1. General information
Course:
COMMUNICATION THEORY
Code:
16312
Type:
CORE COURSE
ECTS credits:
6
Degree:
377 - UNDERGRADUATE DEGREE PROGRAMME IN JOURNALISM
Academic year:
2022-23
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30
Year:
2
Duration:
First semester
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
MINERVA CAMPOS RABADÁN
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
2.15
DPTO. EN CONSTITUCIÓN
Minerva.Campos@uclm.es
Monday 13-15h
Wednesday 16-20h
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Communication Theory provides knowledge about the complex relations between media production, distribution, and reception in relation to the society where these dynamics take place and the individuals that are involved in.
Within the subject Communication and Journalism Information Theory, the basic subject Communication Theory focuses on
- Communication as a study object
- Models and concepts that are key in the analysis of communication's phenomena and dynamics
- Interpretation and critical analysis in relation to mass society and the contemporary world
- Classic theories and their influence on new approaches
- The contribution of feminist approaches to the Communication theory since the decade of 1970s
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E02 | Capacity and ability to fluently and effectively express and communicate both orally and in writing, by adequately using the most appropriate linguistic and literary resources to each communication medium. |
| E04 | Capacity to read and analyse specialised texts and documents on any relevant topic, and to summarise or adapt them using language or vocabulary understandable to the general public. |
| E14 | Capacity to experiment and innovate by learning and using techniques and methods applied to improvement of quality and self-assessment processes. Develop capacity for autonomous learning, adaptation to change and creativity-driven innovation. |
| E15 | Knowledge of the new trends and behaviours related to consumption of information and entertainment content, as well as of the incidence of NICT on audience behaviour. |
| E18 | Egalitarian awareness with regards to individuals and peoples, respect for international human rights, and knowledge of the great cultural or civilising trends related to individual and collective fundamental values. |
| G04 | Ethical commitment and professional ethics. |
| G05 | Gain knowledge and understanding of Journalism by acquiring rational and critical knowledge of world current affairs in order to understand social phenomena that occur in society today. |
| G09 | Develop the abilities required for Journalism and Communications in general, in order to pursue further postgraduate and professional retraining studies. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Not established. | |
| Additional outcomes | |
| Description | |
| Understand communication as a complex subject of study | |
| Understand models and concepts that are key in the Communication Theory in the analysis of phenomena and dynamics within the field | |
| Analyse from a critical perspective communication phenomena and processes that take place in mass society and the contemporary world | |
| Know classic communication theories and their influence on new approaches | |
| Read communication theories on their respective cultural, social, political and historical contexts | |
6. Units / Contents
-
Unit 1: Communication as a subject of study
-
Unit 2: Models for the study of communication
-
Unit 3: Key concepts in the Communication Theory
-
Unit 4: Media and mass communication
-
Unit 5: Mass culture
-
Unit 6: Critical Theory and Cultural Industry
-
Unit 7: Structuralism and Semiotics
-
Unit 8: Cultural Studies
-
Unit 9: Reception Studies
-
Unit 10: Feminist Theories
ADDITIONAL COMMENTS, REMARKS
From the beginning of the semester, students will have a calendar that describes by weeks the contents and activities of the syllabus (available on Campus Virtual). Modifications could be applied to the programme in case it would be required by the proper development of the course
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Lectures | E04 E15 E18 G04 G05 G09 | 1.72 | 43 | N | N | ||
| Group tutoring sessions [ON-SITE] | Combination of methods | E02 E04 E14 E18 G04 G05 G09 | 0.6 | 15 | N | N | ||
| Writing of reports or projects [OFF-SITE] | Combination of methods | E02 E04 E14 | 1.04 | 26 | Y | Y | ||
| Writing of reports or projects [OFF-SITE] | Reading and Analysis of Reviews and Articles | E02 E04 | 1.48 | 37 | Y | Y | ||
| Final test [ON-SITE] | Assessment tests | E02 | 0.08 | 2 | Y | Y | ||
| Study and Exam Preparation [OFF-SITE] | Combination of methods | E04 E15 E18 G04 G05 G09 | 1.08 | 27 | N | N | ||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Theoretical exam | 30.00% | 60.00% | |
| Projects | 20.00% | 40.00% | |
| Practicum and practical activities reports assessment | 50.00% | 0.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:It is mandatory to have at least a mark of 4 in the activities developed during the course as well as in the final test. If the mark is lower than 4 in one part, the final mark will be the arithmetic media and, if it results higher than 5, the student will be suspended with 4,9. Marks from previous courses will not be considered.
Students could change from the continuous assessment system to non-continuous evaluation when they have not participated in activities that mean the 50% of the total evaluation activities of the subject. When they would have already reached that 50% and when the classes would have already finished, unless notified otherwise students will be evaluated under the continuous assessment criteria.
Plagiarism and orthographic norms will be applied according to the common Degree rules. This subject will apply evaluation criteria agreed by the UCLM Evaluation Rules as well as the specific evaluation norms approved the Faculty. -
Non-continuous evaluation:The final test will mean the 60% of the final mark in the subject. It will be added the 40% resulted from the individual marks received in the final project and the final work that students should send by the platform Campus Virtual before the final test's official date.
It is mandatory to have at least a mark of 4 in the activities developed during the course as well as in the final test. If the mark is lower than 4 in one part, the final mark will be the arithmetic media and, if it results higher than 5, the student will be suspended with 4,9. Marks from previous courses will not be considered.
Students could change from the continuous assessment to non-continuous evaluation when they have not participated in activities that mean the 50% of the total evaluation activities of the subject. When they would have already reached that 50% and when the classes would have already finished, unless notified otherwise students will be evaluated under the continuous assessment criteria.
Plagiarism and orthographic norms will be applied according to the common Degree rules. This subject will apply evaluation criteria agreed by the UCLM Evaluation Rules as well as the specific evaluation norms approved the Faculty.
Specifications for the resit/retake exam:
It consists in a final test that will mean the 100% of the subject's final mark. In the final test students must get marks higher than 4 in the exercises related to the theory as well as in the exercises related to practical skills. Marks from previous courses and partial evaluations from the continuous or non-continuous evaluation options will not be considered.
Plagiarism and orthographic norms will be applied according to the common Degree rules. This subject will apply evaluation criteria agreed by the UCLM Evaluation Rules as well as the specific evaluation norms approved the Faculty.
Plagiarism and orthographic norms will be applied according to the common Degree rules. This subject will apply evaluation criteria agreed by the UCLM Evaluation Rules as well as the specific evaluation norms approved the Faculty.
Specifications for the second resit / retake exam:
It consists in a final test that will mean the 100% of the subject's final mark. In the final test students must get marks higher than 4 in the exercises related to the theory as well as in the exercises related to practical skills. Marks from previous courses and partial evaluations from the continuous or non-continuous evaluation options will not be considered.
Plagiarism and orthographic norms will be applied according to the common Degree rules. This subject will apply evaluation criteria agreed by the UCLM Evaluation Rules as well as the specific evaluation norms approved the Faculty.
Plagiarism and orthographic norms will be applied according to the common Degree rules. This subject will apply evaluation criteria agreed by the UCLM Evaluation Rules as well as the specific evaluation norms approved the Faculty.
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Writing of reports or projects [AUTÓNOMA][Combination of methods] | 26 |
| Writing of reports or projects [AUTÓNOMA][Reading and Analysis of Reviews and Articles] | 37 |
| Final test [PRESENCIAL][Assessment tests] | 2 |
| Study and Exam Preparation [AUTÓNOMA][Combination of methods] | 27 |
| Unit 1 (de 10): Communication as a subject of study | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Combination of methods] | 1 |
| Unit 2 (de 10): Models for the study of communication | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Combination of methods] | 1 |
| Unit 3 (de 10): Key concepts in the Communication Theory | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Combination of methods] | 1 |
| Unit 4 (de 10): Media and mass communication | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
| Group tutoring sessions [PRESENCIAL][Combination of methods] | 2 |
| Unit 5 (de 10): Mass culture | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4 |
| Group tutoring sessions [PRESENCIAL][Combination of methods] | 2 |
| Unit 6 (de 10): Critical Theory and Cultural Industry | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Combination of methods] | 1 |
| Unit 7 (de 10): Structuralism and Semiotics | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
| Group tutoring sessions [PRESENCIAL][Combination of methods] | 2 |
| Unit 8 (de 10): Cultural Studies | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
| Group tutoring sessions [PRESENCIAL][Combination of methods] | 2 |
| Unit 9 (de 10): Reception Studies | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 3 |
| Group tutoring sessions [PRESENCIAL][Combination of methods] | 1 |
| Unit 10 (de 10): Feminist Theories | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 6 |
| Group tutoring sessions [PRESENCIAL][Combination of methods] | 2 |
| Global activity | |
|---|---|
| Activities | hours |
| General comments about the planning: | This programme could be adapted and modified in case of extraordinary measures related to the COVID-19 pandemic. Even in that unexpected situation, activities as well as evaluation percentages would be tried to be maintained as similar as possible to the described ones. |
10. Bibliography and Sources
| Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
|---|---|---|---|---|---|---|---|---|---|
| Ang, Ien | Watching Dallas: Soap Opera and the Melodramatic Imagination | Routlege | 1985 | ||||||
| Barbero, Martin, et al. | Communication, Culture and Hegemony: From the Media to Mediations | SAGE Publications | 1993 | ||||||
| Barthes, Roland | Image, Music, Text. | Libro | Hill | 1977 | |||||
| Barthes, Roland | Lo obvio y lo obtuso | Libro | Barcelona | Paidós | 1995 | ||||
| Benjamin, Walter | Illuminations: Essays and Reflections | Libro | Nueva York | Schocken Books | 1968 | ||||
| Benjamin, Walter | Discursos interrumpidos I | Buenos Aires | Taurus | 1989 | |||||
| Carrera, Pilar | Teorías de la comunicación mediática | Libro | Valencia | Tirant Lo Blanch | 2008 | ||||
| Eco, Umberto | Apocalípticos e integrados | Libro | Lumen | 2008 | |||||
| Eco, Umberto | Apocalypse Postponed | Libro | New Publisher | 2021 | |||||
| Gubern, Román | Comunicación y cultura de masas | Libro | Barcelona | Península | 1977 | ||||
| Hall, Stuart | Culture, Media, Language | Libro | Hutchinton | 1980 | |||||
| Hall, Stuart | Codificación y descodificación del discurso televisivo | 1004 | CIC. Cuadernos de Información y Comunicación, nº9 | http://revistas.ucm.es/index.php/CIYC/article/view/CIYC0404110215A /7318 | |||||
| Horkheimer, Max y Theodor Adorno | Dialectic of Enlightenment | Stanford University Press | 2002 | ||||||
| Horkheimer, Max y Theodor Adorno | Dialéctica de la Ilustración | Libro | Madrid | Trota | 1997 | ||||
| Kaplan, E. Ann | Women and Film Both Sides of the Camera Tapa | Methuen Publishing Ltd | 1983 | ||||||
| Kaplan, E. Ann | Las mujeres y el cine : a ambos lados de la ca¿mara | Madrid | Cátedra | 1998 | |||||
| Martel, Frédéric | Cultura Mainstream. Cómo nacen los fenómenos de masas | Libro | Madrid | Santillana | 2011 | ||||
| Martín Barbero, Jesús | De los medios a las mediaciones | Libro | Barcelona | Antrhopos | 2019 | ||||
| Mattelart, Armand y Michelle Mattelart | Historia de las teorías de la comunicación | libro | Barcelona | Paidós | 1995 | ||||
| McLuhan, Marshall | Understanding Media: The Extensions of Man | The MIT Press | 1994 | ||||||
| McLuhan, Marshall | The Medium is the Message: An Inventory of Effects | Gingko | 2000 | ||||||
| McLuhan, Marshall | Comprender los medios de comunicación: las extensiones del ser humano | Libro | Barcelona | Paidós | 1996 | ||||
| McLuhan, Marshall | El medio es el masaje: Un inventario de efectos | La Marca Editora | 2017 | ||||||
| McQuail, Denis | Introducción a la teoría de la comunicación de masas | Libro | Barcelona | Paidós | 2000 | ||||
| McQuail, Denis | Mass Communication Theory: An Introduction | SAGE Publications | 1983 | ||||||
| Morley, David | Televisión, audiencias y estudios culturales | Buenos Aires | Amorrortu | 1996 | |||||
| Morley, David | The 'Nationwide' Audience: Structure and Decoding | Londres | BFI | 1980 | |||||
| Mortensen, David | Communication Theory | Nueva York | Routledge | 2007 | |||||
| Mulvey, Laura | Placer visual y cine narrativo | 2007 | Crítica feminista en la teoría e historia del arte. Karen Cordero Reiman e Inda Sáenz, comps. México: Universidad Iberoamericana/PUEG: 2007. 81-93. | ||||||
| Mulvey, Laura | Visual Pleasure and Narrative Cinema | 1975 | Screen 16, 3 (otoño, 1975). 6-18. | ||||||
| Scolari, Carlos | Ecologia de los medios: entornos, evoluciones e interpretaciones | Libro | Barcelona | Paidós | 2015 | ||||
| Scolari, Carlos | Media Evolution: sobre el origen de las especies mediáticas | La Marca Editoria | 9508893400 | 2020 | |||||
| Strate, Lance | Media Ecology: An Approach to Understanding the Human Condition | Peter Lang | 2017 | ||||||
| Tranche, Rafael | La máscara sobre la realidad. La información en la era digital | Libro | Madrid | Alianza | 2019 |