Not established.
The subject 'projects' ('audiovisual projects', 'ideation and creativity' and 'transmedia projects') aims to provide students with the knowledge and skills necessary to devise, plan and justify communication projects. Through the three subjects that make up the subject, the student will achieve the skills to develop all the phases of creating a communicative project from teamwork and transversal knowledge.
The subject 'ideation and creativity' for audiovisual projects includes basic aspects of any communicator: creativity, imagination and innovation. The other two, 'audiovisual projects' and 'transmedia projects' focus on two basic formats for the industry.
The subjects respond to a pressing need of the information market: to train communication professionals, in the field of theory and practice, capable of devising and executing audiovisual products adapted to a versatile and flexible digital communication environment.
The subjects are key in the context of audiovisual production since they enable the creation, dissemination and implementation of audiovisual journalistic and/or cinematographic products.
Its inclusion in the third and fourth year of the audiovisual communication degree is justified by establishing as a starting point the knowledge acquired by students in subjects previously studied.
Course competences | |
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Code | Description |
CE12 | Know, analyst and apply the mechanisms and elements of the construction of audiovisual narratives, regarding different genres, formats and audiovisual production technologies. |
CE23 | Define audiovisual projects, assume leadership, and plan and manage human, technical and budgetary resources in the different phases of production based on principles of social responsibility. |
CE24 | Know and apply the techniques for the design, management and development of multimedia and transmedia projects. |
CE25 | Apply the techniques and processes of audiovisual production in different formats and media. |
CE26 | Analyse and implement marketing strategies for the development, distribution and consumption of market-oriented audiovisual products. |
Course learning outcomes | |
---|---|
Description | |
Apply digital animation technologies for the creation of 2D and 3D contents and spaces where virtual reality and augmented reality are applied. | |
Put into practice the essential elements of professional practice, including the ethical principles and legal responsibilities derived from audiovisual production. | |
Know the grammar and composition of the image and interpret and analyse iconic representations. | |
Know and manage the processes of documentation for the production of audiovisual content in the contemporary context. | |
Develop basic research skills. | |
Design, plan and execute audiovisual and transmedia projects. | |
Expose a topic in a correct and satisfactory way, as well as the results of the work. | |
Convey information and content by adapting and combining it to the most appropriate media, platforms and supports, simultaneously when necessary. | |
Value diversity and interculturality as a basis for teamwork. | |
Acquire the working method of the project. | |
Additional outcomes | |
Not established. |
This subject is oriented towards carrying out transmedia projects and is focused on two aspects. An applied development of the project and complementary training through theoretical deepening seminars. The theoretical seminars will address the fundamentals of transmedia communication, addressing the following questions:
-Conceptualization of transmedia. Terminological differentiation, principles and historical evolution.
-Approach to the strategic use of the different genres, languages ¿¿and narratives used in transmedia through various formats, media, platforms and supports.
-Case studies. Transmedia as a form of expression in different contexts: advertising, news content, fiction, cultural content, etc.
-Productive context: producers, consumers and digital content creation platforms.
In the development of the applied transmedia project, all the phases involved must be attended to: pre-production, production and post-production. During the execution the following elements will be worked on:
- Identification of the strategies, resources and combination of formats adapted to the ecology of the media involved in the project.
- Transmedia narrative techniques: storyboard, non-linear script.
- Transmedia architecture and interface design.
- Financing and marketing strategies for transmedia projects.
- Presentation of projects: creative actions, dissemination strategies, etc.
Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
Workshops or seminars [ON-SITE] | Workshops and Seminars | CE23 CE24 CE25 CE26 | 2 | 50 | Y | N | The teacher will explain the basic contents of the subject and will propose works to extend them based on the interests and needs of the students. | |
Class Attendance (practical) [ON-SITE] | Guided or supervised work | CE12 CE23 CE24 CE25 CE26 | 2.8 | 70 | Y | N | The students will carry out the transmedia project with the guidance of the teacher. | |
Writing of reports or projects [OFF-SITE] | Self-study | CE12 CE23 CE24 CE25 CE26 | 7.2 | 180 | Y | Y | The students will carry out the transmedia project autonomously. | |
Total: | 12 | 300 | ||||||
Total credits of in-class work: 4.8 | Total class time hours: 120 | |||||||
Total credits of out of class work: 7.2 | Total hours of out of class work: 180 |
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
Final test | 15.00% | 15.00% | |
Portfolio assessment | 70.00% | 70.00% | Elaboration and presentation of the Cross / Multi / Transmedia project. |
Final test | 15.00% | 15.00% | |
Total: | 100.00% | 100.00% |
Not related to the syllabus/contents | |
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Hours | hours |
Unit 1 (de 10): Conceptualization of transmedia. Terminological differentiation, principles and historical evolution. | |
---|---|
Activities | Hours |
Workshops or seminars [PRESENCIAL][Workshops and Seminars] | 2 |
Class Attendance (practical) [PRESENCIAL][Guided or supervised work] | 5 |
Writing of reports or projects [AUTÓNOMA][Self-study] | 2 |
Comment: You can vary the calendar and the teaching period of each subject depending on the development and needs of the students and their transmedia projects. Continuously and proactively applies theory to practice. |
Unit 2 (de 10): Approach to the strategic use of the different genres, languages ¿¿and narratives used in transmedia through various media, platforms and supports. | |
---|---|
Activities | Hours |
Workshops or seminars [PRESENCIAL][Workshops and Seminars] | 2 |
Class Attendance (practical) [PRESENCIAL][Guided or supervised work] | 5 |
Writing of reports or projects [AUTÓNOMA][Self-study] | 3 |
Unit 3 (de 10): Case studies. Transmedia as a form of expression in different contexts: advertising, news content, fiction, cultural content, etc. | |
---|---|
Activities | Hours |
Workshops or seminars [PRESENCIAL][Workshops and Seminars] | 4.4 |
Class Attendance (practical) [PRESENCIAL][Guided or supervised work] | 5 |
Writing of reports or projects [AUTÓNOMA][Self-study] | 15 |
Unit 4 (de 10): Productive context: Producers, consumers and digital content creation platforms. | |
---|---|
Activities | Hours |
Workshops or seminars [PRESENCIAL][Workshops and Seminars] | 5 |
Class Attendance (practical) [PRESENCIAL][Guided or supervised work] | 5 |
Writing of reports or projects [AUTÓNOMA][Self-study] | 20 |
Unit 5 (de 10): Identification of the strategies, resources and combination of formats adapted to the ecology of the media involved in the project. | |
---|---|
Activities | Hours |
Workshops or seminars [PRESENCIAL][Workshops and Seminars] | 5 |
Class Attendance (practical) [PRESENCIAL][Guided or supervised work] | 8.8 |
Writing of reports or projects [AUTÓNOMA][Self-study] | 20 |
Unit 6 (de 10): Transmedia narrative techniques: Storyboard, non-linear. | |
---|---|
Activities | Hours |
Workshops or seminars [PRESENCIAL][Workshops and Seminars] | 5 |
Class Attendance (practical) [PRESENCIAL][Guided or supervised work] | 5 |
Writing of reports or projects [AUTÓNOMA][Self-study] | 20 |
Unit 7 (de 10): Transmedia architecture and interface design. | |
---|---|
Activities | Hours |
Workshops or seminars [PRESENCIAL][Workshops and Seminars] | 5 |
Class Attendance (practical) [PRESENCIAL][Guided or supervised work] | 5 |
Writing of reports or projects [AUTÓNOMA][Self-study] | 20 |
Unit 8 (de 10): Financing and marketing strategies for transmedia projects. | |
---|---|
Activities | Hours |
Workshops or seminars [PRESENCIAL][Workshops and Seminars] | 5 |
Class Attendance (practical) [PRESENCIAL][Guided or supervised work] | 8 |
Writing of reports or projects [AUTÓNOMA][Self-study] | 20 |
Unit 9 (de 10): Presentation of projects, creative actions, etc. | |
---|---|
Activities | Hours |
Workshops or seminars [PRESENCIAL][Workshops and Seminars] | 8.3 |
Class Attendance (practical) [PRESENCIAL][Guided or supervised work] | 11.6 |
Writing of reports or projects [AUTÓNOMA][Self-study] | 30 |
Unit 10 (de 10): Technological support: Introduction to graphic engines for transmedia applications. | |
---|---|
Activities | Hours |
Workshops or seminars [PRESENCIAL][Workshops and Seminars] | 8.3 |
Class Attendance (practical) [PRESENCIAL][Guided or supervised work] | 11.6 |
Writing of reports or projects [AUTÓNOMA][Self-study] | 30 |
Global activity | |
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Activities | hours |
General comments about the planning: | You can vary the calendar and the teaching period of each subject depending on the development and needs of the students and their transmedia projects. Continuously and proactively applies theory to practice. |
Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
---|---|---|---|---|---|---|---|---|---|
Altozano, José | El videojuego a través de David Cage | 978-8494534966 | |||||||
Bernardo, Nuno | TRANSMEDIA 2.0: HOW TO CREATE AN ENTERTAINMENT BRAND USING A TRANSMEDIAL APPROACH TO STORYTELLING. | BEACTIVE BOOKS | 1909547018 | 2014 | |||||
Costera Meijer, Irene; Rogers, Richard; Westlund, Oscar; Witschge, Tamara / Díaz-Noci, Javier; Serrano-Telleria, Ana (eds.) | RESEARCHING THE NEWS IN THE HYBRID MEDIA SYSTEM: AN EXPERT PANEL REPORT. | DIGIDOC REPORTS | PONR04/2021 | 2021 | https://repositori.upf.edu/handle/10230/47055 | ||||
Dena, Christy | Transmedia Practice: Theorising the Practice of Expressing a Fictional World across Distinct Media and Environments | Ph.D Dissertation. University of Sydney. | University of Sydney. | 2009 | |||||
Evans, Elizabeth | UNDERSTANDING ENGAGEMENT IN TRANSMEDIA CULTURE. | ROUTLEDGE. | 9781138632790 | 2020 | https://www.routledge.com/Understanding-Engagement-in-Transmedia-Culture/Evans/p/book/9781138632790?gclid=EAIaIQobChMImPXEsufC8QIVCcPVCh33GgsPEAAYASAAEgJDJ_D_BwE | ||||
Freeman, Matthew | HISTORICISING TRANSMEDIA STORYTELLING. EARLY TWENTIETH-CENTURY TRANSMEDIA STORY WORLDS. | ROUTLEDGE. | 9780367884710 | 2017 | https://www.routledge.com/Historicising-Transmedia-Storytelling-Early-Twentieth-Century-Transmedia/Freeman/p/book/9780367884710 | ||||
Freeman, Matthew; Proctor, William | GLOBAL CONVERGENCE CULTURES. TRANSMEDIA EARTH. | ROUTLEDGE. | 9780367591007 | 2018 | https://www.routledge.com/Global-Convergence-Cultures-Transmedia-Earth/Freeman-Proctor/p/book/9780367591007 | ||||
Freeman, Matthew; Rampazzo-Gambarato, Renira | THE ROUTLEDGE COMPANION TO TRANSMEDIA STUDIES. | ROUTLEDGE. | 9780367580506 | 2019 | https://www.routledge.com/The-Routledge-Companion-to-Transmedia-Studies/Freeman-Gambarato/p/book/9780367580506 | ||||
Gambarato, Renira y Alzamora, Geane C. (Eds.) | EXPLORING TRANSMEDIA JOURNALISM IN THE DIGITAL AGE. | IGI GLOBAL | 9781522537816 | 2018 | https://www.igi-global.com/book/exploring-transmedia-journalism-digital-age/181513 | ||||
Hayes, Gary P | How to Write a Transmedia Production Bible. A Template for Multi-Platform Producers | Screen Australia | 2011 | ||||||
Irigaray, Fernando y Renó, Denis (comps.) | TRANSMEDIACIONES. CREATIVIDAD, INNOVACIÓN Y ESTRATEGIAS EN NUEVAS NARRATIVAS. | LA CRUJÍA | 978-897-601-247-8 | 2016 | http://catedratransmedia.com.ar/2016/10/21/libro-transmediaciones-creatividad-innovacion-y-estrategias-en-nuevas-narrativas/ | ||||
McErlean, Kelly | INTERACTIVE NARRATIVES AND TRANSMEDIA STORYTELLING. CREATING IMMERSIVE STORIES ACROSS NEW MEDIA PLATFORMS. | ROUTLEDGE. | 9781138638822 | 2018 | https://www.routledge.com/Interactive-Narratives-and-Transmedia-Storytelling-Creating-Immersive-Stories/McErlean/p/book/9781138638822 | ||||
Murch, Walter | EN EL MOMENTO DEL PARPADEO: UN PUNTO DE VISTA SOBRE EL MONTAJE CINEMATOGRÁFICO (FAHRENHEIT 451) | OCHO Y MEDIO, LIBROS DE CINE | 8495839482 | 2003 | |||||
Phillips, Andrea | A CREATOR'S GUIDE TO TRANSMEDIA STORYTELLING: HOW TO CAPTIVATE AND ENGAGE AUDIENCES ACROSS MULTIPLE PLATFORMS. | MCGRAW-HILL EDUCATION | 0071791523 | 2012 | |||||
Pratten, Robert | GETTING STARTED IN TRANSMEDIA STORYTELLING: A PRACTICAL GUIDE FOR BEGINNERS. | CREATESPACE INDEPENDENT PUBLISHING PLATFORM. | 1456564684 | 2011 | |||||
Renó, Denis; Campalans, Carolina; Ruiz, Sandra y Gosciola, Vicente (Eds.) | PERIODISMO TRANSMEDIA: MIRADAS MÚLTIPLES. | UOC Y UNIVERSIDAD DE ROSARIO | 978-84-9064-237-5 | 2014 | |||||
Scolari, C., Bertetti, P., Freeman, M. | TRANSMEDIA ARCHAEOLOGY. STORYTELLING IN THE BORDERLINES OF SCIENCE FICTION, COMICS AND PULP MAGAZINES. | PALGRAVE MACMILLAN | 978-1-137-43437-1 | 2014 | https://www.palgrave.com/gp/book/9781137434364 | ||||
Scolari, Carlos Alberto | NARRATIVAS TRANSMEDIA: CUANDO TODOS LOS MEDIOS CUENTAN. | DEUSTO | 978-84-234-1336-2 | 2012 | |||||
Serrano Tellería, Ana | DISEÑO DE NODOS INICIALES EN CIBERMEDIOS: UN ESTUDIO COMPARATIVO. | UNIVERSIDAD DEL PAÍS VASCO | 978-84-9860-415-3 | 2010 | http://hdl.handle.net/10810/12425 | ||||
Serrano Tellería, Ana | TRANSMEDIA JOURNALISM WITHIN MOBILE DEVICES. | CANAVILHÃS, J; RODRIGUES, C. JORNALISMO MÓVEL: LINGUAGEM, GÉNEROS E MODELOS DE NEGÓCIO | LABCOM BOOKS | 978-989-654-369-3 | 2017 | http://www.labcom-ifp.ubi.pt/livro/289 | |||
Serrano Tellería, Ana | FILOSOFÍA DEL PERIODISMO TRANSMEDIA: IDEALES, LÓGICA Y VALORES. | IRIGARAY, F; GOSCIOLA, V; PIÑEIRO-OTERO, T. DIMENSOES TRANSMIDIA. | RIA EDITORIAL | 978-989-8971-15-9 | 2019 | http://www.riaeditorial.com/index.php/dimensoes-transmidia/ | |||
Serrano Tellería, Ana | JOURNALISM, TRANSMEDIA AND DESIGN THINKING WITHIN MOBILE DEVICES. | PEÑA, SIMÓN; MESO, KOLDO. ACTIVE AUDIENCES. EMPOWERING CITIZENS¿ DISCOURSE IN ONLINE MEDIA. | MC GRAW HILL INTERAMERICANA S.L. | 8448620038 | 2020 | https://libros.cc/Active-Audiences.htm#sinopsis | |||
Serrano Tellería, Ana | USERS MANAGEMENT OF MOBILE DEVICES AND PRIVACY. | EPI, EL PROFESIONAL DE LA INFORMACIÓN. | EPI, EL PROFESIONAL DE LA INFORMACIÓN. | 1386-6710 | 2018 | https://doi.org/10.3145/epi.2018.jul.11 | |||
Serrano Tellería, Ana | TRANSMEDIA JOURNALISM: EXPLORING GENRES AND INTERFACE DESIGN. | TRIPODOS, 38. MONOGRAPH: INNOVATION IN VISUAL JOURNALISM: OPPORTUNITIES AND CHALLENGES FOR THE CONCEPTUALIZATION, PRACTICE AND CONSUMPTION OF JOURNALISM. | UNIVERSIDAD RAMON LLULL, FACULTAD CIENCIES DE LA COMUNICACIO BLANQUERNA. | 1138-3305 | 2016 | http://www.tripodos.com/index.php/Facultat_Comunicacio_Blanquerna/article/view/326 | |||
Serrano Tellería, Ana | JOURNALISM, TRANSMEDIA AND DESIGN THINKING WITHIN MOBILE DEVICES. | ESTUDOS DE JORNALISMO. VOL 7. | SOPCOM, PORTUGUESE SOCIETY OF COMMUNICATION STUDIES. | 2182-7044. | 2017 | http://www.revistaej.sopcom.pt/edicao/139 | |||
Serrano Tellería, Ana | INNOVATIONS IN MOBILE INTERFACE DESIGN: AFFORDANCES AND RISKS. | EPI, EL PROFESIONAL DE LA INFORMACIÓN. V. 26, N. 2. | EPI, EL PROFESIONAL DE LA INFORMACIÓN. | 1386-6710 | 2017 | http://www.elprofesionaldelainformacion.com/contenidos/2017/mar/19.html | |||
Serrano Tellería, Ana | TRANSMEDIA PRODUCTION: KEY STEPS IN CREATING A STORYWORLD. | DEUZE, M; PRENGER, M. MAKING MEDIA. PRODUCTION, PRACTICES AND PROFESSIONS | AMSTERDAM UNIVERSITY PRESS ACADEMIC | 9789462988118 | 2019 | https://www.aup.nl/en/book/9789462988118/making-media | |||
Serrano Tellería, Ana | BETWEEN THE PUBLIC AND PRIVATE IN MOBILE COMMUNICATION. | ROUTLEDGE STUDIES IN NEW MEDIA AND CYBERCULTURE. ROUTLEDGE | 978-1-138-22555-8 | 2017 | https://www.taylorfrancis.com/books/e/9781315399294 | ||||
Serrano Tellería, Ana; Larrondo Ureta, Ainhara | DISEÑO PERIODÍSTICO EN INTERNET. | UNIVERSIDAD DEL PAÍS VASCO | 978-84-8373-998-3 | 2007 | |||||
Vogler, Christopher | EL VIAJE DEL ESCRITOR | MA NON TROPPO | 9788495601513 | 2012 |