One of the most important economic milestones of the last decades is the progressive internationalization of the world economy. The exceptional technical advances achieved in the fields of telecommunications and transport, together with the progressive reduction of tariff barriers, have led to the intensification of foreign trade and to an increasing international economic integration. As far as the business world is concerned, this phenomenon has created new opportunities for the most enterprising businessmen. Thus, it is perceived, almost intuitively, that the globalization of markets increases the number of potential customers to whom firms will be able to sell their goods and services. But, at the same time, globalization also involves a series of risks for companies. The reason is that, although it is true that these firms will have access to other national markets, so is the fact that, at the same time, the domestic market itself will be now the target of new competitors; that is to say, foreign companies that, like the local ones, are trying to expand their field of action.
In short, the globalization of the economy highlights the need for business organizations to adopt an international vision of business. This requires that the global corporate strategy incorporates an internationalization strategy designed with the aim of modeling the company's participation in the international arena. The selection of the method of entry (export, licensing or direct investment), the breadth of the market or the quantity and diversity of the products to be offered are some of the decisions included in this strategy. These decisions will be conditioned, not only by internal factors of the company, but also by a wide variety of external economic, legal and political conditions, such as the interest rate, the exchange rates, the means of payment used in international trade or the country risk. All these questions require a high degree of specific training for employers and managers and, in short, a specific knowledge that in many cases cannot be addressed in a more generalist bachelor’s degree.
| Course competences | |
|---|---|
| Code | Description |
| CB06 | Possess and understand knowledge that provides a basis or opportunity to be original in the development and / or application of ideas, often in a research context. |
| CB07 | Apply the achieved knowledge and ability to solve problems in new or unfamiliar environments within broader (or multidisciplinary) contexts related to the area of study |
| CB08 | Be able to integrate knowledge and face the complexity of making judgments based on information that, being incomplete or limited, includes reflections on social and ethical responsibilities linked to the application of knowledge and judgments |
| CB09 | Know how to communicate the conclusions and their supported knowledge and ultimate reasons to specialized and non-specialized audiences in a clear and unambiguous way |
| CB10 | Have the learning skills which allow to continue studying in a self-directed or autonomous way |
| E03 | Ability to develop a realistic and reliable business plan. |
| E04 | Ability to extract relevant information from the business economic environment, and to apply it to decision making. |
| E05 | Ability to know in depth the mechanisms and resources facilitated by public policies to promote entrepreneurial activity and self-employment, in the various areas of public administration, and to take advantage of these resources efficiently. |
| E06 | Ability to plan the firm adaptation strategy to changes in the economic, legal, social and cultural environment, with special emphasis on the internationalization process. |
| G01 | Ability to communicate orally, and in writing in a clear and synthetic way using ICT |
| T02 | Ability to work in a team, lead groups and cooperate in the realization of projects. |
| Course learning outcomes | |
|---|---|
| Description | |
| International entrepreneurship is defined as "the discovery, enactment, evaluation, and exploitation of opportunities¿across national borders¿to create future goods and services." (Oviatt and McDougall, 2005). In line with this, the objective of this subject is to provide the student with the theoretical knowledge and advanced analytical tools that will allow them to design and deal with the internationalization process with sufficient guarantees. Thus, for example, the student will be shown, from a practical perspective, how to make the selection of international markets and how to choose the most appropriate way to enter them, with special emphasis on environmental factors that can condition the international strategy of the firm | |
| Additional outcomes | |
| Not established. |
-
Unit 1: THE GLOBAL MARKET: OPPORTUNITIES AND RISKS FOR SMALL AND MEDIUM-SIZED ENTERPRISES
-
Unit 2: COMPETITIVENESS FACTORS IN THE INTERNATIONAL ENVIRONMENT
-
Unit 3: SELECTION OF INTERNATIONAL MARKETS: ANALYSIS AND DIAGNOSIS OF THE ENVIRONMENT
-
Unit 4: MODES OF ENTRY IN INTERNATIONAL MARKETS
-
Unit 5: TECHNICAL ASPECTS OF IMPORT AND EXPORT OPERATIONS
-
Unit 6: OFFSHORING AND FIRM COOPERATION AS AN INTERNATIONALIZATION STRATEGY
-
Unit 7: INSTITUTIONAL ASPECTS OF INTERNATIONAL ENTREPRENEURSHIP
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | R | Description * |
| Class Attendance (theory) [ON-SITE] | Lectures | CB06 E05 | 0.6 | 15 | N | N | N | In the blended-learning modality, the number of class hours for this activity is 7.5 |
| Class Attendance (practical) [ON-SITE] | Combination of methods | CB07 CB08 CB09 E04 G01 | 0.8 | 20 | Y | N | N | Case studies; Debates; Seminars. In the blended-learning modality, the number of class hours for this activity is 7.5 |
| Project or Topic Presentations [ON-SITE] | Combination of methods | CB09 G01 | 0.32 | 8 | Y | N | N | In the blended-learning modality, the number of class hours for this activity is 2.7 |
| Group tutoring sessions [ON-SITE] | Group tutoring sessions | CB06 CB08 | 0.18 | 4.5 | N | N | N | Directed or tutored work. In the blended-learning modality, the number of class hours for this activity is 3 |
| Final test [ON-SITE] | Assessment tests | CB06 CB07 | 0.1 | 2.5 | Y | Y | Y | |
| Writing of reports or projects [OFF-SITE] | Combination of methods | CB07 CB09 CB10 E03 E04 E06 G01 T02 | 2.6 | 65 | Y | N | N | Preparation of individual and group work |
| Study and Exam Preparation [OFF-SITE] | Self-study | CB07 CB08 E05 | 1.4 | 35 | N | N | N | |
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2 | Total class time hours: 50 | |||||||
| Total credits of out of class work: 4 | Total hours of out of class work: 100 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming R: Rescheduling training activity
| Grading System | |||
| Evaluation System | Face-to-Face | Self-Study Student | Description |
| Final test | 30.00% | 30.00% | This item also refers to the possible progress tests that may be made during the course. |
| Oral presentations assessment | 30.00% | 30.00% | Presentation and defense of works |
| Other methods of assessment | 40.00% | 40.00% | Resolution of problems, exercises and practical cases, presentation of reports, active participation in class, etc. |
| Total: | 100.00% | 100.00% | |
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 15 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 20 |
| Project or Topic Presentations [PRESENCIAL][Combination of methods] | 8 |
| Group tutoring sessions [PRESENCIAL][Group tutoring sessions] | 4.5 |
| Final test [PRESENCIAL][Assessment tests] | 2.5 |
| Writing of reports or projects [AUTÓNOMA][Combination of methods] | 65 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 35 |
| Global activity | |
|---|---|
| Activities | hours |