Guías Docentes Electrónicas
1. General information
Course:
POSTGRADUATE DISSERTATION
Code:
310083
Type:
PROJECT
ECTS credits:
12
Degree:
2303 - MASTER DEGREE PROGRAMME IN BUSINESS STRATEGY AND MARKETING
Academic year:
2021-22
Center:
Group(s):
10  20  40  30  41 
Year:
1
Duration:
SD
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
N
Web site:
Bilingual:
Y
Lecturer: MARIA ENCARNACION ANDRES MARTINEZ - Group(s): 10 
Building/Office
Department
Phone number
Email
Office hours
Facultad Ciencias Económicas y Empresariales/1.12
ADMINISTRACIÓN DE EMPRESAS
967599200 Ext. 2169
encarnacion.andres@uclm.es

Lecturer: LAURA MERCEDES AVELLANEDA RIVERA - Group(s): 10 
Building/Office
Department
Phone number
Email
Office hours
1.08
ADMINISTRACIÓN DE EMPRESAS
laura.avellaneda@uclm.es

Lecturer: MARIA CORDENTE RODRIGUEZ - Group(s): 41 
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencias Sociales Cuenca/Despacho 3.01
ADMINISTRACIÓN DE EMPRESAS
969179100
maria.cordente@uclm.es

Lecturer: MARIA CRISTINA DIAZ GARCIA - Group(s): 10  41 
Building/Office
Department
Phone number
Email
Office hours
Melchor de Macanaz 2.14
ADMINISTRACIÓN DE EMPRESAS
cristina.diaz@uclm.es

Lecturer: MARIO JAVIER DONATE MANZANARES - Group(s): 20  40  41 
Building/Office
Department
Phone number
Email
Office hours
Facultad de Derecho y Ciencias Sociales, módulo d, desp. 2
ADMINISTRACIÓN DE EMPRESAS
926295300; Ext. 6323
mariojavier.donate@uclm.es

Lecturer: Mª DIONISIA ELCHE HORTELANO - Group(s): 41 
Building/Office
Department
Phone number
Email
Office hours
Facultad de CC. Sociales
ADMINISTRACIÓN DE EMPRESAS
4240
dioni.elche@uclm.es

Lecturer: AGUEDA ESTEBAN TALAYA - Group(s): 40 
Building/Office
Department
Phone number
Email
Office hours
Facultad de CC. Jurídicas y Sociales D. 3.01
ADMINISTRACIÓN DE EMPRESAS
925268800 Ext. 5055
agueda.esteban@uclm.es

Lecturer: MARIA DEL VALLE FERNANDEZ MORENO - Group(s): 20 
Building/Office
Department
Phone number
Email
Office hours
Despacho 5
ADMINISTRACIÓN DE EMPRESAS
Ext. 3518
mariavalle.fdez@uclm.es

Lecturer: JUAN ANTONIO GARCIA MARTIN - Group(s): 40 
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencias Sociales y Tecnologías de la Información/Despacho 2.3
ADMINISTRACIÓN DE EMPRESAS
926051651
juan.garcia@uclm.es

Lecturer: PEDRO MANUEL GARCIA VILLAVERDE - Group(s): 10  41 
Building/Office
Department
Phone number
Email
Office hours
Edificio Jurídico-Empresarial 2.07
ADMINISTRACIÓN DE EMPRESAS
926053565
pedro.gvillaverde@uclm.es

Lecturer: MIGUEL ANGEL GOMEZ BORJA - Group(s): 10  40  41 
Building/Office
Department
Phone number
Email
Office hours
D 1.13
ADMINISTRACIÓN DE EMPRESAS
2309
miguelangel.gborja@uclm.es

Lecturer: MARIA DEL MAR GOMEZ RICO - Group(s): 40  41 
Building/Office
Department
Phone number
Email
Office hours
Facultad de CC. Jurídicas y Sociales D. 2.06
ADMINISTRACIÓN DE EMPRESAS
925268800 Ext. 5176
mariamar.gomez@uclm.es

Lecturer: MARIA ISABEL GONZALEZ RAMOS - Group(s): 40 
Building/Office
Department
Phone number
Email
Office hours
San Pedro Mártir/ 3.3.1.
ADMINISTRACIÓN DE EMPRESAS
926051727
mariaisabel.gonzalez@uclm.es

Lecturer: ANGELA GONZALEZ MORENO - Group(s): 10 
Building/Office
Department
Phone number
Email
Office hours
2.17
ADMINISTRACIÓN DE EMPRESAS
2348
angela.gonzalez@uclm.es

Lecturer: FATIMA GUADAMILLAS GOMEZ - Group(s): 40  41 
Building/Office
Department
Phone number
Email
Office hours
Facultad de CC Jurídicas y Sociales, despacho Organización de Empresas
ADMINISTRACIÓN DE EMPRESAS
926051508
fatima.guadamillas@uclm.es

Lecturer: SANTIAGO GUTIERREZ BRONCANO - Group(s): 40  41 
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencia Sociales y Tecnologías de la Información / Desp. Vicerrectorado
ADMINISTRACIÓN DE EMPRESAS
926051840
santiago.gutierrez@uclm.es

Lecturer: FELIPE HERNANDEZ PERLINES - Group(s): 40  41 
Building/Office
Department
Phone number
Email
Office hours
3.3.1
ADMINISTRACIÓN DE EMPRESAS
5161
felipe.hperlines@uclm.es

Lecturer: JUAN JOSE JIMENEZ MORENO - Group(s): 10 
Building/Office
Department
Phone number
Email
Office hours
Melchor de Macanaz 2.15
ADMINISTRACIÓN DE EMPRESAS
926053300
juan.jimenez@uclm.es

Lecturer: PEDRO JIMENEZ ESTEVEZ - Group(s): 40  41 
Building/Office
Department
Phone number
Email
Office hours
SABATINI 1,54
ADMINISTRACIÓN DE EMPRESAS
926051794
pedro.jestevez@uclm.es

Lecturer: CARLOTA MARIA LORENZO ROMERO - Group(s): 10  41 
Building/Office
Department
Phone number
Email
Office hours
Facultad Ciencias Económicas y Empresariales/1.12
ADMINISTRACIÓN DE EMPRESAS
967599200 Ext. 2310
carlota.lorenzo@uclm.es

Lecturer: DAVID MARTIN-CONSUEGRA NAVARRO - Group(s): 20 
Building/Office
Department
Phone number
Email
Office hours
Facultad de Derecho y Ciencias Sociales. Módulo E. D 1.06
ADMINISTRACIÓN DE EMPRESAS
902204100 Ext.3545
david.martin@uclm.es

Lecturer: RICARDO MARTINEZ CAÑAS - Group(s): 30  41 
Building/Office
Department
Phone number
Email
Office hours
Edificio Gil de Albornoz/3.08
ADMINISTRACIÓN DE EMPRESAS
926054059
ricardo.martinez@uclm.es

Lecturer: MARIA DEL PILAR MARTINEZ RUIZ - Group(s): 10 
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencias Económicas y Empresariales
ADMINISTRACIÓN DE EMPRESAS
926053472
mariapilar.martinez@uclm.es

Lecturer: ANGEL MILLAN CAMPOS - Group(s): 20  40  41 
Building/Office
Department
Phone number
Email
Office hours
Facultad de Derecho y Ciencias Sociales. Módulo E. D 1.03
ADMINISTRACIÓN DE EMPRESAS
902204100 Ext.3597
angel.millan@uclm.es

Lecturer: ARTURO MOLINA COLLADO - Group(s): 40 
Building/Office
Department
Phone number
Email
Office hours
Facultad de CC. Jurídicas y Sociales. Despacho 2.06
ADMINISTRACIÓN DE EMPRESAS
925268800 Ext.5149
arturo.molina@uclm.es

Lecturer: JUAN ANTONIO MONDEJAR JIMENEZ - Group(s): 40  41 
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencias Sociales de Cuenca (Edificio Cardenal Gil de Albornoz) Despacho 3.3
ADMINISTRACIÓN DE EMPRESAS
926053893
juanantonio.mondejar@uclm.es

Lecturer: ROSA MARIA MUÑOZ CASTELLANOS - Group(s): 20 
Building/Office
Department
Phone number
Email
Office hours
Despacho 7
ADMINISTRACIÓN DE EMPRESAS
3594
rosamaria.munoz@uclm.es

Lecturer: BEATRIZ ORTIZ GARCIA NAVAS - Group(s): 40 
Building/Office
Department
Phone number
Email
Office hours
3.3.3.
ADMINISTRACIÓN DE EMPRESAS
5162
beatriz.ortiz@uclm.es

Lecturer: GLORIA PARRA REQUENA - Group(s): 10 
Building/Office
Department
Phone number
Email
Office hours
Edificio Jurídico-Empresarial 1.04
ADMINISTRACIÓN DE EMPRESAS
926053159
gloria.parra@uclm.es

Lecturer: ISIDRO PEÑA GARCIA PARDO - Group(s): 20 
Building/Office
Department
Phone number
Email
Office hours
Escuela Superior de Informática
ADMINISTRACIÓN DE EMPRESAS
3926295300
isidro.pena@uclm.es

Lecturer: MARIA BELEN RUIZ SANCHEZ - Group(s): 40 
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencias Sociales y Tecnologías de la Información/Despacho 2.3
ADMINISTRACIÓN DE EMPRESAS
926051424
belen.ruiz@uclm.es

Lecturer: MARIA CARMEN RUIZ AMAYA - Group(s): 10 
Building/Office
Department
Phone number
Email
Office hours
2.18
ADMINISTRACIÓN DE EMPRESAS
2346
carmen.ruiz@uclm.es

Lecturer: PABLO RUIZ PALOMINO - Group(s): 41 
Building/Office
Department
Phone number
Email
Office hours
Edificio Gil de Albornoz / Despacho 3.7
ADMINISTRACIÓN DE EMPRESAS
969179100 (ext. 4238
pablo.ruiz@uclm.es

Lecturer: MARIA JOSE RUIZ ORTEGA - Group(s): 10  40 
Building/Office
Department
Phone number
Email
Office hours
Melchor de Macanaz 2.14
ADMINISTRACIÓN DE EMPRESAS
2326
mariajose.ruiz@uclm.es

Lecturer: MARIA YOLANDA SALINERO MARTIN - Group(s): 40 
Building/Office
Department
Phone number
Email
Office hours
San Pedro Mártir/ 3.3.1.
ADMINISTRACIÓN DE EMPRESAS
5162
yolanda.salinero@uclm.es

Lecturer: JESUS DAVID SANCHEZ DE PABLO GONZALEZ DEL CAMPO - Group(s): 20 
Building/Office
Department
Phone number
Email
Office hours
Módulo D/Despacho 9
ADMINISTRACIÓN DE EMPRESAS
926052298
jesusdavid.sanchez@uclm.es

Lecturer: MANUEL VILLASALERO DIAZ - Group(s): 20 
Building/Office
Department
Phone number
Email
Office hours
Paraninfo/Module D, Office 3
ADMINISTRACIÓN DE EMPRESAS
926052518
manuel.villasalero@uclm.es

2. Pre-Requisites

In order to present and defend the Final Work of the Master (FWM), the student must have passed all the credits corresponding to the compulsory and optional subjects, that is, 48 credits.

Full-time students will be entitled to the assignment of the corresponding FWM tutor. Tutors will be assigned during the first semester, taking into account the itinerary selected by the student. Part-time students will be entitled to the corresponding FWM tutor assignment when they are enrolled in the total number of credits pending for the Master's degree.

3. Justification in the curriculum, relation to other subjects and to the profession

The main objectives of the Master's Degree in Business Strategy and Marketing are to provide students with in-depth knowledge of the acquisition of skills in the field of business strategy, to train them to undertake a research project in business strategy and to make management decisions in accordance with a strategic approach. To this end, various subjects are programmed to provide students with the knowledge necessary to achieve the objectives defined. The final epilogue of all this, the achievement of the objectives and the acquisition of skills, is the completion of the Final Master's Work in which the student must work and research on a subject from the strategic perspective of the company and defend it before a committee of researchers.

 


4. Degree competences achieved in this course
Course competences
Code Description
E01 Ability to understand the general management approach and how decisions taken influence the competitiveness of the company.
E02 Ability to understand the strategic management system of the company, with particular attention to the interrelationship between decisions corresponding to the levels of corporate and competitive analysis.
E03 Ability to study the implications for the company's general management of acting in a global, intercultural and dynamic environment.
E04 Ability to analyse how the system of business objectives influences and is influenced by the different interest groups with which the company maintains relations.
E05 Ability to consider external and internal approaches to business competitiveness, balancing the factors of adaptation of the company to its environment and of internal organisational integration.
E19 Ability to develop research according to different theories of the company, with special emphasis on the nature and limits of the company.
E20 Ability to plan the development of a research project, with special attention to the design of measurement instruments, the collection of information and the selection of the most appropriate research method for the realization of the proposed project.
E21 Ability to analyse the information obtained from different quantitative or other qualitative data processing techniques.
G01 Capacity for analysis and synthesis of specialized literature in order to interpret it from a critical perspective.
G02 Oral communication skills in Spanish and English for the presentation of projects, as well as the defense of reports, communications to congresses and scientific meetings.
G03 Written communication skills in Spanish and English for the writing of projects, as well as the defense of reports, communications to congresses and scientific meetings.
G04 Ability to use information and communication technologies (ICT) for information search purposes, with special emphasis on the use of databases, electronic journals and statistical applications.
G06 Ability to create social networks with managers, researchers and consultants at national and international levels.
G08 Ability for continuous, self-directed and autonomous learning at project level.
G09 Ability to develop an innovative and creative attitude applied to the solution of strategic and research problems
G10 Ability to manage research projects in practice and lead working groups in the field of strategy.
G11 Ability to communicate research results to companies and to disseminate the scientific knowledge developed to society in general.
5. Objectives or Learning Outcomes
Course learning outcomes
Description
To develop a supervised project that allows the student to apply the competences developed in the Master in a global manner, according to the selected itinerary.
To discuss the findings and draw the main conclusions.
To design the correct methodology for the elaboration of the project according to the objectives pursued.
To execute the project according to the established methods and procedures.
To clearly identify the aspects to which the student intends to contribute with the elaboration of the project.
To collect the necessary information to establish the background of the selected topic .
Additional outcomes
Not established.
6. Units / Contents
  • Unit 1: Development of the Final Work of Master
7. Activities, Units/Modules and Methodology
Training Activity Methodology Related Competences (only degrees before RD 822/2021) ECTS Hours As Com Description
Final test [ON-SITE] Assessment tests E19 E20 E21 G01 G02 G03 0.1 2.5 Y Y
Project or Topic Presentations [ON-SITE] project-based learning E19 E20 E21 0.15 3.75 Y Y
Individual tutoring sessions [ON-SITE] Combination of methods E19 E21 G02 G04 1.25 31.25 Y Y
Writing of reports or projects [OFF-SITE] project-based learning E19 E20 E21 G03 G06 G10 1.5 37.5 Y Y
Analysis of articles and reviews [OFF-SITE] Reading and Analysis of Reviews and Articles E19 E20 E21 G01 G08 G09 G11 9 225 Y Y
Total: 12 300
Total credits of in-class work: 1.5 Total class time hours: 37.5
Total credits of out of class work: 10.5 Total hours of out of class work: 262.5

As: Assessable training activity
Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).

8. Evaluation criteria and Grading System
Evaluation System Continuous assessment Non-continuous evaluation * Description
Final test 100.00% 100.00%
Total: 100.00% 100.00%  
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).

Evaluation criteria for the final exam:
  • Continuous assessment:
    The Final Work of Master will be evaluated by a committee composed of three researchers appointed by the Academic Committee of the Master and will consist of reading and defending the work. For the evaluation, the members of the evaluation commission will have to take into account the following aspects:
    - Quality, originality and scientific rigour
    - Clarity of exposition, both oral and written
    - Ability to debate and defend the arguments presented.
    The presentation of TFM will take place in one of the two calls (July or October)
    The first page of the TFM will specify: title, author, tutor, date and professional or research orientation.
  • Non-continuous evaluation:
    Evaluation criteria not defined

Specifications for the resit/retake exam:
Evaluation criteria not defined
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
Not related to the syllabus/contents
Hours hours

10. Bibliography and Sources
Author(s) Title Book/Journal Citv Publishing house ISBN Year Description Link Catálogo biblioteca
Dependerá de la temática del TFM (it will depend on the TFM's subject)  
Guía para la elaboración del TFM (guideliness for a TFM's elaboration) Disponible en Moodle (Available at Moodle)  



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