There are no prerequisites.
It is recommended to have previously studied the subject Marketing Fundamentals (2nd GADE Course).
The subject Marketing Management is considered as a continuity of the contents included in the subject of Marketing Fundamentals (taught in the second semester of 2nd Grade).
In this sense, it is intended to deepen the concepts related to the basic marketing tools: product, price, distribution and communication, giving the student greater ability to learn and respond to the challenges posed by the direction and commercial management of organizations.
Analogous to the subject Fundamentals of Marketing, the achievement of relevant skills and abilities within this scope of work in the company is intended.
|E01||Develop the ability to manage and run a company or organization, understand their competitive and institutional position, and identify their strengths and weaknesses.|
|E02||Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization.|
|E03||Develop and enhance the ability to establish the planning and organization of any task in a company with the ultimate goal of helping make business decisions.|
|E05||Develop the ability to analyze any information on the situation and possible development of a company and transform it into a business opportunity.|
|E06||Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization.|
|E08||Ability to produce financial information, relevant to the decision-making process.|
|E12||Understand the role of institutions and agents in economic and social activities|
|G01||Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence.|
|G03||Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions.|
|G04||Ability to use and develop information and communication technologies and to apply them to the corresponding business department by using specific programmes for these business areas.|
|G05||Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations.|
|Course learning outcomes|
|Apply the tools and methods for the quantitative analysis of the company and its environment.|
|Know the processes aimed at creating, communicating, supplying and exchanging products and services in the market that have value for customers, companies and society in general.|
|Search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others.|
|Relate marketing with the different areas and activities of the business system. Think about the marketing management of companies under a market perspective and the forces that operate in it. Transmit to the student the concepts, terminology and philosophy of the marketing area. Identify the set of product policy activities, pricing, distribution and commercial communication available to the company. Understand the general process of making decisions related to each of the marketing variables for the efficient development of a marketing plan.|
All training activities will be recoverable, in other words, there must be an alternative evaluation test that allows to reassess the acquisition of the same skills in the ordinary, extraordinary and special call for completion. If exceptionally, the evaluation of any of the training activities cannot be recovered, it must be specified in the description and be expressly authorized by the department.
|Training Activity||Methodology||Related Competences||ECTS||Hours||As||Com||Description|
|Class Attendance (theory) [ON-SITE]||Lectures||E01 E02 E03 E05 E06 E08 E12 G01 G03 G04||1.44||36||N||N|
|Class Attendance (practical) [ON-SITE]||Combination of methods||E01 E02 E05 E08 G01 G03||0.72||18||Y||N|
|Writing of reports or projects [OFF-SITE]||Group Work||E01 E02 E05 E08 G01 G03 G04 G05||1.6||40||Y||N|
|Project or Topic Presentations [ON-SITE]||Group Work||E01 E02 E03 E05 E08 G01 G03 G04 G05||0.16||4||Y||N|
|Final test [ON-SITE]||Assessment tests||E01 E02 E03 E05 E06 G01 G03||0.08||2||Y||Y|
|Study and Exam Preparation [OFF-SITE]||Self-study||E01 E02 E03 E05 E06 E08 G01 G03 G04 G05||2||50||N||N|
|Total credits of in-class work: 2.4||Total class time hours: 60|
|Total credits of out of class work: 3.6||Total hours of out of class work: 90|
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
|Evaluation System||Continuous assessment||Non-continuous evaluation *||Description|
|Final test||60.00%||100.00%||Theoretical-practical final exam.|
|Progress Tests||30.00%||0.00%||Continuous performance of WORK IN GROUP throughout the semester (with a partial delivery in the middle of the semester and full delivery at the end of the semester). It is mandatory to present the work orally with the rest of the classmates that make up the group. Otherwise, the qualification of this part would be annulled.|
|Assessment of problem solving and/or case studies||5.00%||0.00%||Realization EVALUABLE CLASS PRACTICES. The student will also have the option of carrying out a series of "SUPPORT ACTIVITIES", which will take place both during school hours and through its delivery in the virtual campus.|
|Assessment of active participation||5.00%||0.00%||Active participation of the student in class in practices and other support activities.|
|Not related to the syllabus/contents|
|Class Attendance (theory) [PRESENCIAL][Lectures]||36|
|Class Attendance (practical) [PRESENCIAL][Combination of methods]||18|
|Writing of reports or projects [AUTÓNOMA][Group Work]||40|
|Project or Topic Presentations [PRESENCIAL][Group Work]||4|
|Final test [PRESENCIAL][Assessment tests]||2|
|Study and Exam Preparation [AUTÓNOMA][Self-study]||50|