1. General information
Course:
MARKETING BUSINESS MANAGEMENT
Code:
54320
Type:
CORE COURSE
ECTS credits:
6
Degree:
320 - UNDERGRADUATE DEGREE IN BUSINESS MANAGEMENT AND ADMINISTRATION (CR)
Academic year:
2021-22
Center:
403 - FACULTY OF LAW AND SOCIAL SCIENCES OF C. REAL
Group(s):
20
21
29
Year:
3
Duration:
First semester
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
MARTA RETAMOSA FERREIRO
- Group(s):
20
21
29
Building/Office
Department
Phone number
Email
Office hours
Facultad de Derecho y Ciencias Sociales. Módulo E. Despacho 1.03
ADMINISTRACIÓN DE EMPRESAS
902204100
Marta.Retamosa@uclm.es
Lecturer:
CARLOS SÁNCHEZ-CAMACHO MUÑOZ
- Group(s):
20
21
29
Building/Office
Department
Phone number
Email
Office hours
ADMINISTRACIÓN DE EMPRESAS
Carlos.SMunoz@uclm.es
2. Pre-Requisites
Not established. It is recommended to have previously studied the subject Principles of Marketing (2nd Grade ADE-Basic).
3. Justification in the curriculum, relation to other subjects and to the profession
The course Commercial Management is proposed as a continuity of the contents included in the subject of Principles of Marketing (taught in the second semester of 2nd Grade). In this sense, it is intended to deepen the concepts related to the basic tools of Marketing: product, price, distribution and communication, giving the student greater ability to learn and respond to the challenges posed by the management and commercial management of organizations. In a similar way to the subject Principles of Marketing, the aim is to achieve relevant skills and abilities within this area of work in the company.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E01 | Develop the ability to manage and run a company or organization, understand their competitive and institutional position, and identify their strengths and weaknesses. |
| E02 | Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization. |
| E03 | Develop and enhance the ability to establish the planning and organization of any task in a company with the ultimate goal of helping make business decisions. |
| E05 | Develop the ability to analyze any information on the situation and possible development of a company and transform it into a business opportunity. |
| E06 | Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization. |
| E08 | Ability to produce financial information, relevant to the decision-making process. |
| E12 | Understand the role of institutions and agents in economic and social activities |
| G01 | Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence. |
| G03 | Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions. |
| G04 | Ability to use and develop information and communication technologies and to apply them to the corresponding business department by using specific programmes for these business areas. |
| G05 | Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Apply the tools and methods for the quantitative analysis of the company and its environment. | |
| Search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others. | |
| Know the processes aimed at creating, communicating, supplying and exchanging products and services in the market that have value for customers, companies and society in general. | |
| Additional outcomes | |
| Description | |
6. Units / Contents
-
Unit 1:
-
Unit 2:
-
Unit 3:
-
Unit 4:
-
Unit 5:
-
Unit 6:
-
Unit 7:
-
Unit 8:
-
Unit 9:
-
Unit 10:
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Lectures | E01 E02 E03 E05 E06 E08 E12 G01 G03 G04 | 1.33 | 33.25 | N | N | ||
| Class Attendance (practical) [ON-SITE] | Combination of methods | E01 E02 E05 E08 G01 G03 | 0.67 | 16.75 | Y | N | ||
| Writing of reports or projects [OFF-SITE] | Group Work | E01 E02 E05 E08 G01 G03 G04 G05 | 1.76 | 44 | Y | N | ||
| Final test [ON-SITE] | Assessment tests | E01 E02 E03 E05 E06 G01 G03 | 0.08 | 2 | Y | Y | ||
| Study and Exam Preparation [OFF-SITE] | Self-study | E01 E02 E03 E05 E08 G01 G03 G04 G05 | 2.16 | 54 | N | N | ||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.08 | Total class time hours: 52 | |||||||
| Total credits of out of class work: 3.92 | Total hours of out of class work: 98 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Assessment of problem solving and/or case studies | 5.00% | 0.00% | |
| Progress Tests | 30.00% | 0.00% | |
| Assessment of active participation | 5.00% | 0.00% | |
| Final test | 60.00% | 100.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:Evaluation criteria not defined
-
Non-continuous evaluation:Evaluation criteria not defined
Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 36 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 18 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 4 |
| Final test [PRESENCIAL][Assessment tests] | 40 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 50 |
| Global activity | |
|---|---|
| Activities | hours |
