1. General information
Course:
STRATEGIC MANAGEMENT
Code:
54327
Type:
CORE COURSE
ECTS credits:
6
Degree:
329 - UNDERGRADUATE DEGREE PROGRAMME IN BUSINESS MANAGEMENT AND ADMINISTRATION (TA)
Academic year:
2020-21
Center:
15 - FACULTY OF SOCIAL SCIENCES AND INFORMATION TECHNOLOGIES
Group(s):
60
61
Year:
4
Duration:
First semester
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
SANTIAGO GUTIERREZ BRONCANO
- Group(s):
61
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencia Sociales y Tecnologías de la Información / Desp. Vicerrectorado
ADMINISTRACIÓN DE EMPRESAS
926051840
santiago.gutierrez@uclm.es
Lecturer:
CARLOS MARTÍN HERNÁNDEZ
- Group(s):
60
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencia Sociales y Tecnologías de la Información
ADMINISTRACIÓN DE EMPRESAS
Carlos.Martin@uclm.es
2. Pre-Requisites
We strongly suggest that students, previous to enrolling in this program, take the classes imparted by the teaching staff of Business Organization that pertain to the Business Administration and Direction program. Furthermore, it is highly recommended for students to have mastered material that relates to the primary areas of Business functionality.
To complete the assignments and work given in the course, it is convenient for the student to be able to independently research information pertaining to the material taught in class, for them to correctly interpret such information, for them to be able to complete a critical analysis of the information, to formula through their own reasoning valid hypotheses regarding class information as well as for them to properly present their information through speech or writing.
3. Justification in the curriculum, relation to other subjects and to the profession
¨Strategic Management¨ is a mandatory course that will be taught in the fourth year of the Business Administration and Management major.
During the course, the students will acquire a global perspective of business management that, inkeeping with their relation to their economic environment, will allow them to analyze and establish opportunities and threats to the company, the strengths, weaknesses, resources, capacities and limits that face the enterprise, such that they will gain the knowledge of how to formulate strategies and take decisions that generate competitive advantages in order to achieve their desired goals.as
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E01 | Develop the ability to manage and run a company or organization, understand their competitive and institutional position, and identify their strengths and weaknesses. |
| E02 | Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization. |
| E04 | Incorporate the ability to integrate into any functional area of ¿¿a business or organization to perform and be able to lead any given task. |
| E05 | Develop the ability to analyze any information on the situation and possible development of a company and transform it into a business opportunity. |
| E06 | Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization. |
| E10 | Understand how people behave within organizations to manage individuals and workgroups from a human resources perspective. |
| G01 | Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence. |
| G03 | Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions. |
| G05 | Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Know the theories and organizational models of companies from structural and behavioral perspectives to ensure their effective and efficient functioning, paying special attention to human aspects in organizations. | |
| Listen, negotiate, convince and defend arguments both in oral and writing ways. | |
| Search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others. | |
| Work out problems in creative and innovative ways. | |
| Additional outcomes | |
| Not established. |
6. Units / Contents
-
Unit 1: The nature of Strategic Management
-
Unit 2: Mission, Objectives and Values of the Company
-
Unit 3: Analysis of the environment
-
Unit 4: Internal analysis of the company
-
Unit 5: Competitive advantages and strategies
-
Unit 6: Strategies based of the characteristics of the sector
-
Unit 7: Strategic Management development of the company
-
Unit 8: Evaluation and implantation of strategy
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Lectures | E01 E02 E04 E05 E06 E10 | 1.2 | 30 | N | N | ||
| Class Attendance (practical) [ON-SITE] | Practical or hands-on activities | E01 E02 E04 E06 G01 G03 | 0.6 | 15 | Y | N | ||
| Writing of reports or projects [OFF-SITE] | Group Work | E01 E02 E04 E05 E06 G01 | 0.4 | 10 | Y | N | ||
| Group tutoring sessions [ON-SITE] | Guided or supervised work | G03 G05 | 0.5 | 12.5 | N | N | ||
| Study and Exam Preparation [OFF-SITE] | Self-study | E01 E02 E04 E06 G01 G03 G05 | 1.8 | 45 | N | N | ||
| Final test [ON-SITE] | Assessment tests | E01 E02 E04 E05 E06 E10 G01 G03 G05 | 0.1 | 2.5 | Y | Y | ||
| Writing of reports or projects [OFF-SITE] | Self-study | E01 E02 E04 E06 G01 | 1.4 | 35 | Y | N | ||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
| Total credits of out of class work: 3.6 | Total hours of out of class work: 90 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Final test | 70.00% | 70.00% | The final test will consist of multiple choice questions, theoretical questions and/or cases. The final test of the continuous assessment will not be the same as the final test of the non-continuous assessment. The latter will be more complete. |
| Other methods of assessment | 30.00% | 30.00% | This will include class participation, activities that will require attendence, individual classwork, evaluations and/or group projects |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:By default, the student will be assigned this type of evaluation: if the student does not want to be evaluated through continuous assessment in the ordinary call, he/she must expressly resign within the established period. By renouncing this call, the student also renounces the grades of the practices carried out until that moment, not being able to return to that evaluation afterwards, nor recover those grades. No minimum grades are established for any of the continuous assessment activities, so the course is passed with an overall grade (sum of the individual grades weighted for each of the assessment activities) of at least 50 points out of 100.
-
Non-continuous evaluation:In order to qualify for this type of evaluation, the student must expressly waive continuous assessment following the procedure established for this purpose. There are no minimums for any part of the non-continuous assessment, so the course is passed with an overall mark of at least 50 points out of 100.
Specifications for the resit/retake exam:
Same as the ordinary one.
Specifications for the second resit / retake exam:
In this call, the student must carry out the evaluation corresponding to the non-continuous evaluation. In this call, the student must carry out the evaluation corresponding to the non-continuous evaluation. No minimums are established for any of the parts of the non-continuous evaluation, so the course is passed with an overall mark of at least 50 points out of 100.
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 30 |
| Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities] | 15 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 10 |
| Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 12.5 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 45 |
| Final test [PRESENCIAL][Assessment tests] | 2.5 |
| Writing of reports or projects [AUTÓNOMA][Self-study] | 35 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
