1. General information
Course:
E-BUSINESS AND MARKETING STRATEGY
Code:
310075
Type:
ELECTIVE
ECTS credits:
4.5
Degree:
2303 - MASTER DEGREE PROGRAMME IN BUSINESS STRATEGY AND MARKETING
Academic year:
2020-21
Center:
Group(s):
40
10
30
20
41
Year:
1
Duration:
C2
Main language:
Spanish
Second language:
Use of additional languages:
English Friendly:
N
Web site:
Bilingual:
Y
Lecturer:
ROCIO CARRANZA VALLEJO
- Group(s):
20
Building/Office
Department
Phone number
Email
Office hours
Módulo E/1.07
ADMINISTRACIÓN DE EMPRESAS
902204100
Rocio.Carranza@uclm.es
Lecturer:
MARIA CORDENTE RODRIGUEZ
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencias Sociales Cuenca/Despacho 3.01
ADMINISTRACIÓN DE EMPRESAS
969179100
maria.cordente@uclm.es
Lecturer:
LETICIA DEL POZO RUIZ
- Group(s):
10
Building/Office
Department
Phone number
Email
Office hours
1.12
ADMINISTRACIÓN DE EMPRESAS
2170
Leticia.Pozo@uclm.es
Lecturer:
MARIA DEL MAR GOMEZ RICO
- Group(s):
40
Building/Office
Department
Phone number
Email
Office hours
Facultad de CC. Jurídicas y Sociales D. 2.06
ADMINISTRACIÓN DE EMPRESAS
925268800 Ext. 5176
mariamar.gomez@uclm.es
Lecturer:
CARLOTA MARIA LORENZO ROMERO
- Group(s):
40
10
30
20
Building/Office
Department
Phone number
Email
Office hours
Facultad Ciencias Económicas y Empresariales/1.12
ADMINISTRACIÓN DE EMPRESAS
967599200 Ext. 2310
carlota.lorenzo@uclm.es
Lecturer:
ANGEL MILLAN CAMPOS
- Group(s):
20
Building/Office
Department
Phone number
Email
Office hours
Facultad de Derecho y Ciencias Sociales. Módulo E. D 1.03
ADMINISTRACIÓN DE EMPRESAS
902204100 Ext.3597
angel.millan@uclm.es
Lecturer:
JUAN ANTONIO MONDEJAR JIMENEZ
- Group(s):
41
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencias Sociales de Cuenca (Edificio Cardenal Gil de Albornoz) Despacho 3.3
ADMINISTRACIÓN DE EMPRESAS
926053893
juanantonio.mondejar@uclm.es
Lecturer:
JUAN JOSE VILLANUEVA ALVARO
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
FACULTAD CIENCIAS SOCIALES/3.03
ADMINISTRACIÓN DE EMPRESAS
926053899
juanjose.villanueva@uclm.es
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E17 | Ability to understand the processes of design and implementation of marketing tools in virtual environments |
| G04 | Ability to use information and communication technologies (ICT) for information search purposes, with special emphasis on the use of databases, electronic journals and statistical applications. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| To design alternative business models for incumbent companies based on the incorporation of new information technologies. | |
| To identify the opportunities and threats to a company arising from new information technologies. | |
| To recognize the practice of business strategy by virtue of new trends in this field, such as corporate social responsibility or new technologies applied to business. | |
| To select Internet-based business tools based on the marketing strategy adopted by a company. | |
| Additional outcomes | |
| Not established. |
6. Units / Contents
-
Unit 1: Internet and electronic commerce in the small and medium companies
-
Unit 2: Social web, entrepreneurship and marketing strategy
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Combination of methods | E17 G04 | 0.5 | 12.5 | Y | N | ||
| Class Attendance (practical) [ON-SITE] | Combination of methods | E17 G04 | 0.5 | 12.5 | Y | N | ||
| Practicum and practical activities report writing or preparation [OFF-SITE] | Self-study | E17 G04 | 1.5 | 37.5 | Y | N | ||
| Study and Exam Preparation [OFF-SITE] | Self-study | E17 G04 | 1.5 | 37.5 | Y | N | ||
| Other on-site activities [ON-SITE] | Guided or supervised work | E17 G04 | 0.5 | 12.5 | Y | N | ||
| Total: | 4.5 | 112.5 | ||||||
| Total credits of in-class work: 1.5 | Total class time hours: 37.5 | |||||||
| Total credits of out of class work: 3 | Total hours of out of class work: 75 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Assessment of active participation | 50.00% | 0.00% | |
| Final test | 50.00% | 100.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:Evaluation criteria not defined
-
Non-continuous evaluation:The performance of the different training activities that can be evaluated will be facilitated for the student who cannot benefit from the system of continuous evaluation.
Specifications for the resit/retake exam:
In the extraordinary convocatorie, the student will be evaluated of all the competences associated to the different formative activities of the subject, by means of the accomplishment of a final test, whose structure and composition will be communicated with enough advance by the teacher.
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Class Attendance (theory) [PRESENCIAL][Combination of methods] | 12.5 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 12.5 |
| Practicum and practical activities report writing or preparation [AUTÓNOMA][Self-study] | 37.5 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 37.5 |
| Other on-site activities [PRESENCIAL][Guided or supervised work] | 12.5 |
| Global activity | |
|---|---|
| Activities | hours |