No prerequisites are necessary to take the course.
Sport occupies a more prominent place every day in the use of the population's leisure time, healthy and quality leisure. The proper management of sports organizations, their resources or their offer can be decisive elements to contribute to the use of free time, the integral development of citizens and their quality of life.
In a service economy, such as that of the sports sector, in which it is required to take on challenges and new challenges, tools are required to face the changes that affect its management. The need to achieve agile organizations, have effective leadership, as well as being able to implement corporate strategies through people or technology, are some of the main challenges that can help achieve sports and business success. The course will facilitate the knowledge of the sports system and the formulas to meet the social needs of the population, to penetrate incomplete markets or to provide supply locally. It will deepen in knowing all the resources and the potential to develop business and management models in the sports sector.
3.1. Contribution of the subject to the study plan:
The degree in Physical Activity and Sports Sciences is structured so that students, once they finish their studies, have competencies for teaching physical and sports activity in formal areas (education), sports training, health, recreation, as well as in the organization, management and promotion of sports activities.
The subject of "Sports Management" belongs to the Health, Management and Recreation itinerary. The student will know how the sports system is organized, the different foundations on which the sports leadership and management is based, how to design plans and programs, and how to optimize the available resources of any sports entity (human resources, resources economic or sports facilities).
3.2. Relationship with other subjects.
The course lays the foundation for two other subjects related to sports management such as "Sports Facilities and Equipment", taught in the second semester of the 3rd year and "Physical Activity and Sport in Local Corporations", course optional of 4th year.
3.3. Relationship with the profession.
The subject will be very useful for all those people who, in the future, may have responsibilities regarding the direction and management of sports organizations. However, its contents can be very useful for any professional in the field of physical activity and sport.
Course competences | |
---|---|
Code | Description |
A01 | Develop the ability to collect and interpret data to make judgments that include a reflection on relevant social, scientific or ethical issues. |
A04 | Knowing how to apply information and communication technologies (ICT) to the field of Physical Activity and ports Sciences. |
A05 | Develop leadership skills, interpersonal relationships and teamwork, regardless of sex, creed, race and disability. |
A06 | Apply the knowledge acquired to the workplace from situations where the student must solve specific problems and develop and defend arguments. |
A07 | Desarrollar hábitos de excelencia y calidad en el ejercicio profesional aplicando los derechos fundamentales, los principios de igualdad de oportunidades y los valores propios de una cultura democrática. Asimismo actuar conforme a los valores éticos en relación a la salud de los usuarios y al respeto sobre el medio ambiente. |
A08 | Understand and use common handbooks, as well as manuscripts and, in general, leading bibliography on subjects related to physical activity and sport, in order to prepare reports or solve specific problems that may arise. |
A09 | Develop learning skills necessary to undertake further studies with a high degree of autonomy. |
B01 | Know and understand the object of study of the Physical Activity and Sport Sciences. |
B02 | Know and understand the object of study of the Physical Activity and Sport Sciences. |
B16 | Plan, develop and evaluate the development of programs of physical-sport activities. |
B17 | Develope programs for the management of sport organizations, sport entities and sports facilities. |
B18 | Prepare and know how to use the sports material and equipment, suitable for each type of activity. |
M811 | To know the structure and evolution of the sports system and apply appropriately that knowledge in real situations ocurring in the sports organizations. |
M812 | To develop the ability to interpret and analyze the aspects related to strategic management in any sports organization. |
M813 | To master the most effective and up-to-date approaches and techniques on quality management applicable to sports organizations. |
M814 | to apply planning and scheduling of sports events depending on the degree of organization. |
Course learning outcomes | |
---|---|
Description | |
Differentiate between heterogeneous management models and their trends. | |
Identify and search for possible solutions in the human resources involved in the organization of sport | |
Know the sport marketing techniques and apply them in a specific case | |
Put into practice the methods of strategic analysis through the study of the different existing organizational models and determine their strategic profiles | |
Being able to prepare sport projects focused on the organization of sports activities | |
Know the structure and evolution of the sports system | |
Learn about quality-based management systems and their application to sports organizations | |
Understand and differentiate the management models used in different sport organizations | |
Acquire the ability to interpret and analyze issues related to the Strategic Management of the sport sector | |
Develop management tools for continuous improvement in sport organizations. | |
Additional outcomes | |
Description | |
The subject is structured in three sections, for development and its logical sequence. .
I. THE BASES OF SPORTS MANAGEMENT (Topics 1, 2, 3 and 4).
II. LINES FOR DEVELOPMENT: POSSIBILITIES OF THE PROJECTS (Topics 5 and 6).
III. THE SPORTS ORGANIZATION AND ITS DEVELOPMENT. HOW TO DO IT THROUGH A PROJECT (Topics 7, 8 , 9, 10, 11 and 12).
Training Activity | Methodology | Related Competences | ECTS | Hours | As | Com | Description | |
Class Attendance (theory) [ON-SITE] | Combination of methods | A01 A04 A05 A06 A08 B17 B18 M811 M812 M813 M814 | 1.12 | 28 | N | N | Development of theoretical classes, including master class and debates. Travel to Madrid to discover sports facilities. | |
Writing of reports or projects [OFF-SITE] | Combination of methods | A01 A04 A05 A06 A08 B16 B17 B18 M811 M812 M813 M814 | 2.4 | 60 | Y | N | Development of workshops and works corresponding to practical classes. | |
Final test [ON-SITE] | Assessment tests | A01 A08 B01 B18 M811 M812 M813 M814 | 0.16 | 4 | Y | Y | Completion of a final written test and presentation and written work. | |
Problem solving and/or case studies [ON-SITE] | Guided or supervised work | A01 A04 A05 A07 A08 A09 B02 B16 B17 B18 M811 M812 M813 M814 | 1.12 | 28 | Y | N | Workshop development and practical class work that make up the cases and problems as well as the portfolio. | |
Study and Exam Preparation [OFF-SITE] | Self-study | A05 B01 B02 B16 B17 B18 M811 M812 M813 M814 | 1.2 | 30 | N | N | Study and review of the contents of the subject. | |
Total: | 6 | 150 | ||||||
Total credits of in-class work: 2.4 | Total class time hours: 60 | |||||||
Total credits of out of class work: 3.6 | Total hours of out of class work: 90 |
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
Assessment of problem solving and/or case studies | 20.00% | 20.00% | 2 points on the final mark (2 points out of 10). In the continuous evaluation format, it will consist of the development of workshops adjusted to real or hypothetical situations. These works will have individual or group format and will be developed during the practical classes. In the non-continuous evaluation format, it will consist of the development of workshops adjusted to real or hypothetical situations. These works will have individual format. |
Portfolio assessment | 20.00% | 20.00% | Carrying out work to put the theoretical contents into practice. 2 points on the final mark (2 points out of 10). In the continuous evaluation format, it consists of the development of a weekly practice or knowledge test, which will be carried out individually or in groups, through group dynamics, in theoretical classes. In the evaluation format does not continue, it will consist of a notebook-memory in which the student must develop a brief written work for each of the subjects of the subject. In each of these works, a review of the state of the art on the content of the topic should be developed, a summary of two related bibliographic resources and a practical application adjusted to the content of the topic should be made. |
Final test | 60.00% | 60.00% | 6 points on the final grade. Final written multiple-choice test for 40% (4 points on the total final grade for the subject) and delivery and defense of a written work (final work) for the other 20% (2 points on the total final grade for the subject) . The final written test has the same characteristics in both continuous and non-continuous assessment. The delivery and defense of the written work will be in groups in the continuous evaluation format and individually in the non-continuous evaluation format. |
Total: | 100.00% | 100.00% |
Not related to the syllabus/contents | |
---|---|
Hours | hours |
Unit 1 (de 12): PROFESSIONAL EXITS AND PROFILES IN SPORTS MANAGEMENT. THE SPORTS MANAGER. | |
---|---|
Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Combination of methods] | 4 |
Writing of reports or projects [AUTÓNOMA][Combination of methods] | 6 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 4 |
Study and Exam Preparation [AUTÓNOMA][Self-study] | 2 |
Group 40: | |
Initial date: 12-09-2022 | End date: 18-09-2022 |
Unit 2 (de 12): THE ORGANIZATION OF THE SPORTS SYSTEM. LEGAL ORDER AND FRAMEWORKS FOR ACTION. | |
---|---|
Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Combination of methods] | 2 |
Writing of reports or projects [AUTÓNOMA][Combination of methods] | 5 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Study and Exam Preparation [AUTÓNOMA][Self-study] | 2 |
Group 40: | |
Initial date: 19-09-2022 | End date: 25-09-2022 |
Unit 3 (de 12): THE SPORTS MARKETS AND THEIR TRENDS. | |
---|---|
Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Combination of methods] | 2 |
Writing of reports or projects [AUTÓNOMA][Combination of methods] | 5 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Study and Exam Preparation [AUTÓNOMA][Self-study] | 2 |
Group 40: | |
Initial date: 26-09-2022 | End date: 02-10-2022 |
Unit 4 (de 12): MODELS FOR THE DIRECTION AND MANAGEMENT OF SPORTS (PUBLIC AND PRIVATE MODELS) AND SPORTS ORGANIZATIONS. | |
---|---|
Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Combination of methods] | 2 |
Writing of reports or projects [AUTÓNOMA][Combination of methods] | 5 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Study and Exam Preparation [AUTÓNOMA][Self-study] | 2 |
Group 40: | |
Initial date: 03-10-2022 | End date: 09-10-2022 |
Unit 5 (de 12): TECHNOLOGY, ENTREPRENEURSHIP AND INNOVATION IN SPORTS MANAGEMENT. | |
---|---|
Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Combination of methods] | 2 |
Writing of reports or projects [AUTÓNOMA][Combination of methods] | 5 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Study and Exam Preparation [AUTÓNOMA][Self-study] | 2 |
Group 40: | |
Initial date: 10-10-2022 | End date: 16-10-2022 |
Unit 6 (de 12): THE CREATION OF COMPANIES. | |
---|---|
Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Combination of methods] | 2 |
Writing of reports or projects [AUTÓNOMA][Combination of methods] | 6 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Study and Exam Preparation [AUTÓNOMA][Self-study] | 2 |
Group 40: | |
Initial date: 17-10-2022 | End date: 23-10-2022 |
Unit 7 (de 12): STRATEGIC PLANNING IN SPORTS MANAGEMENT AND MANAGEMENT BY PROJECTS. | |
---|---|
Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Combination of methods] | 2 |
Writing of reports or projects [AUTÓNOMA][Combination of methods] | 6 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 4 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Study and Exam Preparation [AUTÓNOMA][Self-study] | 4 |
Group 40: | |
Initial date: 24-10-2022 | End date: 06-11-2022 |
Unit 8 (de 12): CONTRACTS AND SPECIFICATIONS. THE PROVISION OF SERVICES FOR SPORTS PRACTICE. | |
---|---|
Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Combination of methods] | 2 |
Writing of reports or projects [AUTÓNOMA][Combination of methods] | 5 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Study and Exam Preparation [AUTÓNOMA][Self-study] | 2 |
Group 40: | |
Initial date: 07-11-2022 | End date: 13-11-2022 |
Unit 9 (de 12): BLOCK 1: HUMAN RESOURCES. LEADERSHIP AND TALENT MANAGEMENT. | |
---|---|
Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Combination of methods] | 2 |
Writing of reports or projects [AUTÓNOMA][Combination of methods] | 5 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Study and Exam Preparation [AUTÓNOMA][Self-study] | 2 |
Group 40: | |
Initial date: 14-11-2022 | End date: 20-11-2022 |
Unit 10 (de 12): BLOCK 2: ECONOMIC RESOURCES: THE BUDGET, SPENDING AND THE SPORTS BILL. | |
---|---|
Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Combination of methods] | 2 |
Writing of reports or projects [AUTÓNOMA][Combination of methods] | 6 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 4 |
Study and Exam Preparation [AUTÓNOMA][Self-study] | 2 |
Group 40: | |
Initial date: 21-11-2022 | End date: 27-11-2022 |
Unit 11 (de 12): BLOCK 3: MATERIAL RESOURCES. INFRASTRUCTURES FOR PHYSICAL-SPORTS PRACTICE. | |
---|---|
Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Combination of methods] | 4 |
Writing of reports or projects [AUTÓNOMA][Combination of methods] | 5 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 4 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 4 |
Study and Exam Preparation [AUTÓNOMA][Self-study] | 2 |
Group 40: | |
Initial date: 28-11-2022 | End date: 11-12-2022 |
Unit 12 (de 12): BLOCK 4: THE MARKETING PLAN. SPONSORSHIP PLANS. | |
---|---|
Activities | Hours |
Class Attendance (theory) [PRESENCIAL][Combination of methods] | 4 |
Writing of reports or projects [AUTÓNOMA][Combination of methods] | 5 |
Final test [PRESENCIAL][Assessment tests] | 2 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 8 |
Problem solving and/or case studies [PRESENCIAL][Guided or supervised work] | 2 |
Study and Exam Preparation [AUTÓNOMA][Self-study] | 2 |
Group 40: | |
Initial date: 12-12-2022 | End date: 22-12-2022 |
Global activity | |
---|---|
Activities | hours |
Author(s) | Title | Book/Journal | Citv | Publishing house | ISBN | Year | Description | Link | Catálogo biblioteca |
---|---|---|---|---|---|---|---|---|---|
Blanco, E.; Burriel, J.C.; Camps.; A.; Carretero, J.L.; Landaberea, J.A. y Montes, V. | Manual de organización institucional del deporte. | Barcelona. | Paidotribo. | 1999 | |||||
Cabrera, J.M.; Gallardo, L. y Dorado, A. | Los sistemas de contratación Pública en el deporte | Madrid. | Circulo de Gestores | 2010 | |||||
Campos, C. | Dirección y Marketing de servicios deportivos. | Barcelona. | Gestión y Promoción Edit. | 2004 | |||||
Celma, J. | ABC del gestor deportivo. | Barcelona. | Inde. | 2004 | |||||
Celma, J. | Management fundamental para gestores del deporte. | Barcelona. | Optimus marketing and management. | 2016 | |||||
Dorado, A. y Gallardo, L. | La gestión del Deporte a través de la calidad | Barcelona. | Inde. | 2005 | |||||
Gallardo, L. y Jiménez, A. | La gestión de los servicios deportivos municipales : vías para la excelencia. | Barcelona. | Inde. | 2004 |
![]() |
||||
Gallardo, L.; Cabrera, J.M. y Dorado, A. | Caracteristicas de los pliegos en la contratación del deporte | Madrid. | Circulo de Gestores | 2010 | |||||
García-Unanue, J.; Gallardo, L. y Felipe, J.L. | Herramienta de ayuda para la gestión económica de los servicios deportivos | Ediciones UCLM | 2013 | http://www.diegomarin.net/uclm/es/otros/1243-herramienta-de-ayuda-para-la-gestion-economica-de-los-servicios-deportivos-9788490440537.html | |||||
Hontangas, J., Mestre-Sancho, J.A., y Orts, F. | La gestión participada en el deporte local. | Valencia. | Reus. | 2014 | |||||
Hoye, R., Smith, A.C.T., Nicholson, M., & Stewart, B. | Sport Management: Principles and Applications | Emerald | 2005 | ||||||
Joan Celma Giménez | Management para gestores del deporte. manual de referencia para los profesionales de la gestión deportivas. | Libro | Barcelona | Bubok Publishing | 978-84-685-2357-6 | 2018 | |||
Luna-Arocas, R. | Bases para la dirección de entidades deportivas. | Valencia. | Promolibro. | 2000 | |||||
Mestre Sancho, J. A., y García Sánchez, E. | La gestión del deporte municipal. | Barcelona. | Inde. | 1999 | |||||
Puig-Barata, N.; Camps-Povill, A. | Diálogos sobre deporte (1975- 2020) | Libro | Barcelona | Inde | 978-84-9729-387-7 | 2020 | |||
Robinson, L., Packianathan, C., Bodet, G., & Downard, P. | Routledge Handbook of Sport Management | Routledge | 2011 | ||||||
Solar, L. V. | Deporte: El gigante virtual. | Bizkaia. | Centro de Estudios Olímpicos. Universidad del País Vasco. | 2007 | |||||
Soucie, D. | Administración, Organización y Gestión Deportiva. | Barcelona. | Inde. | 2002 |