Guías Docentes Electrónicas
1. General information
ECTS credits:
Academic year:
20  21  29 
Main language:
Second language:
Use of additional languages:
English Friendly:
Web site:
Lecturer: ANGEL MILLAN CAMPOS - Group(s): 20  21  29 
Phone number
Office hours
Facultad de Derecho y Ciencias Sociales. Módulo E. D 1.03
902204100 Ext.3597

2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession

The basic objective of Marketing is that the student learns the key concepts and tools for
Understand the role and management of Marketing within organizations, within the framework of a dynamic and competitive environment. At the same time
The aim is to achieve the necessary skills and capacities to carry out the functions of marketing planning and management in
All kinds of organizations.

4. Degree competences achieved in this course
Course competences
Code Description
E01 Develop the ability to manage and run a company or organization, understand their competitive and institutional position, and identify their strengths and weaknesses.
E02 Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization.
E03 Develop and enhance the ability to establish the planning and organization of any task in a company with the ultimate goal of helping make business decisions.
E05 Develop the ability to analyze any information on the situation and possible development of a company and transform it into a business opportunity.
E06 Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization.
E08 Ability to produce financial information, relevant to the decision-making process.
E12 Understand the role of institutions and agents in economic and social activities
G01 Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence.
G03 Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions.
G04 Ability to use and develop information and communication technologies and to apply them to the corresponding business department by using specific programmes for these business areas.
G05 Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations.
5. Objectives or Learning Outcomes
Course learning outcomes
Apply the tools and methods for the quantitative analysis of the company and its environment.
Search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others.
Know the processes aimed at creating, communicating, supplying and exchanging products and services in the market that have value for customers, companies and society in general.
Additional outcomes
6. Units / Contents
  • Unit 1: Marketing Introduction
  • Unit 2: Marketing and Management
  • Unit 3: Marketing Environtment
  • Unit 4: Consumer Behavior
  • Unit 5: Industrial Marketing
  • Unit 6: Marketing Research
  • Unit 7: Marketing Strategies and competitive analysis
  • Unit 8:
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences ECTS Hours As Com Description
Class Attendance (theory) [ON-SITE] Lectures E01 E02 E03 E05 E06 E08 E12 G01 G03 G04 1.44 36 N N
Class Attendance (practical) [ON-SITE] Combination of methods E01 E02 E05 E08 G01 G03 0.72 18 Y N
Writing of reports or projects [OFF-SITE] Group Work E01 E02 E05 E08 G01 G03 G04 G05 1.6 40 Y N
Project or Topic Presentations [ON-SITE] Group Work E01 E02 E03 E05 E08 G01 G03 G04 G05 0.16 4 Y N
Final test [ON-SITE] Assessment tests E01 E02 E03 E05 E06 G01 G03 G04 G05 0.08 2 Y Y
Study and Exam Preparation [OFF-SITE] Self-study E01 E02 E03 E05 E06 E08 G01 G03 G04 G05 2 50 N N
Total: 6 150
Total credits of in-class work: 2.4 Total class time hours: 60
Total credits of out of class work: 3.6 Total hours of out of class work: 90

As: Assessable training activity
Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).

8. Evaluation criteria and Grading System
Evaluation System Continuous assessment Non-continuous evaluation * Description
Final test 60.00% 100.00%
Progress Tests 30.00% 0.00%
Assessment of problem solving and/or case studies 5.00% 0.00%
Assessment of active participation 5.00% 0.00%
Total: 100.00% 100.00%  
According to art. 6 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 13.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).

Evaluation criteria for the final exam:
  • Continuous assessment:
    Evaluation criteria not defined
  • Non-continuous evaluation:
    Evaluation criteria not defined

Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours
Class Attendance (theory) [PRESENCIAL][Lectures] 36
Class Attendance (practical) [PRESENCIAL][Combination of methods] 18
Writing of reports or projects [AUTÓNOMA][Group Work] 40
Project or Topic Presentations [PRESENCIAL][Group Work] 4
Final test [PRESENCIAL][Assessment tests] 2
Study and Exam Preparation [AUTÓNOMA][Self-study] 50

Global activity
Activities hours
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
Agueda Esteban Talaya Fundamentos de Marketing Torrejón de Ardoz ESIC 978-84-7356-891-3 2013  
Philip Kotler/Gary Armstrong Principles of Marketing Prentice-Hall 9780136079415 2010  

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