Guías Docentes Electrónicas
1. General information
ECTS credits:
Academic year:
20  29  25 
First quarter
Main language:
Second language:
Use of additional languages:
English Friendly:
Web site:
Lecturer: MARIO JAVIER DONATE MANZANARES - Group(s): 20  29 
Phone number
Office hours
Facultad de Derecho y Ciencias Sociales, módulo d, desp. 2
926295300; Ext. 6323

Lecturer: MANUEL VILLASALERO DIAZ - Group(s): 25 
Phone number
Office hours
Paraninfo/Module D, Office 3
+34 926 05 25 18
The information about office hours will be supplied at the beginning of the course.

2. Pre-Requisites

It is recommended to have passed previous subjects lectured by the Business Administration Department related to functional strategies in the firm (marketing, operations, human resource management, etc). 


3. Justification in the curriculum, relation to other subjects and to the profession

Strategic Management is a mandatory course needed to obtain the Grade in Business Management and Administration. In this course, students will get a global perspective of companies management using a general model of strategic management that is established in three main blocks of actions: strategic analysis, strategy formulation, and strategy implementation. The understanding of these three phases of strategic management will be useful for students to analyse a firm's competitive environment and its internal resources and capabilities, in order to take decisions that allow a company to achieve a sustainable competitive advantage.

4. Degree competences achieved in this course
Course competences
Code Description
E01 Develop the ability to manage and run a company or organization, understand their competitive and institutional position, and identify their strengths and weaknesses.
E02 Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization.
E04 Incorporate the ability to integrate into any functional area of ¿¿a business or organization to perform and be able to lead any given task.
E05 Develop the ability to analyze any information on the situation and possible development of a company and transform it into a business opportunity.
E06 Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization.
E10 Understand how people behave within organizations to manage individuals and workgroups from a human resources perspective.
G01 Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence.
G03 Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions.
G05 Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations.
5. Objectives or Learning Outcomes
Course learning outcomes
Work out problems in creative and innovative ways.
Search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others.
Know the theories and organizational models of companies from structural and behavioral perspectives to ensure their effective and efficient functioning, paying special attention to human aspects in organizations.
Additional outcomes
-To use rightly the concepts and theory of Strategic Management.
-To know how to assess the interrelations between a firm and its environment.
-To identify threats and opportunities from the environment, and strengths and weaknesses from the organization.
-To formulate competitive or business strategies.
-To know how to apply Strategic Management tools and models to business practice.
6. Units / Contents
  • Unit 1: The nature of Strategic Management
  • Unit 2: Mission, objectives and values for firms
  • Unit 3: Environment analysis
  • Unit 4: Company internal analysis
  • Unit 5: Competitive advantage and strategy
  • Unit 6: Strategies based on industry characteristics
  • Unit 7: Directions for the strategic development of the firm
  • Unit 8: Assesment and strategy implementation
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences ECTS Hours As Com Description
Class Attendance (theory) [ON-SITE] Lectures E01 E02 E04 E05 E06 E10 1.2 30 N N
Class Attendance (practical) [ON-SITE] Practical or hands-on activities E01 E02 E04 E06 G01 G03 0.6 15 N N
Writing of reports or projects [OFF-SITE] Self-study E01 E02 E04 E06 G01 1.4 35 Y Y
Writing of reports or projects [OFF-SITE] Group Work E01 E02 E04 E05 E06 E10 G01 G05 0.4 10 Y Y
Individual tutoring sessions [ON-SITE] Other Methodologies G01 G05 0.5 12.5 N N
Study and Exam Preparation [OFF-SITE] Self-study E01 E02 E04 E06 G01 G03 G05 1.8 45 N N
Final test [ON-SITE] Assessment tests E01 E02 E04 E05 E06 E10 G01 G03 G05 0.1 2.5 Y Y
Total: 6 150
Total credits of in-class work: 2.4 Total class time hours: 60
Total credits of out of class work: 3.6 Total hours of out of class work: 90

As: Assessable training activity
Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).

8. Evaluation criteria and Grading System
Evaluation System Continuous assessment Non-continuous evaluation * Description
Final test 70.00% 100.00% The final test will include multiple choice questions, a business case and/or theory questions
Other methods of assessment 30.00% 0.00% In-class participation, group work, and other in-class activities
Total: 100.00% 100.00%  
According to art. 6 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 13.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).

Evaluation criteria for the final exam:
  • Continuous assessment:
    To calculate the (final) average grade, it is mandatory to obtain at least a 25% of the total score of each part of the exam. The composition and structure of the exam will be communicated to the students in advance by the subject's lecturer. 30% of the course final grade will correspond to other activities included in the continuous asssessment system.
  • Non-continuous evaluation:
    For students not following the continuous assessment system the final test will contain the 100% of the final grade. The composition and structure of the test will be communicated to the students in advance by the subject's lecturer.

Specifications for the resit/retake exam:
Same conditions than the ordinary final exam for both continuos and nor continuous assessment systems.
Specifications for the second resit / retake exam:
The final exam corresponds to the 100% of the course assessment. The composition and structure of the exam will be communicated to the students in advance by the subject's lecturer.
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours
Class Attendance (theory) [PRESENCIAL][Lectures] 30
Class Attendance (practical) [PRESENCIAL][Practical or hands-on activities] 15
Writing of reports or projects [AUTÓNOMA][Self-study] 35
Writing of reports or projects [AUTÓNOMA][Group Work] 10
Individual tutoring sessions [PRESENCIAL][Other Methodologies] 12.5
Study and Exam Preparation [AUTÓNOMA][Self-study] 45
Final test [PRESENCIAL][Assessment tests] 2.5

Global activity
Activities hours
General comments about the planning: Activities planning will be adjusted to the Academic schedule set up by the UCLM
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
Grant, R. Dirección Estratégica:Conceptos, técnicas y aplicaciones, 4ª edición Madrid Civitas 978-84-470-4653-9 2014  
Grant, R.M. Contemporary Strategy Analysis, Ninth edition Libro West Sussex Wiley 9781119120841 2016  
Guerras, L.A. y Navas, J.E. Dirección Estratégica de la Empresa, 5ª edición Madrid Thomson-Civitas 9788447053346 2015  
Hill, C. y Jones, G. Administración estratégica: un enfoque integrado Madrid McGraw-Hill 958-8308-66-1 2008  
Johnson, G., Scholes, K. y Whittington, R. Dirección Estratégica Madrid Prentice-Hall 9788420546186 2006  
Navas, J.E. y Guerras, L.A. Casos de Dirección Estratégica de la Empresa Madrid Thomson-Civitas 9788447048984 2014  
Porter, M. Estrategia competitiva: técnicas para el análisis de la empresa y sus competidores Madrid Pirámide 9788436823387 2009  

Web mantenido y actualizado por el Servicio de informática