This subject aims at providing the student the required knowledge related to the structure, behaviour and results from organizations within the current economic system. Since companies are inmerse in an economic system, the first objective of the subject will be to analyze the main types of economic systems and to study their characteristics. Additionally, the economic problem will be analyzed from both microeconomic and macroeconomic perspectives.
Once the different economic systems have been described, we will study the agroalimentary business nature and its industrial context. Given the extent of volatility and uncertainty that defines the business context, it is of paramount importance that organizations were able to accomplish an internal and external analysis in a continuous fashion. In this sense, the organization will be capable of knowing their strengths and weaknesses and, at the same time, identifying potential opportunities and threatnesses coming from the business environment. Considering these elements, the organization may develop a solid estrategy that help guarantee its survival in an constantly more aggressive sector.
This subject will also provide the student with the knowledge and skills referring to the different functional areas of the organization: production, finance and marketing in order to develope her future tasks in a business context and then, to contribute to the improvement of the business competitivity.
Course competences | |
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Code | Description |
CB01 | Prove that they have acquired and understood knowledge in a subject area that derives from general secondary education and is appropriate to a level based on advanced course books, and includes updated and cutting-edge aspects of their field of knowledge. |
CB02 | Apply their knowledge to their job or vocation in a professional manner and show that they have the competences to construct and justify arguments and solve problems within their subject area. |
CB03 | Be able to gather and process relevant information (usually within their subject area) to give opinions, including reflections on relevant social, scientific or ethical issues. |
CB04 | Transmit information, ideas, problems and solutions for both specialist and non-specialist audiences. |
CB05 | Have developed the necessary learning abilities to carry on studying autonomously |
E21 | To acquire knowledge on economics, marketing and market techniques of food products |
G02 | To possess a correct oral and written communication. To transmit information, ideas, problems and solutions to a both specialized and not specialized public. |
G07 | To possess ability of organization and planning, initiative, entrepreneurship and aptitude to be employed in teamworks. To possess capacity of resolution of specific problems of the professional area and to develop the critical reasoning and decision making. |
Course learning outcomes | |
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Description | |
To know the different competitive strategies that a company can develop. | |
To know the different managerial functions of a company. | |
To know the strategic situation of the food-processing sector. | |
To have knowledge on the principal commercial techniques used in the food-processing sector. | |
To have knowledge on the formation of the curves of offer and demand on the market. | |
To have knowledge on the principal aims of the different functional areas of an organization: finance, production and commercialization. | |
To have skill to analyze the economic viability of a project by means of the principal methods of investment, as well as, to be able to implement the above mentioned financial functions in MS-Excel. | |
To have skill to realize a SWOT analysis in a company. | |
To understand the principal macroeconomic variables of a country | |
To understand the principal concepts of accounting of a company and to be capable of analyzing its principal accounts as the balance sheet, the account of results and the economic - financial analysis by means of the use of ratios. | |
Additional outcomes | |
Not established. |
Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
Class Attendance (theory) [ON-SITE] | Lectures | 1.16 | 29 | Y | N | |||
Problem solving and/or case studies [ON-SITE] | Problem solving and exercises | 0.4 | 10 | Y | N | |||
Workshops or seminars [ON-SITE] | Workshops and Seminars | 0.4 | 10 | Y | N | |||
Group tutoring sessions [ON-SITE] | Group tutoring sessions | 0.2 | 5 | Y | N | |||
Final test [ON-SITE] | 0.14 | 3.5 | Y | Y | ||||
Writing of reports or projects [OFF-SITE] | 2.6 | 65 | Y | N | ||||
Study and Exam Preparation [OFF-SITE] | 1 | 25 | Y | N | ||||
Computer room practice [ON-SITE] | Case Studies | 0.1 | 2.5 | Y | N | |||
Total: | 6 | 150 | ||||||
Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
Total credits of out of class work: 3.6 | Total hours of out of class work: 90 |
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
Portfolio assessment | 20.00% | 0.00% | Set of problems and case studies that students have to complete. |
Mid-term tests | 30.00% | 37.50% | Progress test about lessons 1-3 |
Theoretical papers assessment | 10.00% | 0.00% | A project about a food industry company. |
Mid-term tests | 40.00% | 62.50% | Progress test about lessons 4-8 |
Total: | 100.00% | 100.00% |
Not related to the syllabus/contents | |
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Hours | hours |
Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
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Alonso Sebastián, Ramón | Economía de la empresa agroalimentaria | Mundi-Prensa | 978-84-8476-344-4 | 2008 | |||||
Guerras Martín, Luis Ángel | La dirección estratégica de la empresa : teoría y aplicacion | Civitas | 978-84-470-2850-4 | 2007 | http://www.guerrasynavas.com/ | ||||
Heizer, Jay | Dirección de la producción : decisiones estratégicas | Prentice Hall | 84-205-2924-9 | 2001 | |||||
Heizer, Jay | Dirección de la producción : decisiones tácticas | Prentice Hall | 84-205-3036-0 | 2001 | |||||
Kotler, Philip (1931-) | Fundamentos de marketing | Pearson Educación | 970-26-0400-1 | 2003 | |||||
Mankiw, Gregory | Principios de economía | Cenage Learning | 607-481-034-6 | 2010 | |||||
Mochón Morcillo, Francisco | Principios de economía | Mcgraw-Hill/Interamericana de España | 978-84-481-7206-0 | 2010 | |||||
Pérez Gorostegui, Eduardo | Introducción a la economía de la empresa | Centro de Estudios Ramón Areces | 84-8004-512-4 | 2002 | |||||
Pérez Gorostegui, Eduardo | Prácticas de administración de empresas | Pirámide | 84-368-1239-5 | 1998 | |||||
Trapero Arenas, Juan Ramón | Dirección y gestión empresarial | Mc Graw Hill Education | 978-84-481-9038-5 | 2013 | http://blog.uclm.es/juanramontrapero/2014/01/27/ya-esta-disponible-el-libro-direccion-y-gestion-empresarial/ |