1. General information
Course:
DIGITAL CULTURE
Code:
16529
Type:
CORE COURSE
ECTS credits:
6
Degree:
401 - UNDERGRADUATE DEGREE PROGRAMME IN AUDIOVISUAL COMMUNICATION
Academic year:
2023-24
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30
Year:
4
Duration:
First semester
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
N
Web site:
Bilingual:
N
Lecturer:
NIEVES LIMÓN SERRANO
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
2.15
DPTO. EN CONSTITUCIÓN
Nieves.Limon@uclm.es
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| CB01 | Possess and understand knowledge in an area of study that builds on the foundation of general secondary education and is at a level that relies on advanced textbooks and also includes knowledge from the cutting edge of their field of study. |
| CB03 | Gather and interpret relevant data (usually within the area of study) in order to make value judgements that include a reflection on relevant social, scientific or ethical issues. |
| CE03 | Understand the communication and audiovisual structure and its impact on public policies at the different territorial levels. |
| CE04 | Know and decode the industrial and business phenomena of the audiovisual sector. |
| CG01 | Know the essential characteristics of communication, its elements and results, with the aim of understanding the communicative phenomena that occur in today's society. |
| CG04 | Expose the results of academic work in writing, orally or by other means, in accordance with the canons of the communication disciplines. |
| CG05 | Know the constitutional values, ethical principles and deontological rules applying to audiovisual communication. |
| CG06 | Know the state of the world and its recent historical evolution as well as acquiring the concepts necessary for understanding its political, economic, technological and sociocultural dimensions in such a way that they serve as an instrument in the resolution of professional problems and challenges. |
| CG07 | Acquire the ability to work in a team, face collective challenges and cooperatively solve problems, respecting the diversity of the participants and of their contributions. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Acquire a global and diachronic vision of the dominant models and strategies in the social history of communication. | |
| Identify the most significant aspects of audiovisual transmission and production and apply them in practical contexts. | |
| Examine the fundamental elements of the language of audiovisual communication in the process of composing information for transmission. | |
| Become familiar with the processes of creation, design and production of audiovisual formats and programmes. | |
| Recognise the dimensions of the audiovisual company's organisation and identify the different markets and marketing strategies in the audiovisual communication system. | |
| Recognise and understand the main conceptual approaches related to digital cultures and contemporary technology. | |
| Apply the principles of professional ethics and the ethical principles set out in the codes of ethics. | |
| Handle the basic techniques of audiovisual production, both for conventional (television, cinema, radio) and contemporary (web, social networks) formats. | |
| Pitch script proposals for commercial exploitation. | |
| Additional outcomes | |
| Not established. |
6. Units / Contents
-
Unit 1:
-
Unit 1.1:
-
Unit 1.2:
-
-
Unit 2:
-
Unit 2.1:
-
Unit 2.2:
-
-
Unit 3:
-
Unit 3.1:
-
Unit 3.2:
-
Unit 3.3:
-
-
Unit 4:
-
Unit 4.1:
-
-
Unit 5:
-
Unit 5.1:
-
Unit 5.2:
-
-
Unit 6:
-
Unit 6.1:
-
Unit 6.2:
-
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Lectures | CE03 CE04 CG01 CG04 CG05 CG06 | 1.2 | 30 | N | N | ||
| Class Attendance (practical) [ON-SITE] | Practical or hands-on activities | CG04 CG05 CG06 CG07 | 1.12 | 28 | Y | N | ||
| Writing of reports or projects [OFF-SITE] | Cooperative / Collaborative Learning | CB01 CB03 CE03 CE04 CG01 CG04 CG05 CG06 CG07 | 2.4 | 60 | Y | Y | ||
| Study and Exam Preparation [OFF-SITE] | Self-study | CB01 CB03 CE03 CE04 CG01 CG04 CG05 CG06 | 1.2 | 30 | N | N | ||
| Final test [ON-SITE] | Assessment tests | CB01 CB03 CE03 CE04 CG01 CG04 CG05 CG06 | 0.08 | 2 | Y | Y | ||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Final test | 40.00% | 60.00% | |
| Assessment of problem solving and/or case studies | 60.00% | 40.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:Evaluation criteria not defined
-
Non-continuous evaluation:Evaluation criteria not defined
Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Writing of reports or projects [AUTÓNOMA][Cooperative / Collaborative Learning] | 60 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 30 |
| Final test [PRESENCIAL][Assessment tests] | 2 |
| Unit 1 (de 6): | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5 |
| Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities] | 3 |
| Unit 2 (de 6): | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5 |
| Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities] | 5 |
| Unit 3 (de 6): | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5 |
| Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities] | 5 |
| Unit 4 (de 6): | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5 |
| Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities] | 5 |
| Unit 5 (de 6): | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5 |
| Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities] | 5 |
| Unit 6 (de 6): | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 5 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
| Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
|---|---|---|---|---|---|---|---|---|---|
| Albornoz, Luis | Redes y servicios digitales. Una nueva agenda político tecnológica. Poder, medios, cultura | Paidós | 2011 | ||||||
| Busqued Durán, Jordi (ed.) | Los nuevos escenarios de la cultura en la era digital | Editorial UOC | 2017 | ||||||
| CCCB | Soy Cámara Online. Canal de vídeo. Canal de video ensayo del CCCB | https://www.cccb.org/es/ciclos/ficha/soy-camara-online/34794 | https://www.cccb.org/es/multimedia/listas-reproduccion/soy-camara-online/relacionat-cicle/34794 | ||||||
| CCCBLab | Investigación e innovación en cultura | https://lab.cccb.org/es/ | https://lab.cccb.org/es/ | ||||||
| Limón, Nieves | Practice and Exegesis of Post-Photography. Three Possible Uses of Digital Image | 2015 | Internacional Conference: 21st Century Photography: Art, Philosophy, Technique". University of the Arts London- Central Saint Martins | ||||||
| Manovich, Lev | Comprender los medios híbridos | 2008 | http://www. manovich. net | ||||||
| Martín Prada, Juan | Teoría del arte y cultura digital | Akal | 2023 | ||||||
| Petersen, Anne H. | No puedo más: Cómo se convirtieron los Millenials en la generación quemada | Capitán Swing Libros | 2021 | ||||||
| Revista Telos | Especial Big Data | Revista Telos. Número 95. Especial Big Data | |||||||
| Sierra, Francisco y Alberich, Jordi (eds.) | Cultura digital, nuevas mediaciones sociales e identidades culturales | Comunicación Social | 2021 | ||||||
| Srnicek, Nick | Capitalismo de Plataformas | Caja Negra | 2019 | ||||||
| Treré, Emiliano y Barranquero, Alejandro | De mitos y sublimes digitales: movimientos sociales y tecnologías de la comunicación desde una perspectiva histórica | 2013 | |||||||
| VV.AA. | Anuarios AC/E de Cultura Digital | Acción Cultural Española |