1. General information
Course:
PRINCIPLES OF MARKETING
Code:
54316
Type:
BASIC
ECTS credits:
6
Degree:
317 - UNDERGRADUATE DEGREE IN BUSINESS MANAGEMENT AND ADMINISTRATION
Academic year:
2019-20
Center:
5 - FACULTY OF ECONOMICS AND BUSINESS
Group(s):
12
13
Year:
2
Duration:
C2
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
MIGUEL ANGEL GOMEZ BORJA
- Group(s):
12
13
Building/Office
Department
Phone number
Email
Office hours
D 1.13
ADMINISTRACIÓN DE EMPRESAS
2309
miguelangel.gborja@uclm.es
Check the desk hours in Moodle or sending a message directly to the professor.
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
The main objective of the Fundamentos de Marketing (Essentials of Marketing) course is to enable students to learn the concepts and key tools for understanding the role and marketing management dimensions within organisations and , within the framework of a dynamic and competitive environment. At the same time it is intended to acquire the skills and capabilities required to perform the functions of marketing management and planning in all sorts of organizations.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E01 | Develop the ability to manage and run a company or organization, understand their competitive and institutional position, and identify their strengths and weaknesses. |
| E02 | Develop and enhance entrepreneurship, adaptability to change and creativity in any functional area of ¿¿a company or organization. |
| E03 | Develop and enhance the ability to establish the planning and organization of any task in a company with the ultimate goal of helping make business decisions. |
| E05 | Develop the ability to analyze any information on the situation and possible development of a company and transform it into a business opportunity. |
| E06 | Develop and enhance the ability for general management, technical management and the management of research, development and innovation projects in any company or organization. |
| E08 | Ability to produce financial information, relevant to the decision-making process. |
| E12 | Understand the role of institutions and agents in economic and social activities |
| G01 | Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence. |
| G03 | Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions. |
| G04 | Ability to use and develop information and communication technologies and to apply them to the corresponding business department by using specific programmes for these business areas. |
| G05 | Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments so as to create synergies which benefit organisations. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Apply the tools and methods for the quantitative analysis of the company and its environment. | |
| Search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others. | |
| Know the processes aimed at creating, communicating, supplying and exchanging products and services in the market that have value for customers, companies and society in general. | |
| Additional outcomes | |
| Description | |
6. Units / Contents
-
Unit 1: Introduction to Marketing: Relatioship Managenment
-
Unit 2: Business Marketing Management
-
Unit 3: Marketing Environment
-
Unit 4: Consumer Behavior
-
Unit 5: Organizational Consumer Behavior
-
Unit 6: Marketing Research and Information Management for Marketing
-
Unit 7: Analysis and Evaluation of Competitors
-
Unit 8: Market segmentation and positioning
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | R | Description * |
| Class Attendance (theory) [ON-SITE] | Lectures | E01 E02 E03 E05 E06 E08 E12 G01 G03 G04 | 1.33 | 33.25 | N | N | N | |
| Class Attendance (practical) [ON-SITE] | Combination of methods | E01 E02 E05 E08 G01 G03 | 0.67 | 16.75 | Y | N | N | |
| Writing of reports or projects [OFF-SITE] | Group Work | E01 E02 E05 E08 G01 G03 G04 G05 | 1.76 | 44 | Y | N | N | |
| Final test [ON-SITE] | Assessment tests | E01 E02 E03 E05 E06 G01 G03 | 0.08 | 2 | Y | Y | Y | |
| Study and Exam Preparation [OFF-SITE] | Self-study | E08 | 2.16 | 54 | N | N | N | |
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.08 | Total class time hours: 52 | |||||||
| Total credits of out of class work: 3.92 | Total hours of out of class work: 98 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming R: Rescheduling training activity
8. Evaluation criteria and Grading System
| Grading System | |||
| Evaluation System | Face-to-Face | Self-Study Student | Description |
| Final test | 60.00% | 0.00% | |
| Projects | 30.00% | 0.00% | |
| Assessment of problem solving and/or case studies | 5.00% | 0.00% | |
| Assessment of active participation | 5.00% | 0.00% | |
| Total: | 100.00% | 0.00% | |
Evaluation criteria for the final exam:
(1) Theoretical and practical examination (FINAL EVALUATION TEST) regarding the contents and concepts exposed in class, both in terms of theoretical concepts and in terms of cases and exercises proposed. The grade obtained in the exam will represent 60% of the final grade. A minimum of 4 out of 10 is required to compute with the rest of the parts.
(2) The definitive grading of the WORK IN GROUP will be made by the professor in terms of aspects such as content, format, organization of the contents, as well as the queries and monitoring carried out. The evaluation criteria for the presentation will be based on the quality of the contents, the quality of the presentation and the clarity of the ideas presented. The grade of the group work, both the delivery (mid-term and final) and the verbal presentation in class, will constitute 30% of the final grade of the subject.
(3) Elaboration of EVALUABLE CLASS PRACTICES AND SUPPORT ACTIVITIES developed throughout the course, in which the concepts and marketing tools proposed will be incorporated, as well as active participation in class. The grade obtained in the set of tasks developed in class, attendance and active participation, will suppose a 10% of the final grade of the subject.
Once the valuations of the different parts object of evaluation have been computed, the subject will be considered passed if it reaches a minimum of 50% of the total.
(2) The definitive grading of the WORK IN GROUP will be made by the professor in terms of aspects such as content, format, organization of the contents, as well as the queries and monitoring carried out. The evaluation criteria for the presentation will be based on the quality of the contents, the quality of the presentation and the clarity of the ideas presented. The grade of the group work, both the delivery (mid-term and final) and the verbal presentation in class, will constitute 30% of the final grade of the subject.
(3) Elaboration of EVALUABLE CLASS PRACTICES AND SUPPORT ACTIVITIES developed throughout the course, in which the concepts and marketing tools proposed will be incorporated, as well as active participation in class. The grade obtained in the set of tasks developed in class, attendance and active participation, will suppose a 10% of the final grade of the subject.
Once the valuations of the different parts object of evaluation have been computed, the subject will be considered passed if it reaches a minimum of 50% of the total.
Specifications for the resit/retake exam:
The system of the regular call will be maintained, that is to say, the grades corresponding to the group work and class tasks developed throughout the semester will be retained, only for the extraordinary call.
Specifications for the second resit / retake exam:
Theoretical and practical examination
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 33.25 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 16.75 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 44 |
| Final test [PRESENCIAL][Assessment tests] | 2 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 54 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
