1. General information
Course:
MARKETING COMMUNICATION
Code:
54342
Type:
ELECTIVE
ECTS credits:
4.5
Degree:
318 - UNDERGRADUATE DEGREE IN BUSINESS MANAGEMENT AND ADMINISTRATION (TO)
Academic year:
2022-23
Center:
6 - FACULTY OF LAW AND SOCIAL SCIENCES
Group(s):
43
45
40
42
Year:
4
Duration:
C2
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
MARIA ASUNCION DIAZ DEL RIO
- Group(s):
40
42
45
43
Building/Office
Department
Phone number
Email
Office hours
Facultad de CC. Jurídicas y Sociales D. 2.06
ADMINISTRACIÓN DE EMPRESAS
925268800
mariaasuncion.diaz@uclm.es
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E01 | Develop the ability to manage and run a company or organization, understand their competitive and institutional position, and identify their strengths and weaknesses. |
| E02 | Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization. |
| E06 | Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization. |
| G01 | Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence. |
| G03 | Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions. |
| G04 | Ability to use and develop information and communication technologies and to apply them to the corresponding business department by using specific programmes for these business areas. |
| G05 | Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Not established. | |
| Additional outcomes | |
| Description | |
6. Units / Contents
-
Unit 1: Integrated marketing communications
-
Unit 2: Instruments and tools of commercial communication
-
Unit 3: Digital marketing from a communication perspective
-
Unit 4: Social media marketing
-
Unit 5: Effectiveness and metrics of commercial communication
-
Unit 6: Integrated communication plan
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Lectures | E01 E02 G01 | 0.8 | 20 | N | N | ||
| Class Attendance (practical) [ON-SITE] | Combination of methods | E01 E02 E06 G01 G03 G05 | 0.6 | 15 | Y | N | ||
| Writing of reports or projects [OFF-SITE] | Group Work | E01 E02 E06 G03 G04 G05 | 1.2 | 30 | Y | N | ||
| Project or Topic Presentations [ON-SITE] | Group Work | E06 G03 G05 | 0.2 | 5 | Y | N | ||
| Group tutoring sessions [ON-SITE] | Group Work | E01 E02 E06 G03 G04 G05 | 0.1 | 2.5 | Y | N | ||
| Study and Exam Preparation [OFF-SITE] | Self-study | E01 E02 E06 G03 G04 G05 | 1.5 | 37.5 | N | N | ||
| Final test [ON-SITE] | Assessment tests | G01 | 0.1 | 2.5 | Y | Y | ||
| Total: | 4.5 | 112.5 | ||||||
| Total credits of in-class work: 1.8 | Total class time hours: 45 | |||||||
| Total credits of out of class work: 2.7 | Total hours of out of class work: 67.5 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Final test | 40.00% | 100.00% | |
| Progress Tests | 50.00% | 0.00% | |
| Assessment of problem solving and/or case studies | 5.00% | 0.00% | |
| Assessment of active participation | 5.00% | 0.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:Evaluation criteria not defined
-
Non-continuous evaluation:Evaluation criteria not defined
Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 20 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 15 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 30 |
| Project or Topic Presentations [PRESENCIAL][Group Work] | 5 |
| Group tutoring sessions [PRESENCIAL][Group Work] | 2.5 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 37.5 |
| Final test [PRESENCIAL][Assessment tests] | 2.5 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
