The basic objective of Marketing is that the student learns the key concepts and tools for
Understand the role and management of Marketing within organizations, within the framework of a dynamic and competitive environment. At the same time
The aim is to achieve the necessary skills and capacities to carry out the functions of marketing planning and management in
All kinds of organizations.
Course competences | |
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Code | Description |
E01 | Develop the ability to manage and run a company or organization, understand their competitive and institutional position, and identify their strengths and weaknesses. |
E02 | Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization. |
E03 | Develop and enhance the ability to establish the planning and organization of any task in a company with the ultimate goal of helping make business decisions. |
E05 | Develop the ability to analyze any information on the situation and possible development of a company and transform it into a business opportunity. |
E06 | Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization. |
E08 | Ability to produce financial information, relevant to the decision-making process. |
E12 | Understand the role of institutions and agents in economic and social activities |
G01 | Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence. |
G03 | Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions. |
G04 | Ability to use and develop information and communication technologies and to apply them to the corresponding business department by using specific programmes for these business areas. |
G05 | Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations. |
Course learning outcomes | |
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Description | |
Search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others. | |
Apply the tools and methods for the quantitative analysis of the company and its environment. | |
Know the processes aimed at creating, communicating, supplying and exchanging products and services in the market that have value for customers, companies and society in general. | |
Additional outcomes | |
Description | |
Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
Class Attendance (theory) [ON-SITE] | Lectures | E01 E02 E03 E05 E06 E08 E12 G01 G03 G04 | 1.44 | 36 | N | N | ||
Class Attendance (practical) [ON-SITE] | Combination of methods | E01 E02 E05 E08 G01 G03 | 0.72 | 18 | Y | N | ||
Writing of reports or projects [OFF-SITE] | Group Work | E01 E02 E05 E08 G01 G03 G04 G05 | 1.6 | 40 | Y | N | ||
Project or Topic Presentations [ON-SITE] | Group Work | E01 E02 E03 E05 E08 G01 G03 G04 G05 | 0.16 | 4 | Y | N | ||
Final test [ON-SITE] | Assessment tests | E01 E02 E03 E05 E06 G01 G03 G04 G05 | 0.08 | 2 | Y | Y | ||
Study and Exam Preparation [OFF-SITE] | Self-study | E01 E02 E03 E05 E06 E08 G01 G03 G04 G05 | 2 | 50 | N | N | ||
Total: | 6 | 150 | ||||||
Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
Total credits of out of class work: 3.6 | Total hours of out of class work: 90 |
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
Final test | 60.00% | 100.00% | |
Progress Tests | 30.00% | 0.00% | |
Assessment of problem solving and/or case studies | 5.00% | 0.00% | |
Assessment of active participation | 5.00% | 0.00% | |
Total: | 100.00% | 100.00% |
Not related to the syllabus/contents | |
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Hours | hours |
Class Attendance (theory) [PRESENCIAL][Lectures] | 36 |
Class Attendance (practical) [PRESENCIAL][Combination of methods] | 18 |
Writing of reports or projects [AUTÓNOMA][Group Work] | 40 |
Project or Topic Presentations [PRESENCIAL][Group Work] | 4 |
Final test [PRESENCIAL][Assessment tests] | 2 |
Study and Exam Preparation [AUTÓNOMA][Self-study] | 50 |
Global activity | |
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Activities | hours |