The profile of this Course means no prior knowledge is required.
However, some prior knowledge of the following subjects would be useful: finance, marketing and business management. It is also useful to have competences in searching for information from different sources, capacity of analysis and synthesis, teamwork and decision-making capacity, oral and written communication, use of ICT, and initiative, entrepreneurial spirit and creativity. The three last of these is not, however, a requirement.
The inclusion of this Course within the Degree in Business Management is fully justified. Companies are the drivers of economic development, generating wealth and employment. Our socio-economic system is underpinned by the model of market economy. The institutions of the model of market economy are: private property, the market, competition and profit. The Schumpterian figure of the innovative entrepreneur is key to this model.
The business sector of any modern society is dynamic. The creation and disappearance of companies renders the model more efficient and benefits society. Most of our future graduates will work for, or with, enterprises of reduced dimensions (micro, small and medium-sized enterprises) where the role of the business founder-entrepreneur is decisive. Furthermore, the corporate entrepreneurship of large companies is a major driver of the economic system, using R&D to create innovations with a greater socio-economic impact. Similary, social and circular entrepreneurship is an emerging phenomenon. Finally, a minority, albeit a large minority, of our graduates will consider creating their own enterprise, as a desirable alternative to being a salaried worker.
Consequently, it is logical that students should be familiar with the process of creating a company and company creators, the process of generating innovative business ideas, the process of setting up a company and efficient management in the early years in order to survive and develop.
Given the profile of this Course in which one of the basic objectives is to be able to design a technically, economically ans socially viable business plan which facilitates the effective creation of a company, it is instrumentally related to a number of other subjects, principally: Accounting, Marketing; Finance and Business Management.
Course competences | |
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Code | Description |
E01 | Develop the ability to manage and run a company or organization, understand their competitive and institutional position, and identify their strengths and weaknesses. |
E02 | Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization. |
E04 | Incorporate the ability to integrate into any functional area of ¿¿a business or organization to perform and be able to lead any given task. |
E06 | Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization. |
G01 | Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence. |
G03 | Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions. |
G05 | Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations. |
Course learning outcomes | |
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Description | |
Work autonomously and with personal initiative. | |
Search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others. | |
Know the processes aimed at creating, communicating, supplying and exchanging products and services in the market that have value for customers, companies and society in general. | |
Work out problems in creative and innovative ways. | |
Additional outcomes | |
Description | |
O1) Students will be able to identify the role of new, innovative enterprises in the dynamism of the economic sector and describe the socio-economic environment in which company creation processes take place. The competences achieved will be: E1, G1. O2) Students will be able to identify the socio-demographic, psychological and motivational characteristics of entrepreneurially-minded people, as well as different entrepreneurial profiles. The competences achieved will be: E1, E2, G1. O3) Students will be able to activate their creative capacity and search for business ideas and evaluate their potential for innovation. The competences achieved will be: E2, G3. O4) Students will be able to design a technically, economically and socially viable business plan. They will also be able to identify the resources required and set up the company¿s launch strategy. The competences achieved will be: E1, E4, E6, G3, G5. |
Recognition of business activity in the market economy.
Description of the local, regional, national and European business sector.
Dynamics of the business sector.
Contextualization of the company creation process.
Personification of the process.
Identification of entrepreneurs.
Characteristics of potential entrepreneurs.
Creative capacity as a source of business ideas.
From creative ideas to economic innovation.
Process for evaluating potentially innovative ideas.
From an innovative idea to a business project.
Genetic code of a new company.
Strategic analysis for a new company.
Strategic planning for the success of new companies.
Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
Class Attendance (theory) [ON-SITE] | Lectures | E02 E06 | 1.2 | 30 | N | N | Theoretical explanations of basic content of programme | |
Class Attendance (practical) [ON-SITE] | Debates | E02 G01 | 0.6 | 15 | N | N | Presentation and practical work /case studies | |
Writing of reports or projects [OFF-SITE] | Self-study | E02 G01 G03 | 1.5 | 37.5 | Y | Y | Assignments and individual tests | |
Writing of reports or projects [OFF-SITE] | Group Work | E01 E02 E04 E06 G01 G03 G05 | 1.8 | 45 | Y | Y | Production of business plan | |
Group tutoring sessions [ON-SITE] | Guided or supervised work | G03 G05 | 0.2 | 5 | N | N | Programmed classroom tutorials used to monitor student progress | |
Study and Exam Preparation [OFF-SITE] | Self-study | E02 G01 | 0.6 | 15 | N | N | Acquisition and preparation of subject content | |
Final test [ON-SITE] | Assessment tests | E01 E04 E06 G03 | 0.1 | 2.5 | Y | Y | Answering of tests, theoretical questions case studies, which demonstrate acquisition of knowledge | |
Total: | 6 | 150 | ||||||
Total credits of in-class work: 2.1 | Total class time hours: 52.5 | |||||||
Total credits of out of class work: 3.9 | Total hours of out of class work: 97.5 |
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
Assessment of problem solving and/or case studies | 30.00% | 0.00% | Individual assignments for students to consider and solve. An assignment must be delivered for each question proposed, in accordance with the formal conditions laid down for the subject in the virtual campus. |
Portfolio assessment | 40.00% | 0.00% | Production and presentation of a business plan, a written document which identifies, describes and analyses a business idea, examines its technical and economic viability and shows the strategies to be followed to set up the company. The following will be assessed: a) originality of the idea and sustainability depending on the source of innovation on which it is based and the launch strategy designed, and b) technical and economic viability depending on accessibility of required resources. |
Final test | 30.00% | 100.00% | Exam on subject contents. |
Total: | 100.00% | 100.00% |
Not related to the syllabus/contents | |
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Hours | hours |
Class Attendance (theory) [PRESENCIAL][Lectures] | 30 |
Class Attendance (practical) [PRESENCIAL][Debates] | 15 |
Writing of reports or projects [AUTÓNOMA][Self-study] | 37.5 |
Writing of reports or projects [AUTÓNOMA][Group Work] | 45 |
Group tutoring sessions [PRESENCIAL][Guided or supervised work] | 5 |
Study and Exam Preparation [AUTÓNOMA][Self-study] | 15 |
Final test [PRESENCIAL][Assessment tests] | 2.5 |
Unit 1 (de 4): Creation of businesses | |
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Group 12: | |
Initial date: 01-09-2019 | End date: 20-12-2019 |
Comment: Planning will be adjusted to the UCLM academic calendar |
Global activity | |
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Activities | hours |
General comments about the planning: | Planning will be adjusted to the UCLM academic calendar |
Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
---|---|---|---|---|---|---|---|---|---|
CEAJE | Confederación Española de Jóvenes Empresarios | Web | http://www.ceaje.es/ | ||||||
DGI y de la PYME | Dirección General de Industria y de la Pequña y Mediana Empresa: Crea tu empresa | Web | http://www.ipyme.org | ||||||
De Bono, E. | Six thinking hats | Penguin UK | 9780141033051 | 2017 | Recommended for Erasmus Students | ||||
De Bono, E. | Lateral Thinking: Creativity Step by Step | Harper Colophon | 9780060903251 | 2015 | Recommended for Erasmus Students | ||||
Design Thinking | Design Thinking | Web | http://www.designthinking.es/inicio/ | ||||||
ECSB | European Council for Small Business and Entrepreneurship | Recommended for Erasmus Students | https://ecsb.org/ | ||||||
GEM Consortium | Global Entrepreneurship Monitor | Recommended for Erasmus Students | https://www.gemconsortium.org/ | ||||||
Liedtka, J. et al. | Solving Problems with Design Thinking | Columbia Business School Publishing | 9780231163569 | 2013 | Recommended for Erasmus Students | ||||
Portal del Emprendedor de la Comunidad de Madrid | Web | http://www.emprendelo.es | |||||||
Red GEM España | Observatorio del Emprendimiento de España | Web | https://www.gem-spain.com/ | ||||||
Revista Emprendedores | Web | www.emprendedores.es | |||||||
Ries, E. | The Lean Startup: How Constant Innovation Creates Radically Successful Businesses | 9780670921607 | 2011 | Recommended for Erasmus Students | |||||
Universia Emprendedores | Web | http://emplea.universia.es/informacion/emprendedores/indice_contenidos/ |