Guías Docentes Electrónicas
1. General information
Course:
DIGITAL CULTURE
Code:
16529
Type:
CORE COURSE
ECTS credits:
6
Degree:
401 - UNDERGRADUATE DEGREE PROGRAMME IN AUDIOVISUAL COMMUNICATION
Academic year:
2021-22
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30 
Year:
4
Duration:
C2
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer: VANESA SAIZ ECHEZARRETA - Group(s): 30 
Building/Office
Department
Phone number
Email
Office hours
2.09
DPTO. EN CONSTITUCIÓN
vanesa.saiz@uclm.es

2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
Course competences
Code Description
CB01 Possess and understand knowledge in an area of study that builds on the foundation of general secondary education and is at a level that relies on advanced textbooks and also includes knowledge from the cutting edge of their field of study.
CB03 Gather and interpret relevant data (usually within the area of study) in order to make value judgements that include a reflection on relevant social, scientific or ethical issues.
CE03 Understand the communication and audiovisual structure and its impact on public policies at the different territorial levels.
CE04 Know and decode the industrial and business phenomena of the audiovisual sector.
CG01 Know the essential characteristics of communication, its elements and results, with the aim of understanding the communicative phenomena that occur in today's society.
CG05 Know the constitutional values, ethical principles and deontological rules applying to audiovisual communication.
CG06 Know the state of the world and its recent historical evolution as well as acquiring the concepts necessary for understanding its political, economic, technological and sociocultural dimensions in such a way that they serve as an instrument in the resolution of professional problems and challenges.
CG07 Acquire the ability to work in a team, face collective challenges and cooperatively solve problems, respecting the diversity of the participants and of their contributions.
CT01 Learn a second foreign language.
5. Objectives or Learning Outcomes
Course learning outcomes
Description
Handle the basic techniques of audiovisual production, both for conventional (television, cinema, radio) and contemporary (web, social networks) formats.
Pitch script proposals for commercial exploitation.
Examine the fundamental elements of the language of audiovisual communication in the process of composing information for transmission.
Recognise and understand the main conceptual approaches related to digital cultures and contemporary technology.
Additional outcomes
Description
Recognize the main conceptual approaches about digital cultures and technology
Describe the sociotechnical dimensions and mechanisms for the production of discourses and representations in digital environments
Discuss the processes of socialization and the emerging forms of collective action in relationship with technology
Design a collaborative project oriented by the values of the pro-common culture
Appreciate and evaluate the self-learning process developed in an uncertainty context, as well as the collaborative work.
6. Units / Contents
  • Unit 1: Digital cultures conceptualization
    • Unit 1.1: Software culture and big data
    • Unit 1.2: Virtual communities and digital identities
  • Unit 2: Sociology of technology and the Internet
    • Unit 2.1: Critical review of the concept of technology the end of technological determinism
    • Unit 2.2: Approach to the actor-network theory: concept of shared agency
    • Unit 2.3: Sociopolitical and cultural dimensions of technology: do artifacts have politics?
  • Unit 3: Technologic socialization
    • Unit 3.1: Remediation and social practices: bodies, affects and subjectivity
    • Unit 3.2: Public sphere and digital citizenship:new forms of collective action
    • Unit 3.3:
  • Unit 4: Social journalism: commitment and participation in communities
    • Unit 4.1: Journalism as mediation: the pro-common perspective
    • Unit 4.2: Listening techniques and evaluation of the communicative needs of a community
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences (only degrees before RD 822/2021) ECTS Hours As Com Description
Writing of reports or projects [OFF-SITE] Cooperative / Collaborative Learning 1.12 28 Y Y
Class Attendance (practical) [ON-SITE] Cooperative / Collaborative Learning 1 25 Y N
Class Attendance (theory) [ON-SITE] Debates 1 25 Y N
Final test [ON-SITE] Reading and Analysis of Reviews and Articles 0.2 5 Y Y
On-line debates and forums [OFF-SITE] Online Forums 0.6 15 N N
Group tutoring sessions [ON-SITE] Group tutoring sessions 0.2 5 N N
Analysis of articles and reviews [OFF-SITE] Reading and Analysis of Reviews and Articles 0.8 20 N N
Study and Exam Preparation [OFF-SITE] Self-study 1.08 27 N N
Total: 6 150
Total credits of in-class work: 2.4 Total class time hours: 60
Total credits of out of class work: 3.6 Total hours of out of class work: 90

As: Assessable training activity
Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).

8. Evaluation criteria and Grading System
Evaluation System Continuous assessment Non-continuous evaluation * Description
Practicum and practical activities reports assessment 70.00% 50.00% This section includes weekly reading tests, individual exercises and group work. The percentage of each practice will be published on the virtual campus.
Final test 30.00% 50.00% Individual theoritical essay.
Total: 100.00% 100.00%  
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).

Evaluation criteria for the final exam:
  • Continuous assessment:
    To be able to pass the subject the minimum score in each of the sections (practices, assistance and theoretical essay) must be 4 out of 10 points.
    In this subject will be applied the evaluation criteria of the Degree in Journalism and those of the UCLM.
    Class attendance is required (at least 80% of the sessions).
    In case any section has been failed with less than a score of 4, the mathematical average wouldn¿t be calculated, and the score of the subject will be 4,9.

    Students who can not attend classes regularly will be able to pass the course by presenting a project work which will be developed with supervision.
  • Non-continuous evaluation:
    Evaluation criteria not defined

Specifications for the resit/retake exam:
Only the failed section must be retaken.
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours
Writing of reports or projects [AUTÓNOMA][Cooperative / Collaborative Learning] 28
Final test [PRESENCIAL][Reading and Analysis of Reviews and Articles] 5
On-line debates and forums [AUTÓNOMA][Online Forums] 15
Group tutoring sessions [PRESENCIAL][Group tutoring sessions] 5
Study and Exam Preparation [AUTÓNOMA][Self-study] 27

Unit 1 (de 4): Digital cultures conceptualization
Activities Hours
Class Attendance (practical) [PRESENCIAL][Cooperative / Collaborative Learning] 6
Class Attendance (theory) [PRESENCIAL][Debates] 7
Analysis of articles and reviews [AUTÓNOMA][Reading and Analysis of Reviews and Articles] 5

Unit 2 (de 4): Sociology of technology and the Internet
Activities Hours
Class Attendance (practical) [PRESENCIAL][Cooperative / Collaborative Learning] 6
Class Attendance (theory) [PRESENCIAL][Debates] 6
Analysis of articles and reviews [AUTÓNOMA][Reading and Analysis of Reviews and Articles] 5

Unit 3 (de 4): Technologic socialization
Activities Hours
Class Attendance (practical) [PRESENCIAL][Cooperative / Collaborative Learning] 6
Class Attendance (theory) [PRESENCIAL][Debates] 6
Analysis of articles and reviews [AUTÓNOMA][Reading and Analysis of Reviews and Articles] 5

Unit 4 (de 4): Social journalism: commitment and participation in communities
Activities Hours
Class Attendance (practical) [PRESENCIAL][Cooperative / Collaborative Learning] 7
Class Attendance (theory) [PRESENCIAL][Debates] 6
Analysis of articles and reviews [AUTÓNOMA][Reading and Analysis of Reviews and Articles] 5

Global activity
Activities hours
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
Aibar, E. La vida social de las máquinas: orígenes, desarrollo y perspectivas actuales en la sociología de la tecnología 1996  
Bolter, David; Grusin, Richard Inmediatez, hipermediación, remediación CIC Cuadernos de Información y Comunicación 2011 https://revistas.ucm.es/index.php/CIYC/article/view/36986  
Cassin, Barbara and Syrotinski, Michael Google me Fordham University Press https://www.fordhampress.com/9780823278077/google-me/  
Computer History Museum Artificial Intelligence https://www.youtube.com/watch?v=NGZx5GAUPys&list=PLQsxaNhYv8dbK3yMHXk35jtZFdu7o46gu&index=5  
De Rivera, Javier Guía para entender y combatir el capitalismo digital Papeles de relaciones ecosociales y cambio social, 144. 2018 http://javierderivera.net/wp-content/uploads/2019/08/ESP-entenderyCombatirCapitalismodigital-J.Rivera.pdf  
De Rivera, Javier y Rendueles, Cesar Digitalización y cambio social. De las expectativas apocalípticas a la tecnopolítica del presente Cuaderno de Relaciones Laborales, Vol. 37 2019 https://revistas.ucm.es/index.php/CRLA/article/view/66041  
Denning, Peter J Great Principles of Computing 2008 https://core.ac.uk/reader/36728094  
Evgeny Morozov Capitalismo Big Tech. ¿Welfare o neofeudalismo digital? Enclave de libros 2018  
Evgeny Morozov La locura del solucionismo tecnológico Madrid Katz Editores 2015 https://books.google.es/books?id=tJnNCgAAQBAJ&printsec=frontcover&dq=evgeny+morozov&hl=es&sa=X&ved=0ahUKEwjwsOPKnvjiAhV0sHEKHQnLAGYQ6AEIMjAB#v=onepage&q=evgeny%20morozov&f=false  
Finn, Ed. What Algorithms Want: Imagination in the Age of Computing MIT 2017  
Gillmor, Dan Mediaactive. Creative Commons 2010 http://mediactive.com/  
Jeff Jarvis Geeks Bearing Gifts: Imagining New Futures for News CUNY Journalism Press 2014  
Kelty, CM Two Bits. La trascendencia cultural del software libre https://n-1.cc/file/download/116296  
Lasen, A. y Casado, E. Mediaciones tecnológicas: cuerpos, afectos y subjetividades Madrid 9788474766585 2014  
Latour, Bruno Reassembling the Social: An Introduction to Actor-Network-Theory Oxford Oxford University Press 2005 https://books.google.es/books?id=AbQSDAAAQBAJ&printsec=frontcover&dq=inauthor:%22Bruno+Latour%22&hl=es&sa=X&ved=0ahUKEwiY_biA0JvcAhUlL8AKHTaXChoQ6AEILDAB#v=onepage&q&f=false  
Latour, Bruno Reensamblar lo social : una introducción a la teoría del act Manantial, 978-987-500-114-5 2008 Ficha de la biblioteca
Lovink y San Vicente Geert Lovink y el abismo de las redes sociales. Entrevista La Grieta http://lagrietaonline.com/saberes-disidentes-geert-lovink-y-el-abismo-de-las-redes-sociales/  
Lovink, Geert Social Media Abyss: Critical Internet Cultures and the Force of Negation Cambridge Polity Press 2016 https://books.google.es/books?hl=es&lr=&id=zpNNDwAAQBAJ&oi=fnd&pg=PP2&dq=geert+lovink&ots=DObGEkU4Cm&sig=13Cs2i_I8vNvixnenAws9HyaWGM&redir_esc=y#v=onepage&q=geert%20lovink&f=false  
Manovich, L Software takes comand 2008 http://black2.fri.uni-lj.si/humbug/files/doktorat-vaupotic/zotero/storage/D22GEWS3/manovich_softbook_11_20_2008.pdf  
Newport, Cal Quit social media 2019 https://www.youtube.com/watch?v=3E7hkPZ-HTk  
Peter J. Denning and Craig H. Martell Great Principles of Computing MIT Press 2015  
Rendueles, Cesar Sociofobia. El cambio político en la era de la utopía digital Capitán Swing 2013  
Sassen, Saskia Expulsiones : brutalidad y complejidad en la economía global Katz, 978-987-1566-95-2 (A 2015 Ficha de la biblioteca
Serrano, Ana (Ed.) Between the Public and Private in Mobile Communication Oxford Routledge 2017 https://www.taylorfrancis.com/books/e/9781315399300  
Tufekci, Zeynep Twitter and Tear Gas: The Power and Fragility of Networked Protest Yale University Press 2017  
Turkle, Sherry Alone Together: Why We Expect More from Technology and Less from Each Other 2012  
Woolgar, Steve Configuring the user: the case of usability trials The Sociological Review 38, no. 1 1990  



Web mantenido y actualizado por el Servicio de informática