1. General information
Course:
BUSINESS STRATEGY
Code:
53332
Type:
ELECTIVE
ECTS credits:
6
Degree:
316 - UNDERGRADUATE DEGREE IN ECONOMICS
Academic year:
2019-20
Center:
5 - FACULTY OF ECONOMICS AND BUSINESS
Group(s):
10
Year:
4
Duration:
First semester
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
Y
Web site:
Bilingual:
N
Lecturer:
MARIA CRISTINA DIAZ GARCIA
- Group(s):
10
Building/Office
Department
Phone number
Email
Office hours
Melchor de Macanaz 2.14
ADMINISTRACIÓN DE EMPRESAS
cristina.diaz@uclm.es
Friday, you can send an email to the Professor
2. Pre-Requisites
There are no prerequisites to take this subject. Despite this, it is advisable that the student has passed the subject Foundations of Administration and Business Management (2º course- Degree in Economics)
3. Justification in the curriculum, relation to other subjects and to the profession
The subject of Business Strategies fits into the fourth year of the degree in Economics. An optional subject of semi-annual character, deals with the different stages in the process of business management from strategic analysis to the study of business strategies and their implementation-control, allowing students to deepen the study of the strategic behaviour of organizations. The subject is integrated in Module 9, within the itinerary of the mention "Bases of business management". The completion of this mention will be included in the supplement to the title.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E01 | Know the theoretical performance and the implications of the economic system in the production and financial fields, nationally and internationally |
| E02 | Understand the role of institutions and economic agents in economic and social activities. |
| E03 | Ability to find economic data and select relevant facts. |
| E04 | Analytical skills to identify and anticipate relevant economic and legal issues and the different alternative solutions. |
| E05 | Ability to contribute to the establishment of strategies which will allow for the efficient allocation of resources, the generation of wealth and a suitable distribution of income. |
| E06 | Application of profesional criteria to the analysis of problems, based on the use of technical tools. |
| E15 | Ability to develop relevant financial information for business decision-making. |
| G01 | Possession of the skills needed for continuous, self-led, independent learning, which will allow students to develop the learning abilities needed to undertake further study with a high degree of independence. |
| G02 | Ability to understand the ethical responsibility and the code of ethics of professionals working in the field of economics. To know, respect and contribute to the fulfillment of the commitments related to gender equality, non-discrimination, human rights legislation and development cooperation. |
| G03 | Develop oral and written communication skills in order to prepare reports, research projects and business projects and defend them before any commission or group of professionals (specialised or non-specialised) in more than one language, by collecting relevant evidence and interpreting it appropriately so as to reach conclusions. |
| G04 | Ability for the use and development of information and communication technology in the development of professional activity. |
| G05 | Capacity for teamwork, to lead, direct, plan and supervise multidisciplinary and multicultural teams in both national and international environments. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| Train the student to listen to and defend arguments orally or in writing | |
| Train the student to search for information in order to analyze it, interpret is meaning, synthesize it and communicate it to others. | |
| Train the student to work out problems in creative and innovative ways. | |
| Train the student to it raise the ethical exercise of the profession, becoming aware of social responsibility in decision-making | |
| Additional outcomes | |
| Description | |
| Train the students for using the models for external analysis - of the generic and specific environment-, the internal analysis of the company and, based on these, which strategies are best suited to corporate and competitive level | |
6. Units / Contents
-
Unit 1: Strategic Management
-
Unit 2: Mission, objectives and firms¿ values
-
Unit 3: External analysis
-
Unit 4: Internal Analysis
-
Unit 5: Competitive advantages and competitive strategies
-
Unit 6: Strategies based on sectorial characteristics
-
Unit 7: Firms¿ strategic development directions
-
Unit 8: Evaluation and implementation of strategies
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | R | Description * |
| Class Attendance (theory) [ON-SITE] | E01 E02 E04 E05 E06 E15 G01 G02 | 1.33 | 33.25 | Y | N | N | ||
| Class Attendance (practical) [ON-SITE] | Case Studies | E04 E05 E06 E15 G01 G02 G03 | 0.67 | 16.75 | Y | N | N | |
| On-line debates and forums [OFF-SITE] | E03 E04 E05 E06 E15 G01 G02 G03 G04 G05 | 1.64 | 41 | Y | N | N | ||
| Writing of reports or projects [OFF-SITE] | Combination of methods | E03 E04 E05 E06 E15 G01 G02 G03 G04 G05 | 1 | 25 | Y | N | Y | |
| Study and Exam Preparation [OFF-SITE] | G01 | 1.28 | 32 | Y | N | Y | ||
| Final test [ON-SITE] | E04 E05 E15 | 0.08 | 2 | Y | Y | Y | ||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2.08 | Total class time hours: 52 | |||||||
| Total credits of out of class work: 3.92 | Total hours of out of class work: 98 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming R: Rescheduling training activity
8. Evaluation criteria and Grading System
| Grading System | |||
| Evaluation System | Face-to-Face | Self-Study Student | Description |
| Final test | 70.00% | 0.00% | Will be a final objective test which may include short questions, development issues, cases and practical applications. It will be necessary to overcome the final test so this can make media with the rest of valuations. |
| Other methods of assessment | 0.00% | 15.00% | Evaluation of the quantity and quality of participation in the Forum online, discussing business topics related to the content of the course |
| Assessment of problem solving and/or case studies | 0.00% | 15.00% | The quantity and quality of the practices will be valued. They will be delivered through the virtual platform |
| Total: | 70.00% | 30.00% | |
Evaluation criteria for the final exam:
Evaluation criteria not defined
Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| On-line debates and forums [AUTÓNOMA][] | 25 |
| Study and Exam Preparation [AUTÓNOMA][] | 32 |
| Final test [PRESENCIAL][] | 2 |
| Unit 1 (de 8): Strategic Management | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][] | 3.25 |
| Class Attendance (practical) [PRESENCIAL][Case Studies] | 1.25 |
| On-line debates and forums [AUTÓNOMA][] | 2 |
| Writing of reports or projects [AUTÓNOMA][Combination of methods] | 2 |
| Unit 2 (de 8): Mission, objectives and firms¿ values | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][] | 1.5 |
| Class Attendance (practical) [PRESENCIAL][Case Studies] | 1.5 |
| On-line debates and forums [AUTÓNOMA][] | 2 |
| Writing of reports or projects [AUTÓNOMA][Combination of methods] | 2 |
| Unit 3 (de 8): External analysis | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][] | 9 |
| Class Attendance (practical) [PRESENCIAL][Case Studies] | 3 |
| On-line debates and forums [AUTÓNOMA][] | 2 |
| Writing of reports or projects [AUTÓNOMA][Combination of methods] | 5 |
| Unit 4 (de 8): Internal Analysis | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][] | 6 |
| Class Attendance (practical) [PRESENCIAL][Case Studies] | 2.25 |
| On-line debates and forums [AUTÓNOMA][] | 2 |
| Writing of reports or projects [AUTÓNOMA][Combination of methods] | 3 |
| Unit 5 (de 8): Competitive advantages and competitive strategies | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][] | 6 |
| Class Attendance (practical) [PRESENCIAL][Case Studies] | 2.25 |
| On-line debates and forums [AUTÓNOMA][] | 2 |
| Writing of reports or projects [AUTÓNOMA][Combination of methods] | 5 |
| Unit 6 (de 8): Strategies based on sectorial characteristics | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][] | 3 |
| Class Attendance (practical) [PRESENCIAL][Case Studies] | 2 |
| On-line debates and forums [AUTÓNOMA][] | 3 |
| Writing of reports or projects [AUTÓNOMA][Combination of methods] | 3 |
| Unit 7 (de 8): Firms¿ strategic development directions | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][] | 3 |
| Class Attendance (practical) [PRESENCIAL][Case Studies] | 3 |
| On-line debates and forums [AUTÓNOMA][] | 3 |
| Writing of reports or projects [AUTÓNOMA][Combination of methods] | 5 |
| Unit 8 (de 8): Evaluation and implementation of strategies | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][] | 1.5 |
| Class Attendance (practical) [PRESENCIAL][Case Studies] | 1.5 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
