1. General information
Course:
CORPORATE AND INTERNATIONAL STRATEGIES
Code:
310070
Type:
CORE COURSE
ECTS credits:
6
Degree:
2303 - MASTER DEGREE PROGRAMME IN BUSINESS STRATEGY AND MARKETING
Academic year:
2022-23
Center:
Group(s):
10
20
40
30
41
Year:
1
Duration:
First quarter
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
N
Web site:
Bilingual:
Y
Lecturer:
MARÍA LETIZIA GASPARRI ---
- Group(s):
20
Building/Office
Department
Phone number
Email
Office hours
ADMINISTRACIÓN DE EMPRESAS
MLetizia.Gasparri@uclm.es
Lecturer:
MARÍA LETIZIA GASPARRI ---
- Group(s):
20
Building/Office
Department
Phone number
Email
Office hours
Paraninfo/Module D, Office 1
ADMINISTRACIÓN DE EMPRESAS
Letizia.Gasparri@uclm.es
Lecturer:
FATIMA GUADAMILLAS GOMEZ
- Group(s):
40
Building/Office
Department
Phone number
Email
Office hours
Facultad de CC Jurídicas y Sociales, despacho Organización de Empresas
ADMINISTRACIÓN DE EMPRESAS
925268800
fatima.guadamillas@uclm.es
Lecturer:
PEDRO JIMENEZ ESTEVEZ
- Group(s):
40
Building/Office
Department
Phone number
Email
Office hours
SABATINI 1,54
ADMINISTRACIÓN DE EMPRESAS
5602
pedro.jestevez@uclm.es
Lecturer:
JUAN JOSE JIMENEZ MORENO
- Group(s):
10
Building/Office
Department
Phone number
Email
Office hours
Melchor de Macanaz 2.15
ADMINISTRACIÓN DE EMPRESAS
juan.jimenez@uclm.es
Lecturer:
JORGE LINUESA LANGREO
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Facultad de CC. Sociales/ Despacho 3.5
ADMINISTRACIÓN DE EMPRESAS
969179100 (Ext. 4239
jorge.linuesa@uclm.es
Lecturer:
RICARDO MARTINEZ CAÑAS
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Edificio Gil de Albornoz/3.08
ADMINISTRACIÓN DE EMPRESAS
ext. 4241
ricardo.martinez@uclm.es
Lecturer:
JUAN ANTONIO MORENO DIAZ
- Group(s):
10
Building/Office
Department
Phone number
Email
Office hours
1.26
ADMINISTRACIÓN DE EMPRESAS
JuanAntonio.Moreno@uclm.es
Lecturer:
JOB RODRIGO ALARCON
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Facultad de CC. Sociales/ Despacho 3.5
ADMINISTRACIÓN DE EMPRESAS
969179100, Ext:4274)
job.rodrigo@uclm.es
Lecturer:
MARIA BELEN RUIZ SANCHEZ
- Group(s):
41
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencias Sociales /2.03
ADMINISTRACIÓN DE EMPRESAS
5646
belen.ruiz@uclm.es
Lecturer:
JESUS DAVID SANCHEZ DE PABLO GONZALEZ DEL CAMPO
- Group(s):
20
Building/Office
Department
Phone number
Email
Office hours
Módulo D/Despacho 9
ADMINISTRACIÓN DE EMPRESAS
926295300 Ext. 3429
jesusdavid.sanchez@uclm.es
Lecturer:
MANUEL VILLASALERO DIAZ
- Group(s):
20
Building/Office
Department
Phone number
Email
Office hours
Paraninfo/Module D, Office 3
ADMINISTRACIÓN DE EMPRESAS
+34 926 05 25 18
manuel.villasalero@uclm.es
2. Pre-Requisites
It is recommended that students have taken electives, itineraries or specialisations related to business strategy in their undergraduate studies. In the case of the University of Castilla-La Mancha, it is advisable that they have taken the Strategic Management and Marketing specialisation in the Bachelor's Degree in Business Administration and Management or the Human Resources Management specialisation in the Bachelor's Degree in Labour Relations and Human Resources Development.
3. Justification in the curriculum, relation to other subjects and to the profession
This compulsory subject is part of the common module "Company Strategy", within the subject "Advanced Strategic Management", which also includes the subjects "Innovation Strategies and Knowledge Management" and "Human Resources Strategies". It is taught in the first semester of the Master's Degree in Business Strategy and Marketing.
It delves into the corporate level of business strategy as a source of competitiveness, addressing diversification and internationalisation strategies from a general management perspective. internationalisation from a general management perspective.
Students will be able to understand the reasons why the majority of companies are diversified and internationalised, as well as the importance of the importance of deciding where to compete in order to achieve greater and better business results.
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E01 | Ability to understand the general management approach and how decisions taken influence the competitiveness of the company. |
| E02 | Ability to understand the strategic management system of the company, with particular attention to the interrelationship between decisions corresponding to the levels of corporate and competitive analysis. |
| E03 | Ability to study the implications for the company's general management of acting in a global, intercultural and dynamic environment. |
| E05 | Ability to consider external and internal approaches to business competitiveness, balancing the factors of adaptation of the company to its environment and of internal organisational integration. |
| E06 | Capacity to delimit the field of activity of the company, defining the product scope and the geographical area by means of diversification and internationalisation strategies. |
| E07 | Ability to understand the dynamics of the company's growth, as well as the different methods by which a company can determine how to develop. |
| G01 | Capacity for analysis and synthesis of specialized literature in order to interpret it from a critical perspective. |
| G02 | Oral communication skills in Spanish and English for the presentation of projects, as well as the defense of reports, communications to congresses and scientific meetings. |
| G03 | Written communication skills in Spanish and English for the writing of projects, as well as the defense of reports, communications to congresses and scientific meetings. |
| G04 | Ability to use information and communication technologies (ICT) for information search purposes, with special emphasis on the use of databases, electronic journals and statistical applications. |
| G05 | Ability to work as a team in groups, and to cooperate in the implementation of projects, working papers, communications and scientific articles. |
| G08 | Ability for continuous, self-directed and autonomous learning at project level. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| To understand the management of the company according to a strategic approach, deepening in the assumptions on which this general management model is based, such as the levels of the strategy, the strategic objectives, strategy formulation and implementation, the internal and external factors of competitiveness and the adaptation of the company to its environment. | |
| To detect the main internal, external and discretionary contingencies on which the success of a strategy depends. | |
| To design strategies that are adapted to the contingencies that are identified in a creative manner. | |
| To identify opportunities and threats in a competitive environment | |
| To adjust the structural and behavioral systems of the organization to the selected strategy. | |
| Additional outcomes | |
| Description | |
6. Units / Contents
-
Unit 1: Introduction to corporate strategies
-
Unit 2: Corporate strategies: Diversification and restructuring
-
Unit 3: Corporate strategies: Internationalization
-
Unit 4: Development methods: external vs. internal growth and cooperation
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Lectures | E01 E02 E03 E05 E06 E07 | 0.86 | 21.5 | N | N | ||
| Class Attendance (practical) [ON-SITE] | Combination of methods | G01 | 0.48 | 12 | N | N | ||
| Study and Exam Preparation [OFF-SITE] | Self-study | E01 E02 E03 E05 E06 E07 | 1.5 | 37.5 | N | N | ||
| Writing of reports or projects [OFF-SITE] | Combination of methods | E05 G01 G03 | 2.5 | 62.5 | Y | Y | ||
| Project or Topic Presentations [ON-SITE] | Individual presentation of projects and reports | G01 G02 G03 G04 G05 G08 | 0.16 | 4 | Y | Y | ||
| Individual tutoring sessions [ON-SITE] | Guided or supervised work | E01 E02 E03 E05 E06 E07 | 0.4 | 10 | N | N | ||
| Final test [ON-SITE] | Case Studies | E01 E02 E03 E05 E06 E07 G01 G02 G03 G04 G05 G08 | 0.1 | 2.5 | Y | Y | ||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2 | Total class time hours: 50 | |||||||
| Total credits of out of class work: 4 | Total hours of out of class work: 100 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Final test | 20.00% | 100.00% | The test will consist of a multiple-choice questionnaire, case studies and/or theoretical and practical questions to be developed. |
| Assessment of problem solving and/or case studies | 40.00% | 0.00% | Preferably, problems or cases will be worked in groups. The solution will be presented and discussed in class. The quality of the resolution and its presentation and defense will be valued. |
| Projects | 40.00% | 0.00% | Integral and individual work on the contents of the course. The delivery date will be after the end of the classroom sessions. |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:In order to pass the course, students are required to pass the three evaluable parts: individual work (40%) and group work on problems and case resolution and presentation of work (40%) and final exam (20%).
-
Non-continuous evaluation:The realization of the different formative activities will be facilitated to the students who do not take advantage of the continuous evaluation system. Their evaluation will be based on a final test (100%).
Specifications for the resit/retake exam:
In the extraordinary call the students will be evaluated of all the competences associated to the different formative activities of the course by means of a final test.
Specifications for the second resit / retake exam:
In the special final exam, students will be evaluated of all the competences associated to the different training activities of the course by means of a final test.
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Writing of reports or projects [AUTÓNOMA][Combination of methods] | 62.5 |
| Individual tutoring sessions [PRESENCIAL][Guided or supervised work] | 12.5 |
| Unit 1 (de 4): Introduction to corporate strategies | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5.4 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 3 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 9.38 |
| Unit 2 (de 4): Corporate strategies: Diversification and restructuring | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5.4 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 3 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 9.38 |
| Unit 3 (de 4): Corporate strategies: Internationalization | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5.4 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 3 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 9.38 |
| Unit 4 (de 4): Development methods: external vs. internal growth and cooperation | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5.3 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 3 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 9.38 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
