In order to present and defend the Final Work of the Master (FWM), the student must have passed all the credits corresponding to the compulsory and optional subjects, that is, 48 credits.
Full-time students will be entitled to the assignment of the corresponding FWM tutor. Tutors will be assigned during the first semester, taking into account the itinerary selected by the student. Part-time students will be entitled to the corresponding FWM tutor assignment when they are enrolled in the total number of credits pending for the Master's degree.
The main objectives of the Master's Degree in Business Strategy and Marketing are to provide students with in-depth knowledge of the acquisition of skills in the field of business strategy, to train them to undertake a research project in business strategy and to make management decisions in accordance with a strategic approach. To this end, various subjects are programmed to provide students with the knowledge necessary to achieve the objectives defined. The final epilogue of all this, the achievement of the objectives and the acquisition of skills, is the completion of the Final Master's Work in which the student must work and research on a subject from the strategic perspective of the company and defend it before a committee of researchers.
Course competences | |
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Code | Description |
E01 | Ability to understand the general management approach and how decisions taken influence the competitiveness of the company. |
E02 | Ability to understand the strategic management system of the company, with particular attention to the interrelationship between decisions corresponding to the levels of corporate and competitive analysis. |
E03 | Ability to study the implications for the company's general management of acting in a global, intercultural and dynamic environment. |
E04 | Ability to analyse how the system of business objectives influences and is influenced by the different interest groups with which the company maintains relations. |
E05 | Ability to consider external and internal approaches to business competitiveness, balancing the factors of adaptation of the company to its environment and of internal organisational integration. |
E19 | Ability to develop research according to different theories of the company, with special emphasis on the nature and limits of the company. |
E20 | Ability to plan the development of a research project, with special attention to the design of measurement instruments, the collection of information and the selection of the most appropriate research method for the realization of the proposed project. |
E21 | Ability to analyse the information obtained from different quantitative or other qualitative data processing techniques. |
G01 | Capacity for analysis and synthesis of specialized literature in order to interpret it from a critical perspective. |
G02 | Oral communication skills in Spanish and English for the presentation of projects, as well as the defense of reports, communications to congresses and scientific meetings. |
G03 | Written communication skills in Spanish and English for the writing of projects, as well as the defense of reports, communications to congresses and scientific meetings. |
G04 | Ability to use information and communication technologies (ICT) for information search purposes, with special emphasis on the use of databases, electronic journals and statistical applications. |
G06 | Ability to create social networks with managers, researchers and consultants at national and international levels. |
G08 | Ability for continuous, self-directed and autonomous learning at project level. |
G09 | Ability to develop an innovative and creative attitude applied to the solution of strategic and research problems |
G10 | Ability to manage research projects in practice and lead working groups in the field of strategy. |
G11 | Ability to communicate research results to companies and to disseminate the scientific knowledge developed to society in general. |
Course learning outcomes | |
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Description | |
To develop a supervised project that allows the student to apply the competences developed in the Master in a global manner, according to the selected itinerary. | |
To discuss the findings and draw the main conclusions. | |
To design the correct methodology for the elaboration of the project according to the objectives pursued. | |
To execute the project according to the established methods and procedures. | |
To clearly identify the aspects to which the student intends to contribute with the elaboration of the project. | |
To collect the necessary information to establish the background of the selected topic . | |
Additional outcomes | |
Not established. |
Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
Final test [ON-SITE] | Assessment tests | E19 E20 E21 G01 G02 G03 | 0.1 | 2.5 | Y | Y | ||
Project or Topic Presentations [ON-SITE] | project-based learning | E19 E20 E21 | 0.15 | 3.75 | Y | Y | ||
Individual tutoring sessions [ON-SITE] | Combination of methods | E19 E21 G02 G04 | 1.25 | 31.25 | Y | Y | ||
Writing of reports or projects [OFF-SITE] | project-based learning | E19 E20 E21 G03 G06 G10 | 1.5 | 37.5 | Y | Y | ||
Analysis of articles and reviews [OFF-SITE] | Reading and Analysis of Reviews and Articles | E19 E20 E21 G01 G08 G09 G11 | 9 | 225 | Y | Y | ||
Total: | 12 | 300 | ||||||
Total credits of in-class work: 1.5 | Total class time hours: 37.5 | |||||||
Total credits of out of class work: 10.5 | Total hours of out of class work: 262.5 |
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
Final test | 100.00% | 100.00% | |
Total: | 100.00% | 100.00% |
Not related to the syllabus/contents | |
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Hours | hours |