1. General information
Course:
STRATEGIC MANAGEMENT
Code:
54327
Type:
CORE COURSE
ECTS credits:
6
Degree:
317 - UNDERGRADUATE DEGREE IN BUSINESS MANAGEMENT AND ADMINISTRATION (AB)
Academic year:
2022-23
Center:
5 - FACULTY OF ECONOMICS AND BUSINESS
Group(s):
12
Year:
4
Duration:
First semester
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
JUAN JOSE JIMENEZ MORENO
- Group(s):
12
Building/Office
Department
Phone number
Email
Office hours
Melchor de Macanaz 2.15
ADMINISTRACIÓN DE EMPRESAS
926053300
juan.jimenez@uclm.es
Lecturer:
JUAN ANTONIO MORENO DIAZ
- Group(s):
12
Building/Office
Department
Phone number
Email
Office hours
1.26
ADMINISTRACIÓN DE EMPRESAS
JuanAntonio.Moreno@uclm.es
2. Pre-Requisites
We recommend successful completion of the subjects taught by the Department of Business Organization in the previous years of the degree in Business Management and Administration. We also advise successful completion of the subjects related to functional areas of companies.
In order to carry out the practical work, students should be able to independently search for information on the topics proposed, be able to interpret it correctly and conduct a critical analysis of the information, deliver a reasoned value judgement and summarize this judgement in oral and/or written presentations.
3. Justification in the curriculum, relation to other subjects and to the profession
Strategic Management is a compulsory subject in year four of the Degree in Business Management and Administration. This subject provides students with a global perspective of business management, which, based on the relationship with the wider community, presents an analysis of the opportunities and threats, the strengths and weaknesses and the resources and capacities of a company, so as to design strategies and make decisions, generating competitive advantages which facilitate the achievement of objectives.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E01 | Develop the ability to manage and run a company or organization, understand their competitive and institutional position, and identify their strengths and weaknesses. |
| E02 | Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization. |
| E04 | Incorporate the ability to integrate into any functional area of ¿¿a business or organization to perform and be able to lead any given task. |
| E05 | Develop the ability to analyze any information on the situation and possible development of a company and transform it into a business opportunity. |
| E06 | Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization. |
| E10 | Understand how people behave within organizations to manage individuals and workgroups from a human resources perspective. |
| G01 | Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence. |
| G03 | Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions. |
| G05 | Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others. | |
| Know the main theories and approaches of economic analysis to be able to explain the behavior of economic agents at the micro and macroeconomic levels, as well as the imperfections that may arise in different sectors as a consequence of the economic process. | |
| Listen, negotiate, convince and defend arguments both in oral and writing ways. | |
| Work out problems in creative and innovative ways. | |
| Additional outcomes | |
| Description | |
| -To correctly use the concepts of strategic management. -To have knowledge of the interrelationships between a company and the community. -To identify threats and opportunities, strengths and weaknesses. -To design competitive business strategies. -To apply the tools and models of strategic management in business practice. |
|
6. Units / Contents
-
Unit 1: The nature of strategic company management
-
Unit 2: Company mission, objectives and values
-
Unit 3: Analysis of the environment
-
Unit 4: Internal analysis of the company
-
Unit 5: Competitive and strategic advantages
-
Unit 6: Strategies based on the characteristics of the sector
-
Unit 7: Management of strategic company development
-
Unit 8: Strategy evaluation and implementation
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Lectures | E01 E02 E04 E05 E06 E10 | 1.2 | 30 | N | N | Theoretical explanations of basic content of programme | |
| Class Attendance (practical) [ON-SITE] | Practical or hands-on activities | E01 E02 E04 E06 G01 G03 | 0.6 | 15 | N | N | Presentation and practical work/case studies | |
| Writing of reports or projects [OFF-SITE] | Self-study | E01 E02 E04 E06 G01 | 1.4 | 35 | Y | Y | Assignments and individual tests | |
| Writing of reports or projects [OFF-SITE] | Group Work | E01 E02 E04 E05 E06 E10 G01 G05 | 0.4 | 10 | Y | Y | Production of assignments and case studies | |
| Group tutoring sessions [ON-SITE] | Group tutoring sessions | G03 G05 | 0.2 | 5 | N | N | Programmed classroom tutorials used to monitor student progress | |
| Group tutoring sessions [ON-SITE] | Guided or supervised work | G03 G05 | 0.3 | 7.5 | N | N | Programmed tutorials used to monitor student progress | |
| Study and Exam Preparation [OFF-SITE] | Self-study | E01 E02 E04 E06 G01 G03 G05 | 1.8 | 45 | N | N | Acquisition and preparation of subject content | |
| Final test [ON-SITE] | Assessment tests | E01 E02 E04 E05 E06 E10 G01 G03 G05 | 0.1 | 2.5 | Y | Y | Answering of tests, theoretical questions case studies, which demonstrate acquisition of knowledge | |
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Final test | 70.00% | 100.00% | The final exam will consist of multiple choice questions, theoretical questions and/or practical case studies. |
| Other methods of assessment | 30.00% | 0.00% | Participation in class, classroom activities, individual assignments, progress tests and/or group work will be taken into account. |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:In order to pass the subject, it is necessary a mark of at least 50% of the final test and 50% in the other evaluation systems.
-
Non-continuous evaluation:In order to pass the subject, it is necessary a mark of at least 50% of the final test.
Specifications for the resit/retake exam:
In order to pass the subject, it is necessary in Continuous assessment: a mark of at least 50% of the final test and 50% in the other evaluation systems. The marks obtained in the other systems of assessment will be upheld if above pass level.
In order to pass the subject, it is necessary in Non-Continuous assessment: a mark of at least 50% of the final test.
In order to pass the subject, it is necessary in Non-Continuous assessment: a mark of at least 50% of the final test.
Specifications for the second resit / retake exam:
In order to pass the subject, it is necessary in Continuous assessment: a mark of at least 50% of the final test and 50% in the other evaluation systems. The marks obtained in the other systems of assessment will be upheld if above pass level.
In order to pass the subject, it is necessary in Non-Continuous assessment: a mark of at least 50% of the final test.
In order to pass the subject, it is necessary in Non-Continuous assessment: a mark of at least 50% of the final test.
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 30 |
| Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities] | 15 |
| Writing of reports or projects [AUTÓNOMA][Self-study] | 35 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 10 |
| Group tutoring sessions [PRESENCIAL][Group tutoring sessions] | 5 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 7.5 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 45 |
| Final test [PRESENCIAL][Assessment tests] | 2.5 |
| Global activity | |
|---|---|
| Activities | hours |
| General comments about the planning: | Planning will be adjusted to the UCLM academic calendar |
10. Bibliography and Sources
| Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
|---|---|---|---|---|---|---|---|---|---|
| GRANT, R.M. | DIRECCION ESTRATEGICA | CIVITAS | 9788447046515 | ||||||
| GRANT, R.M. | Contemporary Strategy Analysis | John Wiley & Sons Inc | 978-1119576433 | 2019 | Recommended for Erasmus Students | ||||
| GUERRAS MARTÍN, L.A. Y NAVAS LÓPEZ. | DIRECCIÓN ESTRATÉGICA DE LA EMPRESA. TEORÍA Y APLICACIONES | THOMSONCIVITAS | 978-84-470-5334-6 | http://www.guerrasynavas.com/ | |||||
| HILL, C.W.L. & JONES, G. | ADMINISTRACION ESTRATEGICA | MCGRAW-HILL | 9701072693 | ||||||
| HILL, C.W.L.; SCHILLING, M.A. & JONES, G. | Strategic Management: Theory & Cases: An Integrated Approach | Cengage Learning | 978-1305502277 | 2016 | Recommended for Erasmus Students | ||||
| JOHNSON, G.; SCHOLES. K. & WHITTINGTON, R. | DIRECCION ESTRATEGICA | PEARSON | 9788420546186 | ||||||
| JOHNSON, G.; SCHOLES. K. & WHITTINGTON, R. | Fundamentals of Strategy | Pearson | 978-1292209067 | 2017 | Recommended for Erasmus Students | ||||
| NAVAS LÓPEZ. J.E. y GUERRAS MARTÍN, | CASOS DE DIRECCION ESTRATEGICA DE LA EMPRESA | CIVITAS | 9788447048960 | http://www.guerrasynavas.com/ | |||||
| PORTER, M.E. | ESTRATEGIA COMPETITIVA: TECNICAS PARA EL ANALISIS DE LA EMPRESA Y SUS COMPETIDORES | PIRÁMIDE | 9788436823387 | ||||||
| PORTER, M.E. | Competitive Strategy: Techniques for Analyzing Industries and Competitors | Free Press | 978-0684841489 | 1998 | Recommended for Erasmus Students |