1. General information
Course:
MARKETING RESEARCH
Code:
54326
Type:
CORE COURSE
ECTS credits:
6
Degree:
317 - UNDERGRADUATE DEGREE IN BUSINESS MANAGEMENT AND ADMINISTRATION (AB)
Academic year:
2023-24
Center:
5 - FACULTY OF ECONOMICS AND BUSINESS
Group(s):
13
12
Year:
3
Duration:
C2
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
BLAS ALCALÁ GARCÍA
- Group(s):
13
Building/Office
Department
Phone number
Email
Office hours
ADMINISTRACIÓN DE EMPRESAS
Blas.Alcala@uclm.es
Lecturer:
MIGUEL ANGEL GOMEZ BORJA
- Group(s):
13
12
Building/Office
Department
Phone number
Email
Office hours
D 1.13
ADMINISTRACIÓN DE EMPRESAS
2309
miguelangel.gborja@uclm.es
To be determined
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E02 | Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization. |
| E05 | Develop the ability to analyze any information on the situation and possible development of a company and transform it into a business opportunity. |
| E06 | Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization. |
| E08 | Ability to produce financial information, relevant to the decision-making process. |
| E13 | Ability to make logical representative models of the business reality |
| G01 | Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence. |
| G02 | Ability to understand the ethical responsibility and the code of ethics of professionals working in the field of economics. To know and apply the legislation and recognition of human rights and questions of gender equality. |
| G03 | Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions. |
| G04 | Ability to use and develop information and communication technologies and to apply them to the corresponding business department by using specific programmes for these business areas. |
| G05 | Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others. | |
| Know the processes aimed at creating, communicating, supplying and exchanging products and services in the market that have value for customers, companies and society in general. | |
| Apply the tools and methods for the quantitative analysis of the company and its environment. | |
| Additional outcomes | |
| Description | |
6. Units / Contents
-
Unit 1: Introduction to Marketing Research
-
Unit 2: Research Design and Information Sources
-
Unit 3: Exploratory Research: Qualitative Methods
-
Unit 4: Descriptive Research: Quantitative Methods
-
Unit 5: Causal Research: Experimentation
-
Unit 6: Sampling Methods and Sample Size
-
Unit 7: Scaling and Questionnaire Design
-
Unit 8: Data Analysis Techniques
ADDITIONAL COMMENTS, REMARKS
No additional comments
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (practical) [ON-SITE] | Lectures | G01 G02 | 1.12 | 28 | N | N | Classroom lecture on theory and contents. | |
| Class Attendance (practical) [ON-SITE] | project-based learning | E05 G01 G04 | 1.12 | 28 | Y | N | Analysis and discussion of practical cases in class to connect theory with practice. Participation in other practical activities in research, such as searching and reading scientific articles, conducting experiments, developing questionnaires and data analysis. | |
| Writing of reports or projects [OFF-SITE] | Group Work | E02 E05 E06 E08 G03 G04 G05 | 1.8 | 45 | Y | N | Preparation of teamwork, which will be materialised in market research with real information and data. The format and length requirements of written works and individual tasks will be specified in class and on the Virtual Campus, depending on the kind of group and individual activity to be carried out. | |
| Study and Exam Preparation [OFF-SITE] | Self-study | E02 G01 G02 | 1.2 | 30 | N | N | Preparation of the theory classes and preparation for the final exam. | |
| Final test [ON-SITE] | Assessment tests | G01 G02 | 0.08 | 2 | Y | N | Final exam | |
| Project or Topic Presentations [ON-SITE] | Group Work | E05 G03 G04 G05 | 0.08 | 2 | Y | Y | Defense of the teamwork and discussion with the teacher and the rest of the students. | |
| Study and Exam Preparation [OFF-SITE] | Project/Problem Based Learning (PBL) | E02 G03 G04 G05 | 0.6 | 15 | Y | N | Case studies with statistical analysis tools | |
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Final test | 40.00% | 100.00% | Final exam |
| Progress Tests | 60.00% | 0.00% | Completion of a practical research project during the four months. of the four-month period. A team work will be carried out from the beginning of the beginning of the semester as a continuous evaluation of the subject. |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:The evaluation of the course consists of two parts:
1.Theoretical-practical final exam (final test): A final written test, of theoretical-practical character, according to the contents and concepts of the syllabus and exposed in class. The grade obtained in the exam will represent 40% of the total of the course. A minimum of 4 out of 10 is required to compute with the practical work.
2. The realization of a practical work in team (research work). This work will be tutored and guided by the professor during the development of the classes and tutorials, and will have a valuation of 40% of the total of the subject. The score will be assigned to the written work according to the content, organization, structure and thoroughness of the methodology and data analysis. Likewise, the presentation/defense of the work and the discussion/debate with the professor will be taken into account for the evaluation. Apart from this practical work, two evaluable practicals will be carried out, whose valuation will be 10% for each evaluable practical.
Once the evaluations of the evaluated parts have been computed, the course will be considered passed if it reaches at least 50% of the total.
Regarding the evaluation, in case of illness or other special circumstances (extenuating rules) see article 6 of the Student Evaluation Regulations of the University of Castilla-La Mancha. -
Non-continuous evaluation:The evaluation of the course will consist of a final theoretical-practical exam that will include all the contents that allow to achieve the competences of the course.
Regarding the evaluation, in case of illness or other special circumstances (extenuating rules) see article 6 of the Student Evaluation Regulations of the University of Castilla-La Mancha.
Regarding non-continuous evaluation, see section b of point 4.2. of the UCLM Student Regulations approved on Particularities of the extraordinary call: May 23, 2022.
Regarding the evaluation, in case of illness or other special circumstances (extenuating rules) see article 6 of the Student Evaluation Regulations of the University of Castilla-La Mancha.
Specifications for the resit/retake exam:
As a general guideline, the professor may retain the evaluation of those training activities that have been passed by the student up to a maximum of two academic years from the current academic year, provided that the training activities and evaluation criteria published in the teaching guide are not modified and without prejudice to the student's right to retake such activities.
Specifications for the second resit / retake exam:
Final exam
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
10. Bibliography and Sources
