1. General information
Course:
CORPORATE AND INTERNATIONAL STRATEGIES
Code:
310070
Type:
CORE COURSE
ECTS credits:
6
Degree:
2303 - MASTER DEGREE PROGRAMME IN BUSINESS STRATEGY AND MARKETING
Academic year:
2020-21
Center:
Group(s):
10
20
40
30
41
Year:
1
Duration:
First semester
Main language:
Spanish
Second language:
English
Use of additional languages:
English Friendly:
N
Web site:
Bilingual:
Y
Lecturer:
MARIA CRISTINA DIAZ GARCIA
- Group(s):
10
Building/Office
Department
Phone number
Email
Office hours
Melchor de Macanaz 2.14
ADMINISTRACIÓN DE EMPRESAS
cristina.diaz@uclm.es
Lecturer:
SANTIAGO GUTIERREZ BRONCANO
- Group(s):
40
41
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencia Sociales y Tecnologías de la Información / Desp. Vicerrectorado
ADMINISTRACIÓN DE EMPRESAS
926051840
santiago.gutierrez@uclm.es
Lecturer:
PEDRO JIMENEZ ESTEVEZ
- Group(s):
40
41
Building/Office
Department
Phone number
Email
Office hours
SABATINI 1,54
ADMINISTRACIÓN DE EMPRESAS
926051794
pedro.jestevez@uclm.es
Lecturer:
JUAN JOSE JIMENEZ MORENO
- Group(s):
10
Building/Office
Department
Phone number
Email
Office hours
Melchor de Macanaz 2.15
ADMINISTRACIÓN DE EMPRESAS
926053300
juan.jimenez@uclm.es
Lecturer:
RICARDO MARTINEZ CAÑAS
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Edificio Gil de Albornoz/3.08
ADMINISTRACIÓN DE EMPRESAS
926054059
ricardo.martinez@uclm.es
Lecturer:
JOB RODRIGO ALARCON
- Group(s):
30
Building/Office
Department
Phone number
Email
Office hours
Facultad de CC. Sociales/ Despacho 3.5
ADMINISTRACIÓN DE EMPRESAS
926053849
job.rodrigo@uclm.es
Lecturer:
MARIA BELEN RUIZ SANCHEZ
- Group(s):
41
Building/Office
Department
Phone number
Email
Office hours
Facultad de Ciencias Sociales y Tecnologías de la Información/Despacho 2.3
ADMINISTRACIÓN DE EMPRESAS
926051424
belen.ruiz@uclm.es
Lecturer:
JESUS DAVID SANCHEZ DE PABLO GONZALEZ DEL CAMPO
- Group(s):
20
Building/Office
Department
Phone number
Email
Office hours
Módulo D/Despacho 9
ADMINISTRACIÓN DE EMPRESAS
926052298
jesusdavid.sanchez@uclm.es
Lecturer:
MANUEL VILLASALERO DIAZ
- Group(s):
20
Building/Office
Department
Phone number
Email
Office hours
Paraninfo/Module D, Office 3
ADMINISTRACIÓN DE EMPRESAS
926052518
manuel.villasalero@uclm.es
2. Pre-Requisites
Not established
3. Justification in the curriculum, relation to other subjects and to the profession
Not established
4. Degree competences achieved in this course
| Course competences | |
|---|---|
| Code | Description |
| E01 | Ability to understand the general management approach and how decisions taken influence the competitiveness of the company. |
| E02 | Ability to understand the strategic management system of the company, with particular attention to the interrelationship between decisions corresponding to the levels of corporate and competitive analysis. |
| E03 | Ability to study the implications for the company's general management of acting in a global, intercultural and dynamic environment. |
| E05 | Ability to consider external and internal approaches to business competitiveness, balancing the factors of adaptation of the company to its environment and of internal organisational integration. |
| E06 | Capacity to delimit the field of activity of the company, defining the product scope and the geographical area by means of diversification and internationalisation strategies. |
| E07 | Ability to understand the dynamics of the company's growth, as well as the different methods by which a company can determine how to develop. |
| G01 | Capacity for analysis and synthesis of specialized literature in order to interpret it from a critical perspective. |
| G02 | Oral communication skills in Spanish and English for the presentation of projects, as well as the defense of reports, communications to congresses and scientific meetings. |
| G03 | Written communication skills in Spanish and English for the writing of projects, as well as the defense of reports, communications to congresses and scientific meetings. |
| G04 | Ability to use information and communication technologies (ICT) for information search purposes, with special emphasis on the use of databases, electronic journals and statistical applications. |
| G05 | Ability to work as a team in groups, and to cooperate in the implementation of projects, working papers, communications and scientific articles. |
| G08 | Ability for continuous, self-directed and autonomous learning at project level. |
5. Objectives or Learning Outcomes
| Course learning outcomes | |
|---|---|
| Description | |
| To adjust the structural and behavioral systems of the organization to the selected strategy. | |
| To understand the management of the company according to a strategic approach, deepening in the assumptions on which this general management model is based, such as the levels of the strategy, the strategic objectives, strategy formulation and implementation, the internal and external factors of competitiveness and the adaptation of the company to its environment. | |
| To detect the main internal, external and discretionary contingencies on which the success of a strategy depends. | |
| To design strategies that are adapted to the contingencies that are identified in a creative manner. | |
| To identify opportunities and threats in a competitive environment | |
| Additional outcomes | |
| Description | |
6. Units / Contents
-
Unit 1: Introduction to corporate strategies
-
Unit 2: Corporate strategies: Diversification and restructuring
-
Unit 3: Corporate strategies: Internationalization
-
Unit 4: Development methods: external vs. internal growth and cooperation
7. Activities, Units/Modules and Methodology
| Training Activity | Methodology | Related Competences (only degrees before RD 822/2021) | ECTS | Hours | As | Com | Description | |
| Class Attendance (theory) [ON-SITE] | Lectures | 0.86 | 21.5 | Y | Y | |||
| Class Attendance (practical) [ON-SITE] | Combination of methods | 0.48 | 12 | Y | Y | |||
| Project or Topic Presentations [ON-SITE] | 0.16 | 4 | Y | Y | ||||
| Study and Exam Preparation [OFF-SITE] | Self-study | 1.5 | 37.5 | Y | N | |||
| Writing of reports or projects [OFF-SITE] | Combination of methods | 2.5 | 62.5 | Y | Y | |||
| Individual tutoring sessions [ON-SITE] | Guided or supervised work | 0.5 | 12.5 | N | N | |||
| Total: | 6 | 150 | ||||||
| Total credits of in-class work: 2 | Total class time hours: 50 | |||||||
| Total credits of out of class work: 4 | Total hours of out of class work: 100 | |||||||
As: Assessable training activity Com: Training activity of compulsory overcoming (It will be essential to overcome both continuous and non-continuous assessment).
8. Evaluation criteria and Grading System
| Evaluation System | Continuous assessment | Non-continuous evaluation * | Description |
| Final test | 20.00% | 100.00% | |
| Assessment of problem solving and/or case studies | 40.00% | 0.00% | |
| Projects | 40.00% | 0.00% | |
| Total: | 100.00% | 100.00% |
According to art. 4 of the UCLM Student Evaluation Regulations, it must be provided to students who cannot regularly attend face-to-face training activities the passing of the subject, having the right (art. 12.2) to be globally graded, in 2 annual calls per subject , an ordinary and an extraordinary one (evaluating 100% of the competences).
Evaluation criteria for the final exam:
-
Continuous assessment:Evaluation criteria not defined
-
Non-continuous evaluation:Various training activities will be facilitated for evaluating the student who is not eligible for the continuous evaluation system.
Specifications for the resit/retake exam:
In the extraordinary call the student will be evaluated of all the competencies associated with the different training activities of the subject by carrying out a final test whose structure and composition will be communicated well in advance by the teacher
Specifications for the second resit / retake exam:
Evaluation criteria not defined
9. Assignments, course calendar and important dates
| Not related to the syllabus/contents | |
|---|---|
| Hours | hours |
| Project or Topic Presentations [PRESENCIAL][] | 4 |
| Writing of reports or projects [AUTÓNOMA][Combination of methods] | 62.5 |
| Individual tutoring sessions [PRESENCIAL][Guided or supervised work] | 12.5 |
| Unit 1 (de 4): Introduction to corporate strategies | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5.4 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 3 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 9.38 |
| Unit 2 (de 4): Corporate strategies: Diversification and restructuring | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5.4 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 3 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 9.38 |
| Unit 3 (de 4): Corporate strategies: Internationalization | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5.4 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 3 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 9.38 |
| Unit 4 (de 4): Development methods: external vs. internal growth and cooperation | |
|---|---|
| Activities | Hours |
| Class Attendance (theory) [PRESENCIAL][Lectures] | 5.3 |
| Class Attendance (practical) [PRESENCIAL][Combination of methods] | 3 |
| Study and Exam Preparation [AUTÓNOMA][Self-study] | 9.38 |
| Global activity | |
|---|---|
| Activities | hours |
10. Bibliography and Sources
