Not established but recommended to take first "Técnicas del mensaje en prensa e Internet".
This compulsory subject is taught in the first semester of the first year of the Degree in Audiovisual Communication and the second year of the Degree in Journalism. This subject deals with writing in audiovisual media, radio and television. In radio and television texts are not written to be read, but to be heard and seen, which requires a style of writing that has to adjust to the sound pauses from the speaker / presenter.
The student has in this course his/her first introduction to the elaboration of audiovisual scripts and to the characteristics of the audiovisual language.
Course competences | |
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Code | Description |
E01 | Capacity and ability to communicate in the language of each traditional communication media (press, photo, radio, television), and in their modern combined versions (multimedia) and new digital formats (Internet), using hypertext. |
E02 | Capacity and ability to fluently and effectively express and communicate both orally and in writing, by adequately using the most appropriate linguistic and literary resources to each communication medium. |
E03 | Capacity and ability to retrieve, organise, analyse and process information and communication with the aim of disseminating, conveying or processing it for private or collective use through different media and formats, or for the creation of all types of productions. |
E06 | Capacity and ability to search, select and classify any type of relevant source or document (whether written, sound, visual, etc.) for the production and processing of information, as well as for use in persuasive communication or in fiction and entertainment. |
E08 | Capacity and ability to use IT systems and resources, as well as their interactive applications. |
E10 | Capacity and ability to design formal and aesthetic elements for written, graphic, audiovisual and digital media, as well as to use IT techniques for representation and conveyance of facts and data via infographic systems |
E18 | Egalitarian awareness with regards to individuals and peoples, respect for international human rights, and knowledge of the great cultural or civilising trends related to individual and collective fundamental values. |
G02 | Knowledge about Information and Communication Technologies (ICTs). |
G03 | Adequate oral and written communication skills. |
G08 | Convey ideas, problems and solutions within the field of Journalism and, in general, within the field of Communications, during professional practice in both fields. |
Course learning outcomes | |
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Description | |
Additional outcomes | |
Description | |
Objectives: - Know the audiovisual genres - Understand the differences between the inverted pyramid, typical of written media, and the deferred pyramid, typical of audiovisual media. - Understand the elements of the radiophonic language: word, music, sound effects and silence. - Capture the importance of diaphragmatic breathing in speech. - Become familiar with the productive routines of radio and television news. Learning results: - Distinguish between writing radio and television scripts - Plan and record news on radio and television. - Modify, in the case of news anchors, foreign scripts to adapt them to the proper style of speech. - Apply the principle of writing for the ear to the writing of audiovisual scripts. - Learn the techniques of the live audiovisual interview. |
Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
Class Attendance (theory) [ON-SITE] | Lectures | E01 E03 E06 E08 E10 G02 G03 G08 G12 | 0.8 | 20 | N | N | ||
Writing of reports or projects [OFF-SITE] | Problem solving and exercises | E01 E03 E06 E08 E10 G02 G03 G08 G12 | 2.4 | 60 | Y | N | ||
Final test [ON-SITE] | Assessment tests | E01 E03 E06 E08 E10 G02 G03 G08 G12 | 0.4 | 10 | Y | Y | ||
Class Attendance (practical) [ON-SITE] | Guided or supervised work | E01 E03 E06 E08 E10 G02 G03 G08 G12 | 0.8 | 20 | N | N | ||
Laboratory practice or sessions [ON-SITE] | Problem solving and exercises | E01 E03 E06 E08 E10 G02 G03 G08 G12 | 0.4 | 10 | Y | N | ||
Study and Exam Preparation [OFF-SITE] | Reading and Analysis of Reviews and Articles | 1.2 | 30 | N | N | |||
Total: | 6 | 150 | ||||||
Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
Total credits of out of class work: 3.6 | Total hours of out of class work: 90 |
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
Laboratory sessions | 45.00% | 0.00% | The practices and weekly exercises of writing and audiovisual realization (radio and television) will have a value of 65% in the final grade and some of them, which will be explicitly indicated by the teacher, will be compulsory. |
Theoretical exam | 35.00% | 35.00% | The theoretical exam will have a value of 35% in the final qualification but must be passed with a 5 to be able to perform mediates with the practices. Suspend the theoretical exam means submitting to the extraordinary call. In case the student has the practical exercises passed, the corresponding qualification will be preserved, and he/she should need to pass the theoretical exam in the extraordinary call. |
Other methods of assessment | 20.00% | 20.00% | |
Assessment of problem solving and/or case studies | 0.00% | 45.00% | |
Total: | 100.00% | 100.00% |
Not related to the syllabus/contents | |
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Hours | hours |
Final test [PRESENCIAL][Assessment tests] | 4 |
Unit 1 (de 3): El lenguaje audiovisual | |
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Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Lectures] | 8 |
Writing of reports or projects [AUTÓNOMA][Problem solving and exercises] | 20 |
Class Attendance (practical) [PRESENCIAL][Guided or supervised work] | 6 |
Laboratory practice or sessions [PRESENCIAL][Problem solving and exercises] | 4 |
Study and Exam Preparation [AUTÓNOMA][Reading and Analysis of Reviews and Articles] | 10 |
Unit 2 (de 3): Redacción para medios audiovisuales | |
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Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
Writing of reports or projects [AUTÓNOMA][Problem solving and exercises] | 20 |
Final test [PRESENCIAL][Assessment tests] | 3 |
Class Attendance (practical) [PRESENCIAL][Guided or supervised work] | 6 |
Laboratory practice or sessions [PRESENCIAL][Problem solving and exercises] | 3 |
Study and Exam Preparation [AUTÓNOMA][Reading and Analysis of Reviews and Articles] | 10 |
Unit 3 (de 3): Locución | |
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Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
Writing of reports or projects [AUTÓNOMA][Problem solving and exercises] | 20 |
Final test [PRESENCIAL][Assessment tests] | 3 |
Class Attendance (practical) [PRESENCIAL][Guided or supervised work] | 8 |
Laboratory practice or sessions [PRESENCIAL][Problem solving and exercises] | 3 |
Study and Exam Preparation [AUTÓNOMA][Reading and Analysis of Reviews and Articles] | 10 |
Global activity | |
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Activities | hours |