Guías Docentes Electrónicas
1. General information
ECTS credits:
Academic year:
First quarter
Main language:
Second language:
Use of additional languages:
English Friendly:
Web site:
Lecturer: AZAHARA CAÑEDO RAMOS - Group(s): 30 
Phone number
Office hours
Despacho 2.06

2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
Course competences
Code Description
E04 Capacity to read and analyse specialised texts and documents on any relevant topic, and to summarise or adapt them using language or vocabulary understandable to the general public.
E05 Basic capacity to understand informative or communicative production, either written or audiovisual, in standard English.
E14 Capacity to experiment and innovate by learning and using techniques and methods applied to improvement of quality and self-assessment processes. Develop capacity for autonomous learning, adaptation to change and creativity-driven innovation.
E15 Knowledge of the new trends and behaviours related to consumption of information and entertainment content, as well as of the incidence of NICT on audience behaviour.
E16 Critical knowledge of media influence on Education and of the relation of the media with schools, as well as of the potential of the new Information and Communication Technologies and multimedia systems for development of off-site learning and knowledge.
E18 Egalitarian awareness with regards to individuals and peoples, respect for international human rights, and knowledge of the great cultural or civilising trends related to individual and collective fundamental values.
G01 B1 level of a second foreign language, as per the Common European Framework of Reference for Languages
G04 Ethical commitment and professional ethics.
G05 Gain knowledge and understanding of Journalism by acquiring rational and critical knowledge of world current affairs in order to understand social phenomena that occur in society today.
G07 Interpret relevant data, such as key events and processes that take place in today's societies, from a synchronic perspective. The scope of this kind of knowledge should be as wide as possible, since it contributes to developing the ability to understand diversity and to fostering civic awareness and respect for alien value systems.
G09 Develop the abilities required for Journalism and Communications in general, in order to pursue further postgraduate and professional retraining studies.
G11 Gain insight into the most relevant concepts, categories, theories and topics of the different subfields of Information & Communications research.
5. Objectives or Learning Outcomes
Course learning outcomes
Not established.
Additional outcomes
Not established.
6. Units / Contents
  • Unit 1: The Political Economy of Communication
  • Unit 2: The Cultural Industries
  • Unit 3: Media Conglomerates: Characterization, Actors and Trends
  • Unit 4: Sector Analysis I: Press Industry
  • Unit 5: Sector Analysis II: Radio & TV Industry
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences ECTS Hours As Com Description
Final test [ON-SITE] Assessment tests 0.08 2 Y Y
Class Attendance (practical) [ON-SITE] Lectures 2.32 58 N N
Writing of reports or projects [OFF-SITE] Self-study 2.4 60 Y N
Analysis of articles and reviews [OFF-SITE] Self-study 1.2 30 N N
Total: 6 150
Total credits of in-class work: 2.4 Total class time hours: 60
Total credits of out of class work: 3.6 Total hours of out of class work: 90

As: Assessable training activity
Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).

8. Evaluation criteria and Grading System
Evaluation System Continuous assessment Non-continuous evaluation * Description
Theoretical papers assessment 40.00% 40.00%
Final test 60.00% 60.00%
Total: 100.00% 100.00%  
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).

Evaluation criteria for the final exam:
  • Continuous assessment:
    Evaluation criteria not defined
  • Non-continuous evaluation:
    Evaluation criteria not defined

Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours
Final test [PRESENCIAL][Assessment tests] 2

Unit 1 (de 5): The Political Economy of Communication
Activities Hours
Class Attendance (practical) [PRESENCIAL][Lectures] 11.6
Writing of reports or projects [AUTÓNOMA][Self-study] 12
Analysis of articles and reviews [AUTÓNOMA][Self-study] 6
Group 30:
Initial date: 06-09-2021 End date: 27-09-2021

Unit 2 (de 5): The Cultural Industries
Activities Hours
Class Attendance (practical) [PRESENCIAL][Lectures] 11.6
Writing of reports or projects [AUTÓNOMA][Self-study] 12
Analysis of articles and reviews [AUTÓNOMA][Self-study] 6
Group 30:
Initial date: 28-09-2021 End date: 17-10-2021

Unit 3 (de 5): Media Conglomerates: Characterization, Actors and Trends
Activities Hours
Class Attendance (practical) [PRESENCIAL][Lectures] 11.6
Writing of reports or projects [AUTÓNOMA][Self-study] 12
Analysis of articles and reviews [AUTÓNOMA][Self-study] 6
Group 30:
Initial date: 18-10-2021 End date: 21-11-2021

Unit 4 (de 5): Sector Analysis I: Press Industry
Activities Hours
Class Attendance (practical) [PRESENCIAL][Lectures] 11.6
Writing of reports or projects [AUTÓNOMA][Self-study] 12
Analysis of articles and reviews [AUTÓNOMA][Self-study] 6
Group 30:
Initial date: 22-11-2021 End date: 05-12-2021

Unit 5 (de 5): Sector Analysis II: Radio & TV Industry
Activities Hours
Class Attendance (practical) [PRESENCIAL][Lectures] 11.6
Writing of reports or projects [AUTÓNOMA][Self-study] 12
Analysis of articles and reviews [AUTÓNOMA][Self-study] 6
Group 30:
Initial date: 06-12-2021 End date: 17-12-2021

Global activity
Activities hours
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
Adorno, T.; Horkheimer, M. Dialéctica de la Ilustración. Fragmentos filosóficos Madrid Trotta 84-87699-97-9 1998  
Albornoz, L.A.; Segovia, A.I.; Almirón, N. Grupo PRISA. Media Power in Contemporary Spain - Series: Global Media Giants New York Routledge 978-0-367-27753-6 2020  
Becerra, M.; Mastrini, G. Los dueños de la palabra. Acceso, estructura y concentración de los medios en la América del Siglo XXI Buenos Aires Prometeo Libros 978-987-574-346-5 2009  
Birkinbine, B.J.; Gómez, R.; Wasko, J. Global Media Giants Nw York Routledge 978-1-138-92771-1 2017  
Bolaño, C.; Mastrini, G.; Sierra, F. Political Economy, Communication and Knowledge: a Latin American Perspective New York Hampton Press 9781-61289-027-2 2012  
Boyd-Barrett, O.; Mirrlees, T. Media Imperialism: continuity and change Maryland Rowman & Littlefield 978-1-5381-2155-9 2020  
Brevini, B.; Swiatek, L. Amazon. Understanding a Global Communication Giant New York Routledge 978-0-367-36433-55 2021  
Bustamante, E. La televisión económica: financiación, estrategias y mercado Barcelona Gedisa 9788474327458 1999  
Bustamante, E. Radio y televisión en España: historia de una asignatura pendiente de la democracia Barcelona Gedisa 9788497841634 2009  
Dorfman, A.; Mattelart, A. Para leer al Pato Donald: comunicación de masas y colonialismo Madrid Siglo XXI 978-6070302336 2013  
García Santamaría, J.V. Los grupos multimedia españoles: análisis y estrategias Barcelona UOC 978-8490644911 2016  
Herman, E.S.; Chomsky, N. Manufacturing Consent: The Political Economy of the Mass Media Nueva York Pantheon Books 0-375-71449-9 1988  
Herman, E.S.; McChesney, R.W. Los medios globales Madrid Cátedra 84-376-1746-4 1997  
Hesmondhalgh, D. The Cultural Industries London Sage 978-1446209264 2012  
Lee, M. Alphabet. The Becoming of Google New York Routledge 978-0-367-19734-6 2019  
Lobato, R. Netflix Nations: The Geography of Digital Distribution: 28 New York NYU Press 978-1479804948 2019  
Marzal Felici, J. (ed) Las televisiones públicas autonómicas del siglo XXI. Nuevos escenarios tras el cierre de RTVV Varias UAB - UJI - UPF - UV 9788437096506 2015  
Maxwell, R.; Miller, T. Greening the media Oxford Oxford University Press 978-0-19-532530-1 2012  
Miguel de Bustos, J.C.; Casado Del Río, M.A. Televisiones autonómicas. Evolución y crisis del modelo público de proximidad Barcelona Gedisa 978-84-9784-724-7 2012  
Mosco, V. La economía política de la comunicación. Reformulación y renovación Barcelona Bosch 9788497904810 2009  
Mosco, V.; McKercher, K. The Laboring of Communication: Will Knowledge Workers of the World Reunite? Maryland Lexington Books 978-0-7391-1814-6 2008  
Reig, R. Los dueños del periodismo. Claves de la estructura mediática mundial y de España Barcelona Gedisa 978-84-9784-618-9 2011  
Reig, R.; Labio, A. El laberinto mundial de la información. Estructura mediática y poder Barcelona Anthropos 97884-16421-67-1 2017  
Srnicek, N. Capitalismo de plataformas Buenos Aires Caja Negra 978-9871622689 2018  
Tang, M. Tencent: The Political Economy of China's Surging Internet Giant New York Routledge 978-0-367-19508-3 2020  
Wasko, J. Understanding Disney Cambridge Polity 9780745695648 2020  
Zallo, R. Estructuras de la comunicación y de la cultura. Políticas para la era digital Barcelona Gedisa 978-84-9784-665-3 2011  
Zallo, R. Economía de la comunicación y la cultura Madrid Akal 84-7600-340-4 1988  
van Dijck, J.; Poell, T.; De Waa, M. The Platform Society: Public Values in a Connective World Oxford Oxford University Press 978-0190889777 2018  

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