1. General information
Course:
E-TRADE AND MARKETING
Code:
53333
Type:
ELECTIVE
ECTS credits:
4.5
Degree:
316 - UNDERGRADUATE DEGREE IN ECONOMICS
Academic year:
2019-20
Center:
5 - FACULTY OF ECONOMICS AND BUSINESS
Group(s):
10
Year:
4
Duration:
First semester
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
CARLOTA MARIA LORENZO ROMERO
- Group(s):
10
Building/Office
Department
Phone number
Email
Office hours
Facultad Ciencias Económicas y Empresariales/1.12
ADMINISTRACIÓN DE EMPRESAS
967599200 Ext. 2310
carlota.lorenzo@uclm.es
Se concretará en Moodle una vez comenzado el curso.
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E01 | Know the theoretical performance and the implications of the economic system in the production and financial fields, nationally and internationally |
| E02 | Understand the role of institutions and economic agents in economic and social activities. |
| E03 | Ability to find economic data and select relevant facts. |
| E04 | Analytical skills to identify and anticipate relevant economic and legal issues and the different alternative solutions. |
| E05 | Ability to contribute to the establishment of strategies which will allow for the efficient allocation of resources, the generation of wealth and a suitable distribution of income. |
| E06 | Application of profesional criteria to the analysis of problems, based on the use of technical tools. |
| E15 | Ability to develop relevant financial information for business decision-making. |
| G01 | Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence. |
| G02 | Ability to understand the ethical responsibility and the code of ethics of professionals working in the field of economics. To know, respect and contribute to the fulfillment of the commitments related to gender equality, non-discrimination, human rights legislation and development cooperation. |
| G03 | Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions. |
| G04 | Ability for the use and development of information and communication technology in the development of professional activity. |
| G05 | Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Train the student to listen to and defend arguments orally or in writing | |
| Train the student to search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others. | |
| Train the student to work out problems in creative and innovative ways. | |
| Train the student to it raise the ethical exercise of the profession, becoming aware of social responsibility in decision-making | |
| Additional outcomes | |
| Description | |
6. Units / Contents
-
Unit 1:
-
Unit 2:
-
Unit 3:
-
Unit 4:
-
Unit 5:
-
Unit 6:
-
Unit 7:
-
Unit 8:
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | R | Description * |
| Class Attendance (practical) [ON-SITE] | Lectures | E01 E02 G01 | 0.8 | 20 | N | N | N | |
| Class Attendance (practical) [ON-SITE] | Combination of methods | E01 E02 E06 G01 G03 G05 | 0.7 | 17.5 | Y | N | N | |
| Writing of reports or projects [OFF-SITE] | Group Work | E03 E05 E06 G01 G03 G04 G05 | 1.2 | 30 | Y | N | N | |
| Writing of reports or projects [OFF-SITE] | Self-study | E02 G03 G04 G05 | 0.2 | 5 | Y | N | N | |
| Study and Exam Preparation [OFF-SITE] | Self-study | E02 G03 G04 G05 | 1.38 | 34.5 | N | N | N | |
| Final test [ON-SITE] | Assessment tests | G01 G03 | 0.1 | 2.5 | Y | N | Y | |
| Group tutoring sessions [ON-SITE] | Group Work | E01 E02 E06 G03 G04 G05 | 0.12 | 3 | Y | N | N | |
| Total: | 4.5 | 112.5 | ||||||
| Total credits of in-class work: 1.72 | Total class time hours: 43 | |||||||
| Total credits of out of class work: 2.78 | Total hours of out of class work: 69.5 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming R: Rescheduling training activity
8. Evaluation criteria and Grading System
| Grading System | |||
| Evaluation System | Face-to-Face | Self-Study Student | Description |
| Final test | 40.00% | 0.00% | |
| Progress Tests | 50.00% | 0.00% | |
| Assessment of problem solving and/or case studies | 5.00% | 0.00% | |
| Assessment of active participation | 5.00% | 0.00% | |
| Total: | 100.00% | 0.00% | |
Evaluation criteria for the final exam:
Evaluation criteria not defined
Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Class Attendance (practical) [PRESENCIAL][Lectures] | 20 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 17.5 |
| Writing of reports or projects [AUTÓNOMA][Group Work] | 30 |
| Writing of reports or projects [AUTÓNOMA][Self-study] | 5 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 34.5 |
| Final test [PRESENCIAL][Assessment tests] | 2.5 |
| Group tutoring sessions [PRESENCIAL][Group Work] | 3 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
| Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
|---|---|---|---|---|---|---|---|---|---|
| ELÓSEGUI, T. | Marketing Analytics | Madrid | Anaya Multimedia | 978-8441537095 | 2015 | http://www.anayamultimedia.es/libro.php?id=3610762 | |||
| MACIA, F. | Marketing Online 2.0 | Madrid | Anaya Multimedia | 978-8441532649 | 2013 | http://www.marketingonlinedospuntocero.com/ | |||
| RODRÍGUEZ ARDURA, I. | Marketing digital y comercio electrónico | Madrid | Pirámide | 978-84-368-3250-1 | 2014 | http://www.edicionespiramide.es/libro.php?id=3904133 |
|
||
| STOKES, R. | eMarketing: The Essential guide to marketing in a digital world 5th edition | London | Quirk eMarketing | 978-620-56515-8 | 2013 | Licencia Creative Commons | https://www.quirk.biz/emarketingtextbook/ | ||
| STRAUSS, J. y FROST, J. | E-Marketing | New York | Pearson | 978-0132953443 | 2014 | http://www.pearsonhighered.com/educator/product/EMarketing/9780132953443.page | |||
| Sainz de Vicuña, J.M. | El plan de marketing digital en la práctica | Madrid | ESIC | 978-84-159-8695-9 | 2015 | http://www.esic.edu/editorial/editorial_tematica.php?o=au_te&te=999&tematica=5&buscar=&tipo=&au=383 |