It is recommended to have passed previous subjects lectured by the Business Administration Department related to functional strategies in the firm (marketing, operations, human resource management, etc).
Strategic Management is a mandatory course needed to obtain the Grade in Business Management and Administration. In this course, students will get a global perspective of companies management using a general model of strategic management that is established in three main blocks of actions: strategic analysis, strategy formulation, and strategy implementation. The understanding of these three phases of strategic management will be useful for students to analyse a firm's competitive environment and its internal resources and capabilities, in order to take decisions that allow a company to achieve a sustainable competitive advantage.
|E01||Develop the ability to manage and run a company or organization, understand their competitive and institutional position, and identify their strengths and weaknesses.|
|E02||Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization.|
|E04||Incorporate the ability to integrate into any functional area of ¿¿a business or organization to perform and be able to lead any given task.|
|E05||Develop the ability to analyze any information on the situation and possible development of a company and transform it into a business opportunity.|
|E06||Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization.|
|E10||Understand how people behave within organizations to manage individuals and workgroups from a human resources perspective.|
|G01||Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence.|
|G03||Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions.|
|G05||Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations.|
|Course learning outcomes|
|Work out problems in creative and innovative ways.|
|Search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others.|
|Know the theories and organizational models of companies from structural and behavioral perspectives to ensure their effective and efficient functioning, paying special attention to human aspects in organizations.|
|-To use rightly the concepts and theory of Strategic Management.
-To know how to assess the interrelations between a firm and its environment.
-To identify threats and opportunities from the environment, and strengths and weaknesses from the organization.
-To formulate competitive or business strategies.
-To know how to apply Strategic Management tools and models to business practice.
|Training Activity||Methodology||Related Competences||ECTS||Hours||As||Com||Description|
|Class Attendance (theory) [ON-SITE]||Lectures||E01 E02 E04 E05 E06 E10||1.2||30||N||N|
|Class Attendance (practical) [ON-SITE]||Practical or hands-on activities||E01 E02 E04 E06 G01 G03||0.6||15||N||N|
|Writing of reports or projects [OFF-SITE]||Self-study||E01 E02 E04 E06 G01||1.4||35||Y||Y|
|Writing of reports or projects [OFF-SITE]||Group Work||E01 E02 E04 E05 E06 E10 G01 G05||0.4||10||Y||Y|
|Individual tutoring sessions [ON-SITE]||Other Methodologies||G01 G05||0.5||12.5||N||N|
|Study and Exam Preparation [OFF-SITE]||Self-study||E01 E02 E04 E06 G01 G03 G05||1.8||45||N||N|
|Final test [ON-SITE]||Assessment tests||E01 E02 E04 E05 E06 E10 G01 G03 G05||0.1||2.5||Y||Y|
|Total credits of in-class work: 2.4||Total class time hours: 60|
|Total credits of out of class work: 3.6||Total hours of out of class work: 90|
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
|Evaluation System||Continuous assessment||Non-continuous evaluation *||Description|
|Final test||70.00%||100.00%||The final test will include multiple choice questions, a business case and/or theory questions|
|Other methods of assessment||30.00%||0.00%||In-class participation, group work, and other in-class activities|
|Not related to the syllabus/contents|
|Class Attendance (theory) [PRESENCIAL][Lectures]||30|
|Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities]||15|
|Writing of reports or projects [AUTÓNOMA][Self-study]||35|
|Writing of reports or projects [AUTÓNOMA][Group Work]||10|
|Individual tutoring sessions [PRESENCIAL][Other Methodologies]||12.5|
|Study and Exam Preparation [AUTÓNOMA][Self-study]||45|
|Final test [PRESENCIAL][Assessment tests]||2.5|
|General comments about the planning:||Activities planning will be adjusted to the Academic schedule set up by the UCLM|
|Author(s)||Title||Book/Journal||Citv||Publishing house||ISBN||Year||Description||Link||Catálogo biblioteca|
|Grant, R.||Dirección Estratégica:Conceptos, técnicas y aplicaciones, 4ª edición||Madrid||Civitas||978-84-470-4653-9||2014|
|Grant, R.M.||Contemporary Strategy Analysis, Ninth edition||Libro||West Sussex||Wiley||9781119120841||2016|
|Guerras, L.A. y Navas, J.E.||Dirección Estratégica de la Empresa, 5ª edición||Madrid||Thomson-Civitas||9788447053346||2015|
|Hill, C. y Jones, G.||Administración estratégica: un enfoque integrado||Madrid||McGraw-Hill||958-8308-66-1||2008|
|Johnson, G., Scholes, K. y Whittington, R.||Dirección Estratégica||Madrid||Prentice-Hall||9788420546186||2006|
|Navas, J.E. y Guerras, L.A.||Casos de Dirección Estratégica de la Empresa||Madrid||Thomson-Civitas||9788447048984||2014|
|Porter, M.||Estrategia competitiva: técnicas para el análisis de la empresa y sus competidores||Madrid||Pirámide||9788436823387||2009|