages
  • Unit 6: Competitive strategies according to the industry
  • Unit 7: Directions fo strategic development for a company
  • Unit 8: Evaluation and implementation of strategies
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences (only degrees before RD 822/2021) ECTS Hours As Com Description
Class Attendance (theory) [ON-SITE] Lectures E01 E02 E04 E05 E06 E10 1.2 30 N N
Class Attendance (practical) [ON-SITE] Practical or hands-on activities E01 E02 E04 E06 G01 G03 0.6 15 N N
Writing of reports or projects [OFF-SITE] Self-study E01 E02 E04 E06 G01 1.4 35 Y Y
Writing of reports or projects [OFF-SITE] Group Work E01 E02 E04 E05 E06 E10 G01 G05 0.4 10 Y Y
Group tutoring sessions [ON-SITE] Guided or supervised work G03 G05 0.5 12.5 N N
Study and Exam Preparation [OFF-SITE] Self-study E01 E02 E04 E06 G01 G03 G05 1.8 45 N N
Final test [ON-SITE] Assessment tests E01 E02 E04 E05 E06 E10 G01 G03 G05 0.1 2.5 Y Y
Total: 6 150
Total credits of in-class work: 2.4 Total class time hours: 60
Total credits of out of class work: 3.6 Total hours of out of class work: 90

As: Assessable training activity
Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).

8. Evaluation criteria and Grading System
Evaluation System Continuous assessment Non-continuous evaluation * Description
Other methods of assessment 30.00% 0.00% Activities carried out during the term period, individually and/or in groups.
Final test 70.00% 100.00% The final evaluation test may consist of multiple-choice questions, theoretical questions and case studies.
Total: 100.00% 100.00%  
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).

Evaluation criteria for the final exam:
  • Continuous assessment:
    In order to pass the course, it is required to obtain at least a grade higher than 50% of the final exam. The grade of the continuous evaluation will only be computed if the final exam is passed.
  • Non-continuous evaluation:
    In order to pass the course, it is required to obtain at least a grade higher than 50% in the final exam.

Specifications for the resit/retake exam:
In order to pass the course, it is required to obtain at least a grade higher than 50% of the final exam. The grades obtained in the other continuous evaluation tests will be remained.
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours
Class Attendance (theory) [PRESENCIAL][Lectures] 30
Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities] 15
Writing of reports or projects [AUTÓNOMA][Self-study] 36
Writing of reports or projects [AUTÓNOMA][Group Work] 5
Study and Exam Preparation [AUTÓNOMA][Self-study] 60
Final test [PRESENCIAL][Assessment tests] 4

Global activity
Activities hours
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
J.E. Navas-López & L.A. Guerras-Martín Fundamentals of Strategic Management 2018  
Luis Ángel Guerras Martín; José Emilio Navas López Casos de Dirección Estratégica de la Empresas (6ª edición) Thonson Reuters 2020  
Luis Ángel Guerras Martín; José Emilio Navas López La Dirección Estratégica de la Empresa. Teoría y aplicaciones Thonson Reuters 2015  
Luis Ángel Guerras Martín; José Emilio Navas López La Dirección Estratégica de la Empresa. Teoría y aplicaciones ( Thonson Reuters 9788411255424 2022  
Luis Ángel Guerras Martín; José Emilio Navas López; Emilio Álvarez Suescun Casos de Dirección Estratégica de la Empresa Thonson Reuters 2014  
Robert M. Grant Dirección estratégica: Conceptos, técnicas y aplicaciones Thonson Reuters 2014  
Ventura Victoria, Juan Análisis estratégico de la empresa Paraninfo 2008  

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