Guías Docentes Electrónicas
1. General information
Course:
COMMUNICATION TECHNOLOGIES
Code:
16504
Type:
CORE COURSE
ECTS credits:
6
Degree:
401 - UNDERGRADUATE DEGREE PROGRAMME IN AUDIOVISUAL COMMUNICATION
Academic year:
2021-22
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30  31 
Year:
1
Duration:
First semester
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer: ARTURO MARTINEZ RODRIGO - Group(s): 30  31 
Building/Office
Department
Phone number
Email
Office hours
Facultad de Comunicación
SISTEMAS INFORMÁTICOS
4862
Arturo.Martinez@uclm.es
They will be presented on the virtual campus at the beginning of the course

2. Pre-Requisites

There are no prerequisites.

3. Justification in the curriculum, relation to other subjects and to the profession

The development of new communication technologies is advancing at an unprecedented and frenetic pace. Its impact on the world of communication is crucial to find out the new communicative social practices and the new uses of information. For this reason, it is vital that future communication professionals advance hand in hand with new technologies and are in possession of the knowledge and training that enables them as creators of content and information through vertiginous technical evolution, to serve the plural society in which they will have to work.


4. Degree competences achieved in this course
Course competences
Code Description
CB05 Develop the learning skills necessary to undertake further studies with a high degree of autonomy.
CE17 Install, configure and maintain interactive multimedia web platforms for audio and video distribution.
CE18 Select and use technological tools for the creation of multimedia digital material, animations, virtual sets and interactive contents
CE19 Know the technologies for the storage, transmission and reception of audiovisual content, especially in digital systems and mobile.
CG02 Develop creativity to take risks in the definition of research or creative topics from an innovative perspective that contributes to the knowledge, interpretation or development of audiovisual languages and/or formats.
CG03 Use the basic tools of information and communication technologies necessary for the exercise of professions linked to audiovisual communication.
CG04 Expose the results of academic work in writing, orally or by other means, in accordance with the canons of the communication disciplines.
CG05 Know the constitutional values, ethical principles and deontological rules applying to audiovisual communication.
CG06 Know the state of the world and its recent historical evolution as well as acquiring the concepts necessary for understanding its political, economic, technological and sociocultural dimensions in such a way that they serve as an instrument in the resolution of professional problems and challenges.
CG07 Acquire the ability to work in a team, face collective challenges and cooperatively solve problems, respecting the diversity of the participants and of their contributions.
CT01 Learn a second foreign language.
5. Objectives or Learning Outcomes
Course learning outcomes
Description
Understand and use the web and cloud storage technologies for the dissemination of audiovisual and interactive content.
Know the equipment and techniques for recording and editing audiovisual events.
Know the conceptualisation of the discursive genres of reportage and documentary as well as transmedia production, differentiating their peculiarities and historical developments.
Sort and structure the available information and plan the problem-solving process.
Manipulate social media and new technologies at user level with special emphasis on communicative work.
Use computer techniques for the manipulation of the audiovisual signal.
Adapt to constant technological change.
Additional outcomes
Not established.
6. Units / Contents
  • Unit 1: Communication and Information Technologies. From analog to digital field.
    • Unit 1.1: Concept of information and signal.
    • Unit 1.2: Characteristics of a signal: amplitude, period and phase.
    • Unit 1.3: Representation of signals in time and frequency: spectrogram.
    • Unit 1.4: Concept of bandwidth and frequency filters.
    • Unit 1.5: Analog signals vs. digital signals.
    • Unit 1.6: The analog-digital converter: sampling, quantification and coding.
    • Unit 1.7: The decimal and binary coding system.
    • Unit 1.8: PRACTICE 1. The digital signal applied to the audiovisual environment.
  • Unit 2: TICs applied to audiovisual systems.
    • Unit 2.1: The digital image: concept of pixel and dixel.
    • Unit 2.2: Resolution and size of a digital image.
    • Unit 2.3: Digitization of an image: sampling and quantification.
    • Unit 2.4: Color depth.
    • Unit 2.5: Bitmap images vs. vector images.
    • Unit 2.6: Color modes.
    • Unit 2.7: PRACTICE2: Image and video in Social Media. Multimedia content.
  • Unit 3: Informatics, communication networks and the Internet.
    • Unit 3.1: What is a computer network?
    • Unit 3.2: Brief history of the Internet: from ARPANET to the present.
    • Unit 3.3: Types of networks according to their extension: LAN, MAN and WAN.
    • Unit 3.4: Communication between computers: the TCP / IP protocol.
    • Unit 3.5: Connection between computer networks: switch, hub and router.
    • Unit 3.6: DNS servers, domains and URLs.
    • Unit 3.7: Client-server architecture.
    • Unit 3.8: The HTTP protocol.
  • Unit 4: New information technologies: Web 2.0 and Digital Media.
    • Unit 4.1: What is the social Web?
    • Unit 4.2: Web 1.0 vs. Web 2.0
    • Unit 4.3: Characteristics of Web 2.0.
    • Unit 4.4: Web 2.0 tools: from the Blog and Wiki to social networks.
    • Unit 4.5: The future of Web 2.0: the semantic Web.
    • Unit 4.6: PRACTICE 3. Computer tools on the web for Content Management Systems (CMS)
  • Unit 5: Fundamentals of the storage and distribution of audiovisual content.
    • Unit 5.1: How do we store the audiovisual signal ?. Digital supports, connectors and cables.
    • Unit 5.2: Information compression.
    • Unit 5.3: Video and audio formats.
    • Unit 5.4: The distribution of the audiovisual signal over the internet: streaming broadcast. Principles and operation.
    • Unit 5.5: The distribution of the audiovisual signal by radio frequency.
    • Unit 5.6: The distribution of the audiovisual signal by satellite.
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences (only degrees before RD 822/2021) ECTS Hours As Com Description
Class Attendance (theory) [ON-SITE] Lectures CB05 CE18 CE19 CG05 CG06 0.88 22 N N
Class Attendance (practical) [ON-SITE] Practical or hands-on activities CE17 CE18 CG02 CG03 CG04 CG07 1.08 27 N N
Group tutoring sessions [ON-SITE] Group tutoring sessions CG07 0.16 4 N N
Progress test [ON-SITE] Assessment tests CB05 CE18 CE19 CG04 CG05 CG06 CT01 0.12 3 Y Y
Practicum and practical activities report writing or preparation [OFF-SITE] Guided or supervised work CE19 2.4 60 Y Y
Study and Exam Preparation [OFF-SITE] Self-study CT01 1.2 30 N N
Final test [ON-SITE] Assessment tests CG04 0.16 4 Y Y
Total: 6 150
Total credits of in-class work: 2.4 Total class time hours: 60
Total credits of out of class work: 3.6 Total hours of out of class work: 90

As: Assessable training activity
Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).

8. Evaluation criteria and Grading System
Evaluation System Continuous assessment Non-continuous evaluation * Description
Final test 0.00% 50.00%
Practicum and practical activities reports assessment 50.00% 50.00% Evaluation and defense of the reports, from the different practices proposed throughout the course.
Progress Tests 50.00% 0.00% Evaluation of the progress tests that will be performed throughout the course.
Total: 100.00% 100.00%  
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).

Evaluation criteria for the final exam:
  • Continuous assessment:
    - To pass the course, it is necessary to score at least a 5 on average taking into account all the evaluable items and their weightings.

    - It is necessary to obtain a minimum grade of 4 in the average grade of the two theory partial exams (there is no minimum grade for each part) and in the average grade of practices to be able to pass the course, as long as the imposed premise is met in the previous evaluation criterion.
  • Non-continuous evaluation:
    - To pass the course, it is necessary to score at least a 5 on average taking into account all the evaluable items and their weightings.

    - It is necessary to obtain a minimum mark of 4 in the final theory exam and in the average mark of practices to be able to pass the course, as long as the premise imposed in the previous evaluation criteria is met.

Specifications for the resit/retake exam:
- Progress tests will be pass through a final exam carried out during the official schedule of extraordinary call, determined by the Faculty.

- In case of failing the practices, only those ones that are failed will be resubmitted, and they will be defended by taking a practice exam in the official schedule of extraordinary announcement determined by the Faculty.

- In case of failing the extraordinary call, and having more than a 5 in the average of practices, the grade (only of practices) will be saved exclusively for the following course.
Specifications for the second resit / retake exam:
- The same ones that in the extraordinary call.
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours
Group tutoring sessions [PRESENCIAL][Group tutoring sessions] 4
Progress test [PRESENCIAL][Assessment tests] 3
Final test [PRESENCIAL][Assessment tests] 4

Unit 1 (de 5): Communication and Information Technologies. From analog to digital field.
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 5
Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities] 5
Practicum and practical activities report writing or preparation [AUTÓNOMA][Guided or supervised work] 20
Study and Exam Preparation [AUTÓNOMA][Self-study] 6

Unit 2 (de 5): TICs applied to audiovisual systems.
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 5
Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities] 5
Practicum and practical activities report writing or preparation [AUTÓNOMA][Guided or supervised work] 20
Study and Exam Preparation [AUTÓNOMA][Self-study] 6

Unit 3 (de 5): Informatics, communication networks and the Internet.
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4
Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities] 5
Study and Exam Preparation [AUTÓNOMA][Self-study] 6

Unit 4 (de 5): New information technologies: Web 2.0 and Digital Media.
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4
Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities] 6
Practicum and practical activities report writing or preparation [AUTÓNOMA][Guided or supervised work] 20
Study and Exam Preparation [AUTÓNOMA][Self-study] 6

Unit 5 (de 5): Fundamentals of the storage and distribution of audiovisual content.
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4
Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities] 6
Study and Exam Preparation [AUTÓNOMA][Self-study] 6

Global activity
Activities hours
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
Gómez del Pozuelo, N. Por dónde empiezo 2.0: Consejos básicos para tener una adecuada presencia en la red (Gestión del conocimiento) Editorial Empresa Activa, col. Gestión del conocimiento. 978-8492452859 2011  
Rodriguez Alonso, H. Imagen Digital Conceptos Basicos (BIT & PIXEL) Marcombo 978-8426719065 2013  
Rodríguez Herrera, D. Ceros y unos: La increíble historia de la informática, internet y los videojuegos (Ensayo) Ciudadela Libros 978-8496836808 2011  



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