Guías Docentes Electrónicas
1. General information
Course:
COMUNICACIÓN COMERCIAL
Code:
54342
Type:
ELECTIVE
ECTS credits:
4.5
Degree:
317 -
Academic year:
2019-20
Center:
5 -
Group(s):
12 
Year:
4
Duration:
First quarter
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer: MARIA ENCARNACION ANDRES MARTINEZ - Group(s): 12 
Building/Office
Department
Phone number
Email
Office hours
Faculty of Economic and Business Sciences/1.12
ADMINISTRACIÓN DE EMPRESAS
967599200 Ext. 2169
encarnacion.andres@uclm.es
It will be specified in Moodle once the course has started.

2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
Course competences
Code Description
E01 Develop the ability to manage and run a company or organization, understand their competitive and institutional position, and identify their strengths and weaknesses.
E02 Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization.
E06 Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization.
G01 Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence.
G03 Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions.
G04 Ability to use and develop information and communication technologies and to apply them to the corresponding business department by using specific programmes for these business areas.
G05 Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations.
5. Objectives or Learning Outcomes
Course learning outcomes
Not established.
Additional outcomes
Description
6. Units / Contents
  • Unit 1:
  • Unit 2:
  • Unit 3:
  • Unit 4:
  • Unit 5:
  • Unit 6:
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences ECTS Hours As Com R Description
Class Attendance (theory) [ON-SITE] Lectures E01 E02 G01 0.8 20 N N N
Class Attendance (practical) [ON-SITE] Combination of methods E01 E02 E06 G01 G03 G05 0.6 15 Y N N
Writing of reports or projects [OFF-SITE] Group Work E01 E02 E06 G03 G04 G05 1.2 30 Y N N
Writing of reports or projects [OFF-SITE] Self-study E02 G03 G04 G05 0.2 5 Y N N
Study and Exam Preparation [OFF-SITE] Self-study E02 G03 G04 G05 1.48 37 N N N
Final test [ON-SITE] Assessment tests G01 G03 0.1 2.5 Y Y Y
Group tutoring sessions [ON-SITE] Group Work E01 E02 E06 G03 G04 G05 0.12 3 Y N N
Total: 4.5 112.5
Total credits of in-class work: 1.62 Total class time hours: 40.5
Total credits of out of class work: 2.88 Total hours of out of class work: 72
As: Assessable training activity
Com: Training activity of compulsory overcoming
R: Rescheduling training activity
8. Evaluation criteria and Grading System
  Grading System  
Evaluation System Face-to-Face Self-Study Student Description
Final test 40.00% 0.00%
Progress Tests 50.00% 0.00%
Assessment of problem solving and/or case studies 5.00% 0.00%
Assessment of active participation 5.00% 0.00%
Total: 100.00% 0.00%  

Evaluation criteria for the final exam:
Evaluation criteria not defined
Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours
Class Attendance (theory) [PRESENCIAL][Lectures] 20
Class Attendance (practical) [PRESENCIAL][Combination of methods] 15
Writing of reports or projects [AUTÓNOMA][Group Work] 30
Writing of reports or projects [AUTÓNOMA][Self-study] 5
Study and Exam Preparation [AUTÓNOMA][Self-study] 40
Final test [PRESENCIAL][Assessment tests] 2.5

Global activity
Activities hours
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
Belch, G.E. y Belch, M.A. ISE Advertising and Promotion: an integrated marketing communications perspective New York MacGraw-Hill 978-1259921698 2017 https://www.mheducation.co.uk/9781259921698-emea-ise-advertising-and-promotion-integrated-marketing-communications-perspective  
Estrella, A. y Segovia, C. Comunicación integrada de marketing Madrid ESIC 978-84-1646-293-3 2016 http://www.esic.edu/editorial/editorial_producto.php?t=Comunicaci%F3n+integrada+de+marketing&isbn=9788416462933  
Percy, L. Strategic Integrated Marketing Communications New York Routledge 978-0415822091 2018 https://www.routledge.com/Strategic-Integrated-Marketing-Communications-3rd-Edition/Percy/p/book/9781138058323  



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