Guías Docentes Electrónicas
1. General information
Course:
MEDIA LITERACY
Code:
16506
Type:
BASIC
ECTS credits:
6
Degree:
401 - UNDERGRADUATE DEGREE PROGRAMME IN AUDIOVISUAL COMMUNICATION
Academic year:
2021-22
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30 
Year:
1
Duration:
C2
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer: LIDIA PERALTA GARCIA - Group(s): 30 
Building/Office
Department
Phone number
Email
Office hours
2.11
4786
lidia.peralta@uclm.es

2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
Course competences
Code Description
CB01 Possess and understand knowledge in an area of study that builds on the foundation of general secondary education and is at a level that relies on advanced textbooks and also includes knowledge from the cutting edge of their field of study.
CB03 Gather and interpret relevant data (usually within the area of study) in order to make value judgements that include a reflection on relevant social, scientific or ethical issues.
CB04 Convey information, ideas, problems and solutions for both specialist and non-specialist audiences.
CE05 Know and apply audiovisual documentation techniques.
CE06 Know the history of audiovisual genres through their aesthetic and industrial proposals.
CE07 Understand the relationships between the agents that influence audiovisual communication.
CE09 Differentiate the main contemporary cultural and artistic theories and currents of thought.
CE10 Analyse audiovisual formats in the context of the structure and markets of audiovisual communication.
CG01 Know the essential characteristics of communication, its elements and results, with the aim of understanding the communicative phenomena that occur in today's society.
CG02 Develop creativity to take risks in the definition of research or creative topics from an innovative perspective that contributes to the knowledge, interpretation or development of audiovisual languages and/or formats.
CG04 Expose the results of academic work in writing, orally or by other means, in accordance with the canons of the communication disciplines.
CG05 Know the constitutional values, ethical principles and deontological rules applying to audiovisual communication.
CG06 Know the state of the world and its recent historical evolution as well as acquiring the concepts necessary for understanding its political, economic, technological and sociocultural dimensions in such a way that they serve as an instrument in the resolution of professional problems and challenges.
CG07 Acquire the ability to work in a team, face collective challenges and cooperatively solve problems, respecting the diversity of the participants and of their contributions.
CT01 Learn a second foreign language.
5. Objectives or Learning Outcomes
Course learning outcomes
Not established.
Additional outcomes
Description
6. Units / Contents
  • Unit 1:
  • Unit 2:
  • Unit 3:
  • Unit 4:
  • Unit 5:
  • Unit 6:
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences (only degrees before RD 822/2021) ECTS Hours As Com Description
Class Attendance (theory) [ON-SITE] Lectures 1.16 29 N N
In-class Debates and forums [ON-SITE] Cooperative / Collaborative Learning 0.52 13 Y N
Group tutoring sessions [ON-SITE] Cooperative / Collaborative Learning 0.39 9.75 Y N
Writing of reports or projects [OFF-SITE] Self-study 1.68 42 Y Y
Project or Topic Presentations [ON-SITE] Self-study 0.33 8.25 Y Y
Study and Exam Preparation [OFF-SITE] Self-study 1.92 48 Y N
Total: 6 150
Total credits of in-class work: 2.4 Total class time hours: 60
Total credits of out of class work: 3.6 Total hours of out of class work: 90

As: Assessable training activity
Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).

8. Evaluation criteria and Grading System
Evaluation System Continuous assessment Non-continuous evaluation * Description
Final test 40.00% 50.00%
Fieldwork assessment 45.00% 50.00%
Assessment of problem solving and/or case studies 15.00% 0.00%
Total: 100.00% 100.00%  
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).

Evaluation criteria for the final exam:
  • Continuous assessment:
    Evaluation criteria not defined
  • Non-continuous evaluation:
    Evaluation criteria not defined

Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours

Unit 1 (de 6):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4.8
In-class Debates and forums [PRESENCIAL][Cooperative / Collaborative Learning] 2.1
Group tutoring sessions [PRESENCIAL][Cooperative / Collaborative Learning] 1.6
Writing of reports or projects [AUTÓNOMA][Self-study] 7
Project or Topic Presentations [PRESENCIAL][Self-study] 1.3
Study and Exam Preparation [AUTÓNOMA][Self-study] 8

Unit 2 (de 6):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4.8
In-class Debates and forums [PRESENCIAL][Cooperative / Collaborative Learning] 2.1
Group tutoring sessions [PRESENCIAL][Cooperative / Collaborative Learning] 1.6
Writing of reports or projects [AUTÓNOMA][Self-study] 7
Project or Topic Presentations [PRESENCIAL][Self-study] 1.3
Study and Exam Preparation [AUTÓNOMA][Self-study] 8

Unit 3 (de 6):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4
In-class Debates and forums [PRESENCIAL][Cooperative / Collaborative Learning] 2.5
Group tutoring sessions [PRESENCIAL][Cooperative / Collaborative Learning] 1.6
Writing of reports or projects [AUTÓNOMA][Self-study] 7
Project or Topic Presentations [PRESENCIAL][Self-study] 1.3
Study and Exam Preparation [AUTÓNOMA][Self-study] 8

Unit 4 (de 6):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4.8
In-class Debates and forums [PRESENCIAL][Cooperative / Collaborative Learning] 2.1
Group tutoring sessions [PRESENCIAL][Cooperative / Collaborative Learning] 1.6
Writing of reports or projects [AUTÓNOMA][Self-study] 7
Project or Topic Presentations [PRESENCIAL][Self-study] 1.3
Study and Exam Preparation [AUTÓNOMA][Self-study] 8

Unit 5 (de 6):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4.8
In-class Debates and forums [PRESENCIAL][Cooperative / Collaborative Learning] 2.1
Group tutoring sessions [PRESENCIAL][Cooperative / Collaborative Learning] 1.6
Writing of reports or projects [AUTÓNOMA][Self-study] 7
Project or Topic Presentations [PRESENCIAL][Self-study] 1.3
Study and Exam Preparation [AUTÓNOMA][Self-study] 8

Unit 6 (de 6):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 5.8
In-class Debates and forums [PRESENCIAL][Cooperative / Collaborative Learning] 2.1
Group tutoring sessions [PRESENCIAL][Cooperative / Collaborative Learning] 1.75
Writing of reports or projects [AUTÓNOMA][Self-study] 7
Project or Topic Presentations [PRESENCIAL][Self-study] 1.75
Study and Exam Preparation [AUTÓNOMA][Self-study] 8

Global activity
Activities hours
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
ATTAC http://www.attac.es/  
The EuroMedia Literacy http://www.euromedialiteracy.eu/visio_mess.php?action=read&id=98  
Audiovisual and Media Policies EU http://ec.europa.eu/culture/media/literacy/index_en.htm  
Center for Media Literacy http://www.medialit.org/  
Critique et littératie médiatique http://www.litteratiemediatique.com/  
Cuba Información http://www.cubainformacion.tv/  
Democracy Now http://www.democracynow.org/  
Diagonal http://www.diagonalperiodico.net/  
Project Censored http://www.projectcensored.org/  
Rebelión http://www.rebelion.org/  
Réseau éducation-médias http://www.media-awareness.ca/francais/  
Bagdikian, Ben H. El monopolio de los medios de difusión Fondo de Cultura Económica 968-16-2274-X 1986 Ficha de la biblioteca
Barthes, Roland Lo obvio y lo obtuso : imágenes, gestos, voces Paidós 84-7509-400-7 1992 Ficha de la biblioteca
Bourdieu, Pierre (1930-2002) Sobre la televisión Anagrama 84-339 0547-3 2003 Ficha de la biblioteca
Breton, Philippe Convaincre sans manipuler : apprendre à argumenter Editions La Découverte 978-2-7071-5230-5 2008 Ficha de la biblioteca
Bueno, Gustavo (1924-) Telebasura y democracia Suma de Letras 84-663-1070-3 2003 Ficha de la biblioteca
Burke, Peter Visto y no visto : el uso de la imagen como documento histór Crítica 84-8432-631-4 2005 Ficha de la biblioteca
Cass Sunstein Rumorología Debate 2010  
Chomsky, Noam Ilusiones necesarias : control del pensamiento en las socie Libertarias-Prodhufi 84-87095-90-9 1992 Ficha de la biblioteca
Chomsky, Noam Cómo nos venden la moto Icaria 84-7426-245-3 2006 Ficha de la biblioteca
Clara Valverde No nos lo creemos Icaria 2013  
Díaz Nosty, Bernardo El déficit mediático : donde España no converge con Europa Bosch 84-9790-120-7 2005 Ficha de la biblioteca
Eudes, Y. La colonización de las conciencias : las centrales USA de ex Gustavo Gili 968-6085-86-6 1984 Ficha de la biblioteca
Ferguson, Robert Los medios bajo sospecha : ideología y poder en los medios d Gedisa 978-84-9784-124-5 2007 Ficha de la biblioteca
Fernández Vicente, Antonio El presente virtual: cadenas digitales Fragua 978-84-7074-263-7 2008 Ficha de la biblioteca
Fernández Vicente, Antonio (ed.) La ciudad digital : esperanzas, riesgos y desilusiones en la Servicio de Publicaciones de la Universidad de Cas 978-84-9044-129-9 2015 Ficha de la biblioteca
Fernández Vicente, Antonio (ed.) Nomadismos contemporáneos :formas tecnoculturales de la glob Universidad de Murcia 978-84-8371-651-9 2010 Ficha de la biblioteca
Fernández Vicente, Antonio. Ciudades de aire : la utopía nihilista de las redes / Los Libros de la Catarata Ediciones de la Univer 978-84-9097-240-3 2016 Ficha de la biblioteca
Fernández Vicente, Antonio. Educación crítica y comunicación : manual contra el formateo UOC, 978-84-9180-062-0 2018 Ficha de la biblioteca
Grupo Marcuse De la miseria humana en el medio publicitario Melusina 2003  
Gutiérrez Martín, Alfonso Alfabetización digital : algo más que ratones y teclas Gedisa 84-7432-877-2 2003 Ficha de la biblioteca
HIRSCHMAN, Albert O. Retóricas de la intransigencia Fondo de Cultura Económica 968-16-3563-9 1991 Ficha de la biblioteca
Lakoff, George No pienses en un elefante : lenguaje y debate político Universidad Complutense de Madrid 978-84-7491-813-7 2007 Ficha de la biblioteca
Latouche, Serge, 1940- Sobrevivir al desarrollo : de la descolonización del imagina Icaria 978-84-7426-426-5 2009 Ficha de la biblioteca
Mander, Jerry Cuatro buenas razones para la eliminar la televisión Gedisa 84-9784-051-8 2004 Ficha de la biblioteca
Martí Lahera, Yohannis Alfabetización informacional Alfagrama 978-987-1305-19-3 2007 Ficha de la biblioteca
Mattelart, Armand Diversidad cultural y mundialización Paidós 84-493-1835-1 2005 Ficha de la biblioteca
Mattelart, Armand Historia de la sociedad de la información Paidós 84-493-1191-8 2002 Ficha de la biblioteca
Mattelart, Armand La internacional publicitaria Fundesco 84-86094-56-9 1990 Ficha de la biblioteca
McChesney, Robert Waterman (1952-) Rich media, poor democracy : communication politics in dubio The New Press 1-56584-634-6 2000 Ficha de la biblioteca
Morduchowicz, Roxana A mí la tele me enseña muchas cosas : la educación en medios Paidós 950-12-6133-6 2001 Ficha de la biblioteca
Moreno Marimón, Montserrat Cómo se enseña a ser niña : el sexismo en la escuela Icaria 84-7426-126-0 2000 Ficha de la biblioteca
Nussbaum, Martha Craven (1947-) El cultivo de la humanidad: una defensa clásica de la reform Paidós 84-493-1770-3 2005 Ficha de la biblioteca
Otte, Max El crash de la información : los mecanismos de la desinforma Ariel 978-84-344-6923-5 2010 Ficha de la biblioteca
Pascual Serrano El periodismo es noticia Icaria 2010  
Postman, Neil Divertirse hasta morir : el discurso público en la era del " Ediciones de la Tempestad 84-7948-046-7 2001 Ficha de la biblioteca
Pérez Tornero, José Manuel El desafío educativo de la televisión : para comprender y us Paidós 84-493-0055-X 1994 Ficha de la biblioteca
Ramonet, Ignacio (1943-) La golosina visual Debate 84-8306-305-0 2000 Ficha de la biblioteca
Ramonet, Ignacio (1943-) La tiranía de la comunicación Debate 84-8306-106-6 1998 Ficha de la biblioteca
Reig, Ramón Dioses y diablos mediáticos : cómo manipula el poder a travé Urano 84-7953-552-0 2004 Ficha de la biblioteca
Romano, Vicente Sociogénesis de las brujas : el origen de la discriminación Editorial Popular 978-84-7884-374-9 2007 Ficha de la biblioteca
Romano, Vicente Ecología de la comunicación Hiru 84-95786-41-9 2004 Ficha de la biblioteca
Said, Edward W. Cubriendo el islam : cómo los medios de comunicación y los e Debate 84-8306-644-0 2005 Ficha de la biblioteca
Salmon, Christian Tumba de la ficción Anagrama 84-339-6160-8 2001 Ficha de la biblioteca
Sartori, Giovanni Homo videns : la sociedad teledirigida Taurus 84-306-0469-3 2003 Ficha de la biblioteca
Schiller, Herbert I. Comunicación de masas e imperialismo yanqui Gustavo Gili 84-252-0630-8 1976 Ficha de la biblioteca
Schiller, Herbert I. Aviso para navegantes Icaria 84-7426-279-8 1996 Ficha de la biblioteca
Searle, John R. Construction of social reality Penguin 0-14-023590-6 1996 Ficha de la biblioteca
Serrano, Pascual Desinformación : cómo los medios ocultan el mundo Península 978-84-8307-880-8 2009 Ficha de la biblioteca
Serrano, Pascual Medios violentos : palabras e imágenes para el odio y la gue El Viejo Topo 978-84-96831-67-4 2008 Ficha de la biblioteca
Serrano, Pascual Traficantes de información : la historia oculta de los grupo Foca 978-84-96797-50-5 2010 Ficha de la biblioteca
Sontag, Susan (1933-2004) Ante el dolor de los demás Alfaguara 978-84-204-6670-5 2007 Ficha de la biblioteca
Trejo Delarbre, Raúl La nueva alfombra mágica : usos y mitos de Internet, la red Fundesco 84-8112-054-5 1996 Ficha de la biblioteca
Vilches, Lorenzo La Lectura de la imagen : prensa, cine, televisión Paidós 84-7509-241-1 1995 Ficha de la biblioteca



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