1. General information
Course:
MARKETING COMMUNICATION
Code:
54342
Type:
ELECTIVE
ECTS credits:
4.5
Degree:
320 - UNDERGRADUATE DEGREE IN BUSINESS MANAGEMENT AND ADMINISTRATION (CR)
Academic year:
2022-23
Center:
403 - FACULTY OF LAW AND SOCIAL SCIENCES OF C. REAL
Group(s):
20
29
Year:
4
Duration:
C2
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
ROCIO CARRANZA VALLEJO
- Group(s):
20
29
Building/Office
Department
Phone number
Email
Office hours
Módulo E/1.07
ADMINISTRACIÓN DE EMPRESAS
902204100
Rocio.Carranza@uclm.es
Lecturer:
DAVID MARTIN-CONSUEGRA NAVARRO
- Group(s):
20
29
Building/Office
Department
Phone number
Email
Office hours
Facultad de Derecho y Ciencias Sociales. Módulo E. D 1.06
ADMINISTRACIÓN DE EMPRESAS
902204100 Ext.3545
david.martin@uclm.es
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E01 | Develop the ability to manage and run a company or organization, understand their competitive and institutional position, and identify their strengths and weaknesses. |
| E02 | Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization. |
| E06 | Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization. |
| G01 | Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence. |
| G03 | Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions. |
| G04 | Ability to use and develop information and communication technologies and to apply them to the corresponding business department by using specific programmes for these business areas. |
| G05 | Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others. | |
| Work autonomously and with personal initiative. | |
| Work out problems in creative and innovative ways. | |
| Know the analytical models and techniques of the economic and legal environment currently faced by enterprises, with special attention given to the search for opportunities and the anticipation of potential changes. | |
| Know the processes aimed at creating, communicating, supplying and exchanging products and services in the market that have value for customers, companies and society in general. | |
| Know the theories and organizational models of companies from structural and behavioral perspectives to ensure their effective and efficient functioning, paying special attention to human aspects in organizations. | |
| Assume social and ethical responsibilities in business decision-making. | |
| Additional outcomes | |
| Description | |
6. Units / Contents
-
Unit 1:
-
Unit 2:
-
Unit 3:
-
Unit 4:
-
Unit 5:
-
Unit 6:
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Lectures | E01 E02 G01 | 0.8 | 20 | N | N | ||
| Class Attendance (practical) [ON-SITE] | Combination of methods | E01 E02 E06 G01 G03 G05 | 0.6 | 15 | Y | N | ||
| Writing of reports or projects [OFF-SITE] | Group Work | E01 E02 E06 G03 G04 G05 | 1.2 | 30 | Y | N | ||
| Project or Topic Presentations [ON-SITE] | Group Work | E06 G03 G05 | 0.2 | 5 | Y | N | ||
| Group tutoring sessions [ON-SITE] | Group Work | E01 E02 E06 G03 G04 G05 | 0.1 | 2.5 | Y | N | ||
| Study and Exam Preparation [OFF-SITE] | Self-study | E02 G03 G04 G05 | 1.5 | 37.5 | N | N | ||
| Final test [ON-SITE] | Assessment tests | G01 | 0.1 | 2.5 | Y | Y | ||
| Total: | 4.5 | 112.5 | ||||||
| Total credits of in-class work: 1.8 | Total class time hours: 45 | |||||||
| Total credits of out of class work: 2.7 | Total hours of out of class work: 67.5 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Final test | 40.00% | 100.00% | |
| Progress Tests | 50.00% | 0.00% | |
| Assessment of problem solving and/or case studies | 5.00% | 0.00% | |
| Assessment of active participation | 5.00% | 0.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:Evaluation criteria not defined
-
Non-continuous evaluation:Evaluation criteria not defined
Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 20 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 15 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 30 |
| Project or Topic Presentations [PRESENCIAL][Group Work] | 5 |
| Group tutoring sessions [PRESENCIAL][Group Work] | 2.5 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 37.5 |
| Final test [PRESENCIAL][Assessment tests] | 2.5 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources