Guías Docentes Electrónicas
1. General information
Course:
MARKETING FOR SOCIAL SERVICES
Code:
50346
Type:
ELECTIVE
ECTS credits:
6
Degree:
313 - UNDERGRADUATE DEGREE PROGRAMME IN SOCIAL WORK (CU)
Academic year:
2023-24
Center:
110 - FACULTY OF SOCIAL WORK OF CUENCA
Group(s):
30 
Year:
Sin asignar
Duration:
First semester
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
N
Web site:
Bilingual:
N
Lecturer: JUAN JOSE VILLANUEVA ALVARO - Group(s): 30 
Building/Office
Department
Phone number
Email
Office hours
FACULTAD CIENCIAS SOCIALES/3.03
ADMINISTRACIÓN DE EMPRESAS
926053899
juanjose.villanueva@uclm.es

2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
Course competences
Code Description
CB03 Be able to gather and process relevant information (usually within their subject area) to give opinions, including reflections on relevant social, scientific or ethical issues.
CE01 Ability to assess in a collaborative way with individuals, families, groups, organizations and communities ¿through further global and inclusive point of view¿ their needs and circumstances.
CE05 Ability for the leadership, management, administration and coordination either public, private or third sector Social Care organizations.
CE06 Ability to apply and integrate knowledge about human needs and social policies in the study, diagnosis, planning, intervention and program evaluation into Social Care organizations.
CG01 Target students for communicative, interactive and team working skills acquisition.
CG06 Ability to gather critical approach on selection, knowledge management and use of ICTs.
5. Objectives or Learning Outcomes
Course learning outcomes
Description
Additional outcomes
Not established.
6. Units / Contents
  • Unit 1:
  • Unit 2:
  • Unit 3:
  • Unit 4:
  • Unit 5:
  • Unit 6:
  • Unit 7:
  • Unit 8:
  • Unit 9:
  • Unit 10:
  • Unit 11:
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences (only degrees before RD 822/2021) ECTS Hours As Com Description
Class Attendance (theory) [ON-SITE] Lectures CE01 CG06 1.6 40 N N
Class Attendance (practical) [ON-SITE] Combination of methods CB03 CE05 CG06 0.8 20 Y Y
Writing of reports or projects [OFF-SITE] Group Work CB03 CG01 CG06 0.8 20 Y Y
Study and Exam Preparation [OFF-SITE] Combination of methods CE05 CG01 1.2 30 Y Y
Study and Exam Preparation [OFF-SITE] Self-study CB03 CE06 1.6 40 N N
Total: 6 150
Total credits of in-class work: 2.4 Total class time hours: 60
Total credits of out of class work: 3.6 Total hours of out of class work: 90

As: Assessable training activity
Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).

8. Evaluation criteria and Grading System
Evaluation System Continuous assessment Non-continuous evaluation * Description
Final test 40.00% 40.00%
Assessment of problem solving and/or case studies 40.00% 40.00%
Assessment of active participation 20.00% 20.00%
Total: 100.00% 100.00%  
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).

Evaluation criteria for the final exam:
  • Continuous assessment:
    Evaluation criteria not defined
  • Non-continuous evaluation:
    Evaluation criteria not defined

Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours

Unit 1 (de 11):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4
Class Attendance (practical) [PRESENCIAL][Combination of methods] 2
Writing of reports or projects [AUTÓNOMA][Group Work] 2
Study and Exam Preparation [AUTÓNOMA][Combination of methods] 3
Study and Exam Preparation [AUTÓNOMA][Self-study] 4

Unit 2 (de 11):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4
Class Attendance (practical) [PRESENCIAL][Combination of methods] 2
Writing of reports or projects [AUTÓNOMA][Group Work] 2
Study and Exam Preparation [AUTÓNOMA][Combination of methods] 3
Study and Exam Preparation [AUTÓNOMA][Self-study] 4

Unit 3 (de 11):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4
Class Attendance (practical) [PRESENCIAL][Combination of methods] 2
Writing of reports or projects [AUTÓNOMA][Group Work] 2
Study and Exam Preparation [AUTÓNOMA][Combination of methods] 3
Study and Exam Preparation [AUTÓNOMA][Self-study] 4

Unit 4 (de 11):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4
Class Attendance (practical) [PRESENCIAL][Combination of methods] 2
Writing of reports or projects [AUTÓNOMA][Group Work] 2
Study and Exam Preparation [AUTÓNOMA][Combination of methods] 3
Study and Exam Preparation [AUTÓNOMA][Self-study] 4

Unit 5 (de 11):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4
Class Attendance (practical) [PRESENCIAL][Combination of methods] 2
Writing of reports or projects [AUTÓNOMA][Group Work] 2
Study and Exam Preparation [AUTÓNOMA][Combination of methods] 3
Study and Exam Preparation [AUTÓNOMA][Self-study] 4

Unit 6 (de 11):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4
Class Attendance (practical) [PRESENCIAL][Combination of methods] 2
Writing of reports or projects [AUTÓNOMA][Group Work] 2
Study and Exam Preparation [AUTÓNOMA][Combination of methods] 3
Study and Exam Preparation [AUTÓNOMA][Self-study] 4

Unit 7 (de 11):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 4
Class Attendance (practical) [PRESENCIAL][Combination of methods] 2
Writing of reports or projects [AUTÓNOMA][Group Work] 2
Study and Exam Preparation [AUTÓNOMA][Combination of methods] 3
Study and Exam Preparation [AUTÓNOMA][Self-study] 4

Unit 8 (de 11):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 3
Class Attendance (practical) [PRESENCIAL][Combination of methods] 2
Writing of reports or projects [AUTÓNOMA][Group Work] 2
Study and Exam Preparation [AUTÓNOMA][Combination of methods] 3
Study and Exam Preparation [AUTÓNOMA][Self-study] 3

Unit 9 (de 11):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 3
Class Attendance (practical) [PRESENCIAL][Combination of methods] 2
Writing of reports or projects [AUTÓNOMA][Group Work] 2
Study and Exam Preparation [AUTÓNOMA][Combination of methods] 2
Study and Exam Preparation [AUTÓNOMA][Self-study] 3

Unit 10 (de 11):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 3
Class Attendance (practical) [PRESENCIAL][Combination of methods] 1
Writing of reports or projects [AUTÓNOMA][Group Work] 1
Study and Exam Preparation [AUTÓNOMA][Combination of methods] 2
Study and Exam Preparation [AUTÓNOMA][Self-study] 3

Unit 11 (de 11):
Activities Hours
Class Attendance (theory) [PRESENCIAL][Lectures] 3
Class Attendance (practical) [PRESENCIAL][Combination of methods] 1
Writing of reports or projects [AUTÓNOMA][Group Work] 1
Study and Exam Preparation [AUTÓNOMA][Combination of methods] 2
Study and Exam Preparation [AUTÓNOMA][Self-study] 3

Global activity
Activities hours
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
 
 
 
Grande, I. Marketing de los servicios sociales Madrid Síntesis 978-84-975-6023-8 2002  
Hasting, G. Social marketing Oxford Butterworth-Heinemann 978-0-7506-8350-0 2007 Ficha de la biblioteca
Lee, N. and Kotler, P. Social marketing: influencing behaviors for good London SAGE Publications 978-1-4129-8149-1 2011  
Membibre Saavedra, P. Marketing y comunicación en los servicios sociales Editorial Grupo 5 978-84-937-7306-9 2012  
Moliner, M.A. Marketing social. La gestión de las causas sociales Madrid ESIC 978-84-735-6179-2 1998  
Pérez, L.A. Marketing social: teoría y práctica Madrid Pearson Prentice-Hall 978-970-26-0541-5 2006  
Rebassa, B. Marketing social Madrid Pirámide 978-84-368-1347-0 2000  



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