1. General information
Course:
MEDIA SYSTEM
Code:
16533
Type:
CORE COURSE
ECTS credits:
6
Degree:
401 - UNDERGRADUATE DEGREE PROGRAMME IN AUDIOVISUAL COMMUNICATION
Academic year:
2022-23
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30
Year:
4
Duration:
C2
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
MINERVA CAMPOS RABADÁN
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
2.15
DPTO. EN CONSTITUCIÓN
Minerva.Campos@uclm.es
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
This mandatory subject belongs to the subject Media Environment, and it is closely related to the subject Global Media Structure (3rd course). It focuses on the Spanish market and the specificities of its media business models.
Teaching methodology is based on theory master classes, case studies and projects’ development. Contents and competences are related to these main topics:
- Media agents and companies that configures the Spanish ecosystem
- Local media market specificities
- Digital and technological challenges in the field
- Different production and distribution chronologies depending on the business model
- Entrepreneurial and marketing strategies
- Rules and basic accountancy for projects’ design
- Development of innovative media business projects
The main objective of the sociological approach of the subject is to provide analytical and critical perspectives that contribute to the development of innovative, ethical, and coherent business projects in accordance with the Sustainable Development Goals.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| CB03 | Gather and interpret relevant data (usually within the area of study) in order to make value judgements that include a reflection on relevant social, scientific or ethical issues. |
| CE04 | Know and decode the industrial and business phenomena of the audiovisual sector. |
| CG01 | Know the essential characteristics of communication, its elements and results, with the aim of understanding the communicative phenomena that occur in today's society. |
| CG04 | Expose the results of academic work in writing, orally or by other means, in accordance with the canons of the communication disciplines. |
| CG05 | Know the constitutional values, ethical principles and deontological rules applying to audiovisual communication. |
| CG07 | Acquire the ability to work in a team, face collective challenges and cooperatively solve problems, respecting the diversity of the participants and of their contributions. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Recognise the dimensions of the audiovisual company's organisation and identify the different markets and marketing strategies in the audiovisual communication system. | |
| Apply the principles of professional ethics and the ethical principles set out in the codes of ethics. | |
| Know and experiment with the processes of creation and innovation of projects using the methodologies of ideation and conceptualisation. | |
| Acquire a global and diachronic vision of the dominant models and strategies in the social history of communication. | |
| Additional outcomes | |
| Description | |
| Design a media business project | |
| Understand media market in Spain as well as its agents and specific dynamics in both the journalism and audio-visual / cinema fields | |
| Identify organisational challenges, look for alternatives and solutions, and apply them | |
| Making business decisions according to the field basic tools | |
| Differentiate the markets and audiences within the media field | |
6. Units / Contents
-
Unit 1: Media industry. State of the art and main challenges
-
Unit 2: Planning (I). Nature, concept, and types of companies
-
Unit 3: Business organisation. Concept and design of the organisational structure
-
Unit 4: Commercial exploitation
-
Unit 5: Planning (II). Status, objectives, and strategies
-
Unit 6: Media market
-
Unit 6.1: Journalism
-
Unit 6.2: Cinema
-
Unit 6.3: Television - OTTs
-
-
Unit 7: Commercialisation, production, and distribution
-
Unit 8: Entrepreneurial projects
ADDITIONAL COMMENTS, REMARKS
From the beginning of the semester, students will have a calendar that describes by weeks the contents and activities of the syllabus (available on Campus Virtual). Modifications could be applied to the programme in case it would be required by the proper development of the course.
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Lectures | CB03 CE04 CG01 CG05 | 1.84 | 46 | N | N | ||
| Group tutoring sessions [ON-SITE] | Guided or supervised work | CB03 CG01 CG04 CG05 CG07 | 0.48 | 12 | Y | N | ||
| Writing of reports or projects [OFF-SITE] | Case Studies | CB03 CE04 CG01 CG04 CG07 | 1.52 | 38 | Y | Y | ||
| Practicum and practical activities report writing or preparation [OFF-SITE] | Case Studies | CE04 CG01 CG04 | 1.08 | 27 | Y | Y | ||
| Final test [ON-SITE] | Assessment tests | CB03 CE04 CG01 CG04 CG05 | 0.08 | 2 | Y | Y | ||
| Study and Exam Preparation [OFF-SITE] | Combination of methods | CB03 CE04 CG01 CG04 CG05 | 1 | 25 | Y | N | ||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Theoretical exam | 30.00% | 50.00% | |
| Assessment of problem solving and/or case studies | 40.00% | 25.00% | |
| Projects | 30.00% | 25.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:It is mandatory to have at least a mark of 4 in the activities developed during the course as well as in the final test. If the mark is lower than 4 in one part, the final mark will be the arithmetic media and, if it results higher than 5, the student will be suspended with 4,9. Marks from previous courses will not be considered.
Students could change from the continuous assessment system to non-continuous evaluation when they have not participated in activities that mean the 50% of the total evaluation activities of the subject. When they would have already reached that 50% and when the classes would have already finished, unless notified otherwise students will be evaluated under the continuous assessment criteria.
Plagiarism and orthographic norms will be applied according to the common Degree rules. This subject will apply evaluation criteria agreed by the UCLM Evaluation Rules as well as the specific evaluation norms approved the Faculty. -
Non-continuous evaluation:The final test will mean the 50% of the subject's final mark. It will be added the 50% resulted from the individual marks received in the final project and the final work that students should send by the platform Campus Virtual before the final test's official date.
It is mandatory to have at least a mark of 4 in the activities developed during the course as well as in the final test. If the mark is lower than 4 in one part, the final mark will be the arithmetic media and, if it results higher than 5, the student will be suspended with 4,9. Marks from previous courses will not be considered.
Students could change from the continuous assessment to non-continuous evaluation when they have not participated in activities that mean the 50% of the total evaluation activities of the subject. When they would have already reached that 50% and when the classes would have already finished, unless notified otherwise students will be evaluated under the continuous assessment criteria.
Plagiarism and orthographic norms will be applied according to the common Degree rules. This subject will apply evaluation criteria agreed by the UCLM Evaluation Rules as well as the specific evaluation norms approved the Faculty.
Specifications for the resit/retake exam:
It consists in a final test that will mean the 100% of the subject's final mark. Marks from previous courses and partial evaluations from the continuous or non-continuous evaluation options will not be considered.
Plagiarism and orthographic norms will be applied according to the common Degree rules. This subject will apply evaluation criteria agreed by the UCLM Evaluation Rules as well as the specific evaluation norms approved the Faculty.
Plagiarism and orthographic norms will be applied according to the common Degree rules. This subject will apply evaluation criteria agreed by the UCLM Evaluation Rules as well as the specific evaluation norms approved the Faculty.
Specifications for the second resit / retake exam:
It consists in a final test that will mean the 100% of the subject's final mark. Marks from previous courses and partial evaluations from the continuous or non-continuous evaluation options will not be considered.
Plagiarism and orthographic norms will be applied according to the common Degree rules. This subject will apply evaluation criteria agreed by the UCLM Evaluation Rules as well as the specific evaluation norms approved the Faculty.
Plagiarism and orthographic norms will be applied according to the common Degree rules. This subject will apply evaluation criteria agreed by the UCLM Evaluation Rules as well as the specific evaluation norms approved the Faculty.
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 10 |
| Writing of reports or projects [AUTÓNOMA][Case Studies] | 38 |
| Practicum and practical activities report writing or preparation [AUTÓNOMA][Case Studies] | 27 |
| Final test [PRESENCIAL][Assessment tests] | 2 |
| Study and Exam Preparation [AUTÓNOMA][Combination of methods] | 25 |
| Unit 1 (de 8): Media industry. State of the art and main challenges | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Unit 2 (de 8): Planning (I). Nature, concept, and types of companies | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Unit 3 (de 8): Business organisation. Concept and design of the organisational structure | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 2 |
| Unit 4 (de 8): Commercial exploitation | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Unit 5 (de 8): Planning (II). Status, objectives, and strategies | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Unit 6 (de 8): Media market | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 12 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 4 |
| Unit 7 (de 8): Commercialisation, production, and distribution | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Unit 8 (de 8): Entrepreneurial projects | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 1 |
| Global activity | |
|---|---|
| Activities | hours |
| General comments about the planning: | This programme could be adapted and modified in case of extraordinary measures related to the COVID-19 pandemic. Even in that unexpected situation, activities as well as evaluation percentages would be tried to be maintained as similar as possible to the described ones. |
10. Bibliography and Sources
| Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
|---|---|---|---|---|---|---|---|---|---|
| Barlovento | Avance Informe 1ª ola barómetro TV-OTT de Barlovento Comunicación. Estudio de las plataformas OTT en España | 2022 | https://www.barloventocomunicacion.es/wp-content/uploads/2022/04/BAROMETRO-TV-OTT-Avance-1-ola-2022.pdf | ||||||
| C. W., Anderson; Emily Bell y Clay Shirky | Post Industrial Journalism: Adapting to the Present | 2014 | https://academiccommons.columbia.edu/doi/10.7916/D8N01JS7 | ||||||
| Casillas, Thierry y José Manuel Martí | Cómo hacer un plan de empresa. Guía práctica para su elaboración y puesta en marcha. | Barcelona | Profit Editorial | 2019 | |||||
| Galán Gamero, Javier (coordinador) | Empresa informativa XXI | Síntesis | 9788490779873 | 2017 | |||||
| Lobato, Ramón | Netflix Nations. The Geography of Digital Distribution. | New York University Press | 2019 | ||||||
| López, Guillermo | Periodismo digital: redes, audiencias y modelos de negocio | Comunicación Social | 2015 | ||||||
| MCUD | Encuesta de hábitos y prácticas culturales en España 2018-2019. | 2020 | https://www.culturaydeporte.gob.es/servicios-al-ciudadano/estadisticas/cultura/mc/ehc/portada.html | ||||||
| Mandredi Sánchez, Juan Luis | Emprendimiento e innovación en periodismo | 2015 | https://publicaciones.uclm.es/emprendimiento-e-innovacion-en-periodismo/ | ||||||
| Manfredi Sánchez, Juan Luis | Innovación y periodismo: emprender en la Universidad | CAC. Cuadernos Artesanos de Comunicación | 2015 | http://www.cuadernosartesanos.org/2015/cac76.pdf | |||||
| Matamoros, David (coord.) | Distribución y marketing cinematográfico. Manual de primeros auxilios. | Barcelona | Publicacions i Edicions Universitat de Barcelona. | 2009 | |||||
| PWC-PATE | Oportunidades de los contenidos audiovisuales en España. | 2021 | https://asociacionpate.com/archivos/1733 | ||||||
| Picard, Robert G. | Journalists' Perceptions of the Future of Journalistic Work | 2015 | http://www.robertpicard.net/files/RISJ_Journalists_Perceptions_of_the_Future_of_Journalistic_Work.pdf | ||||||
| Taillibert, Christel y Ana Vinuela | Festival Scope, a festival-on-demand platform: Online enhancement of the gatekeeping power of film festivals | Society & Leisure, vol. 44, issue 1: Film festivals: Metamorphosis of a Research Object and Field. Routledge Taylor & Francis Group, 2021, pp. 104-118. | https://www.tandfonline.com/doi/full/10.1080/07053436.2021.1899399 | ||||||
| Vinuela, Ana | La distribución de cine de autor español en Francia En busca de los públicos de Blancanieves y Las brujas de Zugarramurdi | Atlante. Revue d¿Études Romanes, 7, 2017, p. 101-121. ISSN 2426-394X | 2017 |