Guías Docentes Electrónicas
1. General information
Course:
AUDIOVISUAL PRODUCTION 2
Code:
16518
Type:
CORE COURSE
ECTS credits:
6
Degree:
401 - UNDERGRADUATE DEGREE PROGRAMME IN AUDIOVISUAL COMMUNICATION
Academic year:
2022-23
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30 
Year:
2
Duration:
C2
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer: TATIANA SANTOS GONÇALVES - Group(s): 30 
Building/Office
Department
Phone number
Email
Office hours
DPTO. EN CONSTITUCIÓN
Tatiana.Santos@uclm.es

2. Pre-Requisites

It is recommended to have completed Audovisual Production I

3. Justification in the curriculum, relation to other subjects and to the profession

Audiovisual Production II belongs to the Realization and Editing subject, within the Audiovisual Projects module. The subjects of this subject provide specific knowledge on audiovisual production, design, realization, post-production and editing, content, therefore, essential for the communication professional. Students will acquire the knowledge and skills necessary to execute an audiovisual project and ultimately turn it into a market product. It is therefore a strategic subject in the study plan as it provides the student with training in audiovisual production techniques from the project's origin to its completion.


4. Degree competences achieved in this course
Course competences
Code Description
CB02 Apply knowledge to the craft or vocation in a professional manner and possess the skills to develop and defend arguments and solve problems within the field of study.
CB04 Convey information, ideas, problems and solutions for both specialist and non-specialist audiences.
CB05 Develop the learning skills necessary to undertake further studies with a high degree of autonomy.
CE21 Apply the different audiovisual technologies and formats according to their expressive properties.
CE22 Know in a theoretical and practical way the techniques involved in the administration and management of audiovisual companies.
CE23 Define audiovisual projects, assume leadership, and plan and manage human, technical and budgetary resources in the different phases of production based on principles of social responsibility.
CE24 Know and apply the techniques for the design, management and development of multimedia and transmedia projects.
CG02 Develop creativity to take risks in the definition of research or creative topics from an innovative perspective that contributes to the knowledge, interpretation or development of audiovisual languages and/or formats.
CG04 Expose the results of academic work in writing, orally or by other means, in accordance with the canons of the communication disciplines.
CG05 Know the constitutional values, ethical principles and deontological rules applying to audiovisual communication.
CG06 Know the state of the world and its recent historical evolution as well as acquiring the concepts necessary for understanding its political, economic, technological and sociocultural dimensions in such a way that they serve as an instrument in the resolution of professional problems and challenges.
CG07 Acquire the ability to work in a team, face collective challenges and cooperatively solve problems, respecting the diversity of the participants and of their contributions.
5. Objectives or Learning Outcomes
Course learning outcomes
Description
Understand the evolution of the different genres of discourse and their specific languages as well as know the relevant authors or schools of thought.
Identify the necessary requirements for the creation of innovative and creative audiovisual content, as well as know and evaluate the processes and techniques of audiovisual formats.
Identify and describe the main approaches to the market performance, as well as analyse information on the national and international economic structure.
Handle technological tools appropriately in the different phases of the audiovisual process in order to express themselves through audiovisual discourses.
Handle the basic tools and techniques of audiovisual production and editing to apply them to the production of content.
Understand consumption patterns in mass and digital media through social research and audience studies.
Explore the technical and expressive possibilities of the moving image and interactive digital media.
Achieve the minimum skills to distinguish audiovisual journalistic genres and to write and produce audiovisual pieces.
Additional outcomes
Description
6. Units / Contents
  • Unit 1: The audiovisual industry in Spain: production companies and distributors.
  • Unit 2: Actual and emergent formats: analysis and design.
  • Unit 3: Presentation of the project: pitch, script analysis, project feasibility, product, pilot / trailer.
  • Unit 4: Creation of a non-fiction project: production folder, treatment, technical data of production, design and production plan, execution plan and budget.
  • Unit 5: Creation of a fiction project: production folder, treatment, technical data of production, design and production plan, execution plan and budget.
  • Unit 6: Registration of projects, copyright, transfer of rights.
  • Unit 7: Organizations linked to the creation of audiovisual content.
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences (only degrees before RD 822/2021) ECTS Hours As Com Description
Class Attendance (theory) [ON-SITE] Lectures CB02 CE21 CE22 CG04 CG05 CG06 1.2 30 Y N
Problem solving and/or case studies [ON-SITE] Case Studies CB02 CB04 CB05 CE21 CE22 CE23 CE24 CG04 CG05 CG07 0.64 16 Y N
Group tutoring sessions [ON-SITE] project-based learning CB04 CE22 CE23 CG02 CG04 CG05 0.4 10 Y N
Study and Exam Preparation [OFF-SITE] Combination of methods CB02 CE21 CE23 CG02 CG04 CG05 1.2 30 Y N
Final test [ON-SITE] Assessment tests CB04 CE21 CG04 0.16 4 Y Y
Writing of reports or projects [OFF-SITE] Cooperative / Collaborative Learning CB04 CB05 CE21 CE22 CE23 CG02 CG04 CG05 CG07 2.4 60 Y N
Total: 6 150
Total credits of in-class work: 2.4 Total class time hours: 60
Total credits of out of class work: 3.6 Total hours of out of class work: 90

As: Assessable training activity
Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).

8. Evaluation criteria and Grading System
Evaluation System Continuous assessment Non-continuous evaluation * Description
Final test 30.00% 40.00%
Practicum performance 50.00% 60.00%
Practicum and practical activities reports assessment 20.00% 0.00%
Total: 100.00% 100.00%  
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).

Evaluation criteria for the final exam:
  • Continuous assessment:
    This subject will apply the evaluation criteria agreed in the UCLM Evaluation Regulation, as well as the specific rules of
    evaluation approved by the Faculty Board of the center. Works and projects must be delivered to be able to make an average with the final test.
    This planning may be adapted and undergo slight modifications in the event that any extraordinary measure related to the health pandemic of COVID-19 is undertaken. However, even in an unforeseen scenario, an attempt will be made to maintain the evaluation percentages with the maximum fidelity to what is indicated in this guide.
    The rules of plagiarism and common spelling correction for the Degree will be applied.
  • Non-continuous evaluation:
    This subject will apply the evaluation criteria agreed in the UCLM Evaluation Regulation, as well as the specific rules of
    evaluation approved by the Faculty Board of the center. Works and projects must be delivered to be able to make an average with the final test.
    This planning may be adapted and undergo slight modifications in the event that any extraordinary measure related to the health pandemic of COVID-19 is undertaken. However, even in an unforeseen scenario, an attempt will be made to maintain the evaluation percentages with the maximum fidelity to what is indicated in this guide.
    The rules of plagiarism and common spelling correction for the Degree will be applied.

Specifications for the resit/retake exam:
The teacher reserves the right to keep the marks of some of the approved parts or to propose a global test that will mean 100% subject's final mark.
Specifications for the second resit / retake exam:
The same as in the extraordinary resit.
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours
Study and Exam Preparation [AUTÓNOMA][Combination of methods] 30
Final test [PRESENCIAL][Assessment tests] 4
Writing of reports or projects [AUTÓNOMA][Cooperative / Collaborative Learning] 60

Unit 1 (de 7): The audiovisual industry in Spain: production companies and distributors.
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4
Problem solving and/or case studies [PRESENCIAL][Case Studies] 2
Group tutoring sessions [PRESENCIAL][project-based learning] 2

Unit 2 (de 7): Actual and emergent formats: analysis and design.
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 6
Problem solving and/or case studies [PRESENCIAL][Case Studies] 4
Group tutoring sessions [PRESENCIAL][project-based learning] 2

Unit 3 (de 7): Presentation of the project: pitch, script analysis, project feasibility, product, pilot / trailer.
Activities Hours
Problem solving and/or case studies [PRESENCIAL][Case Studies] 2
Group tutoring sessions [PRESENCIAL][project-based learning] 4

Unit 4 (de 7): Creation of a non-fiction project: production folder, treatment, technical data of production, design and production plan, execution plan and budget.
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 8
Problem solving and/or case studies [PRESENCIAL][Case Studies] 4

Unit 5 (de 7): Creation of a fiction project: production folder, treatment, technical data of production, design and production plan, execution plan and budget.
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 8
Problem solving and/or case studies [PRESENCIAL][Case Studies] 2

Unit 6 (de 7): Registration of projects, copyright, transfer of rights.
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 2
Problem solving and/or case studies [PRESENCIAL][Case Studies] 2

Unit 7 (de 7): Organizations linked to the creation of audiovisual content.
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 2
Group tutoring sessions [PRESENCIAL][project-based learning] 2

Global activity
Activities hours
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
Fernández Heredero, Carlos(ed.) Industria del cine y el audiovisual en España. Estado de la cuestión. 2015-2018. Informe internet Gráficas La Paz Informe realizado por el festival de Málaga, descargable https://festivaldemalaga.com/Content/source/img/superdestacados/20200401110850_159_super_destacado_descarga.pdf  
Linares Palomar, Rafael; Fernández Manzano, Eva. (Coord.) Principios Basicos De La Produccion Audiovisual Cinematografica 4ª Ed. Libro Omnpress 2019 Guía básica  
Martínez Abadía, J. Manual del productor audiovisual UOC 2010  
Marzal Felici, Javier y Francisco Javier Gómez Tarin (coords.) El productor y la producción en la industria cinematográfica Universidad Complutense 2009 https://dialnet.unirioja.es/servlet/libro?codigo=398095  
Pardo, Alejandro Producción ejecutiva de proyectos cinematográficos Libro Pamplona Universidad de Navarra EUNSA 2016 https://books.google.es/books?id=EndxCgAAQBAJ&printsec=frontcover&hl=es&source=gbs_ge_summary_r&cad=0#v=twopage&q&f=false  
Pardo, Alejandro Fundamentos de producción y gestion de proyectos audiovisuales Libro Pamplona Universidad Navarra EUNSA 2016 https://books.google.es/books?id=COSTAgAAQBAJ&printsec=frontcover&dq=inauthor:%22Alejandro+Pardo%22&hl=es&sa=X&ved=2ahUKEwji89SmmMrqAhWaAmMBHRclBTgQ6AEwAXoECAUQAg#v=onepage&q&f=false  
RECURSO ONLINE GECA https://www.geca.es/geca/index.asp  
RECURSO ONLINE produccionaudiovisual.com https://produccionaudiovisual.com/  
RECURSO ONLINE Vertele https://vertele.eldiario.es/  
RECURSO ONLINE audiovisual451 https://www.audiovisual451.com/  
RECURSO ONLINE Barlovento Comunicación https://www.barloventocomunicacion.es/  
Simpson, R. Manual practico para producción audiovisual Gedisa 2015  



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