Course competences | |
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Code | Description |
CB01 | Possess and understand knowledge in an area of study that builds on the foundation of general secondary education and is at a level that relies on advanced textbooks and also includes knowledge from the cutting edge of their field of study. |
CB02 | Apply knowledge to the craft or vocation in a professional manner and possess the skills to develop and defend arguments and solve problems within the field of study. |
CB04 | Convey information, ideas, problems and solutions for both specialist and non-specialist audiences. |
CE11 | Express themselves fluently and effectively orally and in writing, using the most appropriate linguistic and literary resources for the audiovisual industry. |
CE13 | Know and apply the practical basics of television, video, radio and photographic formats. |
CG02 | Develop creativity to take risks in the definition of research or creative topics from an innovative perspective that contributes to the knowledge, interpretation or development of audiovisual languages and/or formats. |
CG03 | Use the basic tools of information and communication technologies necessary for the exercise of professions linked to audiovisual communication. |
CG04 | Expose the results of academic work in writing, orally or by other means, in accordance with the canons of the communication disciplines. |
CG05 | Know the constitutional values, ethical principles and deontological rules applying to audiovisual communication. |
CG06 | Know the state of the world and its recent historical evolution as well as acquiring the concepts necessary for understanding its political, economic, technological and sociocultural dimensions in such a way that they serve as an instrument in the resolution of professional problems and challenges. |
CG07 | Acquire the ability to work in a team, face collective challenges and cooperatively solve problems, respecting the diversity of the participants and of their contributions. |
Course learning outcomes | |
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Description | |
Appreciate the relevance of media literacy and media education in the processes of shaping a political and active citizenship. | |
Understand the rhetoric of the different languages of the media. | |
Know the theoretical principles and handle the appropiate technologies for registering and editing audiovisual contents | |
Identify graphic design as an appropriate language for the display of information and data. | |
Identify the relevant actors in the media structure and in the audiovisual industry, both at the international and national sphere. | |
Appropriately organise verbal and written information in order to convert it into audiovisual information and use the necessary tools to propose effective communication solutions through audiovisual formats. | |
Handle and conserve materials as well as make appropriate use of the workspace (TV set, radio studio, laboratories, etc.). | |
Select, prioritise and adapt the contents to the different formats and languages of audiovisual communication. | |
Communicate as effectively, ethically and correctly as possible, producing texts in a linguistically comprehensible form and adapted to the norm. | |
Manage the techniques and processes for disseminating content through different media and formats. | |
Successfully apply the knowledge and skills acquired throughout the degree syllabus. | |
Apply theoretical principles to increase the effectiveness and innovation of audiovisual narratives. | |
Additional outcomes | |
Description | |
The teaching staff reserves the right to adapt the contents of the subject and modify the teaching guide if required by the development of the course.
Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
Writing of reports or projects [OFF-SITE] | Self-study | CB01 CB02 CB04 CE11 CE13 CG02 CG03 CG04 CG05 CG06 CG07 | 2.4 | 60 | Y | Y | ||
Class Attendance (theory) [ON-SITE] | Lectures | CG05 CG06 | 1 | 25 | Y | N | ||
Laboratory practice or sessions [ON-SITE] | Practical or hands-on activities | CE13 CG02 CG03 | 1.4 | 35 | Y | N | ||
Study and Exam Preparation [OFF-SITE] | Cooperative / Collaborative Learning | CB02 CB04 CE11 CE13 CG02 CG03 CG04 | 1.2 | 30 | Y | N | ||
Total: | 6 | 150 | ||||||
Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
Total credits of out of class work: 3.6 | Total hours of out of class work: 90 |
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
Fieldwork assessment | 40.00% | 50.00% | |
Final test | 50.00% | 50.00% | |
Assessment of problem solving and/or case studies | 10.00% | 0.00% | |
Total: | 100.00% | 100.00% |
Not related to the syllabus/contents | |
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Hours | hours |
Unit 1 (de 7): Conceptualization of the format: from analog television to video on demand. | |
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Activities | Hours |
Writing of reports or projects [AUTÓNOMA][Self-study] | 8.5 |
Class Attendance (theory) [PRESENCIAL][Lectures] | 3.5 |
Laboratory practice or sessions [PRESENCIAL][Practical or hands-on activities] | 5 |
Study and Exam Preparation [AUTÓNOMA][Cooperative / Collaborative Learning] | 4 |
Unit 2 (de 7): Creativity, adaptation and programming of formats. | |
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Activities | Hours |
Writing of reports or projects [AUTÓNOMA][Self-study] | 8.5 |
Class Attendance (theory) [PRESENCIAL][Lectures] | 3.5 |
Laboratory practice or sessions [PRESENCIAL][Practical or hands-on activities] | 5 |
Study and Exam Preparation [AUTÓNOMA][Cooperative / Collaborative Learning] | 4 |
Unit 3 (de 7): Formats, audiovisual genres and narrative structures. | |
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Activities | Hours |
Writing of reports or projects [AUTÓNOMA][Self-study] | 8.5 |
Class Attendance (theory) [PRESENCIAL][Lectures] | 3.5 |
Laboratory practice or sessions [PRESENCIAL][Practical or hands-on activities] | 5 |
Study and Exam Preparation [AUTÓNOMA][Cooperative / Collaborative Learning] | 5 |
Unit 4 (de 7): Language and writing in the audiovisual medium. | |
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Activities | Hours |
Writing of reports or projects [AUTÓNOMA][Self-study] | 8.5 |
Class Attendance (theory) [PRESENCIAL][Lectures] | 3.5 |
Laboratory practice or sessions [PRESENCIAL][Practical or hands-on activities] | 5 |
Study and Exam Preparation [AUTÓNOMA][Cooperative / Collaborative Learning] | 4 |
Unit 5 (de 7): Audiovisual information formats: from television news to new informative narratives. | |
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Activities | Hours |
Writing of reports or projects [AUTÓNOMA][Self-study] | 9 |
Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
Laboratory practice or sessions [PRESENCIAL][Practical or hands-on activities] | 5 |
Study and Exam Preparation [AUTÓNOMA][Cooperative / Collaborative Learning] | 5 |
Unit 6 (de 7): Production of other audiovisual genres on television, platforms and social networks. | |
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Activities | Hours |
Writing of reports or projects [AUTÓNOMA][Self-study] | 8.5 |
Class Attendance (theory) [PRESENCIAL][Lectures] | 3.5 |
Laboratory practice or sessions [PRESENCIAL][Practical or hands-on activities] | 5 |
Study and Exam Preparation [AUTÓNOMA][Cooperative / Collaborative Learning] | 4 |
Unit 7 (de 7): Socio-technical and deontological considerations. | |
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Activities | Hours |
Writing of reports or projects [AUTÓNOMA][Self-study] | 8.5 |
Class Attendance (theory) [PRESENCIAL][Lectures] | 3.5 |
Laboratory practice or sessions [PRESENCIAL][Practical or hands-on activities] | 5 |
Study and Exam Preparation [AUTÓNOMA][Cooperative / Collaborative Learning] | 4 |
Global activity | |
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Activities | hours |