1. General information
Course:
MEDIA LITERACY
Code:
16303
Type:
BASIC
ECTS credits:
6
Degree:
377 - UNDERGRADUATE DEGREE PROGRAMME IN JOURNALISM
Academic year:
2022-23
Center:
12 - FACULTY OF COMMUNICATION
Group(s):
30
Year:
1
Duration:
First semester
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
JOSE MARIA HERRANZ DE LA CASA
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Facultad de Comunicación / 2.04
DPTO. EN CONSTITUCIÓN
4776
josemaria.herranz@uclm.es
Lecturer:
LIDIA PERALTA GARCIA
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
2.11
4786
lidia.peralta@uclm.es
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Media literacy is part of the basic training as well as the module Theory of communication and journalistic information. The critical relationship with the world of the mass media is fundamental for every citizen and even more so, if possible, for future graduates. Providing students with reflective reading habits regarding the media represents a cross-cutting objective of any subject of the Degree in Journalism. Media literacy is thus presented as a common denominator both for the theoretical exercise of journalism and for its professional application.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E07 | Capacity and ability to express reasoned ideas by using rhetoric and contributions from new argumentation theories, as well as communicative techniques applied to persuasion. |
| E14 | Capacity to experiment and innovate by learning and using techniques and methods applied to improvement of quality and self-assessment processes. Develop capacity for autonomous learning, adaptation to change and creativity-driven innovation. |
| E16 | Critical knowledge of media influence on Education and of the relation of the media with schools, as well as of the potential of the new Information and Communication Technologies and multimedia systems for development of off-site learning and knowledge. |
| E18 | Egalitarian awareness with regards to individuals and peoples, respect for international human rights, and knowledge of the great cultural or civilising trends related to individual and collective fundamental values. |
| G04 | Ethical commitment and professional ethics. |
| G05 | Gain knowledge and understanding of Journalism by acquiring rational and critical knowledge of world current affairs in order to understand social phenomena that occur in society today. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Not established. | |
| Additional outcomes | |
| Description | |
| To "read" media texts so that they can be transmitted according to their own and critical interpretation. To understand media texts in standard English. To build media discourses autonomously. To know the consumption patterns in the mass media and in the new digital media. To appreciate the relevance of media literacy and media education in the processes of shaping a political and active citizenship. To question journalistic messages in their socio-economic context. To understand the rhetoric of the different languages ¿¿of the media, from the cinema, radio, press and television to the new media. To describe in a general way the operation of the media, especially in the political, economic and cultural aspects that influence the communicative intentions or the persuasive implications. To analyze audiovisual, graphic and written texts and know how to distinguish the models of reality that they present. |
|
6. Units / Contents
-
Unit 1: Education and Media Literacy: Key Concepts
-
Unit 2: Rhetoric of the media (the word, the writing, the image).
-
Unit 3: Stereotypes in cinema and advertising: transmission of values ¿¿and points of view
-
Unit 4: Critical analysis of the television and radio show
-
Unit 5: Interpretive models of news and information in the press: the frames of reference
-
Unit 6: Media for Education
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Lectures | 1.16 | 29 | N | N | |||
| In-class Debates and forums [ON-SITE] | Cooperative / Collaborative Learning | 0.52 | 13 | Y | N | |||
| Group tutoring sessions [ON-SITE] | Cooperative / Collaborative Learning | 0.39 | 9.75 | Y | N | |||
| Writing of reports or projects [OFF-SITE] | Guided or supervised work | 1.68 | 42 | Y | Y | |||
| Project or Topic Presentations [ON-SITE] | Individual presentation of projects and reports | 0.33 | 8.25 | Y | Y | |||
| Study and Exam Preparation [OFF-SITE] | Self-study | 1.92 | 48 | Y | N | |||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Final test | 40.00% | 50.00% | |
| Fieldwork assessment | 45.00% | 50.00% | |
| Assessment of problem solving and/or case studies | 15.00% | 0.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:To make a weighted average, a 4 must be obtained as a cut-off mark both in the practical project and in the theoretical exam. Otherwise the failed parts of the subjects must be retaken in the extraordinary call.
In this case, a 4.5 will appear in the minutes of the ordinary call, which indicates that the subject is failed, at the expense of reaching the final mark in the retake exam.
To pass the course, it is necessary to score at least a 5 on average, taking into account all the evaluable items and their weightings.
All material explained in class is likely to be examination material.
This course does not keep grades from one course to another. If the average in the retake exam does not give a 5, the whole subject must be retaken.
This planning may be adapted and undergo slight modifications in the event that any extraordinary measure related to the pandemic is undertaken.
However, even in an unforeseen scenario, an attempt will be made to maintain the evaluation percentages with maximum fidelity. -
Non-continuous evaluation:In the non-continuous evaluation, the students present the practical project and take the final exam. The percentages differ from those of continuous assessment, 50% corresponding to the theoretical exam and 50% to the practical project.
The evaluation material will be the same for the students who take advantage of this modality, and it is their responsibility to get the study material, regardless of whether or not he or she goes to the virtual campus.
All material explained in class is likely to be examination material.
This course does not keep grades from one course to another. If the average in the extraordinary does not give a 5, the whole subject must be retaken.
To make a weighted average, a 4 must be obtained as a cut-off mark both in the practical project and in the theoretical exam. Otherwise the failed parts must be recovered in the retake exam.
In this case, a 4.5 will appear in the minutes of the ordinary call, which indicates that the subject has failed, at the expense of reaching the final grade final in the retake exam.
To pass the course, it is necessary to score at least a 5 on average taking into account all the evaluable items and their weightings.
This planning may be adapted and undergo slight modifications in the event that any extraordinary measure related to the pandemic is undertaken.
However, even in an unforeseen scenario, an attempt will be made to maintain the evaluation percentages with maximum fidelity to what is stated in this guide.
Specifications for the resit/retake exam:
The same results as in the ordinary call must be presented. In other words, the retake exam does not exclude the realization of practical tasks.
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Unit 1 (de 6): Education and Media Literacy: Key Concepts | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4.1 |
| In-class Debates and forums [PRESENCIAL][Cooperative / Collaborative Learning] | 2.1 |
| Group tutoring sessions [PRESENCIAL][Cooperative / Collaborative Learning] | 1.6 |
| Writing of reports or projects [AUTÓNOMA][Guided or supervised work] | 7 |
| Project or Topic Presentations [PRESENCIAL][Individual presentation of projects and reports] | 1.3 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 8 |
| Unit 2 (de 6): Rhetoric of the media (the word, the writing, the image). | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4.8 |
| In-class Debates and forums [PRESENCIAL][Cooperative / Collaborative Learning] | 2.1 |
| Group tutoring sessions [PRESENCIAL][Cooperative / Collaborative Learning] | 1.6 |
| Writing of reports or projects [AUTÓNOMA][Guided or supervised work] | 7 |
| Project or Topic Presentations [PRESENCIAL][Individual presentation of projects and reports] | 1.3 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 8 |
| Unit 3 (de 6): Stereotypes in cinema and advertising: transmission of values ¿¿and points of view | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4.8 |
| In-class Debates and forums [PRESENCIAL][Cooperative / Collaborative Learning] | 2.1 |
| Group tutoring sessions [PRESENCIAL][Cooperative / Collaborative Learning] | 1.6 |
| Writing of reports or projects [AUTÓNOMA][Guided or supervised work] | 7 |
| Project or Topic Presentations [PRESENCIAL][Individual presentation of projects and reports] | 1.3 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 8 |
| Unit 4 (de 6): Critical analysis of the television and radio show | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4.8 |
| In-class Debates and forums [PRESENCIAL][Cooperative / Collaborative Learning] | 2.1 |
| Group tutoring sessions [PRESENCIAL][Cooperative / Collaborative Learning] | 1.6 |
| Writing of reports or projects [AUTÓNOMA][Guided or supervised work] | 7 |
| Project or Topic Presentations [PRESENCIAL][Individual presentation of projects and reports] | 1.3 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 8 |
| Unit 5 (de 6): Interpretive models of news and information in the press: the frames of reference | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 4.8 |
| In-class Debates and forums [PRESENCIAL][Cooperative / Collaborative Learning] | 2.1 |
| Group tutoring sessions [PRESENCIAL][Cooperative / Collaborative Learning] | 1.6 |
| Writing of reports or projects [AUTÓNOMA][Guided or supervised work] | 7 |
| Project or Topic Presentations [PRESENCIAL][Individual presentation of projects and reports] | 1.3 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 8 |
| Unit 6 (de 6): Media for Education | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5.7 |
| In-class Debates and forums [PRESENCIAL][Cooperative / Collaborative Learning] | 2.5 |
| Group tutoring sessions [PRESENCIAL][Cooperative / Collaborative Learning] | 1.75 |
| Writing of reports or projects [AUTÓNOMA][Guided or supervised work] | 7 |
| Project or Topic Presentations [PRESENCIAL][Individual presentation of projects and reports] | 1.75 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 8 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
