Guías Docentes Electrónicas
1. General information
Course:
MARKETING RESEARCH
Code:
54326
Type:
CORE COURSE
ECTS credits:
6
Degree:
320 - UNDERGRADUATE DEGREE IN BUSINESS MANAGEMENT AND ADMINISTRATION (CR)
Academic year:
2021-22
Center:
403 - FACULTY OF LAW AND SOCIAL SCIENCES OF C. REAL
Group(s):
20  21  29 
Year:
3
Duration:
C2
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer: ROCIO CARRANZA VALLEJO - Group(s): 20  21  29 
Building/Office
Department
Phone number
Email
Office hours
Módulo E/1.07
ADMINISTRACIÓN DE EMPRESAS
902204100
Rocio.Carranza@uclm.es

Lecturer: DAVID MARTIN-CONSUEGRA NAVARRO - Group(s): 20  21  29 
Building/Office
Department
Phone number
Email
Office hours
Facultad de Derecho y Ciencias Sociales. Módulo E. D 1.06
ADMINISTRACIÓN DE EMPRESAS
902204100 Ext.3545
david.martin@uclm.es

2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
Course competences
Code Description
E02 Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization.
E05 Develop the ability to analyze any information on the situation and possible development of a company and transform it into a business opportunity.
E06 Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization.
E08 Ability to produce financial information, relevant to the decision-making process.
E13 Ability to make logical representative models of the business reality
G01 Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence.
G02 Ability to understand the ethical responsibility and the code of ethics of professionals working in the field of economics. To know and apply the legislation and recognition of human rights and questions of gender equality.
G03 Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions.
G04 Ability to use and develop information and communication technologies and to apply them to the corresponding business department by using specific programmes for these business areas.
G05 Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations.
5. Objectives or Learning Outcomes
Course learning outcomes
Description
Apply the tools and methods for the quantitative analysis of the company and its environment.
Search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others.
Know the processes aimed at creating, communicating, supplying and exchanging products and services in the market that have value for customers, companies and society in general.
Additional outcomes
Description
6. Units / Contents
  • Unit 1:
  • Unit 2:
  • Unit 3:
  • Unit 4:
  • Unit 5:
  • Unit 6:
  • Unit 7:
  • Unit 8:
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences ECTS Hours As Com Description
Class Attendance (theory) [ON-SITE] Lectures G01 G02 1.12 28 N N
Class Attendance (practical) [ON-SITE] Projects based learning E05 E13 G01 G04 1.12 28 Y N
Project or Topic Presentations [ON-SITE] Group Work E05 G03 G04 G05 0.08 2 Y Y
Writing of reports or projects [OFF-SITE] Group Work E02 E05 E06 E08 E13 G03 G04 G05 1.8 45 Y N
Study and Exam Preparation [OFF-SITE] Self-study E02 G01 G02 1.2 30 N N
Study and Exam Preparation [OFF-SITE] Project/Problem Based Learning (PBL) E02 G03 G04 G05 0.6 15 N N
Final test [ON-SITE] Assessment tests G01 G02 0.08 2 Y Y
Total: 6 150
Total credits of in-class work: 2.4 Total class time hours: 60
Total credits of out of class work: 3.6 Total hours of out of class work: 90

As: Assessable training activity
Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).

8. Evaluation criteria and Grading System
Evaluation System Continuous assessment Non-continuous evaluation * Description
Final test 40.00% 100.00%
Progress Tests 60.00% 0.00%
Total: 100.00% 100.00%  
According to art. 6 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 13.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).

Evaluation criteria for the final exam:
  • Continuous assessment:
    Evaluation criteria not defined
  • Non-continuous evaluation:
    Evaluation criteria not defined

Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours
Class Attendance (theory) [PRESENCIAL][Lectures] 28
Class Attendance (practical) [PRESENCIAL][Projects based learning] 28
Project or Topic Presentations [PRESENCIAL][Group Work] 2
Writing of reports or projects [AUTÓNOMA][Group Work] 45
Study and Exam Preparation [AUTÓNOMA][Self-study] 30
Study and Exam Preparation [AUTÓNOMA][Project/Problem Based Learning (PBL)] 15
Final test [PRESENCIAL][Assessment tests] 2

Global activity
Activities hours
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
 
Investigación de mercados ESIC 978-84-7356-987-3 2014 Ficha de la biblioteca
Malhotra, Naresh K. Marketing research: an applied orientation Pearson 978-1-292-26563-6 2020  



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