Guías Docentes Electrónicas
1. General information
ECTS credits:
Academic year:
Sin asignar
First quarter
Main language:
Second language:
Use of additional languages:
English Friendly:
Web site:
Phone number
Office hours
Facultad de Derecho y Ciencias Sociales, módulo d, desp. 2
926295300; Ext. 6323
Jueves 11:00-14:00 Viernes: 10:00-13:00

2. Pre-Requisites

It is advisable that the student have studied previous, basic aspects of the Strategic Management discipline. 

3. Justification in the curriculum, relation to other subjects and to the profession

This subject is included in Master's module II "international businesses and business and marketing strategies". Specifically, it deals with the application of ideas to create new firms and businesses, and strategic assesments from plans allowing a firm the anticipation to industry competitors, and also the development of competitive advantages from the explotation of company resources and capabilities. It tries to offer a practical perspective, for which real company cases will be analysed by the students. They will also use tools and strategic models widely implemented in the business and management practise worldwide. 

For a firm, choosing the type of business and markets where to compete is the starting point of its entreprenurial activity and the most strategical decision, through the creation of a new firm of through the modification of the activity field of a currently compiting company. This election depends on the analysis of multiple variables, which will try to identify business oportunies in either narrow markets, or new created markets, or high-growth potential markets. All the aspects related with the management of new business should be included into the strategic plan or business plan of a company. In this subject we will also look at the internal aspecs of the firm that are related to Human Resource Management, Operations Management, and Strategic Management of Technology and Innovation.


4. Degree competences achieved in this course
Course competences
Code Description
CB06 Possess and understand knowledge that provides a basis or opportunity to be original in the development and / or application of ideas, often in a research context.
CB07 Apply the achieved knowledge and ability to solve problems in new or unfamiliar environments within broader (or multidisciplinary) contexts related to the area of study
CB08 Be able to integrate knowledge and face the complexity of making judgments based on information that, being incomplete or limited, includes reflections on social and ethical responsibilities linked to the application of knowledge and judgments
E02 Ability to carry out all phases in the firm creation process and to identify and evaluate business opportunities.
E03 Ability to develop a realistic and reliable business plan.
E04 Ability to extract relevant information from the business economic environment, and to apply it to decision making.
E06 Ability to plan the firm adaptation strategy to changes in the economic, legal, social and cultural environment, with special emphasis on the internationalization process.
E08 Ability to evaluate the technical, strategic and commercial viability of business initiatives.
G01 Ability to communicate orally, and in writing in a clear and synthetic way using ICT
T02 Ability to work in a team, lead groups and cooperate in the realization of projects.
5. Objectives or Learning Outcomes
Course learning outcomes
Understand the implications of business initiatives for the management of the company according to a strategic approach
Identify the diversification and internationalization strategies applied by companies and justify what options would be the best
Identify the implications of the development of new businesses in the operations management
Identify the implications of the development of new businesses in the management of human resources
Identify business opportunities through strategic analysis
Additional outcomes
Not established.
6. Units / Contents
  • Unit 1: Strategic planning of new business initiatives
  • Unit 2: Competitive strategies for new businesses
  • Unit 3: Growth and development strategies for new businesses
  • Unit 4: Strategic Implementation aspects for new businesses
  • Unit 5: Implications of human resource managment and operations management for new businesses
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences ECTS Hours As Com R Description *
Class Attendance (theory) [ON-SITE] Lectures E02 E03 E04 E06 E08 0.6 15 N Y N Master classes. In the blended learning modality, in-class equivalence for this activity is 5 hours.
Class Attendance (practical) [ON-SITE] Combination of methods CB06 CB07 CB08 E02 E03 E04 E06 E08 0.78 19.5 Y Y N Business cases, debates and other activities such as academic seminars and workshops. In the blended-learning modality, in-class equivalence for these activities is 7 hours.
Project or Topic Presentations [ON-SITE] Individual presentation of projects and reports CB06 CB07 CB08 G01 0.32 8 Y Y N Presentations. In the blended-learning modality, in-class equivalence for this activity is 4 hours.
Group tutoring sessions [ON-SITE] Group tutoring sessions E02 E04 E06 E08 0.1 2.5 N N N Problem solving. Resolución de dudas. In the blended-learning modality, in-class equivalence for this activity is 2,5 hours.
Final test [ON-SITE] Assessment tests CB06 CB07 CB08 E02 E03 E04 E06 E08 0.2 5 Y Y Y Evaluation tests proposed by the Professor. In the blended-learning modality, in-class equivalence for these activities is 5 hours.
Writing of reports or projects [OFF-SITE] Combination of methods CB06 CB07 E02 E03 E04 E06 E08 G01 T02 2.6 65 Y Y N Cases and other assignments proposed by the Professor.
Study and Exam Preparation [OFF-SITE] Self-study CB06 CB07 CB08 E02 E03 E04 E06 E08 1.4 35 N N N Preparation of assignments and exams.
Total: 6 150
Total credits of in-class work: 2 Total class time hours: 50
Total credits of out of class work: 4 Total hours of out of class work: 100

As: Assessable training activity
Com: Training activity of compulsory overcoming
R: Rescheduling training activity

8. Evaluation criteria and Grading System
  Grading System  
Evaluation System Face-to-Face Self-Study Student Description
Final test 30.00% 30.00% The exam may consist of a final project or a general evaluation of the subject.
Oral presentations assessment 20.00% 20.00% Individual or group presentation of academic works
Theoretical papers assessment 50.00% 50.00% Analysis of academic papers, case resolution, and other assignments.
Total: 100.00% 100.00%  

Evaluation criteria for the final exam:
It will be evaluates the quality of cases resolution, the analysis of scientific papers, and the work and participation of the students in in-class activities.
Specifications for the resit/retake exam:
No further particularities have been established for this resit.
Specifications for the second resit / retake exam:
No further particularities have been established for this resit.
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours
Class Attendance (theory) [PRESENCIAL][Lectures] 15
Class Attendance (practical) [PRESENCIAL][Combination of methods] 19.5
Project or Topic Presentations [PRESENCIAL][Individual presentation of projects and reports] 8
Group tutoring sessions [PRESENCIAL][Group tutoring sessions] 2.5
Final test [PRESENCIAL][Assessment tests] 5
Writing of reports or projects [AUTÓNOMA][Combination of methods] 65
Study and Exam Preparation [AUTÓNOMA][Self-study] 35

Global activity
Activities hours
10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
Burgelman, Robert A. Strategic management of technology and innovation McGraw-Hill Irwin 978-0-07-338154-1 2009 Ficha de la biblioteca
Robert M. Grant Contemporary Strategic Management, 8th edition John Wiley and Sons 978-1-118-56069-3 2013  
Schilling, Melissa A. Strategic management of technological innovation McGraw-Hill 978-0-07-802923-3 2013 Ficha de la biblioteca

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