Guías Docentes Electrónicas
1. General information
Course:
PROFESSIONAL ETHICS
Code:
16530
Type:
CORE COURSE
ECTS credits:
6
Degree:
401 - UNDERGRADUATE DEGREE PROGRAMME IN AUDIOVISUAL COMMUNICATION
Academic year:
2021-22
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30 
Year:
4
Duration:
First semester
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer: IGNACIO ESCUTIA DOMÍNGUEZ - Group(s): 30 
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencias de la Educación y Humanidades 5.02; Facultad de Comunicación 1.06
FILOSOFÍA, ANTROPOL, SOCIOL Y ESTÉTICA
Ignacio.Escutia@uclm.es

Lecturer: AURELIO SAINZ PEZONAGA - Group(s): 30 
Building/Office
Department
Phone number
Email
Office hours
Humanidades 5.02
FILOSOFÍA, ANTROPOL, SOCIOL Y ESTÉTICA
4327
Aurelio.Sainz@uclm.es

2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
Course competences
Code Description
CB03 Gather and interpret relevant data (usually within the area of study) in order to make value judgements that include a reflection on relevant social, scientific or ethical issues.
CE04 Know and decode the industrial and business phenomena of the audiovisual sector.
CG01 Know the essential characteristics of communication, its elements and results, with the aim of understanding the communicative phenomena that occur in today's society.
CG04 Expose the results of academic work in writing, orally or by other means, in accordance with the canons of the communication disciplines.
CG05 Know the constitutional values, ethical principles and deontological rules applying to audiovisual communication.
CG06 Know the state of the world and its recent historical evolution as well as acquiring the concepts necessary for understanding its political, economic, technological and sociocultural dimensions in such a way that they serve as an instrument in the resolution of professional problems and challenges.
CG07 Acquire the ability to work in a team, face collective challenges and cooperatively solve problems, respecting the diversity of the participants and of their contributions.
5. Objectives or Learning Outcomes
Course learning outcomes
Description
Handle the basic techniques of audiovisual production, both for conventional (television, cinema, radio) and contemporary (web, social networks) formats.
Pitch script proposals for commercial exploitation.
Examine the fundamental elements of the language of audiovisual communication in the process of composing information for transmission.
Become familiar with the processes of creation, design and production of audiovisual formats and programmes. 
Recognise and understand the main conceptual approaches related to digital cultures and contemporary technology.
Apply the principles of professional ethics and the ethical principles set out in the codes of ethics.
Acquire a global and diachronic vision of the dominant models and strategies in the social history of communication.
Additional outcomes
Not established.
6. Units / Contents
  • Unit 1:
    • Unit 1.1:
    • Unit 1.2:
  • Unit 2:
    • Unit 2.1:
    • Unit 2.2:
    • Unit 2.3:
  • Unit 3:
  • Unit 4:
    • Unit 4.1:
    • Unit 4.2:
    • Unit 4.3:
    • Unit 4.4:
  • Unit 5:
    • Unit 5.1:
    • Unit 5.2:
    • Unit 5.3:
  • Unit 6:
    • Unit 6.1:
    • Unit 6.2:
    • Unit 6.3:
    • Unit 6.4:
    • Unit 6.5:
    • Unit 6.6:
    • Unit 6.7:
    • Unit 6.8:
    • Unit 6.9:
    • Unit 6.10:
  • Unit 7:
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences (only degrees before RD 822/2021) ECTS Hours As Com Description
Class Attendance (theory) [ON-SITE] Lectures CB03 CG04 CG05 CG06 0.88 22 N N
Workshops or seminars [ON-SITE] Workshops and Seminars CB03 CG04 CG05 CG06 CG07 0.92 23 Y N
Writing of reports or projects [OFF-SITE] Combination of methods CB03 CG04 CG05 CG06 CG07 1.52 38 Y Y
Group tutoring sessions [ON-SITE] Guided or supervised work CB03 CG04 CG05 CG06 CG07 0.6 15 N N
Study and Exam Preparation [OFF-SITE] Self-study CB03 CG04 CG05 CG06 CG07 2.08 52 Y Y
Total: 6 150
Total credits of in-class work: 2.4 Total class time hours: 60
Total credits of out of class work: 3.6 Total hours of out of class work: 90

As: Assessable training activity
Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).

8. Evaluation criteria and Grading System
Evaluation System Continuous assessment Non-continuous evaluation * Description
Theoretical papers assessment 0.00% 10.00%
Final test 20.00% 20.00%
Other methods of assessment 30.00% 0.00%
Fieldwork assessment 15.00% 15.00%
Progress Tests 15.00% 0.00%
Portfolio assessment 10.00% 10.00%
Projects 0.00% 30.00%
Theoretical papers assessment 0.00% 15.00%
Assessment of active participation 10.00% 0.00%
Total: 100.00% 100.00%  
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).

Evaluation criteria for the final exam:
  • Continuous assessment:
    Evaluation criteria not defined
  • Non-continuous evaluation:
    Evaluation criteria not defined

Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours

Unit 1 (de 7):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 3
Group tutoring sessions [PRESENCIAL][Guided or supervised work] 2
Study and Exam Preparation [AUTÓNOMA][Self-study] 6

Unit 2 (de 7):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 3
Group tutoring sessions [PRESENCIAL][Guided or supervised work] 1
Study and Exam Preparation [AUTÓNOMA][Self-study] 6

Unit 3 (de 7):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 3
Group tutoring sessions [PRESENCIAL][Guided or supervised work] 1
Study and Exam Preparation [AUTÓNOMA][Self-study] 6

Unit 4 (de 7):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 6
Group tutoring sessions [PRESENCIAL][Guided or supervised work] 2
Study and Exam Preparation [AUTÓNOMA][Self-study] 12

Unit 5 (de 7):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 6
Group tutoring sessions [PRESENCIAL][Guided or supervised work] 2
Study and Exam Preparation [AUTÓNOMA][Self-study] 10

Unit 6 (de 7):
Activities Hours
Workshops or seminars [PRESENCIAL][Workshops and Seminars] 21
Writing of reports or projects [AUTÓNOMA][Combination of methods] 28
Group tutoring sessions [PRESENCIAL][Guided or supervised work] 7
Study and Exam Preparation [AUTÓNOMA][Self-study] 10

Unit 7 (de 7):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 1
Workshops or seminars [PRESENCIAL][Workshops and Seminars] 2
Writing of reports or projects [AUTÓNOMA][Combination of methods] 10
Study and Exam Preparation [AUTÓNOMA][Self-study] 2

Global activity
Activities hours
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
AZNAR, H. Ética de la Comunicación y nuevos retos sociales Libro Barcelona Paidós 2005  
CHOI, M., GLASSMAN, M y CRISTOL, D. What it means to be a citizen in the internet age: Development of a reliable and valid digital citizenship scale Computers & Education 107 2017  
CODINA, M. Apuntes para una deontología de la comunicación libro Pamplona Eunsa 2008  
COLLSTE, G. Ethics and Communication: Global Perspectives Libro London/New York Rowman & Littlefield International 2016  
CONILL, J., y GOZÁLVEZ, V., (coords.) Ética de la Comunicación y nuevos retos sociales Libro Barcelona Gedisa 2004  
ESS, Ch. Digital Media Ethics Cambridge Polity 2020  
FRAZER, N. Escalas de justicia Barcelona Herder 2008  
GARCÍA, F., Ética y narración audiovisual En F. García García & M. Rajas, (Ed.), Narraciones audiovisuales: el relato Madrid Icono 14 Editorial 2011  
LINGREN, S., Data Theory libro Cambridge Polity, 2020  
MUÑOZ, J.J. De Casablanca a Solas. La creatividad ética en cine y televisión libro Madrid Eunsa 2005  
MÉNDIZ, A. Una ética olvidada: publicidad, valores y estilos de vida Revista información para la paz 2005 https://dialnet.unirioja.es/servlet/articulo?codigo=2538172  
PAGOLA, J. y ECHÁNIZ, M. Ética del profesional de la comunicación libro Bilbao Desclée de Brouwer 2004  
PAPACHARISSI, Z. A private sphere. Democracy in a digital age libro Cambridge Polity 2011  
PAPACHARISSI, Z. After Democracy New Haven / Londres Yale University Press 2021  
PAPACHARISSI, Z. Affective publics. Sentiment. Technology and Politics libro New York Oxford 2011  
SUÁREZ, J. C., Los límites éticos del espectáculo televisivo libro Sevilla MAD 2006  
YOUNG, I. M. Responsabilidad por la justicia Libro Madrid Morata 2011  



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