1. General information
Course:
COMMUNICATION RESEARCH METHODS
Code:
16325
Type:
CORE COURSE
ECTS credits:
6
Degree:
377 - UNDERGRADUATE DEGREE PROGRAMME IN JOURNALISM
Academic year:
2021-22
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30
Year:
3
Duration:
C2
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
VANESA SAIZ ECHEZARRETA
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
2.09
DPTO. EN CONSTITUCIÓN
vanesa.saiz@uclm.es
Wednesday and Thursday from 10 to 12:30 and from 15 to 17:00
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
This subject belongs to the subject of Communication Theory and Journalistic Information. Its interest is twofold, on the one hand, in the academic field, it will prepare the students for the Final Degree Project, mandatory for obtaining the degree, offering them the necessary tools for its design and development. On the other hand, from a professional orientation, it familiarizes them with the investigative process and some of its main techniques which can be applied in journalism - investigative and data orientations, among others.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E02 | Capacity and ability to fluently and effectively express and communicate both orally and in writing, by adequately using the most appropriate linguistic and literary resources to each communication medium. |
| E04 | Capacity to read and analyse specialised texts and documents on any relevant topic, and to summarise or adapt them using language or vocabulary understandable to the general public. |
| E05 | Basic capacity to understand informative or communicative production, either written or audiovisual, in standard English. |
| E07 | Capacity and ability to express reasoned ideas by using rhetoric and contributions from new argumentation theories, as well as communicative techniques applied to persuasion. |
| E14 | Capacity to experiment and innovate by learning and using techniques and methods applied to improvement of quality and self-assessment processes. Develop capacity for autonomous learning, adaptation to change and creativity-driven innovation. |
| E16 | Critical knowledge of media influence on Education and of the relation of the media with schools, as well as of the potential of the new Information and Communication Technologies and multimedia systems for development of off-site learning and knowledge. |
| E18 | Egalitarian awareness with regards to individuals and peoples, respect for international human rights, and knowledge of the great cultural or civilising trends related to individual and collective fundamental values. |
| G01 | B1 level of a second foreign language, as per the Common European Framework of Reference for Languages |
| G04 | Ethical commitment and professional ethics. |
| G05 | Gain knowledge and understanding of Journalism by acquiring rational and critical knowledge of world current affairs in order to understand social phenomena that occur in society today. |
| G07 | Interpret relevant data, such as key events and processes that take place in today's societies, from a synchronic perspective. The scope of this kind of knowledge should be as wide as possible, since it contributes to developing the ability to understand diversity and to fostering civic awareness and respect for alien value systems. |
| G09 | Develop the abilities required for Journalism and Communications in general, in order to pursue further postgraduate and professional retraining studies. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Not established. | |
| Additional outcomes | |
| Description | |
| Distinguish the specific characteristics of scientific research and assess the possibilities of application in the field of communication. Contrast the different research methodologies and justify their suitability in relation to the objectives of each study and the research contexts. Define an object of study and design a research project for its analysis. Apply basic research techniques for the collection and production of information. Use qualitative analysis techniques, fundamentally, discourse analysis. Defend the importance of collective and collaborative work in research work. Appreciate the ethical dimension of research and assess the impact of this activity on contemporary social and political life |
|
6. Units / Contents
-
Unit 1: Introductory concepts
-
Unit 1.1: Scientific knowledge
-
Unit 1.2: Research processes
-
Unit 1.3: Methodological strategies
-
-
Unit 2: QUANTITATIVE TECHNIQUES
-
Unit 2.1: Data production and data analysis
-
Unit 2.2: Surveys: sampling, design and application of questionnaires
-
Unit 2.3: Audience analysis
-
Unit 2.4: Analysis of social networks: Twitter as a case study of public debates
-
-
Unit 3: : OBSERVATION OF SOCIAL FACTS
-
Unit 3.1: Observation and its categories
-
Unit 3.2: Ethnography: field work
-
Unit 3.3: Digital ethnography and adaptation of techniques
-
-
Unit 4: DIALOGICAL METHODS
-
Unit 4.1: Characteristics of questionnaires and types of research interviews
-
Unit 4.2: In-depth interviews and life stories
-
Unit 4.3: Design, preparation and conduct of the interview
-
-
Unit 5: GROUP TECHNIQUES
-
Unit 5.1: Focus group
-
Unit 5.2: Other techniques: triangular groups, Delphi method Topic
-
Unit 5.3: Design, dynamics and analysis of results
-
-
Unit 6: MATERIAL ANALYSIS: DOCUMENTS, OBJECTS AND DISCOURSES
-
Unit 6.1: Quantitative content analysis techniques
-
Unit 6.2: Qualitative discourse analysis techniques
-
-
Unit 7: DESIGN OF A RESEARCH PROJECT
-
Unit 7.1: Definition of the topic, objectives and hypotheses
-
Unit 7.2: Bibliography review and state of the question
-
Unit 7.3: Methodological design and choice of techniques
-
Unit 7.4: Field work and analysis
-
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Writing of reports or projects [OFF-SITE] | Practical or hands-on activities | E04 E07 E14 E17 E18 G04 G07 G09 | 1.2 | 30 | Y | Y | ||
| Class Attendance (practical) [ON-SITE] | Workshops and Seminars | E05 E17 E18 G04 | 0.96 | 24 | N | N | ||
| Class Attendance (theory) [ON-SITE] | Lectures | E05 E17 E18 G04 | 1.12 | 28 | N | N | ||
| Study and Exam Preparation [OFF-SITE] | Self-study | E04 E05 E14 G04 G09 | 1.28 | 32 | N | N | ||
| Final test [ON-SITE] | Assessment tests | E07 G04 G09 | 0.16 | 4 | Y | Y | ||
| Group tutoring sessions [ON-SITE] | Group tutoring sessions | E18 G04 | 0.16 | 4 | N | N | ||
| On-line debates and forums [OFF-SITE] | Online Forums | E05 E07 E18 G04 G09 | 0.08 | 2 | N | N | ||
| Analysis of articles and reviews [OFF-SITE] | Reading and Analysis of Reviews and Articles | E04 E05 G04 G09 | 1.04 | 26 | N | N | ||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Final test | 40.00% | 50.00% | The test will consist of two parts: theoretical and practical. A minimum of 4 must be obtained in each part to do an arithmetic mean. |
| Practicum and practical activities reports assessment | 50.00% | 50.00% | A minimum of 4 must be obtained in each part to do an arithmetic mean. |
| Assessment of active participation | 10.00% | 0.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:Evaluation criteria not defined
-
Non-continuous evaluation:Evaluation criteria not defined
Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 32 |
| Final test [PRESENCIAL][Assessment tests] | 4 |
| Group tutoring sessions [PRESENCIAL][Group tutoring sessions] | 4 |
| On-line debates and forums [AUTÓNOMA][Online Forums] | 2 |
| Unit 1 (de 7): Introductory concepts | |
|---|---|
| Activities | Hours |
| Writing of reports or projects [AUTÓNOMA][Practical or hands-on activities] | 2 |
| Class Attendance (practical) [PRESENCIAL][Workshops and Seminars] | 2 |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
| Analysis of articles and reviews [AUTÓNOMA][Reading and Analysis of Reviews and Articles] | 2 |
| Unit 2 (de 7): QUANTITATIVE TECHNIQUES | |
|---|---|
| Activities | Hours |
| Writing of reports or projects [AUTÓNOMA][Practical or hands-on activities] | 6 |
| Class Attendance (practical) [PRESENCIAL][Workshops and Seminars] | 4 |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
| Analysis of articles and reviews [AUTÓNOMA][Reading and Analysis of Reviews and Articles] | 4 |
| Unit 3 (de 7): : OBSERVATION OF SOCIAL FACTS | |
|---|---|
| Activities | Hours |
| Writing of reports or projects [AUTÓNOMA][Practical or hands-on activities] | 4 |
| Class Attendance (practical) [PRESENCIAL][Workshops and Seminars] | 2 |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
| Analysis of articles and reviews [AUTÓNOMA][Reading and Analysis of Reviews and Articles] | 4 |
| Unit 4 (de 7): DIALOGICAL METHODS | |
|---|---|
| Activities | Hours |
| Writing of reports or projects [AUTÓNOMA][Practical or hands-on activities] | 4 |
| Class Attendance (practical) [PRESENCIAL][Workshops and Seminars] | 2 |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
| Analysis of articles and reviews [AUTÓNOMA][Reading and Analysis of Reviews and Articles] | 4 |
| Unit 5 (de 7): GROUP TECHNIQUES | |
|---|---|
| Activities | Hours |
| Writing of reports or projects [AUTÓNOMA][Practical or hands-on activities] | 4 |
| Class Attendance (practical) [PRESENCIAL][Workshops and Seminars] | 2 |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
| Analysis of articles and reviews [AUTÓNOMA][Reading and Analysis of Reviews and Articles] | 4 |
| Unit 6 (de 7): MATERIAL ANALYSIS: DOCUMENTS, OBJECTS AND DISCOURSES | |
|---|---|
| Activities | Hours |
| Writing of reports or projects [AUTÓNOMA][Practical or hands-on activities] | 4 |
| Class Attendance (practical) [PRESENCIAL][Workshops and Seminars] | 6 |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
| Analysis of articles and reviews [AUTÓNOMA][Reading and Analysis of Reviews and Articles] | 4 |
| Unit 7 (de 7): DESIGN OF A RESEARCH PROJECT | |
|---|---|
| Activities | Hours |
| Writing of reports or projects [AUTÓNOMA][Practical or hands-on activities] | 6 |
| Class Attendance (practical) [PRESENCIAL][Workshops and Seminars] | 6 |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
| Analysis of articles and reviews [AUTÓNOMA][Reading and Analysis of Reviews and Articles] | 4 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
| Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
|---|---|---|---|---|---|---|---|---|---|
| Métodos y técnicas cualitativas de investigación en Ciencias | Síntesis | 978-84-7738-226-3 | 2007 |
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| Análisis de audiencias y estrategias de visibilidad | UOC | 9788490298152 | 2013 |
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| Investigar mediante encuestas : fundamentos teóricos y asp | Síntesis | 84-7738-598-X | 1998 |
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| Historia y fuente oral | Universitat de Barcelona | 0214-7610 | 1989 |
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| El análisis de la realidad social : métodos y técnicas de in | Alianza | 84-206-8663-8 | 2005 |
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| AIMC | Recursos de la Asociación para la Investigación de Medios de Comunicación | AIMC | https://www.aimc.es/descargas/descargas-gratuitas/ | ||||||
| Alonso, Luis Enrique | La mirada cualitativa en sociología : una aproximación inter | Fundamentos | 84-245-0776-2 | 2003 |
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| Azofra, María José | Cuestionarios | Centro de Investigaciones Sociológicas | 84-7476-272-3 | 1999 |
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| Callejo Gallego, Javier | El grupo de discusión, introducción a una práctica de invest | Ariel | 8434428792 | 2001 |
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| Callejo, Javier | Investigar las audiencias: un análisis cualitativo | Paidós Ibérica | 84-493-1065-2 | 2001 |
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| Cea D'Ancona, María Ángeles | Metodología cuantitativa: estrategias y técnicas de investig | Síntesis | 84-7738-420-7 | 1996 |
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| Conde, Fernando | Análisis sociológico del sistema de discursos | Centro de Investigaciones Sociológicas | 978-84-7476-477-2 | 2010 |
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| Corbetta, Piergiorgio | Metodología y técnicas de investigación social | McGraw-Hill | 978-84-481-5610-7 | 2007 |
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| Del fresno, M. | Netnografía | UOC | 9788497883856 | 2011 | |||||
| Geertz, C. | La interpretación de las culturas | Gedisa | 84-7432-333-9 | 2005 |
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| Gordo, Angel y Serrano, Araceli | Estrategias y prácticas cualitativas de investigación social | Pearson Educación | 978-84-8322-420-5 | 2008 |
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| Huertas Bailen, Amparo | Yo soy la audiencia: ciudadanía, público, mercado | UOC | 2015 | ||||||
| Jauset Berrocal, Jordi A. (1955-) | Estadística para periodistas, publicitarios y comunicadores | Editorial UOC | 978-84-9788-589-8 | 2007 |
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| Lozano, Jorge | Análisis del discurso : hacia una semiótica de la interacció | Cátedra | 978-84-376-0362-9 | 2007 |
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| López, Guillermo (López García) | Periodismo digital : redes, audiencias y modelos de negocio | Comunicación Social, | 978-84-15544-93-7 | 2015 |
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| Palacios, M. y Diaz Noci, J. | Ciberperiodismo. Métodos de investigación | https://web-argitalpena.adm.ehu.es/pdf/UWLGCI7246.pdf | |||||||
| Portilla, Idoia | Técnicas de investigación on line | Metodología de encuestas | 2009 | http://dadun.unav.edu/bitstream/10171/21949/1/Te%CC%81cnicas%20de%20investigacio%CC%81n%20online.pdf | |||||
| Portilla, Idoia | Fuentes de información en las áreas de comunicación y marketing en España | Universidad de Navarra | 2017 | http://dadun.unav.edu/bitstream/10171/23608/6/FUENTES_DE_INFORMACION_marzo2017.pdf | |||||
| Quintas, N. y Gonzalez, A. | Participación de la audiencia en la televisión | AIMC | 2015 | http://ruc.udc.es/dspace/bitstream/handle/2183/16235/Gonzalez_Neira_Ana_2015_Participacion_Audiencias_Television.pdf?sequence=5&isAllowed=y | |||||
| Velasco, Honorio | La lógica de la investigación etnográfica : un modelo de tra | Trotta | 978-84-8164-628-3 | 2009 |
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| Vilches (Coord.) | a investigación en comunicación. Métodos y técnicas en la era digital | Barcelona | Gedisa | 978-84-9784-669-1 | 2011 |
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